Functional Formularies
Functional Formularies (Nutritional Medicinals, LLC) makes organic whole food, plant-based feeding tube formulas and meal replacements under Liquid Hope, Nourish, and Keto brands, serving adult and pediatric patients via DTC e-commerce, DME providers, and wholesale channels across the US and Canada.
- Company typePrivate
- Founded2006
- HeadquartersWest Chester, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Functional Formularies does
Functional Formularies, operating as Nutritional Medicinals, LLC, is a privately held US specialty nutrition manufacturer founded in 2006 and headquartered in West Chester, Ohio. The company designs and produces organic, whole food, plant-based feeding tube formulas and meal replacements under three sub-brands: Liquid Hope (adult formulas), Nourish (pediatric formulas), and Keto (ketogenic formulas with a 2.43:1 ratio). All products are certified organic, non-GMO, and free of gluten, dairy, corn, soy, and added sugars, with peptide-enhanced variants using organic pea peptides and organic coconut MCT oil for improved digestion. The core technical proposition is a "food as medicine" model in which ingredients are selected based on clinical nutrition evidence and sourced from certified organic growers in Oregon.
The company operates a hybrid sales-led go-to-market combining direct-to-consumer e-commerce through its own website, wholesale accounts for medical supply companies and DME (Durable Medical Equipment) providers, and distributor relationships including Bowers Medical Supply for the Canadian market. Pricing is structured per case (6, 12, or 24 units), with case pricing ranging from approximately $129 to $151 across the adult formula line. Patients are supported by a patient advocate program that assists with insurance reimbursement using HCPCS billing codes, while clinicians are served through a dedicated Continuing Education Center, clinical resources portal, and product sample request workflow. The company ships to all 48 contiguous US states plus Hawaii and Alaska.
Customer concentration is distributed across adult tube-fed patients (ALS, cancer, post-surgical recovery), pediatric patients (leukemia, oral aversion, stroke recovery), ketogenic diet patients (seizure disorders, metabolic conditions), and oral-consumption meal replacement users. No enterprise anchor accounts, no recent institutional funding, and limited disclosed financial data characterize the operating profile. In May 2026, the company issued a voluntary recall of two berry medley SKUs (Liquid Hope Peptide Berry Medley and Nourish Peptide Berry Medley) due to potentially lower-than-intended vitamin A levels, notifying the FDA. Endorsements from Dr. Mark Hyman (Cleveland Clinic Center for Functional Medicine) and Steve Gleason (former NFL player with ALS) provide brand credibility in the functional medicine channel.
Functional Formularies firmographics
Firmographics- Name
- Functional Formularies
- Legal name
- Nutritional Medicinals, LLC
- Website
- https://functionalformularies.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Functional Formularies (Nutritional Medicinals, LLC) makes organic whole food, plant-based feeding tube formulas and meal replacements under Liquid Hope, Nourish, and Keto brands, serving adult and pediatric patients via DTC e-commerce, DME providers, and wholesale channels across the US and Canada.
- Ownership category
- akta.pro rank
Functional Formularies industry classification
Industry- Product category
- Enteral / Medical Nutrition
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
Keywords
Where Functional Formularies is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Functional Formularies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Direct-to-consumer and B2B sales of organic feeding tube formulas and meal replacements. Products sold in 6, 12, and 24 unit cases. Pricing ranges from $129.00 to $151.07 for adult formulas. Revenue generated through e-commerce website, phone orders, and wholesale accounts.
- Affiliate Program: ShareASale affiliate program paying 10% commission on sales generated through referral links. Affiliates include bloggers, newsletter operators, and websites with relevant audiences.
- Wholesale/B2B Sales: Wholesale accounts for medical supply companies, DMEs (Durable Medical Equipment providers), and distributors. Canadian distribution through Bowers Medical Supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Liquid Hope (Adult Formula) - Starting price for case purchase |
| Unit Pricing | Pay-as-you-go | Liquid Hope Peptide (Adult Formula) - Enhanced digestion formula |
| Unit Pricing | Pay-as-you-go | Liquid Hope Peptide High Protein - High protein variant |
| Unit Pricing | Pay-as-you-go | Keto Peptide (Ketogenic Formula) - Ketogenic feeding tube formula |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Functional Formularies product offering
Product offeringCore offering
Functional Formularies manufactures and sells organic, whole food, plant-based feeding tube formulas and meal replacements. The portfolio spans the Liquid Hope adult line, the Nourish pediatric line, and the Keto ketogenic line, with peptide-enhanced, high-protein, and berry medley variants sold in 6, 12, and 24 unit cases through its own website, wholesale channels, and DMEs.
Product overview
Functional Formularies is a nutritional health company offering organic, whole food, plant-based feeding tube formulas and meal replacements. The product portfolio centers on three main formula lines: Liquid Hope (adult formulas), Nourish (pediatric formulas), and Keto (ketogenic formulas). Each line offers original, peptide-enhanced, high-protein, and berry medley variants. All products are certified organic, non-GMO, free of common allergens, and designed to provide clinical nutrition through whole food ingredients rather than synthetic supplements.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid Hope: World's first organic whole food, plant-based feeding tube formula and meal replacement for adults. Free of gluten, dairy, corn, soy, and no added sugar.
- Nourish
- Keto
Products and services
- Liquid Hope The world's first organic whole food, plant-based feeding tube formula and meal replacement for adults. Free of gluten, dairy, corn, soy, and added sugar. Sold in 6, 12, and 24 unit cases starting at $129.00.
- Liquid Hope Peptide First organic whole food, plant-based peptide feeding tube formula for adults, with organic pea peptides and organic coconut MCT oil for enhanced digestion. Sold in cases starting at $149.00.
- Liquid Hope Peptide High Protein Organic, whole food, plant-based peptide formula for adults made with 31g of complete protein to support lean muscle mass and strong bones. Sold in cases starting at $151.07.
- Liquid Hope Peptide Berry Medley Organic, plant-based, whole food peptide adult formula packed with antioxidant-rich berries. Contains 2 servings of fruits and vegetables and over 100 berries per pouch. Subject to a May 2026 voluntary recall for potentially lower vitamin A levels.
- Nourish Organic whole food, plant-based feeding tube formula and meal replacement for pediatric use. Free of tree nuts, gluten, dairy, corn, soy, and added sugar.
- Nourish Peptide First organic whole food, plant-based peptide feeding tube formula for pediatrics, enhanced with organic pea peptides and organic coconut MCT oil for improved digestion.
- Nourish Peptide Berry Medley Organic, whole food, plant-based peptide pediatric formula packed with the antioxidant power of berries. Contains 2 servings of fruits and vegetables with 20g of complete protein. Subject to a May 2026 voluntary recall for potentially lower vitamin A levels.
- Keto Peptide First organic whole food, plant-based ketogenic feeding tube formula and meal replacement with peptides, formulated at a 2.43:1 keto ratio. Sold in cases starting at $138.47. Used by patients requiring ketogenic nutritional support, including those with seizure disorders.
Quantifiable outcome
- Anne-Marie reduced seizures from 14-25 per week to none after switching to Keto Peptide
- +2 more outcomes
Companies that use Functional Formularies
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Functional Formularies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Functional Formularies partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ShareASaleminorAffiliate marketing partnership through ShareASale platform. Affiliates (bloggers, newsletter operators, website owners) promote Functional Formularies products using personal referral links and earn 10% commission on generated sales.
- Bowers Medical SupplycoreCanadian distribution partner for Functional Formularies products. Customers can visit Bowers Medical website to order Liquid Hope and Nourish products.
- DME Providers (Durable Medical Equipment)coreNetwork of DME providers who distribute Functional Formularies feeding tube products to patients. Find DME provider map available on website for patient access.
- Oregon Farmers (Organic Growers)corePartnership with cleanest organic farmers in Oregon. Growers use sustainable practices including 100% sustainable electricity from organic waste and solar panels, USDA GAP compliant, Non-GMO Verified, SQF and GFSI certified, family-owned operation with focus on soil health through conservation tillage and cover crops.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Functional Formularies competitors and assessment
Company assessmentEmerging players
- Else Nutrition: Else Nutrition makes plant-based, organic toddler and kids nutrition products. It is comparable on the clean-label pediatric positioning relevant to Functional Formularies' Nourish line, though it does not target tube feeding.
- Orgain: Orgain makes organic, plant-based nutritional shakes, powders, and bars for both medical and consumer use. It overlaps with Functional Formularies on organic, clean-label nutrition but focuses on oral consumption and retail rather than tube feeding.
Direct peers
- Real Food Blends: Real Food Blends makes 100% real-food meals for people with feeding tubes, directly competing with Functional Formularies' whole-food positioning in the enteral nutrition category. Both companies target caregivers and clinicians seeking alternatives to standard canned formulas.
- Kate Farms: Kate Farms is the closest direct competitor — a plant-based, organic medical nutrition formula company serving both pediatric and adult tube-fed patients. Like Functional Formularies, it positions around real-food ingredients versus conventional enteral formulas and sells through healthcare providers and DME channels.
Others
- Coram (CVS Health Infusion Services): Coram is a major national home infusion and enteral nutrition provider/distributor. Relevant as a channel partner and ecosystem participant through which Functional Formularies products reach tube-fed patients via prescription.
Broad incumbents
- Abbott Nutrition: Abbott's nutrition division makes Ensure, PediaSure, Jevity, and Vital — the dominant conventional enteral and oral nutrition brands globally. It is the category incumbent Functional Formularies competes against on hospital formularies and DME shelves.
- Nestlé Health Science: Nestlé Health Science produces Peptamen, Compleat, Impact, and other medical nutrition products used in tube feeding and clinical settings. It is a broad incumbent with overlapping capability in peptide and complete nutrition formulas.
- Mead Johnson (Reckitt): Mead Johnson, now part of Reckitt, makes Enfamil and pediatric metabolic/medical formulas including Nutramigen. It is a major pediatric nutrition incumbent relevant to Functional Formularies' Nourish product line.
- Compeat (Nestlé) Real Food Blends competitor line: Nestlé's Compleat pediatric and adult formulas include real-food blends used in tube feeding. Comparable to Functional Formularies as a blended whole-food enteral option distributed through healthcare channels.
- Danone Nutricia: Danone Nutricia makes Neocate, Isosource, and other medical foods and pediatric specialty formulas. It competes directly in the pediatric feeding tube and metabolic nutrition space alongside Functional Formularies' Nourish line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Functional Formularies social profiles
Digital presenceFunctional Formularies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Functional Formularies leadership team
Management profileNumber of profiles
Profiles1 record
Functional Formularies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Functional Formularies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Functional Formularies
What does Functional Formularies do?
Functional Formularies manufactures and sells organic, whole food, plant-based feeding tube formulas and meal replacements. The portfolio spans the Liquid Hope adult line, the Nourish pediatric line, and the Keto ketogenic line, with peptide-enhanced, high-protein, and berry medley variants sold in 6, 12, and 24 unit cases through its own website, wholesale channels, and DMEs.
Is Functional Formularies a public or private company?
Functional Formularies is a private company. It is classified as unknown and is currently operating.
When was Functional Formularies founded?
Functional Formularies was founded in 2006. It employs 11 to 50 people.
Where is Functional Formularies based?
Functional Formularies is headquartered in West Chester, United States, in the North America region.
How does Functional Formularies make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are affiliate Program and wholesale/B2B Sales.
Who are Functional Formularies's main competitors?
Emerging players on record are Else Nutrition and Orgain. Direct peers are Real Food Blends and Kate Farms. Coram (CVS Health Infusion Services) is listed as an others. Broad incumbents are Abbott Nutrition, Nestlé Health Science, Mead Johnson (Reckitt), Compeat (Nestlé) Real Food Blends competitor line and Danone Nutricia.
Does Functional Formularies have an API?
No public API is recorded for Functional Formularies.
What industry is Functional Formularies in?
Functional Formularies's product category is Enteral / Medical Nutrition. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly). Its NAICS code is 311 and its SIC code is 2000.