Convene Hospitality Group

What Convene Hospitality Group does

Convene Hospitality Group (CHG) is a privately held, multi-brand hospitality-driven platform that designs, operates, and manages meeting, event, and flexible office spaces. Founded in 2009 in New York, the company operates 38 venues across nine cities in the United States and United Kingdom under five brands: Convene (premium corporate meetings and WorkPlace flexible offices), etc.venues (value-driven corporate meetings and training, acquired February 2023), NeueHouse (lifestyle and creative workspace, acquired January 2026 out of bankruptcy), The Mallory, and The Aperture (immersive experiential venue launching in 2026 with 270-degree projection mapping). The company is a majority-owned operating subsidiary of Hudson's Bay Company (acquired April 2022 at a $500M valuation) with additional capital backing from Ares Management, Brookfield, and a March 2026 $230M growth capital facility led by TPG.

The platform's core technology stack combines purpose-built venue design, in-house audiovisual operations (a ~20-person UK AV team plus dedicated Technology Managers and AV Operations Specialists per venue), in-house executive-chef catering, and a proprietary smart-building layer that includes BLE beacons, sensor-based room occupancy detection, and integrated room scheduling. AI features are deployed at the event-production layer — real-time closed captions/translation, AI-driven camera tracking, AI-generated highlight reels, and intelligent lighting — and are sourced predominantly through integrated third-party production tools rather than proprietary models. Revenue is generated across four streams: WorkPlace Memberships (WorkSuites for teams of 2-100 on 6-36 month terms plus Community Memberships, sold via direct sales and a structured Broker Referral Program), per-event venue bookings with bundled catering and AV (Convene and etc.venues), premium in-house culinary and AV production services, and managed event/meeting venues operated under landlord partnerships (Quorum by Convene, Venue 42 by Convene, Club 75 by Convene).

Go-to-market is primarily enterprise field sales targeting Fortune 100, government, and high-growth companies (e.g., Google, JPMorgan Chase, S&P Global, AWS, Columbia University, Brand USA), supported by a channel broker program with CRE firms such as CBRE and Newmark Knight Frank, a customer Refer-a-Friend program paying $500-$12,500 per lead, and direct-to-consumer self-serve online inquiries. The company reports an average NPS of 91 (2018) and a 10/10 NPS on multiple recent enterprise programs. Primary customer segments are enterprise/Fortune 100, high-growth technology and financial-services companies, government, and destination-marketing/travel organizations; a secondary value-driven segment is served by the etc.venues brand. The company holds no disclosed patents or proprietary AI models and operates under standard CCPA/CPRA and GDPR privacy compliance, with venue-level certifications including LEED Gold (Convene 100 Stockton) and Green Tourism (London venues).

Name

Convene Hospitality Group

Legal name

Convene Hospitality Group LLC

Website

https://convene.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Convene Hospitality Group operates a multi-brand portfolio of hospitality-driven meeting, event, and flexible office venues, serving enterprise and high-growth clients across 38 locations in nine US and UK cities under its Convene, etc.venues, NeueHouse, and The Aperture brands.

Ownership category

akta.pro rank

Product category

Meeting and Event Venue Hospitality Services

NAICS

Traveler Accommodation (7211), Convention and Trade Show Organizers (561920), Food Service Contractors (722310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Meeting and event venues
• Flexible office spaces
• Corporate hospitality services
• Event production catering
• Workspace membership programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. WorkPlace Memberships (WorkSuites & Community Memberships): Subscription/recurring revenue from WorkSuite Membership Agreements for private office space (teams of 2-100, 6-36 month terms) and Community Memberships for shared common areas. Recurring monthly billing with multi-month and multi-year commitments.
2. Event Venue Bookings: Transactional revenue from corporate meetings, conferences, training, brand activations, and private events held across the Convene and etc.venues portfolio. Pricing is per-event with transparent, upfront costs including in-house amenities (catering, AV, branding).
3. Premium In-House Catering & Culinary Programs: Revenue from executive-chef-led in-house catering, seasonal menus, Nourish snack/beverage stations, and custom culinary experiences bundled with event bookings across venues.
4. In-House AV Production Services: Revenue from in-house audiovisual production including equipment rental with dedicated technician, livestreaming, recording, hybrid event production, lighting design, and visual branding enhancements bundled with or sold alongside event bookings.
5. Landlord Partnership Revenue: Revenue from building amenity center management (e.g., Quorum by Convene, Venue 42 by Convene, Club 75 by Convene) operated through landlord partnerships where Convene manages event and meeting spaces within third-party buildings.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels12 records

Core offering

Convene Hospitality Group operates a global network of hospitality-driven meeting, event, and flexible office spaces across approximately 38 locations in nine U.S. and U.K. cities. Its core offering bundles purpose-built meeting and event venues with in-house executive-chef catering, in-house audiovisual production, dedicated event planners, and branding services, complemented by a WorkPlace flexible office subscription product (WorkSuites and Community Memberships) under a multi-brand platform spanning Convene, etc.venues, NeueHouse, The Mallory, and The Aperture.

Product overview

Convene Hospitality Group (CHG) operates as a multi-brand hospitality-driven platform-plus-modules architecture centered on a 'house of brands' strategy, anchored by the flagship Convene brand (premium meeting and event venues plus flexible WorkPlace offices) and augmented by sub-brands and acquired brands including etc.venues (value-focused meeting/training venues), NeueHouse (lifestyle workspace acquired January 2026), The Mallory (CHG corporate-family brand), and The Aperture (immersive event concept). Core product lines — Convene Events (premium event venues), Convene Meetings (meeting rooms), and Convene WorkPlace (WorkSuites & Community Memberships flexible offices) — are delivered across ~40 locations in nine U.S. and U.K. cities, supported by in-house AV teams, in-house executive-chef catering, and centralized technology/production capabilities. The platform integrates venue management (via Nexudus), analytics, marketing automation (HubSpot, Marketo), and session replay (Hotjar, Microsoft Clarity) to deliver hospitality-driven meeting, event, and flexible office experiences.

Differentiator

Problem solved

Functional benefit

Brands

• etc.venues: Value-driven corporate meetings, training and events brand in the U.S. and U.K.; acquired February 2023.
• NeueHouse
• The Mallory
• The Aperture
• Quorum by Convene
• Venue 42 by Convene

Products and services

• Convene Events Convene Events is the event venue product offering covering conferences, brand activations, immersive experiences, and experiential events, featuring on-site catering, purpose-built event space, innovative AV, in-house tech support, branding opportunities, and the Enhancement Program. Designed for corporate event planners and brand marketers hosting high-end events.
• Convene Meetings Convene Meetings is the meeting room product offering covering small offsites, training sessions, board meetings, and town halls, including thoughtfully designed meeting rooms, on-site catering by executive chefs, in-room technology with on-site support, dedicated planning resources, branding opportunities, and unlimited snacks and beverages.
• Convene WorkPlace (WorkSuites and Community Memberships) Convene WorkPlace is a fully-serviced flexible office offering including private WorkSuites (private offices for teams of 2-100 with 6-36 month terms) and Community Memberships for individuals in common work areas. Includes architectural/interior design consulting, state-of-the-art AV/IT equipment, and best-in-class meetings and events services. Designed for high-growth and enterprise companies seeking hospitality-grade workspace beyond traditional coworking.
• etc.venues etc.venues is a value-driven corporate meeting and training venue brand operating 12 London venues and the Manchester Piccadilly venue, offering purpose-built meeting and training rooms with fast WiFi, plug-and-play technology, communal catering, and unlimited coffee/watering stations. Designed for cost-conscious corporate training, multi-day conferences, breakout sessions, and learning and development.
• NeueHouse NeueHouse is a lifestyle and workspace brand originally founded in 2011, acquired by CHG in January 2026 from bankruptcy proceedings. Operates the NeueHouse Madison Square location in New York as a members' club and creative workspace; Los Angeles locations are not currently planned to reopen.
• The Aperture The Aperture is an immersive event concept at 120 E. 23rd St., New York, spanning over 26,000 square feet across two floors with 270-degree projection mapping across 165 linear feet of digital canvas. Designed for brand activations, product launches, and conferences for up to 1,000 people. Represents CHG's expansion beyond core corporate meeting and event space into experiential venues.
• Quorum by Convene (Landlord Partnership Venue) Quorum by Convene is a landlord partnership venue at 1221 Avenue of the Americas in New York City, operated and managed by Convene within a third-party building under a landlord partnership arrangement. Excluded from the Convene Managed Properties referral program.
• Convene SoHo Flagship at 555 Broadway Convene SoHo flagship at 555 Broadway is a 32,000-square-foot event venue in the second floor of the 10-story Scholastic Building in SoHo, New York City, featuring seven uniquely designed meeting and event spaces. CHG's 16th NYC location, designed in partnership with Marlo + Kroft.
• Convene 100 Stockton (San Francisco) Convene 100 Stockton is the newest event venue in San Francisco, located in the historic Union Square area near Moscone Center and the waterfront. LEED Gold-certified venue supporting linenless operations, local sourcing, paperless meetings, and reusable or compostable tableware.
• Convene Sancroft, St. Paul's (London) Convene Sancroft is Convene's grandest London venue, located in the City of London, featuring multiple gallery-style event spaces. Green Tourism certified.
• Convene 22 Bishopsgate (London) Convene 22 Bishopsgate is a London venue opened in Spring 2022, providing clients with in-house AV services.
• In-House AV Production Services In-house audiovisual production including equipment rental with dedicated technician, livestreaming, recording, hybrid event production, lighting design, and visual branding enhancements, bundled with or sold alongside event bookings. A 20+ person UK team plus dedicated Technology Managers and AV Operations Specialists at every venue provide vertically integrated AV services.
• Premium In-House Catering and Culinary Programs Premium in-house catering by executive chefs with seasonal menus, Nourish snack/beverage stations, and custom culinary experiences bundled with event bookings across Convene's venues. AWS, HPE, and other technology companies have been impressed with Convene's seasonal menus.

Quantifiable outcome

• Average NPS of 91 in 2018, comparable to Tesla and Apple
• +6 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Blank Rome LLPminorGTM or Marketing Partner · 3 June 2026Co-presenting sponsor with Convene Hospitality Group at the 2026 BLLA Boutique Hotel Investment Conference in New York City on June 3, themed 'The Third Space Renaissance'. Blank Rome is a national law firm.
• Marlo + KroftminorStrategic or Co-development Partner · 22 April 2026Marlo + Kroft is a boutique design studio that partnered with Convene Hospitality Group to design the new 32,000-square-foot SoHo flagship venue at 555 Broadway in the Scholastic Building. The venue features seven uniquely designed meeting and event spaces.
• Hudson's Bay Company (HBC)flagshipStrategic or Co-development Partner · 1 April 2022Hudson's Bay Company acquired a majority stake in Convene in April 2022 at a $500 million valuation, making Convene an operating subsidiary of HBC. Convene subsequently acquired etc.venues in February 2023 to expand its US/UK meeting and event venue market presence.
• City CruisesminorGTM or Marketing PartnerCross-referral partnership with City Cruises in the Washington DC metro area. Each party refers clients to the other for complementary event services, expanding offerings for joint customers in the DC region.
• Newmark Knight FrankcoreChannel Partner/ Reseller/ DistributorNeil Brazitis, Senior Managing Director at Newmark Knight Frank, is a registered broker partner in Convene's Broker Referral Program. The partnership focuses on referring high-growth and enterprise clients to Convene's WorkPlace portfolio, particularly in the Philadelphia market where Convene 'fills a niche' versus traditional coworking.
• CBREcoreChannel Partner/ Reseller/ DistributorRocco Laginestra, Executive Vice President at CBRE, is a registered broker partner in Convene's Broker Referral Program. CBRE brokers refer scaling companies seeking professional private workspaces beyond traditional coworking alternatives.
• London FilmedcoreTechnology or IntegrationLondon Filmed is the official AV provider named by etc.venues by Convene for its London portfolio. The partnership supports external AV needs across etc.venues' London locations, complementing Convene's internal AV team that handles Convene-branded venues.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Soho House: Membership-based hospitality and workspace operator that overlaps directly with Convene's NeueHouse acquisition and the lifestyle-workspace end of CHG's portfolio; both target creative/enterprise professionals with hospitality-driven physical spaces.
• Knotel (part of Newmark): Enterprise-focused flexible office provider (now under Newmark) that historically competed with Convene WorkPlace for tail-built-out, multi-year enterprise headquarters deals; both target similar customer profiles.
• WeWork: Largest flexible-workspace operator globally; competes head-to-head with Convene WorkPlace for high-growth and enterprise tenants in NYC, London, SF, and other overlapping cities, and offers on-demand meeting and event space.
• Industrious: Premium flexible office and meeting space operator with a hospitality-driven positioning and in-suite F&B and meeting services - the closest direct comparison to Convene's WorkPlace and Meetings product, particularly in NYC, London, and other major US/UK metros.

Broad incumbents

• Hilton Worldwide: Major hotel group whose meeting and event venues compete directly with Convene's Meetings and Events product, especially for enterprise conferences and brand activations - but as part of a much broader lodging portfolio.
• Marriott International: Global hotel giant with one of the largest meeting/event footprints in the world, competing with Convene on enterprise conferences and corporate events, especially in NYC and London where both have significant presence.
• IWG / Regus: Global incumbent in flexible workspace (Regus, Spaces, HQ, Signature) with 3,500+ locations across 120+ countries. Overlaps with Convene on enterprise office and meeting space, though IWG is far broader and more price-led.

Emerging players

• Mindspace: Premium flexible workspace operator with hospitality-led design; comparable to Convene WorkPlace in positioning but smaller scale and primarily focused on US and select European cities.
• Cvent: Event management and venue-sourcing software platform; an adjacent competitor in the corporate meetings procurement workflow - event planners often use Cvent to source and book venues like Convene's, making it both an indirect competitor and a potential sourcing channel.
• Eventbrite: Self-service event ticketing and management platform serving experiential and corporate events; overlaps thematically with Convene's experiential strategy (The Aperture, immersive events) but operates at very different scale and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtConvene
• LinkedInlinkedin.com/company/convene-com
• Instagraminstagram.com/convene
• Xx.com/Convene

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds9 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convene Hospitality Group