Neighborly

What Neighborly does

Neighborly, founded in 1981 in Waco, Texas, is the world's largest home services franchise platform. It owns and operates a portfolio of 19 consumer-facing home service brands covering plumbing (Mr. Rooter Plumbing), HVAC (Aire Serv), electrical (Mr. Electric), cleaning (Molly Maid), painting (Five Star Painting), pest control (Mosquito Joe), restoration (Rainbow Restoration), glass repair (Glass Doctor), garage doors (Precision Garage Door Service), junk removal (Junk King), home inspection (HouseMaster), property management (Real Property Management), handyman (Mr. Handyman), appliance repair (Mr. Appliance), shelving (ShelfGenie), window cleaning (Window Genie), lawn care (The Grounds Guys, Lawn Pride), and more. The company does not directly perform these services; instead it licenses franchise rights to over 5,000 locally owned and operated operators across North America and Europe, supported by corporate training, marketing, technology, and the Neighborly Done Right Promise service guarantee.

The underlying platform includes the Neighborly App (iOS and Android) for consumer service booking, job tracking, and on-the-way alerts, plus the TradeEngage cross-brand referral system that connects over 4,000 franchises across the 19 brands. Revenue is generated primarily through initial franchise fees, ongoing royalties, advertising fund contributions, and shared services charged to franchisees, with end-customer pricing set independently by each franchise location on a quote basis. Distribution is hybrid: web and mobile self-serve booking, a 24/7 phone scheduling line, plus field service delivery through the franchise network.

Neighborly has expanded both organically (adding service lines such as EV charger installation and holiday lighting) and inorganically, acquiring Junk King in 2023 and Precision Garage Door Service in 2026. The 2025 TradeEngage partnership formalized a cross-brand referral ecosystem that creates incremental transactions per franchise location. The customer base is split between residential homeowners (primary) and commercial property owners/managers, with franchisees themselves functioning as a B2B customer segment that pays for brand rights, training, and lead-generation support.

Name

Neighborly

Legal name

Neighborly Assetco LLC

Website

https://neighborly.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Neighborly, founded in 1981, is a franchise platform operating 19 home service brands—including Mr. Rooter, Mr. Electric, Molly Maid, and Five Star Painting—through 5,000+ locally owned locations across North America and Europe, serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Home Services Franchising

NAICS

Appliance Repair and Maintenance (811412)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

Keywords

• Home services franchise
• Plumbing and HVAC
• Electrical services
• Residential maintenance
• Property repair network

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Fees and Royalties: Neighborly generates revenue through franchise ownership across 19 home service brands. Franchise owners pay initial franchise fees and ongoing royalties in exchange for brand affiliation, training, support, and access to the Neighborly network and systems.
2. Cross-Brand Referrals: TradeEngage partnership enables cross-brand referral workflows and payments across the franchise network, creating new revenue streams by facilitating referrals between the 19 brands.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Neighborly owns and franchises a portfolio of 19 home service brands delivered through a network of more than 5,000 locally owned and operated franchise locations. Services span plumbing, HVAC, electrical, appliance repair, handyman, painting, residential and commercial cleaning, lawn care, pest control, restoration, property management, home inspection, glass, garage door, and custom shelving. The company provides consumer-facing booking through the Neighborly App, the neighborly.com website, and a 24/7 phone line, with all work backed by the Neighborly Done Right Promise guarantee.

Product overview

Neighborly is a franchise platform that owns and operates a portfolio of 19+ home service brands, connecting consumers with local service professionals across categories including plumbing (Mr. Rooter Plumbing), HVAC (Aire Serv), electrical (Mr. Electric), cleaning (Molly Maid), painting (Five Star Painting), pest control (Mosquito Joe), restoration (Rainbow Restoration), and other residential services. The core platform provides the Neighborly App for booking and management, unified under the Neighborly Done Right Promise service guarantee. Each brand operates as a locally-owned franchise while benefiting from the parent company's brand recognition, training, and support infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Aire Serv HVAC services for residential and commercial properties, including heating, ventilation, and air conditioning repair, installation, and maintenance. Delivered through locally owned Aire Serv franchise locations.
• Dryer Vent Wizard Dryer vent cleaning, inspection, repair, and installation services to prevent fire hazards and improve dryer efficiency, delivered through locally owned franchise locations.
• Five Star Painting Residential and commercial painting services including interior and exterior painting, cabinet refinishing, and deck staining, delivered through locally owned franchise locations.
• Glass Doctor Glass repair and replacement services for home, auto, and commercial properties, including windshields, windows, and custom glass solutions, delivered through locally owned franchise locations.
• HouseMaster Home inspection services for buyers, sellers, and property owners, providing comprehensive assessments of residential and commercial properties through locally owned franchise locations.
• Junk King Eco-friendly junk removal and hauling services, offering same-day pickup, recycling, and disposal for residential and commercial cleanouts, delivered through locally owned franchise locations.
• Lawn Pride Professional lawn care and fertilization services, including weed control, aeration, and pest management for residential properties, delivered through locally owned franchise locations.
• Molly Maid Professional house cleaning and maid services offering one-time, recurring, and customized residential and light commercial cleaning, delivered through locally owned franchise locations.
• Mosquito Joe Outdoor pest control services specializing in mosquito and tick control using eco-friendly barrier treatments and sprays, delivered through locally owned franchise locations.
• Mr. Appliance Appliance repair services for residential and commercial properties covering refrigerators, dishwashers, washers, dryers, and other household appliances, delivered through locally owned franchise locations.
• Mr. Electric Electrical services including safety inspections, repairs, panel upgrades, lighting installation, and EV charger installation for residential and commercial properties, delivered through locally owned franchise locations.
• Mr. Handyman Handyman and home repair services covering carpentry, drywall, assembly, fence repair, and general home maintenance tasks, delivered through locally owned franchise locations.
• Mr. Rooter Plumbing Plumbing and drain cleaning services including leak repair, water heater service, sewer line repair, and emergency plumbing for residential and commercial properties, delivered through locally owned franchise locations.
• Portland Glass Glass repair and replacement services for residential, commercial, and automotive glass applications, delivered through locally owned franchise locations.
• Precision Garage Door Service Garage door repair, installation, and maintenance services including spring replacement, opener installation, and custom door design, delivered through locally owned franchise locations.
• Rainbow Restoration Water, fire, and mold damage restoration services, including emergency response, smoke damage cleanup, and property reconstruction, delivered through locally owned franchise locations.
• Real Property Management Property management services for rental properties, including tenant screening, rent collection, maintenance coordination, and lease compliance, delivered through locally owned franchise locations.
• ShelfGenie Custom glide-out shelving and storage organization solutions for kitchens, closets, and pantries, with lifetime warranties, delivered through locally owned franchise locations.
• The Grounds Guys Lawn care and landscaping services including mowing, grounds maintenance, landscape design, irrigation, and seasonal cleanup, delivered through locally owned franchise locations.
• Window Genie Window cleaning, pressure washing, gutter cleaning, and holiday lighting installation services for residential and commercial properties, delivered through locally owned franchise locations.
• Neighborly App Mobile application for iOS and Android that connects users with local home service professionals across all Neighborly brands, enabling service booking, job tracking, on-the-way alerts, and access to special offers.

Quantifiable outcome

• Over 5,000 vetted service providers in the network
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TradeEngagecoreTechnology or IntegrationTradeEngage provides a strategic partnership with Neighborly to power cross-brand referrals across 19 brands in North America. The platform connects over 4,000 franchises, enables seamless referral workflows and payments, creates new revenue streams, and lowers customer acquisition costs across the franchise network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TruGreen: TruGreen is the largest US lawn care franchise, directly comparable to Neighborly's Lawn Pride and The Grounds Guys brands in residential and commercial lawn care services.
• Authority Brands: Authority Brands is a PE-backed multi-brand franchised home services platform with brands across plumbing, electrical, HVAC, and specialty home services. Structurally identical to Neighborly with a multi-brand franchise architecture and shared customer base.
• Home Franchise Concepts: Home Franchise Concepts is a multi-brand franchise platform with home services brands including Chem-Dry, N-Hance, and ProSource. Direct structural comparable to Neighborly's franchise consolidation model serving homeowners across multiple categories.
• BELFOR Holdings: BELFOR is the largest global property restoration company, competing directly with Neighborly's Rainbow Restoration in fire, water, and mold damage restoration services for property owners.
• SERVPRO: SERVPRO is a major US disaster restoration franchise network, directly comparable to Neighborly's Rainbow Restoration brand in serving property owners after water, fire, or mold damage events.
• The Cleaning Authority: The Cleaning Authority operates a residential cleaning franchise network that directly competes with Neighborly's Molly Maid in recurring housekeeping services for homeowners.
• Two Men and a Truck: Two Men and a Truck is the largest franchised moving company in the US and also competes in junk removal, comparable to Neighborly's recently acquired Junk King franchise brand.
• Stanley Steemer: Stanley Steemer is a leading carpet and home cleaning franchise operating across US markets. Comparable to Neighborly's cleaning-adjacent brands including Molly Maid and its carpet and surface care offerings.

Broad incumbents

• ServiceMaster: ServiceMaster is a long-established broad home services franchise operator including Terminix (pest control) and Merry Maids (cleaning). Comparable as a broad incumbent with overlapping franchise brands targeting the same homeowner customer base.

Others

• Angi Inc. Angi operates a digital home services marketplace connecting homeowners with local service professionals. It does not deliver services directly but competes indirectly with Neighborly's branded franchise model by aggregating demand and disintermediating brand-led discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neighborly
• Facebookfacebook.com/neighborly
• LinkedInlinkedin.com/company/neighborly

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neighborly