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BT

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uuid000059z

Namestring
BT
Legal namestring
BT Group plc
Websiteurl
bt.com
Company typeenum
Public
Founded yearint
1846
Descriptiontext

BT Group plc is the UK's largest telecommunications operator and designated critical national infrastructure provider, headquartered in London and listed on the London Stock Exchange (LON:BT.A). The group serves more than 46 million mobile customers and 12 million fixed-line customers through its BT, EE, and Plusnet consumer brands, and supplies wholesale passive and active network access to over 600 communications providers via its Openreach infrastructure division, which passes 23 million-plus premises with full-fibre (FTTP). Enterprise and public-sector customers are served through BT Business, with a portfolio that includes the new BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, and Sovereign AI) targeting regulated industries, alongside legacy IT, networking, and managed-service contracts such as the multi-year deals with BAE Systems, NIE Networks, and UK Power Networks.

The underlying technology stack combines a national fibre and 5G standalone network, a Tier-1 internet backbone, and a growing AI compute layer delivered in partnership with Nscale (50MW at Loughton). Revenue is generated through a mix of recurring consumer subscriptions (broadband, mobile, pay-TV), enterprise multi-year managed-service contracts, wholesale line rental and passive access charges from Openreach, and emerging sovereign-AI and cybersecurity services — the latter built on BT's own telemetry from blocking roughly 4 million cyber attacks per day. The economics are capital-intensive: BT is committed to approximately £40bn of network investment from 2020 to 2030 with a further £15bn signalled, financed through a combination of operating cash flow, asset sales, and equity (notably a 24.5% stake acquired by Bharti Enterprises).

The business model is currently being re-engineered under a restructuring programme targeting £3.7bn of cost savings and a workforce reduction from roughly 130,000 to around 75,000 by 2030, with AI and automation expected to absorb a significant share of the displaced roles. Strategic positioning is shifting away from declining legacy fixed voice and low-margin wholesale towards sovereign enterprise technology, cybersecurity, and AI infrastructure — supported by partnerships with Anthropic (Project Glasswing), NVIDIA, Ericsson, and Samsung, and a 6G AI-RAN coalition. Reported FY26 adjusted revenue is approximately £19.7bn, with FY27 guided to £19.0–19.5bn, indicating a top-line that is contracting in legacy segments while margins and free cash flow are being expanded through restructuring.

Short descriptiontext

BT Group plc is the UK's largest telecommunications operator, providing fixed-line, mobile, broadband, cloud, and AI services to consumers and enterprises through the BT, EE, Plusnet, and Openreach brands, and wholesale infrastructure to over 600 providers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fixed-line telecommunications, mobile network services, fibre broadband infrastructure, enterprise connectivity solutions, cloud and cybersecurity services
Industry2 codes
1Neutral Host & In‑Building Connectivity (DAS/Small Cells)
CodeHDAIAGACPrimaryYes
2Small Cell & DAS Deployment (Pole/Street Furniture, In-Building DAS)
CodeIMAFAIAEPrimaryNo
NAICS code1 code
  • Wired and Wireless Telecommunications Carriers (except Satellite)51711
Product category
Integrated Telecommunications Services
Social media profiles3 records
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model5 records
1Subscription Telecommunications Services
TypeSubscription Recurring
Description

Recurring monthly/annual revenue from consumer and business broadband, mobile, TV, home phone, and enterprise connectivity subscriptions. Adjusted revenue of £19.7bn for FY26 with adjusted EBITDA of £8.23bn flat year-on-year.

computerweekly.com
2Wholesale Network Services (Openreach)
TypeManaged Services
Description

Wholesale revenue from providing unbundled network access to over 600 communications providers in the UK under Openreach. Recurring revenue tied to lines/premises served and infrastructure rentals.

businessmodelanalyst.com
3Enterprise Managed Services & Infrastructure
TypeManaged Services
Description

Multi-year contracts providing connectivity, cybersecurity, IT services and sovereign infrastructure to enterprise and public sector customers (e.g., BAE Systems, NIE Networks, UK Power Networks, government). Long-term recurring revenue.

thehindubusinessline.com
4Usage-based Legacy Voice Services
TypeUsage Based
Description

Declining revenue stream from legacy PSTN voice, international calls, and per-minute voice services under Pay As You Go plans. Being phased out with PSTN switch-off by January 2027.

computerweekly.com
5Hardware Sales (CPE / Devices)
TypeHardware Sales
Description

Revenue from sale/rental of customer premises equipment including Smart Hub routers, TV boxes, handsets, and home phones (e.g., BT8500, BT8600, BT3960). Handset trading impacted FY26 revenue.

telecoms.com
Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Pricing details5 tiers
1UK residential broadband packages priced between £24-£80 per month depending on speed tier
ModelSubscriptionBilling cadenceMonthly
Notes

Telegraph reader survey 2025 indicated BT pricing ranges from £24 to £80 per month depending on speed tier; subject to in-contract and out-of-contract pricing differential and annual CPI-linked increases.

telegraph.co.uk
2BT Home Phone calling plans (Pay as you go, 700 Minutes, Unlimited Minutes)
ModelUsage-basedBilling cadenceMonthly
Notes

BT Home Phone packages from £32 a month. Calling plans include Pay as you go (no monthly fee), 700 Minutes, and Unlimited Minutes to UK landlines and mobiles. Line rental available monthly or pay extra £2/month for calling features.

bt.com
3BT Mobile eSIM-only plans exclusive to BT broadband customers
ModelSubscriptionBilling cadenceMonthly
Notes

BT Mobile relaunched as eSIM-only with AI-driven spam detection tools included as standard; pricing not publicly disclosed but exclusive to BT broadband customers.

datacenterdynamics.com
4Enterprise contract-based pricing (BT Business)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Bespoke enterprise contracts including 5-year BAE Systems deal and 10-year NIE Networks deal worth up to £200m. Quote-based pricing for Sovereign Voice, Sovereign Cloud, MissionNet services.

itbrief.co.uk
5Annual price increases of approximately £50 per year on broadband/mobile
ModelOtherBilling cadenceAnnual
Notes

BT and other providers implementing annual contract price increases of nearly £50 per year, with mid-contract CPI+ increases.

independent.co.uk
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 7 records shown
1EE
Description

Flagship UK consumer mobile network and broadband/TV brand, serving 50+ million people with 5G standalone coverage across 610+ towns and cities; acquired by BT in 2016.

businessmodelanalyst.com
+6 more records
Core offering1 text field

BT Group is the UK's largest integrated telecommunications operator, providing fixed-line, mobile, broadband, TV, IT, cybersecurity, cloud, and AI services to consumers and businesses. The company operates through consumer retail brands (BT, EE, Plusnet) and the Openreach wholesale infrastructure division, while BT Business serves enterprise and public sector customers with bespoke connectivity, managed services, and sovereign technology platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 4 million cyber attacks blocked daily across networks
+8 more records
Product overview1 text field

BT Group operates a hybrid telecommunications platform combining consumer-facing retail brands (BT, EE, Plusnet) with wholesale infrastructure through its Openreach division. The product portfolio spans multiple layers: at the consumer level, BT provides broadband (Full-Fibre/FTTP) under BT, EE, and Plusnet brands, alongside the EE mobile network (including 5G SA/5G+) covering 50+ million people, and the relaunched BT Mobile eSIM service. The infrastructure backbone is Openreach, the wholesale fibre network now covering 23+ million premises with a 25 million target. For business customers, BT Business offers the MissionNet portfolio (including Mission Boost for mission-critical comms), the BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, and Sovereign AI), and the BT Business AI-Ops Platform built with Accenture and ServiceNow. The security suite includes Cyber Threat Protect (Norton-powered), Web Threat Protect, Scam Threat Protect, and BT Call Protect. BT's product ecosystem is further extended by emerging technologies including a Quantum Key Distribution (QKD) network in London, 5G network slicing via the Ericsson NSSF/NEF partnership, and Digital Voice replacing legacy PSTN services. New AI-native capabilities are layered across these products, including eGain's Composer for GPT-driven answers, Anthropic's Claude Mythos for cyber defence (Project Glasswing), and Nokia's Homeview AIOps for broadband observability.

Product and service13 records
1BT Consumer Broadband (BT, EE, Plusnet brands)
CategoryConsumer Broadband
Description

Consumer-facing broadband services under BT Group operating through three retail brands (BT, EE, Plusnet) sharing the wholesale Openreach infrastructure. Includes full-fibre (FTTP) offerings across the UK with tiered pricing from £24-£80 per month.

2EE Mobile Network (5G SA / 5G+)
CategoryMobile Network Services
Description

UK mobile network operator and BT Group subsidiary providing 5G, 4G, and mobile services. Expanded 5G standalone (5G+) coverage to more than 50 million people across 61 towns and cities, with Advanced RAN Coordination technology delivering 20% performance boost. Target: 99% population coverage by March 2030.

3Openreach
CategoryWholesale Infrastructure
Description

BT Group's wholesale infrastructure division managing the UK's local access network, providing wholesale access to over 600 communications providers while also serving BT's own retail brands. Full-fibre build surpassed 23 million premises with a target of 25 million by year-end.

4BT Business
CategoryEnterprise Connectivity and Managed Services
Description

BT's enterprise and public sector division offering secure connectivity, cloud infrastructure, and security solutions. Includes bespoke multi-year contracts with critical national infrastructure operators (e.g., 5-year BAE Systems deal, 10-year NIE Networks deal worth up to £200m).

5MissionNet / Mission Boost
CategoryMission-Critical Connectivity
Description

Suite of mission-critical connectivity, cloud infrastructure, and security solutions targeting utilities, emergency responders, and transport operators. Mission Boost provides prioritised 4G/5G network access during periods of congestion or high demand on EE's commercial mobile network. Launch customer: UK Power Networks.

6BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, Sovereign AI)
7Cyber Threat Protect (powered by Norton)
CategoryCybersecurity Service
Description

BT's digital defence service included as standard for broadband customers. Available on up to 15 devices across iOS, Android, PC, and Mac. Includes Scam Assistant, Dark Web Monitoring (up to 52 pieces of personal data), Social Media Monitoring, Safe Web, and Norton Password Manager.

8Digital Voice
CategoryLandline Replacement / VoIP
Description

Digital voice service replacing legacy PSTN/copper landlines for UK customers. Part of Openreach/BT's copper switch-off programme with 103 exchanges to be closed by December 2030 and PSTN services phased out entirely by December 2027.

9BT Mobile (relaunched)
10Quantum Key Distribution (QKD) Network
CategoryEmerging Quantum Technology
Description

BT has launched a quantum key distribution (QKD) network in London as a sandbox and testbed to help customers explore quantum encryption capabilities for secure communications.

115G Network Slicing
CategoryNetwork Capability
Description

Dynamic network slicing using NSSF and NEF (with Ericsson) on BT's Network Cloud. Allows real-time orchestration of slices based on location, subscription type, and network load. Will be deployed at Euro 2028 venues and training grounds; planned national availability wherever 5G SA coverage exists.

12BT Business AI-Ops Platform
CategoryAI-Powered Operations Platform
Description

Multi-year programme combining Accenture's service management expertise with BT's network intelligence and ServiceNow's service management platform. Includes autonomous threat response systems and self-healing protocols for BT's UK customer base.

13Prisoner Telephony Service (PTS)
CategoryGovernment Contract Service
Description

Telephony service operated by BT for the UK Ministry of Justice's prison system. Contract extended for another 54 months while replacement PICS system procurement is delayed.

Scale indicator13 records

Each record includes

Type, Value, Description, Source

Partnership13 partners
Strategic tierFlagshipTypeTechnology or Integration
Description

BT became first UK company to join Anthropic's Project Glasswing cybersecurity initiative. Partnership grants access to Anthropic's Claude Mythos Preview AI model to strengthen BT's defenses against AI-enabled cyber threats. The consortium includes founding members Cisco, Microsoft, Google and Nvidia, backed by Anthropic with up to $100 million in usage credits and $4 million in donations to open-source security firms.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Multi-year program with Accenture to deploy agentic AI capabilities across UK infrastructure. Combines Accenture's service management expertise with BT's network intelligence and ServiceNow's platform. The initiative deploys AI-powered operations including autonomous threat response and self-healing protocols for BT's UK customer base.

Strategic tierFlagshipTypeTechnology or Integration
Description

Five-year expanded partnership to implement Homeview AIOps solution providing real-time observability into customers' home devices and networks. Includes Home Device Manager, Service Management Platform, and AVA Fixed Network Insights; gives BT's 6,000+ care agents visibility into over 10 million Wi-Fi endpoints processing 100 million+ transactions daily. Delivered 5% improvement in first contact resolution and multi-million GBP annual OPEX savings.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

BT Group partnered with Nscale to develop up to 14 megawatts of AI data centre capacity across three UK sites using Nvidia infrastructure, expanding BT's sovereign data service for public sector and business customers. Nscale founded in 2024 and backed by Nvidia, recently raised $2 billion at $14.6 billion valuation.

Strategic tierCoreTypeTechnology or Integration
Description

BT partnered with Meta to improve mobile video streaming for EE customers using advanced congestion awareness technology. Pilot demonstrated 6-8% reduction in bitrate and approximately 4% decrease in data load on congested cells while maintaining quality. Now implemented across EE network; Meta planning to extend solution to other markets.

Strategic tierFlagshipTypeTechnology or Integration
Description

Sovereign Voice cloud-based calling product powered by Cisco Calling technology, hosted entirely in UK data centres and managed by UK-based security-cleared staff. First product in BT's new sovereign platform suite for UK businesses.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Five-year deal (with option to extend up to 3 additional years) for BT to provide secure connectivity services across BAE Systems' global network spanning 40 countries. Supports BAE's digital transformation and aligns with BT's sovereign security platform launch. Mutually strategic partnership between two major UK entities in critical national infrastructure and security.

Strategic tierCoreTypeOthers
Description

10-year deal worth up to £200 million for BT to provide connectivity, cybersecurity and IT services across Northern Ireland electricity supply network to support NIE Networks' digital transformation, sustainability goals and modernize regional infrastructure.

Strategic tierFlagshipTypeTechnology or Integration
Description

CrowdStrike's Falcon platform powers Cyber Threat Protect included as standard for BT business customers. BT also won CrowdStrike's 2026 Europe Innovation Partner of the Year Award. CrowdStrike's MSSP partner business exceeded $1.3 billion in total contract value globally.

Strategic tierCoreTypeTechnology or Integration
Description

ServiceNow's service management platform combined with Accenture's service management expertise and BT's network intelligence to deploy agentic AI capabilities including autonomous threat response and self-healing protocols.

Strategic tierFlagshipTypeTechnology or Integration
Description

BT expanded partnership with Ericsson to deploy NSSF (Network Slice Selection Function) for dynamic network slicing and NEF (Network Exposure Function) for standardized APIs on BT's Network Cloud. Partnership aims to position BT as flexible and intelligent network platform for UK businesses.

Strategic tierFlagshipTypeTechnology or Integration
Description

BT joined NVIDIA-led global coalition with Booz Allen, Cisco, Deutsche Telekom, Ericsson, MITRE, Nokia, OCUDU Ecosystem Foundation, ODC, SK Telecom, SoftBank and T-Mobile to build AI-native, open, secure 6G wireless networks. Also partners with Nscale using NVIDIA infrastructure for AI data centres.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

BT signed agreements to share data on AI implementation as part of UK government's AI Adoption Summit; part of £200 million support package to make UK fastest AI-adopting G7 country. Joined Project Glasswing announcement and 6G Security and Resilience Principles endorsed by Western governments.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

UK wholesale fibre challenger building alternative full-fibre networks; competes directly with Openreach at the wholesale layer and is a key driver of BT's recent broadband losses.

TypeEmerging player
Description

UK altnet focused on gigabit fibre to multi-dwelling units and select urban areas. Emerging competitor cherry-picking high-ARPU urban footprints away from Openreach.

TypeEmerging player
Description

London-focused altnet rapidly expanding full-fibre footprint; emblematic of the altnet cohort pressuring BT's broadband share and ARPU in urban markets.

TypeDirect peer
Description

UK's other major converged fixed-mobile operator with overlapping broadband, mobile and enterprise offerings. Most directly comparable peer across consumer, business and wholesale network layers in the UK market.

TypeDirect peer
Description

Joint venture between Liberty Global and Telefonica, combining Virgin Media's cable/fibre footprint with O2's mobile network. Directly competes with BT/EE in UK broadband, mobile and pay-TV.

TypeDirect peer
Description

Major UK broadband, pay-TV and streaming provider now under Comcast ownership. Competes head-on with BT Consumer in broadband bundles and TV, and increasingly in mobile via Sky Mobile.

TypeDirect peer
Description

UK-focused value broadband and TV provider selling over Openreach's wholesale network. Closely comparable on consumer broadband pricing and customer-segment dynamics.

TypeEmerging player
Description

Wholesale fibre joint venture between Liberty Global, Telefonica and InfraVia, currently pursuing a CMA-reviewed merger with Netomnia that would create Openreach's largest wholesale fibre rival in the UK.

TypeBroad incumbent
Description

European telecom incumbent owning T-Mobile and operating integrated fixed-mobile businesses across Europe. Comparable on converged portfolio, fibre+5G capex programme, and sovereign infrastructure positioning at scale.

TypeDirect peer
Description

UK mobile network operator and direct competitor to EE in 5G/4G services. Compares on mobile ARPU, coverage rollout and enterprise mobile propositions.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
Yes

Docs URL, Description

Integration13 records

Each record includes

Title, Type, Description, Source

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment10 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BT

Integrated Telecommunications Servicesbt.com

BT Group plc is the UK's largest telecommunications operator, providing fixed-line, mobile, broadband, cloud, and AI services to consumers and enterprises through the BT, EE, Plusnet, and Openreach brands, and wholesale infrastructure to over 600 providers.

What BT does

BT Group plc is the UK's largest telecommunications operator and designated critical national infrastructure provider, headquartered in London and listed on the London Stock Exchange (LON:BT.A). The group serves more than 46 million mobile customers and 12 million fixed-line customers through its BT, EE, and Plusnet consumer brands, and supplies wholesale passive and active network access to over 600 communications providers via its Openreach infrastructure division, which passes 23 million-plus premises with full-fibre (FTTP). Enterprise and public-sector customers are served through BT Business, with a portfolio that includes the new BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, and Sovereign AI) targeting regulated industries, alongside legacy IT, networking, and managed-service contracts such as the multi-year deals with BAE Systems, NIE Networks, and UK Power Networks.

The underlying technology stack combines a national fibre and 5G standalone network, a Tier-1 internet backbone, and a growing AI compute layer delivered in partnership with Nscale (50MW at Loughton). Revenue is generated through a mix of recurring consumer subscriptions (broadband, mobile, pay-TV), enterprise multi-year managed-service contracts, wholesale line rental and passive access charges from Openreach, and emerging sovereign-AI and cybersecurity services — the latter built on BT's own telemetry from blocking roughly 4 million cyber attacks per day. The economics are capital-intensive: BT is committed to approximately £40bn of network investment from 2020 to 2030 with a further £15bn signalled, financed through a combination of operating cash flow, asset sales, and equity (notably a 24.5% stake acquired by Bharti Enterprises).

The business model is currently being re-engineered under a restructuring programme targeting £3.7bn of cost savings and a workforce reduction from roughly 130,000 to around 75,000 by 2030, with AI and automation expected to absorb a significant share of the displaced roles. Strategic positioning is shifting away from declining legacy fixed voice and low-margin wholesale towards sovereign enterprise technology, cybersecurity, and AI infrastructure — supported by partnerships with Anthropic (Project Glasswing), NVIDIA, Ericsson, and Samsung, and a 6G AI-RAN coalition. Reported FY26 adjusted revenue is approximately £19.7bn, with FY27 guided to £19.0–19.5bn, indicating a top-line that is contracting in legacy segments while margins and free cash flow are being expanded through restructuring.

BT firmographics

Firmographics
Name
BT
Legal name
BT Group plc
Website
https://bt.com
Company type
Public
Founded year
1846
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
BT Group plc is the UK's largest telecommunications operator, providing fixed-line, mobile, broadband, cloud, and AI services to consumers and enterprises through the BT, EE, Plusnet, and Openreach brands, and wholesale infrastructure to over 600 providers.
Ownership category
akta.pro rank

BT industry classification

Industry
Product category
Integrated Telecommunications Services
NAICS
Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
akta.pro primary industry
Neutral Host & In‑Building Connectivity (DAS/Small Cells) (HDAIAGAC)
akta.pro secondary industry
Small Cell & DAS Deployment (Pole/Street Furniture, In-Building DAS) (IMAFAIAE)

Keywords

  • Fixed-line telecommunications
  • Mobile network services
  • Fibre broadband infrastructure
  • Enterprise connectivity solutions
  • Cloud and cybersecurity services

Where BT is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices6 records

Markets served

BT business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Subscription Telecommunications Services: Recurring monthly/annual revenue from consumer and business broadband, mobile, TV, home phone, and enterprise connectivity subscriptions. Adjusted revenue of £19.7bn for FY26 with adjusted EBITDA of £8.23bn flat year-on-year.
  2. Wholesale Network Services (Openreach): Wholesale revenue from providing unbundled network access to over 600 communications providers in the UK under Openreach. Recurring revenue tied to lines/premises served and infrastructure rentals.
  3. Enterprise Managed Services & Infrastructure: Multi-year contracts providing connectivity, cybersecurity, IT services and sovereign infrastructure to enterprise and public sector customers (e.g., BAE Systems, NIE Networks, UK Power Networks, government). Long-term recurring revenue.
  4. Usage-based Legacy Voice Services: Declining revenue stream from legacy PSTN voice, international calls, and per-minute voice services under Pay As You Go plans. Being phased out with PSTN switch-off by January 2027.
  5. Hardware Sales (CPE / Devices): Revenue from sale/rental of customer premises equipment including Smart Hub routers, TV boxes, handsets, and home phones (e.g., BT8500, BT8600, BT3960). Handset trading impacted FY26 revenue.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyUK residential broadband packages priced between £24-£80 per month depending on speed tier
Usage-basedMonthlyBT Home Phone calling plans (Pay as you go, 700 Minutes, Unlimited Minutes)
SubscriptionMonthlyBT Mobile eSIM-only plans exclusive to BT broadband customers
SubscriptionMulti-year contractEnterprise contract-based pricing (BT Business)
OtherAnnualAnnual price increases of approximately £50 per year on broadband/mobile

Go-to-market motion4 records

Distribution channels5 records

BT product offering

Product offering

Core offering

BT Group is the UK's largest integrated telecommunications operator, providing fixed-line, mobile, broadband, TV, IT, cybersecurity, cloud, and AI services to consumers and businesses. The company operates through consumer retail brands (BT, EE, Plusnet) and the Openreach wholesale infrastructure division, while BT Business serves enterprise and public sector customers with bespoke connectivity, managed services, and sovereign technology platforms.

Product overview

BT Group operates a hybrid telecommunications platform combining consumer-facing retail brands (BT, EE, Plusnet) with wholesale infrastructure through its Openreach division. The product portfolio spans multiple layers: at the consumer level, BT provides broadband (Full-Fibre/FTTP) under BT, EE, and Plusnet brands, alongside the EE mobile network (including 5G SA/5G+) covering 50+ million people, and the relaunched BT Mobile eSIM service. The infrastructure backbone is Openreach, the wholesale fibre network now covering 23+ million premises with a 25 million target. For business customers, BT Business offers the MissionNet portfolio (including Mission Boost for mission-critical comms), the BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, and Sovereign AI), and the BT Business AI-Ops Platform built with Accenture and ServiceNow. The security suite includes Cyber Threat Protect (Norton-powered), Web Threat Protect, Scam Threat Protect, and BT Call Protect. BT's product ecosystem is further extended by emerging technologies including a Quantum Key Distribution (QKD) network in London, 5G network slicing via the Ericsson NSSF/NEF partnership, and Digital Voice replacing legacy PSTN services. New AI-native capabilities are layered across these products, including eGain's Composer for GPT-driven answers, Anthropic's Claude Mythos for cyber defence (Project Glasswing), and Nokia's Homeview AIOps for broadband observability.

Differentiator

Problem solved

Functional benefit

Brands

  • EE: Flagship UK consumer mobile network and broadband/TV brand, serving 50+ million people with 5G standalone coverage across 610+ towns and cities; acquired by BT in 2016.
  • Plusnet
  • Openreach
  • BT Sovereign Voice
  • BT Sovereign Cloud
  • MissionNet (Mission Boost)
  • BT Mobile

Products and services

  • BT Consumer Broadband (BT, EE, Plusnet brands) Consumer-facing broadband services under BT Group operating through three retail brands (BT, EE, Plusnet) sharing the wholesale Openreach infrastructure. Includes full-fibre (FTTP) offerings across the UK with tiered pricing from £24-£80 per month.
  • EE Mobile Network (5G SA / 5G+) UK mobile network operator and BT Group subsidiary providing 5G, 4G, and mobile services. Expanded 5G standalone (5G+) coverage to more than 50 million people across 61 towns and cities, with Advanced RAN Coordination technology delivering 20% performance boost. Target: 99% population coverage by March 2030.
  • Openreach BT Group's wholesale infrastructure division managing the UK's local access network, providing wholesale access to over 600 communications providers while also serving BT's own retail brands. Full-fibre build surpassed 23 million premises with a target of 25 million by year-end.
  • BT Business BT's enterprise and public sector division offering secure connectivity, cloud infrastructure, and security solutions. Includes bespoke multi-year contracts with critical national infrastructure operators (e.g., 5-year BAE Systems deal, 10-year NIE Networks deal worth up to £200m).
  • MissionNet / Mission Boost Suite of mission-critical connectivity, cloud infrastructure, and security solutions targeting utilities, emergency responders, and transport operators. Mission Boost provides prioritised 4G/5G network access during periods of congestion or high demand on EE's commercial mobile network. Launch customer: UK Power Networks.
  • BT Sovereign Platform (Sovereign Voice, Sovereign Cloud, Sovereign AI)
  • Cyber Threat Protect (powered by Norton) BT's digital defence service included as standard for broadband customers. Available on up to 15 devices across iOS, Android, PC, and Mac. Includes Scam Assistant, Dark Web Monitoring (up to 52 pieces of personal data), Social Media Monitoring, Safe Web, and Norton Password Manager.
  • Digital Voice Digital voice service replacing legacy PSTN/copper landlines for UK customers. Part of Openreach/BT's copper switch-off programme with 103 exchanges to be closed by December 2030 and PSTN services phased out entirely by December 2027.
  • BT Mobile (relaunched)
  • Quantum Key Distribution (QKD) Network BT has launched a quantum key distribution (QKD) network in London as a sandbox and testbed to help customers explore quantum encryption capabilities for secure communications.
  • 5G Network Slicing Dynamic network slicing using NSSF and NEF (with Ericsson) on BT's Network Cloud. Allows real-time orchestration of slices based on location, subscription type, and network load. Will be deployed at Euro 2028 venues and training grounds; planned national availability wherever 5G SA coverage exists.
  • BT Business AI-Ops Platform Multi-year programme combining Accenture's service management expertise with BT's network intelligence and ServiceNow's service management platform. Includes autonomous threat response systems and self-healing protocols for BT's UK customer base.
  • Prisoner Telephony Service (PTS) Telephony service operated by BT for the UK Ministry of Justice's prison system. Contract extended for another 54 months while replacement PICS system procurement is delayed.

Quantifiable outcome

  • 4 million cyber attacks blocked daily across networks
  • +8 more outcomes

Companies that use BT

Customer profile

Named customers6 records

Ideal customer profiles4 records

BT technology and API

Technology

Technology focussed No

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature3 records

BT partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered flagship and core.

  • AnthropicflagshipTechnology or IntegrationBT became first UK company to join Anthropic's Project Glasswing cybersecurity initiative. Partnership grants access to Anthropic's Claude Mythos Preview AI model to strengthen BT's defenses against AI-enabled cyber threats. The consortium includes founding members Cisco, Microsoft, Google and Nvidia, backed by Anthropic with up to $100 million in usage credits and $4 million in donations to open-source security firms.
  • AccenturecoreStrategic or Co-development PartnerMulti-year program with Accenture to deploy agentic AI capabilities across UK infrastructure. Combines Accenture's service management expertise with BT's network intelligence and ServiceNow's platform. The initiative deploys AI-powered operations including autonomous threat response and self-healing protocols for BT's UK customer base.
  • NokiaflagshipTechnology or IntegrationFive-year expanded partnership to implement Homeview AIOps solution providing real-time observability into customers' home devices and networks. Includes Home Device Manager, Service Management Platform, and AVA Fixed Network Insights; gives BT's 6,000+ care agents visibility into over 10 million Wi-Fi endpoints processing 100 million+ transactions daily. Delivered 5% improvement in first contact resolution and multi-million GBP annual OPEX savings.
  • NscalecoreStrategic or Co-development PartnerBT Group partnered with Nscale to develop up to 14 megawatts of AI data centre capacity across three UK sites using Nvidia infrastructure, expanding BT's sovereign data service for public sector and business customers. Nscale founded in 2024 and backed by Nvidia, recently raised $2 billion at $14.6 billion valuation.
  • MetacoreTechnology or IntegrationBT partnered with Meta to improve mobile video streaming for EE customers using advanced congestion awareness technology. Pilot demonstrated 6-8% reduction in bitrate and approximately 4% decrease in data load on congested cells while maintaining quality. Now implemented across EE network; Meta planning to extend solution to other markets.
  • CiscoflagshipTechnology or IntegrationSovereign Voice cloud-based calling product powered by Cisco Calling technology, hosted entirely in UK data centres and managed by UK-based security-cleared staff. First product in BT's new sovereign platform suite for UK businesses.
  • BAE SystemsflagshipStrategic or Co-development PartnerFive-year deal (with option to extend up to 3 additional years) for BT to provide secure connectivity services across BAE Systems' global network spanning 40 countries. Supports BAE's digital transformation and aligns with BT's sovereign security platform launch. Mutually strategic partnership between two major UK entities in critical national infrastructure and security.
  • Northern Ireland Electricity Networks (NIE Networks)coreOthers10-year deal worth up to £200 million for BT to provide connectivity, cybersecurity and IT services across Northern Ireland electricity supply network to support NIE Networks' digital transformation, sustainability goals and modernize regional infrastructure.
  • CrowdStrikeflagshipTechnology or IntegrationCrowdStrike's Falcon platform powers Cyber Threat Protect included as standard for BT business customers. BT also won CrowdStrike's 2026 Europe Innovation Partner of the Year Award. CrowdStrike's MSSP partner business exceeded $1.3 billion in total contract value globally.
  • ServiceNowcoreTechnology or IntegrationServiceNow's service management platform combined with Accenture's service management expertise and BT's network intelligence to deploy agentic AI capabilities including autonomous threat response and self-healing protocols.
  • EricssonflagshipTechnology or IntegrationBT expanded partnership with Ericsson to deploy NSSF (Network Slice Selection Function) for dynamic network slicing and NEF (Network Exposure Function) for standardized APIs on BT's Network Cloud. Partnership aims to position BT as flexible and intelligent network platform for UK businesses.
  • NVIDIAflagshipTechnology or IntegrationBT joined NVIDIA-led global coalition with Booz Allen, Cisco, Deutsche Telekom, Ericsson, MITRE, Nokia, OCUDU Ecosystem Foundation, ODC, SK Telecom, SoftBank and T-Mobile to build AI-native, open, secure 6G wireless networks. Also partners with Nscale using NVIDIA infrastructure for AI data centres.
  • UK Government (AI Adoption Summit)flagshipStrategic or Co-development PartnerBT signed agreements to share data on AI implementation as part of UK government's AI Adoption Summit; part of £200 million support package to make UK fastest AI-adopting G7 country. Joined Project Glasswing announcement and 6G Security and Resilience Principles endorsed by Western governments.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

BT competitors and assessment

Company assessment

Direct peers

  • CityFibre: UK wholesale fibre challenger building alternative full-fibre networks; competes directly with Openreach at the wholesale layer and is a key driver of BT's recent broadband losses.
  • Vodafone Group: UK's other major converged fixed-mobile operator with overlapping broadband, mobile and enterprise offerings. Most directly comparable peer across consumer, business and wholesale network layers in the UK market.
  • Virgin Media O2: Joint venture between Liberty Global and Telefonica, combining Virgin Media's cable/fibre footprint with O2's mobile network. Directly competes with BT/EE in UK broadband, mobile and pay-TV.
  • Sky (Comcast): Major UK broadband, pay-TV and streaming provider now under Comcast ownership. Competes head-on with BT Consumer in broadband bundles and TV, and increasingly in mobile via Sky Mobile.
  • TalkTalk Telecom Group: UK-focused value broadband and TV provider selling over Openreach's wholesale network. Closely comparable on consumer broadband pricing and customer-segment dynamics.
  • Three UK (CK Hutchison): UK mobile network operator and direct competitor to EE in 5G/4G services. Compares on mobile ARPU, coverage rollout and enterprise mobile propositions.

Emerging players

  • Hyperoptic: UK altnet focused on gigabit fibre to multi-dwelling units and select urban areas. Emerging competitor cherry-picking high-ARPU urban footprints away from Openreach.
  • Community Fibre: London-focused altnet rapidly expanding full-fibre footprint; emblematic of the altnet cohort pressuring BT's broadband share and ARPU in urban markets.
  • Nexfibre: Wholesale fibre joint venture between Liberty Global, Telefonica and InfraVia, currently pursuing a CMA-reviewed merger with Netomnia that would create Openreach's largest wholesale fibre rival in the UK.

Broad incumbents

  • Deutsche Telekom: European telecom incumbent owning T-Mobile and operating integrated fixed-mobile businesses across Europe. Comparable on converged portfolio, fibre+5G capex programme, and sovereign infrastructure positioning at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

BT social profiles

Digital presence

BT compliance and trust

Trust signal

Compliance4 records

BT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BT leadership team

Management profile

Number of profiles

Profiles10 records

BT subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

BT funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BT M&A and investment

M&A and investment

M&A10 records

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BT

What does BT do?

BT Group is the UK's largest integrated telecommunications operator, providing fixed-line, mobile, broadband, TV, IT, cybersecurity, cloud, and AI services to consumers and businesses. The company operates through consumer retail brands (BT, EE, Plusnet) and the Openreach wholesale infrastructure division, while BT Business serves enterprise and public sector customers with bespoke connectivity, managed services, and sovereign technology platforms.

Is BT a public or private company?

BT is a public company. It is classified as public and is currently operating.

When was BT founded?

BT was founded in 1846. It employs 5,001 to 10,000 people.

Where is BT based?

BT is headquartered in London, United Kingdom, in the Europe region.

How does BT make money?

Five revenue lines are on record. Subscription Telecommunications Services are the primary driver. The others are wholesale Network Services (Openreach), enterprise Managed Services & Infrastructure, usage-based Legacy Voice Services and hardware Sales (CPE / Devices).

Who are BT's main competitors?

Direct peers on record are CityFibre, Vodafone Group, Virgin Media O2, Sky (Comcast), TalkTalk Telecom Group and Three UK (CK Hutchison). Emerging players are Hyperoptic, Community Fibre and Nexfibre. Deutsche Telekom is listed as a broad incumbent.

Does BT have an API?

Yes. BT has deployed NEF (Network Exposure Function) for standardized APIs on its Network Cloud as part of its 5G network slicing partnership with Ericsson. The NEF allows developers and businesses to integrate network capabilities directly into their applications through standardized APIs. This is described as a partner/enterprise-facing capability, supporting programmable network services. BT also expanded deployment of NSSF (Network Slice Selection Function) for dynamic network slice orchestration based on criteria such as location, subscription type, and network load.

What industry is BT in?

BT's product category is Integrated Telecommunications Services. Its primary akta.pro industry code is HDAIAGAC, Neutral Host & In‑Building Connectivity (DAS/Small Cells), with a secondary code of IMAFAIAE, Small Cell & DAS Deployment (Pole/Street Furniture, In-Building DAS). Its NAICS code is 51711.

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The TelegraphLisa Nandy under fire after backing BT’s TalkTalk dealLisa Nandy used pandemic-era legal powers to clear the way for BT's takeover of TalkTalk. A rival company's chief wrote to Culture Secretary Nandy demanding clarity over the £400m deal.TelecompaperVirgin Media O2 attacks BT's acquisition of TalkTalkVirgin Media O2 criticized BT's acquisition of TalkTalk, calling it a "stitch up masked as a rescue deal in the public interest." The group expressed dismay that regulatory rules are being ignored to allow an incumbent to strengthen its control of the fibre broadband market, following a CMA warning about Nexfibre's acquisition of Netomnia.Defense WorldBT Group (LON:BT.A) Stock Price Crosses Below 200-Day Moving Average – Here’s What HappenedBT Group shares fell below their 200-day moving average on Monday, trading as low as GBX 196.60. The company is acquiring TalkTalk and PlatformX in a £400m rescue deal, which faces UK competition scrutiny. The stock's 50-day moving average is GBX 200.50.Computer WeeklyBT to acquire TalkTalk comms groupBT Group acquired TalkTalk Telecommunications and PlatformX Communications out of administration in a £400m deal. The acquisition follows a failed sale process and a cyber attack, with the UK government intervening under the Enterprise Act. Regulators have raised competition concerns.Business LiveTalkTalk sale: How BT broadband rival ended up rescued by its biggest foeBT acquired TalkTalk and its wholesale division PlatformX out of administration, keeping 1.5 million retail customers and one million wholesale connections online. The deal is expected to have a £400m cash impact, though estimates place the purchase price below £240m. The CMA has until 19 October to scrutinize the deal.The Fast ModeBT Launches AI Receptionist to Help UK Businesses Capture Missed CallsBT Business launched AI Receptionist, an AI tool to handle customer calls 24/7, and a free AI Adoption Hub. Research cited shows 67% of small businesses miss at least one call daily, costing an estimated £3.7 billion annually. The tool is available on flexible contracts and works across UK networks.This is MoneyBroadband finds a saviour: BT's rescue of TalkTalk is far from perfect - but it could be a whole lot worse, says ALEX BRUMMERBT is buying broadband supplier TalkTalk in a £400m rescue deal, sealing the bid behind closed doors with government support. The deal saves 900 jobs and avoids cutting off 2.5m clients, though it is far from perfect. The CMA has not yet confirmed the takeover.Fierce-networkBT Group buys broadband provider TalkTalk to save it from bankruptcyBT Group is acquiring TalkTalk and its subsidiary PlatformX for about $540 million to prevent bankruptcy. The deal protects services for 1.5 million residential and 1 million wholesale customers, with BT expecting regulatory review. Analysts see the acquisition as potentially accretive despite the upfront cost.CityAMHow Talktalk went from taking on BT to being rescued by itBT acquired TalkTalk and its wholesale arm PlatformX out of administration, keeping 1.5 million retail customers and one million wholesale connections online. The deal, valued below £240m, adds BT's fixed-broadband share to about 35% and faces CMA review. TalkTalk's brand may eventually disappear as customers move into BT's business.WsjTech, Media & Telecom Roundup: Market TalkBerenberg analysts expect the U.K. government to approve BT Group's acquisition of TalkTalk and PlatformX Communications before end of October. They rate the deal positive, citing limited disruption and avoidance of Openreach revenue losses, and give a buy rating with a 3-pound target price.