Malbon Golf
Malbon Golf is a Los Angeles-based lifestyle golf apparel brand founded in 2017 that sells fashion-forward clothing, footwear, and accessories through DTC e-commerce, U.S. retail stores, and Asian retail partnerships, serving style-conscious golfers with celebrity-ambassador-driven marketing.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Malbon Golf does
Malbon Golf is a Los Angeles-based lifestyle golf apparel and accessories brand founded in 2017 by Stephen and Erica Malbon. The company sells men's, women's, and youth apparel, footwear, bags, headwear, and golf accessories through its owned DTC e-commerce platform (malbon.com), a growing retail footprint in the U.S. (Los Angeles headquarters, San Francisco Fillmore store, Nashville planned), and international retail partnerships in Vietnam (via TKG Lifestyle), the Philippines, and China. Pricing ranges from $28 accessories to $1,500 premium items, with recurring revenue generated through the $300/year Buckets Club membership that grants tournament access at premium courses and feeds a broader community ecosystem across Discord and Instagram.
The company's go-to-market is anchored by high-profile professional golfer ambassadors and equity partners, including Jason Day (who left Nike for Malbon in 2024), Anthony Kim (post-LIV Golf Adelaide win in 2026), Charley Hull, Jackson Koivun, and Mina Harigae, combined with lifestyle brand collaborations with Adidas, New Balance, New Era, FootJoy, and Honma Golf. Malbon's core production technology centers on sublimation printing that enables detailed artistic designs on apparel, positioning golf wear as wearable art with crossover streetwear appeal. The company is privately held and has raised approximately $30M in cumulative funding, with management publicly targeting $100M in revenue with up to 35% expected from international markets, primarily in Asia.
Malbon Golf firmographics
Firmographics- Name
- Malbon Golf
- Legal name
- Malbon Golf, Inc.
- Website
- https://malbongolf.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Malbon Golf is a Los Angeles-based lifestyle golf apparel brand founded in 2017 that sells fashion-forward clothing, footwear, and accessories through DTC e-commerce, U.S. retail stores, and Asian retail partnerships, serving style-conscious golfers with celebrity-ambassador-driven marketing.
- Ownership category
- akta.pro rank
Malbon Golf industry classification
Industry- Product category
- Golf Apparel and Lifestyle Accessories
- NAICS
- Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Shoe Retailers (45821), Footwear Merchant Wholesalers (42434), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651), Footwear, (No Rubber) (3140), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industries
- Golf Footwear & Apparel Retail (CRAMACAH), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Malbon Golf is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Malbon Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct-to-Consumer Apparel and Accessories: Primary revenue from selling golf apparel, footwear, and accessories directly to consumers through owned e-commerce storefront (malbon.com) and retail locations. Products include tops, bottoms, outerwear, footwear, headwear, bags, and golf accessories at price points ranging from $28 to $1,500.
- Membership Program (Buckets Club): $300/year membership offering access to tournaments at premium courses like Torrey Pines and Pasatiempo, Pro Shop access, and community events. Generates recurring membership revenue.
- International Sales: Revenue from international markets, particularly Asia, representing up to 35% of total sales. Includes retail presence in Vietnam, Philippines, and China through partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Buckets Club annual membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Malbon Golf product offering
Product offeringCore offering
Malbon Golf designs, markets, and sells fashion-forward golf apparel, footwear, bags, and accessories under its own brand through owned e-commerce (malbon.com), company-operated retail stores, and international distribution partners. The product portfolio spans men's and women's apparel, golf shoes, headwear, gloves, socks, bags, and putters, priced from $28 to $1,500, with a $300/year Buckets Club membership that adds tournament access and community engagement.
Product overview
Malbon Golf is a lifestyle golf apparel and accessories brand offering a unified product ecosystem centered around fashion-forward golf wear. The core offering consists of Men's and Women's apparel collections (polos, tees, outerwear, bottoms, accessories) complemented by collaborative limited-edition products with Adidas, New Balance, FootJoy, New Era, and Honma Golf. The brand extends its portfolio through sub-brands including the AK 1% (Anthony Kim), Arsham, Studio Seoul, HVN (women's dresses), and Icons collections, each featuring distinct design aesthetics. Golf equipment includes putters and bags, while the Buckets Club membership ($300/year) and Buckets Cup tournament series add a community layer, providing exclusive access to tournaments at premium courses and member-only merchandise. The brand positions golf wear as wearable art with personal character, leveraging sublimation printing technology for detailed artistic designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Malbon Men's Golf Apparel Golf lifestyle apparel for men including polos, tees, quarter zips, sweatshirts, sweaters, pants, shorts, jackets, and vests designed for on and off course wear.
- Malbon Women's Golf Apparel Golf lifestyle apparel for women including tops, bottoms, dresses, skirts, outerwear, and matching sets designed to transition from the golf course to lifestyle settings.
- Malbon Golf Footwear Golf shoes and slides designed for on-course performance with lifestyle aesthetics, including collaborations with Adidas, New Balance, and FootJoy.
- Malbon Golf Bags Golf bags including walking bags, cart bags, and travel bags designed with performance features and lifestyle styling.
- Malbon Golf Accessories Golf accessories including headwear, gloves, socks, ball markers, headcovers, towels, and putter covers.
- Malbon Golf Putters Golf putters and related equipment.
- Malbon Buckets Club Membership $300/year membership offering access to tournaments at courses like Torrey Pines and Pasatiempo, exclusive merchandise, Pro Shop access, and community tournaments.
- Malbon Buckets Cup Tournament Series Competitive golf tournament series and community events organized by Malbon Golf for members.
- Malbon x Honma Golf Club Collection Collaborative line of golf clubs and accessories with Honma Golf, blending Japanese craftsmanship with American youthful culture.
- Malbon Buckets Club Pro Shop Exclusive pro shop accessible to Buckets Club members featuring member-only merchandise and products.
Companies that use Malbon Golf
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Malbon Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Malbon Golf partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, flagship and core.
- Jackson KoivunminorJackson Koivun, a two-time college player of the year at Auburn University who turned professional, has secured endorsement partnerships with Malbon, Titleist, and FootJoy. Has an NIL valuation exceeding $2 million and endorsement deals with Malbon.
- Stitch FixminorMalbon Golf is among the brands added by Stitch Fix as it aggressively expands into activewear, footwear, and accessories. Malbon is listed alongside Outdoor Voices, Cotopaxi, and Frye as Stitch Fix deepens its brand partnerships, with the company estimating this category expansion could unlock approximately $1 billion in incremental revenue.
- Garage Beer (Travis and Jason Kelce)flagshipMalbon Golf partnered with Travis and Jason Kelce's Garage Beer brand, naming it the company's official beer brand. Partnership announced a week before the Masters Tournament with activations at Augusta including pouring Garage Beer's 95-calorie light beer alongside limited-edition cigars and co-branded merchandise. Collaboration continues at Malbon Home activations, Bucket Cup events, and Sip & Shop retail experiences.
- Anthony KimcoreAfter winning LIV Golf Adelaide, Anthony Kim became ambassador and equity partner of Malbon Golf. His clothing line with Malbon sold out quickly following the partnership announcement. He had previously been spotted wearing Malbon apparel without a contract during LIV Promotions and the season opener in Riyadh before officially signing.
- Charley HullcoreProfessional golfer Charley Hull serves as a Malbon Golf ambassador alongside Jason Day and Anthony Kim.
- TKG Lifestyle (The Kho Group)coreMalbon Golf officially launched in Vietnam with its inaugural store on Dong Khoi Street in Ho Chi Minh City's District 1, marking a key milestone in Asia expansion. The 250-square-meter flagship spans two floors showcasing full product range. Launch executed in partnership with TKG Lifestyle, part of The Kho Group. Brand plans phased expansion over 12-24 months including Hanoi, Da Nang, and Phu Quoc.
- Honma GolfcoreHonma Golf and Malbon Golf announced a collaboration on a new line of golf clubs and accessories. The collection aims to inspire more people to enjoy golf, blending Japanese craftsmanship with American youthful culture.
- F1 Las VegasminorMalbon Golf collaborated with F1 Las Vegas presented by American Express for merchandise crossovers at The Venetian Resort Las Vegas during the 2025 race week (November 8 to December 6), featuring exclusive Malbon Golf merchandise collections.
- Ring ConciergeminorRing Concierge collaborated with Malbon Golf on a jewelry collection that sold out in 10 minutes, demonstrating strong crossover appeal between golf lifestyle and luxury jewelry audiences.
- Mina HarigaeminorProfessional golfer Mina Harigae partnered with Malbon Golf for the launch of its first dedicated women's collection in the United States at its Carmel, California retail location, coinciding with the U.S. Open at Pebble Beach. She wore the collection during the U.S. Open, with proceeds from special products benefiting the Stevenson School where she is an alumna.
- New EracoreMalbon and New Era collaboration on headwear including the 9SEVENTY and 9FORTY A-FRAME M SCRIPT silhouettes, blending New Era's structured crown and adjustable fit with Malbon's golf lifestyle aesthetic.
- AdidascoreMalbon x Adidas collaboration including SAMBA Golf Shoe (linen green, $148) and CAMPUS Golf Shoe (dark green), combining Adidas athletic footwear technology with Malbon's fashion-forward design.
- New BalancecoreMalbon x New Balance collaboration on 550 Golf Shoe (white/green, $140), bringing New Balance's classic silhouette to golf with Malbon's design aesthetic.
- Lingua FrancaminorMalbon and Lingua Franca collaboration bringing hand-embroidered phrases to lightweight cashmere and cotton silk polos for summer, designed for the round and everyday wear.
- HVNminorMalbon HVN collaboration featuring dresses and lifestyle pieces blending Malbon's golf aesthetic with HVN's design approach.
- FootJoyminorMalbon x FootJoy Traditions golf shoe collaboration ($180), combining FootJoy's golf footwear expertise with Malbon's lifestyle design.
- Jason DaycoreProfessional golfer Jason Day left Nike in early 2024 to join Malbon Golf as an ambassador and equity partner. Day wears Malbon apparel at major tournaments including the Masters, where he has clashed with Augusta National over his bold clothing choices. His 'Birds of Georgia' collection became a point of controversy when Augusta requested modifications to bird-themed pants.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Malbon Golf competitors and assessment
Company assessmentBroad incumbents
- FootJoy: FootJoy is the leading golf footwear brand and a Malbon collaborator (Traditions shoe). Comparable on golf footwear category leadership and tour visibility, and a relevant peer given Malbon's push into performance golf shoes through partnerships.
- Adidas Golf: Adidas Golf is a major incumbent in golf apparel and footwear and simultaneously a Malbon collaboration partner (Samba Golf, Campus Golf). Comparable in product breadth (apparel, footwear, accessories), tour presence, and pricing tier, and a key indicator of how incumbents approach the lifestyle golf crossover.
- Peter Millar: Peter Millar (owned by Richemont/Syndicate) is a premium golf and lifestyle apparel brand with broad distribution in private clubs and resorts. Comparable on premium apparel positioning and aspirational branding, though more traditional in aesthetic than Malbon.
- Lululemon: Lululemon has expanded aggressively into golf apparel with women's and men's technical golf lines. Comparable as a lifestyle-to-golf crossover play with massive brand equity and a women's-first positioning that mirrors Malbon's 2025 women's collection launch.
- Vineyard Vines: Vineyard Vines is an American lifestyle apparel brand with a strong golf/wholesale presence at private clubs and resorts. Comparable on lifestyle-crossover positioning and affluent consumer base, though broader than core golf.
- Puma Golf: Puma Golf is a global golf apparel and footwear brand with strong lifestyle crossover through collaborations and athlete ambassadors. Comparable as an incumbent pursuing the same lifestyle-golf positioning and tour-driven marketing strategy as Malbon.
- Under Armour Golf: Under Armour Golf offers performance golf apparel and footwear at scale. Comparable as an incumbent performance golf brand expanding into lifestyle golf aesthetics, competing for the same male golfer consumer with broader distribution and marketing budgets.
- Nike Golf: Nike Golf is the dominant global golf apparel and footwear brand with massive marketing scale and tour visibility. Jason Day left Nike to join Malbon, underscoring Malbon's positioning as a lifestyle alternative within the same category. Directly comparable in product mix (apparel, footwear, accessories) and end consumer (performance and lifestyle golfers).
Direct peers
- TravisMathew: TravisMathew is a lifestyle golf apparel brand directly comparable to Malbon — fashion-forward polo shirts, shorts, and accessories blending course-to-street aesthetics. It was acquired by Callaway in 2017 and is the closest analog in product positioning, price point, and target consumer (younger, style-conscious male golfers).
- Greyson Clothiers: Greyson is a premium lifestyle golf apparel brand targeting fashion-forward male golfers with bold prints and technical fabrics. Direct comparable to Malbon on product positioning, premium price points, and crossover course-to-street aesthetic, with similar reliance on tour visibility and influencer marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Malbon Golf social profiles
Digital presenceMalbon Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malbon Golf leadership team
Management profileNumber of profiles
Profiles3 records
Malbon Golf funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malbon Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malbon Golf
What does Malbon Golf do?
Malbon Golf designs, markets, and sells fashion-forward golf apparel, footwear, bags, and accessories under its own brand through owned e-commerce (malbon.com), company-operated retail stores, and international distribution partners. The product portfolio spans men's and women's apparel, golf shoes, headwear, gloves, socks, bags, and putters, priced from $28 to $1,500, with a $300/year Buckets Club membership that adds tournament access and community engagement.
Is Malbon Golf a public or private company?
Malbon Golf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Malbon Golf founded?
Malbon Golf was founded in 2017. It employs 11 to 50 people.
Where is Malbon Golf based?
Malbon Golf is headquartered in Los Angeles, United States, in the North America region.
How does Malbon Golf make money?
Three revenue lines are on record. Direct-to-Consumer Apparel and Accessories are the primary driver. The others are membership Program (Buckets Club) and international Sales.
Who are Malbon Golf's main competitors?
Broad incumbents on record are FootJoy, Adidas Golf, Peter Millar, Lululemon, Vineyard Vines, Puma Golf, Under Armour Golf and Nike Golf. Direct peers are TravisMathew and Greyson Clothiers.
Does Malbon Golf have an API?
No public API is recorded for Malbon Golf.
What industry is Malbon Golf in?
Malbon Golf's product category is Golf Apparel and Lifestyle Accessories. Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAMACAH, Golf Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 5600.