Vega Group
Vega Group is a Hangzhou-based, publicly-listed Chinese manufacturer and global distributor of feed additives, vitamins, amino acids, APIs, and food ingredients, serving feed mills, livestock producers, and pharmaceutical companies across more than 100 countries through nine owned manufacturing sites and a channel-partner distribution network.
- Company typePublic
- Founded1989
- HeadquartersHangzhou, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vega Group does
Vega Group is a Hangzhou-headquartered, publicly-listed Chinese high-tech company (listed April 2016) that develops, manufactures, and markets pharmaceutical ingredients, animal and human nutritional ingredients, vitamins, premixes, feed additives, food additives, disinfectant products, packing materials, and medical apparatus. Its product architecture is organized as a one-stop green additive solution spanning four categories: Animal Nutrition (the dominant segment, including bile acids under the BilePro brand, chromium propionate, probiotics, enzyme preparations, and antibacterial agents under Vegamax and Vegavit sub-brands), Human Nutrition (functional food additives under Prumix), Active Pharmaceutical Ingredients (veterinary APIs including doxycycline, florfenicol, and tylosin tartrate), and Machines and Packing. The technological core is a patented bile acid formula, produced through wholly-owned subsidiary Shandong VEGA Biotechnology, supported by FDA-approved chromium propionate and decades of formulation experience dating to the founding Shenzhou Vega entity in 1989.
Vega operates nine manufacturing sites across China with a stated plan to add one to two production bases annually, and distributes through a platform-based model combining joint-venture factories, local warehouses, regional managers, and recruited channel partners across more than 100 countries. The customer base is primarily enterprise: China's Top 50 feed enterprise groups, feed mills, integrators, and livestock farms (poultry, swine, dairy, cattle, aquaculture), with secondary reach into human nutrition manufacturers and veterinary pharmaceutical producers. The company markets through industry trade shows (CPHI, FIE Europe, AGRENA, Hannover Livestock Show, China Vitamin Industrial Summit), daily price footprint reports, webinars, and a corporate presence on LinkedIn, Facebook, and YouTube.
The business model is B2B one-time-purchase ingredient sales with custom quotation-based pricing for bulk orders; no subscription, licensing, or recurring revenue mechanics are disclosed. Revenue, segment mix, and ownership structure are not publicly detailed, and the company has not disclosed any venture, private equity, or institutional funding rounds. Management is led by CEO Kevin Wang (also a Corporate Class Advisor at Huazhong Agricultural University) and President Youcheng Yan, with Jinsong Liu chairing subsidiary Zhejiang Huijia Bio-technology.
Vega Group firmographics
Firmographics- Name
- Vega Group
- Legal name
- Vega Group company limited
- Website
- https://vegapharma.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vega Group is a Hangzhou-based, publicly-listed Chinese manufacturer and global distributor of feed additives, vitamins, amino acids, APIs, and food ingredients, serving feed mills, livestock producers, and pharmaceutical companies across more than 100 countries through nine owned manufacturing sites and a channel-partner distribution network.
- Ownership category
- akta.pro rank
Vega Group industry classification
Industry- Product category
- Animal Feed Additives and Nutritional Ingredients
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)
- akta.pro secondary industries
- Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Vega Group is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Vega Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Nutritional Ingredients Sales: Manufacturing and selling of feed additives, food additives, vitamins, amino acids, premixes, and active pharmaceutical ingredients (APIs). B2B B2B model serving animal nutrition, human nutrition, and pharmaceutical industries.
- Functional Feed Additives: Sale of specialized functional products including bile acids, probiotics, enzyme preparations, antibacterial agents, and growth promoters under Vegamax brand.
- Active Pharmaceutical Ingredients: Manufacturing and distribution of pharmaceutical ingredients for veterinary applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing for bulk orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vega Group product offering
Product offeringCore offering
Vega Group manufactures and globally distributes nutritional and pharmaceutical ingredients for the feed, food, and veterinary industries. Its core offerings span animal nutrition (feed additives, vitamins, amino acids, minerals, probiotics, enzymes, bile acids), human nutrition (food additives and premixes), active pharmaceutical ingredients (veterinary APIs such as doxycycline, florfenicol, tylosin tartrate), and supporting machinery and packing materials, sold under brands including BilePro, Vegamax, Vegavit, and Prumix.
Product overview
Vega Group is a high-tech company engaged in developing, manufacturing, and marketing pharmaceutical, nutritional ingredients, animal health products, vitamins, premixes, disinfectant products, packing materials, and medical apparatus. The company operates a one-stop green additive solution platform with four main product categories: Animal Nutrition (feed additives, vitamins, minerals, amino acids), Human Nutrition (nutritional ingredients and food additives), Active Pharmaceutical Ingredients (veterinary APIs), and Machines and Packing. The company has established sub-brands including Vegamax and Vegavit for feed additives, Prumix for functional food additives, and BilePro for bile acid products. Vega Group serves customers globally through platform-based distribution and joint-venture factories.
Differentiator
Problem solved
Functional benefit
Brands
- Vegamax: Feed additives produced by Vega's own factories
- Vegavit
- BilePro
Products and services
- Animal Nutrition product line Feed additives and nutritional ingredients — vitamins, amino acids, minerals, probiotics, enzymes, and functional feed additives — formulated for livestock and poultry producers (poultry, swine, dairy, cattle, fish) and feed mills seeking to optimize animal health and feed efficiency.
- Human Nutrition product line Nutritional ingredients and food additives — including vitamins, minerals, and functional food additives — supplied to food, beverage, and nutritional supplement manufacturers for use in human-consumption products.
- Active Pharmaceutical Ingredients (APIs) Active pharmaceutical ingredients and intermediates for veterinary drug production — including doxycycline, florfenicol, tylosin tartrate, and related compounds — supplied to veterinary pharmaceutical manufacturers.
- Machines and Packing
Quantifiable outcome
- Bile acid supplementation shows 38% mortality reduction in layers under immune stress
- +3 more outcomes
Companies that use Vega Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Vega Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vega Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Shandong VEGA Biotechnology Co., Ltd.coreSubsidiary of Vega Group specializing in production of feed additive bile acid and its innovative technology research and development. Located in Economic Development Zone of Qihe County, Shandong Province. Authorized the patented formula of bile acid products and obtained production qualification license.
- Zhejiang Huijia Bio-technology Co., Ltd.coreChairman Jinsong Liu leads Zhejiang Huijia, which is part of Vega Group. Based on brand-new biotechnology and innovative preparation processes. Established business model of large-scale R&D, large-scale production and large-scale distribution to provide global farmers with high-quality and low-cost products and services.
- Huazhong Agricultural UniversityminorVEGA CEO Kevin Wang appointed as Corporate Class Advisor for Class 2505, Animal Science. Educational partnership supporting talent development in the animal science field.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Vega Group competitors and assessment
Company assessmentEmerging players
- Novus International: Specialty animal nutrition company focused on methionine, trace minerals, and functional feed additives. Comparable in additive specialization and feed mill customer focus though smaller and more focused than Vega.
- Kemin Industries: Specialty ingredients manufacturer for animal nutrition, human nutrition, and pet food. Overlaps with Vega in feed additive ingredients and human nutrition ingredients with similar one-stop specialty ingredient positioning.
Broad incumbents
- Archer Daniels Midland (ADM): Global agribusiness and animal nutrition company producing feed ingredients, premixes, and additives. Comparable in animal nutrition customer overlap though with vertically integrated feed ingredient supply chain.
- Evonik Industries: German specialty chemicals company with leading position in amino acids (methionine) for animal feed. Comparable in amino acids and feed additive segments though serving much larger global accounts.
- DSM-Firmenich: Global animal nutrition and health giant with broad portfolio in vitamins, premixes, and feed additives. Competes broadly with Vega in international feed mill accounts but at much larger scale and broader product depth.
- BASF SE: Global chemicals giant producing vitamins (A, E, B-complex) and feed additives for the animal nutrition industry. Competes with Vega's commodity vitamin portfolio while operating at significantly greater scale.
- Cargill: Global agribusiness with significant animal nutrition business (Premix and Nutrition). Overlaps with Vega in feed mill customer base and additive supply though at vastly larger scale and with broader portfolio.
Direct peers
- Zhejiang NHU Co., Ltd. Chinese vitamins, amino acids, and nutritional ingredients manufacturer. Most direct comparable given shared product portfolio (vitamins, feed additives, APIs), Chinese manufacturing base, and B2B ingredients distribution model.
- Bluestar Adisseo: China-based global feed additive specialist (methionine, vitamins, enzymes) owned by ChemChina. Directly competes with Vega in functional feed additives and serves the same Top 50 feed enterprise customers.
- Zhejiang Medicine Co., Ltd. Chinese manufacturer of vitamins (notably Vitamin A and E) and APIs. Comparable in product overlap, scale, and customer base across feed and pharmaceutical ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vega Group social profiles
Digital presenceVega Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vega Group leadership team
Management profileNumber of profiles
Profiles3 records
Vega Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vega Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vega Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vega Group
What does Vega Group do?
Vega Group manufactures and globally distributes nutritional and pharmaceutical ingredients for the feed, food, and veterinary industries. Its core offerings span animal nutrition (feed additives, vitamins, amino acids, minerals, probiotics, enzymes, bile acids), human nutrition (food additives and premixes), active pharmaceutical ingredients (veterinary APIs such as doxycycline, florfenicol, tylosin tartrate), and supporting machinery and packing materials, sold under brands including BilePro, Vegamax, Vegavit, and Prumix.
Is Vega Group a public or private company?
Vega Group is a public company. It is classified as public and is currently operating.
When was Vega Group founded?
Vega Group was founded in 1989. It employs 501 to 1,000 people.
Where is Vega Group based?
Vega Group is headquartered in Hangzhou, China, in the Asia region.
How does Vega Group make money?
Three revenue lines are on record. Nutritional Ingredients Sales are the primary driver. The others are functional Feed Additives and active Pharmaceutical Ingredients.
Who are Vega Group's main competitors?
Emerging players on record are Novus International and Kemin Industries. Broad incumbents are Archer Daniels Midland (ADM), Evonik Industries, DSM-Firmenich, BASF SE and Cargill. Direct peers are Zhejiang NHU Co., Ltd., Bluestar Adisseo and Zhejiang Medicine Co., Ltd..
Does Vega Group have an API?
No public API is recorded for Vega Group.
What industry is Vega Group in?
Vega Group's product category is Animal Feed Additives and Nutritional Ingredients. Its primary akta.pro industry code is HLAMAHAH, Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI), with a secondary code of AFADAMAJ, Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch). Its NAICS code is 31111 and its SIC code is 2000.