What Rec Technologies does

Rec Technologies, Inc. (operating as Rec) is a San Francisco-based, venture-backed software company founded in 2022 that provides a cloud-based recreation management platform to municipal and county parks and recreation departments. The platform unifies program and activity registration, facility rentals and permits, memberships and passes, events and ticketing, and an Instructor Network marketplace under a single mobile-first system that is SOC 2 Type II audited, PCI DSS certified, and COPPA compliant. As of late 2025, Rec serves more than 50 communities across 20+ US states, reaching millions of residents, with named customers including San Francisco Recreation and Parks, the City of Torrance, Apex Park and Recreation District, Watertown, Emeryville, Norman, Midland, and Colorado Park District.

The product portfolio is built around a Core Rec Operating System with five core modules (Programs & Activities, Memberships & Passes, Rentals & Permits, Events & Ticketing, Instructor Network) supplemented by add-on modules such as Point of Sale, Reports, Marketing Tools, Leagues, Electronic Waivers, Automated Reminders, QR Code Signage, Rental Applications, and Session Registration. Native integrations include Apple Pay and Google Pay. In 2025 the company layered an AI Agents platform onto this stack, debuting the Refund Agent (estimated to save departments nearly 20 hours of staff time per week) alongside agents for cancellations and marketing campaigns, and reinforced AI positioning through a partnership with OpenAI for NRPA 2025 education sessions.

Rec monetizes through annual enterprise SaaS subscriptions sold via direct sales to government agencies, supplemented by transaction fees on payments processed through the platform and marketplace commissions generated via the Instructor Network. Pricing is quote-based and not publicly disclosed. The company has raised $18 million in total funding, comprising a $6.2 million seed round led by NFX in March 2024 and an $11 million Series A led by Crosslink Capital in September 2025, with additional participation from Precursor Ventures, Long Journey Ventures, Springbank Collective, Liquid 2 Ventures, Marquee Ventures, and Thirty Five Ventures. Rec is co-founded and led by CEO Birju Kadakia and President Rachel Williams.

Name

Rec Technologies

Legal name

Rec Technologies, Inc.

Website

https://rec.us

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Rec Technologies provides a cloud-based, AI-enhanced recreation management platform to municipal and county parks and recreation departments across 20+ US states, covering program registration, facility reservations, memberships, events, and an instructor marketplace.

Ownership category

akta.pro rank

Product category

Recreation Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Public Sector & Government ERP (HDAEAEAG)

akta.pro secondary industry

Central Reservation Systems (CRS) (THALACAB)

Keywords

• Recreation management software
• Parks and recreation
• Facility reservation software
• Program registration platform
• Government recreation technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Rec Technologies generates revenue through subscription fees charged to parks and recreation departments for access to its recreation management platform. The platform provides programs and registration, facilities reservations, and memberships management capabilities.
2. Transaction Processing: The platform processes payments for registrations, facility bookings, and instructor sessions, likely taking a transaction fee or percentage of payments processed.
3. Instructor Network Commission: Revenue generated through the instructor marketplace where independent instructors pay to offer lessons through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Rec Technologies builds and sells a cloud-based, mobile-first recreation management SaaS platform that enables parks and recreation departments to manage program registrations, facility reservations, memberships, events, ticketing, and instructor coordination in a unified system. The platform includes AI-powered agents that automate repetitive workflows such as refunds, cancellations, and marketing campaigns, and is SOC 2 Type II audited and PCI DSS certified.

Product overview

Rec Technologies offers a unified recreation management platform called the Core Rec Operating System, which consists of core products (Programs & Activities, Memberships & Passes, Rentals & Permits, Events & Ticketing, and Instructor Network) plus integrated add-on modules (Point of Sale, Reports, Marketing Tools, Leagues, Electronic Waivers, Automated Reminders, QR Code Signage, Rental Applications, and Session Registration). The platform is positioned as AI-first, with AI agents including the Refund Agent that automate repetitive workflows. The system is mobile-first and designed for parks and recreation departments to manage programming, facilities, and instruction while providing residents with easy access to activities and bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Rec Operating System The foundational recreation management platform that powers parks and recreation departments, providing the underlying infrastructure for program registration, facility reservations, memberships, events, and instructor coordination.
• Programs & Activities Product module for managing and registering for classes, events, and camps in one place with a booking experience designed for parks and recreation departments.
• Memberships & Passes Product module for modernizing memberships with flexible passes, digital access, and built-in reporting for parks and recreation departments.
• Rentals & Permits Product module for facility reservations allowing communities to easily reserve shared spaces such as courts, fields, and picnic tables, and pay in seconds from any device.
• Events & Ticketing Product module for selling tickets, managing check-in, and tracking revenue for recreation events, providing frictionless ticket registration.
• Instructor Network Platform connecting licensed instructors to parks and recreation facilities, enabling them to offer private and semi-private lessons, teach clinics, and generate net-new revenue for cities through automated court reservations, customer communications, payment processing, and background checks.
• Refund Agent AI-powered agent that automates refund processing workflows for parks and recreation departments, estimated to save nearly 20 hours of staff time per week.

Quantifiable outcome

• 98% registration success rate vs. legacy system crashes during summer camp registration
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• OpenAIcoreStrategic or Co-development Partner · 1 January 2025Rec Technologies partnered with OpenAI to host education sessions at NRPA 2025 in Florida. This partnership positions Rec as an AI-first platform and provides credibility through the OpenAI association.
• San Francisco Recreation and ParksflagshipOthersSan Francisco Rec & Park partnered with Rec Technologies for recreation management, including court reservations and coaching services. The partnership expanded racquet sports instruction citywide, activating 28 additional court locations.
• City of TorranceflagshipOthersCity of Torrance partnered with Rec Technologies for summer camp registration and instructor network. Generated over $125K in net-new revenue and achieved 98% registration success rate.
• Apex Park and Recreation DistrictcoreOthersApex Park and Recreation District in Colorado partnered with Rec Technologies for recreation management. Sold out summer registration in under two minutes without problems.
• City of EmeryvillecoreOthersCity of Emeryville partnered with Rec Technologies for programs, court rentals, facility rentals, memberships, and events.
• City of NormancoreOthersCity of Norman Parks and Recreation partnered with Rec Technologies for programs, courts, memberships, events, coaching, and facility rentals.
• Midland Parks and RecreationminorOthersMidland Parks and Recreation launched the Rec app to consolidate bookings for fields, courts, and picnic tables into a single platform.
• Colorado Park DistrictminorOthersColorado park district partnered with Rec Technologies to improve mobile stability for summer camp registration, addressing stress points during peak enrollment periods.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CivicRec: CivicRec is a cloud-based parks and recreation management platform purpose-built for municipal agencies, offering registration, facility reservations, and point-of-sale. It directly competes with Rec for the same city and county buyer with comparable feature scope.
• RecDesk: RecDesk provides parks and recreation management software for municipalities, including online registration, facility scheduling, and league management. It targets the same government customer base as Rec with similar SaaS delivery.
• Vermont Systems (RecTrac): Vermont Systems sells RecTrac, one of the most widely deployed municipal parks and recreation management platforms in the US. It is the most direct head-to-head competitor to Rec, serving the same government parks and recreation departments with registration, facility scheduling, and membership modules.
• EZFacility: EZFacility offers facility and membership management software for recreation centers, sports facilities, and municipal clients, with online registration and scheduling. It overlaps with Rec's rentals, memberships, and scheduling capabilities.
• PerfectMind: PerfectMind is a cloud-based parks, recreation, and community center management platform with registration, booking, membership, and POS modules. It competes directly with Rec in the municipal recreation software market.

Emerging players

• CourtReserve: CourtReserve provides tennis and pickleball court reservation and member management software used by clubs and increasingly by municipal recreation departments. It is a more focused emerging player that competes with Rec's court booking and instructor network modules.

Broad incumbents

• Active Network (ACTIVE): Active Network provides activity registration, facility management, and event solutions widely used by municipalities and race/event organizers. It is a broad incumbent with overlapping capability in parks and recreation registration and scheduling.
• Mindbody: Mindbody is a large consumer-facing booking and business management platform for fitness, wellness, and recreation businesses. It serves adjacent end-customers and overlaps with Rec's instructor marketplace and consumer-side booking experience.
• Daxko: Daxko is a larger, established community-recreation and membership management software provider serving YMCAs, JCCs, and parks and recreation agencies. It is a broader incumbent with a wider product portfolio that overlaps significantly with Rec's parks and rec offering.

Others

• Jackrabbit Technologies: Jackrabbit provides class and activity registration software primarily for youth activities, gymnastics, swim, and dance schools. While not a direct parks-and-rec competitor, it overlaps in the class/program registration use case that Rec serves for municipal summer camps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rec-Technologies-61558693217941
• LinkedInlinkedin.com/company/rec-technologies
• Instagraminstagram.com/rectechnologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rec Technologies