Regrello
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Regrello firmographics
Firmographics- Name
- Regrello
- Legal name
- Regrello Corp
- Website
- https://regrello.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Regrello industry classification
Industry- Product category
- Supply Chain Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Regulatory Compliance Management (RegTech) (BPAEAPAB)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Regrello is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Regrello business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS subscription (acquired by Salesforce): Regrello operates as an enterprise SaaS platform sold to large manufacturers and supply chain organizations. On August 18, 2025 Salesforce, Inc. entered into a definitive agreement to acquire Regrello Corp for approximately $900 million in a cash transaction, with the deal expected to close in the third fiscal quarter of 2026 and integration planned with Salesforce's existing Agentforce and Slack products. Following close, Regrello's technology underpins the Agentforce Operations platform launched April 29, 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise pricing via direct sales contact |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Regrello product offering
Product offeringCore offering
Regrello provides an AI-native automation platform for manufacturing, supply chain, engineering, and quality operations. Its core product converts process documents, diagrams, and natural-language instructions into structured, multi-step automated workflows coordinated by AI agents, with 30+ pre-built vertical templates for invoice auditing, vendor onboarding, purchase order rescheduling, returns processing, inventory reconciliation, and supply chain oversight. Following Salesforce's acquisition in 2025, the technology underpins the Agentforce Operations platform and is integrated with Salesforce Agentforce and Slack.
Product overview
Regrello is a single unified AI operating system designed for manufacturing, supply chain, engineering, and quality operations, now offered as 'Regrello from Salesforce' following the company's acquisition. The core Regrello platform provides a Gen AI foundation for automating back-office workflows that were previously stuck in email and constrained by legacy ERPs. This technology was acquired by Salesforce for approximately $900 million and serves as the foundation for Agentforce Operations, an AI-powered platform that extends the Regrello platform with 30+ pre-built workflow Blueprints for functions including invoice auditing, vendor onboarding, purchase order rescheduling, returns processing, inventory reconciliation, and supply chain oversight. Together, the Regrello platform and Agentforce Operations enable enterprises to convert diagrams and process documents into digital workflows in minutes, with reductions of 50-70% in cycle times and 80% in manual data entry tasks.
Differentiator
Problem solved
Functional benefit
Products and services
- Regrello (Regrello from Salesforce) Core AI operating system for manufacturing, supply chain, engineering, and quality operations. Provides a Gen AI platform with AI Blueprints (30+ pre-built templates) for invoice auditing, vendor onboarding, purchase order rescheduling, returns processing, inventory reconciliation, and supply chain oversight. Sold to enterprise manufacturers via direct enterprise field sales; quote-based pricing via [email protected].
- Agentforce Operations
Quantifiable outcome
- 50–70% reduction in cycle times for back-office processes such as auditing, onboarding, and inventory reconciliation
- +4 more outcomes
Companies that use Regrello
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Regrello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Regrello partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered acquirer / parent company (flagship) and core infrastructure provider.
- Salesforce, Inc.acquirer / parent company (flagship)Salesforce, Inc. entered into a definitive agreement to acquire Regrello Corp for approximately $900 million in a cash transaction on August 18, 2025, with the deal expected to close in the third fiscal quarter of 2026. Regrello is being integrated with Salesforce's existing Agentforce and Slack products, and its technology is the foundation of the Salesforce Agentforce Operations platform launched on April 29, 2026. Salesforce also granted equity awards to Regrello employees under its inducement equity incentive plan (per businesswire).
- Google Cloud (data centers)core infrastructure providerRegrello stores all customer data within Google data centers, which are protected with state-of-the-art practices and safeguards including data replication, off-site backups, and 24/7 monitoring, and which comply with FedRAMP, ISE Audit, HIPAA, NIST 800-53 and FIPS 140-2. Regrello email is provided by Google Workspaces, and customer data is encrypted using BoringCrypto (a FIPS 140-2 validated module) in Google's cloud storage.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Regrello competitors and assessment
Company assessmentDirect peers
- UiPath: Public RPA and process-automation leader (NYSE: PATH) that automates back-office and operations workflows for large enterprises. Most directly comparable to Regrello on the automation-of-manual-processes thesis, with overlapping use cases in finance, supply chain, and procurement.
- Automation Anywhere: Private enterprise RPA and AI-automation platform serving large enterprises across finance, supply chain, and operations. Directly comparable to Regrello in automating back-office workflows, with its own GenAI-assistant (Automation Co-Pilot) launched into the same use cases.
- Celonis: Process-mining and execution-management platform that turns ERP/system data into operational improvements. Closely comparable to Regrello in the back-office/supply-chain automation thesis, with overlapping 'process intelligence' positioning toward large manufacturers.
- Appian: Public low-code process automation and AI platform (Nasdaq: APPN) used by large enterprises for back-office, supply chain, and compliance workflows. Comparable to Regrello on workflow orchestration and AI-augmented process automation, with a similar enterprise customer profile.
- Workato: Enterprise automation and integration platform (iPaaS) that automates business workflows across finance, IT, HR, and operations. Directly comparable to Regrello in back-office workflow automation, with similar API-first architecture and enterprise GTM.
- SS&C Blue Prism: Enterprise RPA platform owned by SS&C Technologies, targeting regulated and large-enterprise customers for back-office and operations automation. Comparable to Regrello in RPA-led back-office automation, particularly in financial services and shared services.
Broad incumbents
- ServiceNow: Public enterprise workflow and ITSM platform (NYSE: NOW) that has expanded into broader process automation and AI agents. Overlaps with Regrello in back-office and operations workflow automation, but operates as a much broader horizontal platform rather than a manufacturing/supply-chain specialist.
- Palantir Technologies: Public data and AI-operations platform (NYSE: PLTR) with Foundry and AIP for manufacturing, supply chain, and operations use cases. Comparable to Regrello on the AI-for-operations thesis and on senior-talent pedigree (multiple Regrello engineers came from Palantir), though much larger and broader.
- C3.ai: Public enterprise AI software provider (NYSE: AI) with applications across manufacturing, supply chain, and operations. Comparable to Regrello on AI-for-enterprise-operations and on the use of pre-built AI application templates for industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Regrello social profiles
Digital presenceRegrello compliance and trust
Trust signalCompliance5 records
Regrello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regrello leadership team
Management profileNumber of profiles
Profiles12 records
Regrello funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regrello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regrello
What does Regrello do?
Regrello provides an AI-native automation platform for manufacturing, supply chain, engineering, and quality operations. Its core product converts process documents, diagrams, and natural-language instructions into structured, multi-step automated workflows coordinated by AI agents, with 30+ pre-built vertical templates for invoice auditing, vendor onboarding, purchase order rescheduling, returns processing, inventory reconciliation, and supply chain oversight. Following Salesforce's acquisition in 2025, the technology underpins the Agentforce Operations platform and is integrated with Salesforce Agentforce and Slack.
Is Regrello a public or private company?
Regrello is a private company. It is classified as corporate owned and is currently acquired.
When was Regrello founded?
Regrello was founded in 2020. It employs 51 to 100 people.
Where is Regrello based?
Regrello is headquartered in San Francisco, United States, in the North America region.
How does Regrello make money?
One revenue line is on record: enterprise SaaS subscription (acquired by Salesforce).
Who are Regrello's main competitors?
Direct peers on record are UiPath, Automation Anywhere, Celonis, Appian, Workato and SS&C Blue Prism. Broad incumbents are ServiceNow, Palantir Technologies and C3.ai.
Does Regrello have an API?
Yes. The Agentforce Operations platform built on Regrello allows customers to integrate their own external agents via API alongside Salesforce's built-in agents, enabling headless interoperability and custom workflow automation. No public API documentation URL or SDK language is provided in the source material.
What industry is Regrello in?
Regrello's product category is Supply Chain Automation Software. Its primary akta.pro industry code is BPAEAPAB, Regulatory Compliance Management (RegTech), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 541511 and its SIC code is 7372.