Palm Tree Crew

What Palm Tree Crew does

Palm Tree Crew is a privately held lifestyle, entertainment, and hospitality holding company founded by Norwegian DJ and producer Kygo (Kyrre Gørvell-Dahll) and Myles Shear, headquartered in Miami Beach, Florida. The company operates four interlocking business lines: (1) Palm Tree Music Festival and a broader PTC Events portfolio of branded live experiences including Palm Tree NYE in St. Barths, Palm Tree Basel during Miami Art Basel, Palm Tree Grand Prix during Formula 1 Miami, and the PTC Golf Classic; (2) Palm Tree Hospitality, a portfolio of owned and partner-operated venues including Palm Tree Club Miami, Palm Tree Club Orlando, Palm Tree Beach Club Las Vegas (with Tao Group Hospitality at MGM Grand), and Palm Tree Club Kansas City, plus an invested stake in Mary Lou's; (3) a venture investment arm with 45+ portfolio companies spanning consumer and technology brands such as Atmosfy, Betr, Telly, Poppi, Daring, GoPuff, and Artemis; and (4) Palm Tree Crew Apparel, distributed via shop.palmtreecrew.com and through a January 2026 joint venture with Centric Brands for global apparel and accessories.

The company monetizes through transaction-based revenue across ticket sales, VIP and hospitality spend, food and beverage, apparel, sponsorship and co-marketing deals with premium brands (Celsius, Credit One Bank, DraftKings, Bud Light, Lexus, Pepsi, Reebok, Verizon), and minority equity returns from its investment portfolio. Its customer base is a hybrid of affluent experience-seeking consumers, corporate brand sponsors, and early-stage consumer and technology founders. Palm Tree Crew raised a $20 million Series B led by WME Group in September 2025 at a $215 million valuation, following a January 2024 round at a $150 million valuation. The company has expanded into 5+ countries (U.S., France/St. Barths, Australia, Singapore) and lists only 1–10 employees, suggesting heavy reliance on partners and operators across its owned, licensed, and invested assets rather than direct operating headcount.

Name

Palm Tree Crew

Legal name

Palm Tree Holdings

Website

https://palmtreecrewcapital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Tree Crew is a privately held lifestyle and entertainment holding company co-founded by Kygo and Myles Shear that operates global music festivals, branded live events, hospitality venues, an apparel line, and a venture investment portfolio serving affluent consumers, premium brand sponsors, and early-stage consumer and technology companies.

Ownership category

akta.pro rank

Product category

Live Events & Hospitality

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Live music festivals
• Hospitality venues
• Branded events
• Lifestyle apparel
• Consumer brand investments

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Live Events & Festivals: Palm Tree Crew organizes and produces global music festivals and exclusive events including the Palm Tree Music Festival, Palm Tree NYE, Palm Tree Basel, Palm Tree Grand Prix, and PTC Golf Classic, generating revenue through ticket sales, VIP experiences, and brand integrations at events.
2. Hospitality Venues: The company operates multiple hospitality venues including Palm Tree Club Miami, Palm Tree Club Orlando, Palm Tree Beach Club Las Vegas (in partnership with Tao Group), and Palm Tree Club Kansas City, generating revenue through food, beverage, entertainment, and venue rental.
3. Investments in Early-Stage Brands: Palm Tree Crew invests in early-stage consumer and technology brands (with a portfolio of 45+ companies including Atmosfy, Betr, Telly, GoPuff, Daring, Poppi, Cove, and Artemis), providing capital in exchange for equity stakes. The company also invested in Mary Lou's nightlife concept and acquired a stake in Medium Rare, a celebrity live events producer.
4. Apparel & Merchandise: Palm Tree Crew sells branded apparel and merchandise through its online storefront at shop.palmtreecrew.com, and through a joint venture with Centric Brands for global apparel and accessories.
5. Brand Partnerships & Sponsorships: The company secures brand partnerships with premium sponsors such as Celsius (official global energy drink partner of Palm Tree Music Festival), Credit One Bank, DraftKings, Bud Light, Lexus, Pepsi, Reebok, and Verizon for its events, generating sponsorship and co-marketing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Palm Tree Crew operates a global lifestyle ecosystem producing and hosting music festivals (Palm Tree Music Festival), branded live events (Palm Tree NYE, Palm Tree Basel, Palm Tree Grand Prix, PTC Golf Classic), and hospitality venues (Palm Tree Club Miami, Orlando, Las Vegas, Kansas City). The company also sells branded apparel and merchandise through its own e-commerce store and a joint venture with Centric Brands, and operates a venture investment arm with stakes in 45+ early-stage consumer and technology brands.

Product overview

Palm Tree Crew is a global lifestyle ecosystem comprising four interconnected pillars: (1) Palm Tree Music Festival — the flagship annual music festival held in tropical and luxury destinations; (2) PTC Events — branded live experiences including Palm Tree NYE, Palm Tree Basel, Palm Tree Grand Prix (F1 Miami), PTC Golf Classic, and co-produced events like Preakness Stakes and Super Bowl activations; (3) Palm Tree Hospitality — a portfolio of hospitality venues including Palm Tree Club Miami, Palm Tree Club Orlando, Palm Tree Beach Club Las Vegas (Tao Group partnership), Palm Tree Club Kansas City, and the invested brand Mary Lou's; and (4) Palm Tree Crew Investments — a venture investment arm with 40+ portfolio companies across consumer and technology sectors. Additional offerings include apparel (Palm Tree Crew Apparel, including a joint venture with Centric Brands) and Palm Tree Residences, a music-based experiential hotel concept. The company was co-founded by musician Kygo and manager Myles Shear.

Differentiator

Problem solved

Functional benefit

Brands

• Palm Tree Music Festival: Annual music festival bringing together renowned artists and emerging talents from around the globe in stunning tropical destinations.
• PTC Events
• Palm Tree Crew Apparel

Products and services

• Palm Tree Music Festival Annual music festival bringing together renowned artists and emerging talent from around the globe, set against tropical and luxury destinations including Singapore, Hamptons, Hawaii, Aspen, St. Barths, Australia, Dana Point, Lake Tahoe, and West Palm Beach. Sold to consumers via general admission and VIP ticket tiers.
• PTC Events

Quantifiable outcome

• Pegasus World Cup 2026 set a record handle of $48.5 million wagered, surpassing the previous 2024 record of $47 million, with 10,000+ guests and national broadcast reaching 150+ territories.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• CelsiusmajorGTM or Marketing Partner · 11 February 2026Celsius, a premium functional energy drink brand, became the official global energy drink partner of the Palm Tree Music Festival. The partnership spans the U.S., France, Australia, and additional markets, extending Celsius' Vibes Tour activations with on-site branded experiences and product sampling starting February 2026 at PTMF's first-ever West Palm Beach festival.
• Centric BrandscoreStrategic or Co-development Partner · 20 January 2026Centric Brands and Palm Tree Crew launched a joint venture to build a global apparel and accessories business. Centric Brands leads design, development, manufacturing, and global expansion for Palm Tree Crew's men's and women's apparel lines, leveraging its scale and distribution infrastructure.
• Groot HospitalitymajorStrategic or Co-development Partner · 12 January 2026Palm Tree Crew's continued partnership with Groot Hospitality at the Pegasus World Cup delivers signature entertainment experiences combining Thoroughbred horse racing competition with music, dining, and hospitality. The 2026 event drew 10,000+ guests and set a record handle of $48.5 million wagered.
• Tao Group HospitalitycoreStrategic or Co-development Partner · 16 January 2025Palm Tree Crew partnered with Tao Group Hospitality to open the Palm Tree Beach Club at MGM Grand Las Vegas, transforming the Las Vegas dayclub scene with a vibrant tropical escape featuring luxury cabanas, signature cocktails, and top-tier entertainment. The venue spans 60,000 square feet.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: The world's largest live entertainment company, operating festivals (e.g., Lollapalooza), concert promotion, venues, and sponsorship. Comparable as a multi-vertical live-music and events platform, though at vastly larger scale and broader than Palm Tree Crew's premium/lifestyle niche.
• Roc Nation: Jay-Z-founded entertainment company spanning artist management, live events, sports, and brand development. Comparable as a celebrity-anchored, multi-vertical entertainment and lifestyle platform with cultural-marketing reach to premium audiences.
• Wynn Resorts: Luxury integrated resort operator with high-end nightclubs, dayclubs, and entertainment programming. Comparable as a premium hospitality operator that monetizes affluent guests through F&B, nightlife, and live entertainment experiences, similar to Palm Tree Crew's venue economics.

Direct peers

• AEG Presents: Major concert promotion and festival operator (Coachella co-producer, Stagecoach) with global venue and tour infrastructure. Closely comparable to Palm Tree Crew in the festival-organization core, though AEG is broader and deeper across mainstream touring.
• Insomniac Events: Festival organizer behind Electric Daisy Carnival (EDC), Beyond Wonderland, and a portfolio of dance-music events and club properties. Directly comparable to Palm Tree Music Festival as a music-festival brand anchored in the electronic/DJ scene with lifestyle extensions.
• C3 Presents: Festival promoter behind Austin City Limits Music Festival and Lollapalooza (with Live Nation). Comparable to Palm Tree Crew as a festival-organization business with brand-activation and sponsorship monetization, focused on premium, destination-style festival experiences.
• Tao Group Hospitality: Operates restaurants, nightclubs, dayclubs, and event venues across Las Vegas, New York, and beyond. Direct operating partner for Palm Tree Beach Club Las Vegas; comparable as a hospitality-and-entertainment operator monetizing through F&B, beverage, and venue events.
• The h.wood Group: Los Angeles-based hospitality and entertainment company operating restaurants, nightlife venues, and experiential events with celebrity co-founder ties. Comparable to Palm Tree Crew's model of premium hospitality venues combined with cultural/celebrity-driven live experiences.
• SBE Entertainment Group: Hospitality and entertainment company behind SLS Hotels, The Bazaar, and nightlife venues. Comparable as a lifestyle-driven operator pairing hotels, restaurants, and entertainment programming targeted at affluent, culturally engaged audiences.

Emerging players

• Proper Hospitality: Operator of lifestyle hotels, residences, and food-and-beverage venues (including Hotel Casa del Mar, Avalon Hotel). Comparable to Palm Tree Crew's Palm Tree Residences / hospitality venue expansion into music-themed experiential hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palm-tree-crew-holdings
• Instagraminstagram.com/palmtreecrew
• TikToktiktok.com/@palmtreecrew?lang=en
• Xx.com/palmtreecrew
• Facebookfacebook.com/Palmtreecrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments40 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Tree Crew