Impact Analytics
Impact Analytics is an AI-native SaaS provider selling integrated retail planning, merchandising, pricing, and supply chain optimization solutions to enterprise fashion, CPG, and specialty retailers globally.
- Company typePrivate
- Founded2015
- HeadquartersLinthicum Heights, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Impact Analytics does
Impact Analytics is a private US-based AI-native SaaS company founded in 2015 that sells a unified retail planning, merchandising, pricing, and supply chain platform to enterprise retailers, fashion brands, and CPG manufacturers. Headquartered in Linthicum Heights, Maryland with a New York presence and regional offices in London and Dubai, the company has 501–1,000 employees and serves 25+ named enterprise customers including AllSaints, C&A, Levi's, Ralph Lauren, Coach, Tommy Hilfiger, Under Armour, Patagonia, PacSun, Carter's, Steve Madden, M&S, Dollar General, Cracker Barrel, and Signet Jewelers brands (Kay, Zales, Jared). The company has raised approximately $76.75M across multiple funding rounds, most recently a Series D in May 2025 led by Blue Cloud Ventures with participation from Sageview Capital and Vistara Growth.
The core platform — branded SmartSuite — comprises 20+ modular products organized into five functional layers: Inventory & Replenishment (ForecastSmart, InventorySmart, SpaceSmart), Merchandising (PlanSmart, AssortSmart, ItemSmart, SizeSmart, StoreSmart, VisualSmart), Pricing & Promotions (PriceSmart, MarkSmart, BaseSmart, TradeSmart, PromoSmart), Data & Intelligence (MondaySmart, TestSmart, AttributeSmart, DataSmart), and an Agentic AI layer (CortexEye decision intelligence platform, Platform Agents, and Agentic Retail Automation Platform). Underlying technology combines machine learning, retail-native knowledge graphs, and Agentic AI autonomous agents; the company reports evaluating over one million ML model constructs and operating 2M+ deployed models across billions of SKU/store combinations. Reported performance metrics include 75% forecast accuracy improvement (ForecastSmart), 97% conversational AI accuracy (CortexEye), 50% time savings in investigative workflows, 60% reduction in lost sales, and 2–6% bottom-line pricing impact (PriceSmart).
Impact Analytics operates an enterprise SaaS business model with quote-based annual subscriptions, direct field sales teams targeting retail/CPG executives, and phased multi-product implementations. The go-to-market is exclusively enterprise, with named customers deploying multiple SmartSuite modules simultaneously (e.g., AllSaints signed for CortexEye plus allocation, markdown, MFP, and assortment in a single deal; C&A deployed AssortSmart across 1,300+ stores in 16 countries). The company has invested in analyst-recognized positioning (Gartner Representative Vendor in two 2026 Market Guides, IDC Major Player 2025-2026) and earned two consecutive SupplyTech Breakthrough "Demand Forecasting Solution of the Year" awards (2025, 2026). Revenue, ARR, and burn rate are not publicly disclosed.
Impact Analytics firmographics
Firmographics- Name
- Impact Analytics
- Legal name
- Impact Analytics
- Website
- https://impactanalytics.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Impact Analytics is an AI-native SaaS provider selling integrated retail planning, merchandising, pricing, and supply chain optimization solutions to enterprise fashion, CPG, and specialty retailers globally.
- Ownership category
- akta.pro rank
Impact Analytics industry classification
Industry- Product category
- AI-Native Retail Planning Software
- NAICS
- Information (51), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
Keywords
Where Impact Analytics is headquartered
LocationHeadquarters
- HQ city
- Linthicum Heights
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Impact Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Impact Analytics operates as a SaaS AI solutions provider offering its SmartSuite portfolio on a subscription basis. The platform is AI-native and serves retail, CPG, and supply chain customers with integrated planning, forecasting, and pricing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Impact Analytics product offering
Product offeringCore offering
Impact Analytics builds and sells an AI-native SaaS platform (SmartSuite) that delivers demand forecasting, inventory allocation and replenishment, assortment, merchandise financial, item, size, store, space, and visual line planning, lifecycle pricing and promotion management, business intelligence, test-and-learn, and product tagging solutions for retailers and consumer goods companies. Its CortexEye decision-intelligence layer uses Agentic AI and retail-native knowledge graphs to enable retail leaders to interrogate enterprise data and autonomously act on merchandising, pricing, and supply chain decisions.
Product overview
Impact Analytics is an AI-native retail solutions provider offering a unified end-to-end merchandising, planning, and supply chain platform. The platform comprises multiple integrated product suites: Inventory & Replenishment (ForecastSmart for demand forecasting, InventorySmart for allocation/replenishment, SpaceSmart for space planning), Merchandising (PlanSmart for financial planning, AssortSmart for assortment planning, ItemSmart for item planning, SizeSmart for size optimization, StoreSmart for store execution, VisualSmart for visual planning), Pricing & Promotions (PriceSmart for pricing optimization, MarkSmart for markdown, BaseSmart for dynamic pricing, TradeSmart for trade promotion, PromoSmart for promotion planning), Data & Intelligence (MondaySmart for business intelligence, TestSmart for testing, AttributeSmart for tagging, DataSmart for data lineage), and Agentic AI (CortexEye for decision intelligence, Platform Agents, Agentic Retail Automation Platform). The company delivers measurable results including $2B+ in value delivered to clients, 60% reduction in lost sales, and 2M+ machine learning models deployed.
Differentiator
Problem solved
Functional benefit
Brands
- ForecastSmart: AI-native demand planning and forecasting platform that evaluates over one million machine learning model constructs to deliver SKU, store, and style-level forecasts with reported 75% increase in forecast accuracy
- InventorySmart
- PriceSmart
- AssortSmart
- CortexEye
- SmartSuite
- PlanSmart
- SizeSmart
- SpaceSmart
- MarkSmart
- BaseSmart
- TradeSmart
- PromoSmart
- MondaySmart
- ItemSmart
- StoreSmart
- VisualSmart
- TestSmart
- AttributeSmart
- DataSmart
Products and services
- ForecastSmart AI-native demand planning and forecasting solution that evaluates over one million machine learning model constructs to deliver SKU, store, and style-level forecasts, reporting a 75% increase in forecast accuracy, 37% reduction in lost sales, and 92% reduction in time spent on forecast management.
- InventorySmart AI-driven inventory planning, allocation, and automated replenishment solution that optimizes inventory across SKUs, stores, distribution centers, and digital channels using demand forecasting to improve availability while minimizing excess inventory and markdown risk.
- SpaceSmart Retail space planning solution that maximizes space efficiency by optimizing product placement and space allocation across store locations using AI-driven analytics.
- AssortSmart AI-powered assortment planning solution that plans assortments aligned with market demand, enabling retailers to optimize product selections across stores and categories.
- PlanSmart Merchandise financial planning solution that optimizes open-to-buy budgets with intelligent, forecast-driven plans for strategic alignment and profitable outcomes.
- ItemSmart Item planning solution that enables accurate, SKU-level decisions for merchandise planning and inventory management.
- SizeSmart Size curve optimization solution that right-sizes inventory by optimizing buys based on demand patterns across different size segments.
- StoreSmart Store execution optimization solution that optimizes decisions for local managers, enabling data-driven store-level merchandising and inventory decisions.
- VisualSmart Visual line planning solution that optimizes concept-to-line workflows with AI-native collaboration, infinite mood boards, and instant buyer feedback.
- PriceSmart AI-native pricing optimization solution that determines lifecycle pricing decisions, helping retailers replace manual, spreadsheet-heavy pricing processes with AI-driven pricing intelligence; reported 2-6% bottom-line impact in first year.
- MarkSmart Markdown optimization solution that proactively maximizes sell-through profitability by intelligently timing and setting markdown prices.
- BaseSmart Dynamic pricing solution that optimizes everyday pricing and grows price image through AI-driven base price management.
- TradeSmart Trade promotion management solution that optimizes trade promotion spend with AI-driven analysis and planning capabilities.
- PromoSmart Promotion planning and management solution that grows revenue and streamlines promo planning with AI-powered optimization.
- MondaySmart Business intelligence solution that provides accurate reporting and actionable insights across platforms, enabling automated business performance summaries and analysis for presentations and decisions.
- TestSmart Test and learn solution that automates hypothesis-driven testing for retail operations, enabling data-driven experimentation.
- AttributeSmart Product tagging and attribution solution that automates catalog management using AI for attribute identification and classification.
- DataSmart Data lineage solution that makes every data pipeline observable, explainable, and governed for enterprise data management.
- CortexEye Decision intelligence platform for retail operations that uses Agentic AI and retail-native knowledge graphs to enable retail leaders to interrogate enterprise data and receive explainable answers about business performance drivers; reports up to 50% time savings in investigative workflows and 97% conversational AI accuracy across governed retail use cases.
- Platform Agents Enterprise-grade platform agents that enable real-time market response and autonomous decision-making across retail operations.
- Agentic Retail Automation Platform Retail automation platform to build and govern AI Agents across workflows, enabling autonomous task execution and decision-making.
- SmartSuite Integrated product portfolio spanning demand forecasting, merchandising planning, and pricing optimization that helps clients improve forecasting, merchandising, and pricing strategies using extensive data modeling.
- Consulting Services Professional services offering covering Agentic AI consulting, Data Engineering, Retail Analytics, Pricing War Room, and Sizing as a Service, sold alongside the SmartSuite SaaS platform to support implementation and ongoing optimization for retail and CPG customers.
Quantifiable outcome
- 75% increase in forecast accuracy
- +7 more outcomes
Companies that use Impact Analytics
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles3 records
Impact Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Impact Analytics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AllSaintscoreStrategic partnership to modernize AllSaints' buying and merchandising operations using AI-native solutions. Deployment includes CortexEye for agentic AI Business Intelligence, Allocation and Replenishment, Markdown and Promotional Pricing optimization, Merchandise Financial Planning, and Assortment and Range Planning. Partnership aims to eliminate manual data manipulation tasks and accelerate weekly trading cadence.
- C&AcoreStrategic partnership with European fashion retailer operating 1,300+ stores across 16 countries. C&A implementing Impact Analytics' AssortSmart® assortment planning solution and expanding to broader merchandising and supply chain platform including MondaySmart and size/store clustering tools. Partnership aims to accelerate C&A's digital transformation.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Impact Analytics competitors and assessment
Company assessmentDirect peers
- o9 Solutions: o9 Solutions offers an AI-powered integrated business planning platform spanning demand planning, supply chain, and merchandising for retail and CPG. It is the closest direct competitor to Impact Analytics' SmartSuite portfolio given overlapping forecasting, inventory, and pricing capabilities and a similar enterprise SaaS go-to-market.
- Blue Yonder: Blue Yonder (formerly JDA Software, now backed by Panasonic) provides AI-driven supply chain, merchandising, and pricing solutions for retailers and manufacturers. It competes head-on with Impact Analytics across demand forecasting, allocation/replenishment, and price optimization for fashion and CPG customers.
- RELEX Solutions: RELEX Solutions delivers AI-native retail planning solutions for forecasting, replenishment, assortment, and space optimization. It targets many of the same retail and grocery verticals as Impact Analytics, with overlapping inventory and replenishment use cases.
- ToolsGroup: ToolsGroup provides AI-driven demand sensing, forecasting, and inventory optimization for retailers, manufacturers, and distributors. It directly competes with ForecastSmart and InventorySmart, particularly for probabilistic forecasting and supply chain use cases.
- Kinaxis: Kinaxis offers a concurrent planning platform for end-to-end supply chain management including demand planning, inventory, and order fulfillment. It overlaps with Impact Analytics' supply chain and forecasting offerings for CPG, retail, and manufacturing customers.
- Board International: Board International delivers an integrated planning platform combining BI, forecasting, and financial planning. It is a direct peer for retailers seeking unified planning, financial forecasting, and what-if modeling capabilities similar to Impact Analytics' SmartSuite.
- Anaplan: Anaplan provides a connected planning platform used by retailers and CPG companies for merchandise financial planning, assortment, and supply planning. It competes with Impact Analytics on planning workflows but is less specialized in retail-native AI than Impact Analytics' purpose-built vertical solution.
Broad incumbents
- SAP: SAP offers Integrated Business Planning (IBP) for demand planning, inventory optimization, and supply chain as part of its broader ERP and analytics portfolio. SAP is a broad incumbent competing with Impact Analytics at large enterprise retailers through embedded forecasting and supply chain modules.
- Oracle: Oracle Retail and Oracle Fusion Demand & Supply Planning provide merchandising, assortment, and forecasting functionality as part of Oracle's broader enterprise software stack. It is a broad incumbent that overlaps with Impact Analytics on retail planning at large enterprise customers.
- Manhattan Associates: Manhattan Associates offers supply chain, inventory, and store operations solutions for retailers and 3PLs. It competes with Impact Analytics on allocation, replenishment, and store-level execution for omnichannel retailers as part of a broader supply chain suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Impact Analytics social profiles
Digital presenceImpact Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact Analytics leadership team
Management profileNumber of profiles
Profiles9 records
Impact Analytics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact Analytics
What does Impact Analytics do?
Impact Analytics builds and sells an AI-native SaaS platform (SmartSuite) that delivers demand forecasting, inventory allocation and replenishment, assortment, merchandise financial, item, size, store, space, and visual line planning, lifecycle pricing and promotion management, business intelligence, test-and-learn, and product tagging solutions for retailers and consumer goods companies. Its CortexEye decision-intelligence layer uses Agentic AI and retail-native knowledge graphs to enable retail leaders to interrogate enterprise data and autonomously act on merchandising, pricing, and supply chain decisions.
Is Impact Analytics a public or private company?
Impact Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Impact Analytics founded?
Impact Analytics was founded in 2015. It employs 501 to 1,000 people.
Where is Impact Analytics based?
Impact Analytics is headquartered in Linthicum Heights, United States, in the North America region.
How does Impact Analytics make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Impact Analytics's main competitors?
Direct peers on record are o9 Solutions, Blue Yonder, RELEX Solutions, ToolsGroup, Kinaxis, Board International and Anaplan. Broad incumbents are SAP, Oracle and Manhattan Associates.
Does Impact Analytics have an API?
No public API is recorded for Impact Analytics.
What industry is Impact Analytics in?
Impact Analytics's product category is AI-Native Retail Planning Software. Its primary akta.pro industry code is THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation. Its NAICS code is 51 and its SIC code is 7372.