ServiceMaster
- Company typePrivate
- Founded1929
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
ServiceMaster firmographics
Firmographics- Name
- ServiceMaster
- Legal name
- ServiceMaster OpCo Holdings LLC
- Website
- https://www.servicemaster.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where ServiceMaster is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ServiceMaster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise royalties and fees: ServiceMaster Brands generates revenue through franchise royalties and fees from its network of over 3,200 franchisees across 4,600+ locations. Franchisees pay ongoing royalties based on their revenue, and the company provides brand support, training, technology, and operational resources in return. The company also generates fees from new franchise sales.
Distribution channels1 record
Marketing channels4 records
ServiceMaster product offering
Product offeringCore offering
ServiceMaster Brands is a franchisor that licenses and supports seven home and commercial service brands covering disaster restoration, commercial and residential cleaning, moving, junk removal, and bioremediation. The company sells franchise rights and collects ongoing royalties from a network of more than 3,200 franchisees operating over 4,600 locations in the United States and 9 other countries, while individual franchisees deliver the underlying services to end customers.
Product overview
ServiceMaster Brands operates as a diversified franchise network offering needs-based services under a platform-plus-modules architecture. The company generates over $3.6B in system-wide sales through seven brands across restoration, cleaning, moving, and junk removal industries. The portfolio includes ServiceMaster Restore (disaster restoration with construction services), ServiceMaster Recovery Management (enterprise large-loss recovery), ServiceMaster Clean (commercial/residential cleaning), Merry Maids (home cleaning), TWO MEN AND A TRUCK (moving services), TWO MEN AND A JUNK TRUCK (junk removal), and ServiceMaster BioClean (bioremediation). With over 3,200 franchisees across 4,600+ locations serving 1M+ homes and businesses annually in 50 states and 9 countries, the brands share a commitment to the 'Be There When You Need Us' purpose while maintaining distinct identities.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceMaster Restore: Disaster restoration services including water damage, fire damage, mold remediation, and reconstruction
- ServiceMaster Clean
- ServiceMaster Recovery Management
- Merry Maids
- TWO MEN AND A TRUCK
- TWO MEN AND A JUNK TRUCK
- ServiceMaster BioClean
Products and services
- ServiceMaster Restore
Quantifiable outcome
- Over $3.6B in system-wide sales annually
- +1 more outcomes
Companies that use ServiceMaster
Customer profileSegments2 records
Ideal customer profiles3 records
ServiceMaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ServiceMaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hire Heroes USAcoreServiceMaster Restore and ServiceMaster Clean have partnered with Hire Heroes USA since 2023 for the 'We Serve: Veterans' initiative. The partnership supports veterans transitioning to civilian careers through fundraising and job placement assistance. The franchise network has raised over $700,000 cumulatively (over $500,000 as of May 2025, reaching $700,000+ by May 2026). The initiative includes national golf tournaments, local franchisee-led events, and access to Hire Heroes USA's job board for veteran employment. ServiceMaster Restore and Clean earned Hire Heroes USA's 2025 Partner of the Year award.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
ServiceMaster competitors and assessment
Company assessmentBroad incumbents
- Neighborly: Multi-brand franchise platform owning Molly Maid, Mr. Handyman, Rainbow International, and 20+ other home service brands. Most direct comparable as a diversified franchise services holding company competing with ServiceMaster across multiple categories.
Direct peers
- Stanley Steemer: Carpet cleaning, tile, and hard-surface floor care franchise network with 300+ locations. Comparable to ServiceMaster Clean and Merry Maids in residential and commercial cleaning.
- PuroClean: National franchise network of property damage restoration and remediation specialists. Direct competitor to ServiceMaster Restore in the water, fire, mold remediation category.
- 1-800-GOT-JUNK?: North America's largest junk removal franchise, serving both residential and commercial customers. Directly comparable to TWO MEN AND A JUNK TRUCK in the franchise junk-removal category.
- Rainbow International Restoration: Necessity-based home services franchise specializing in water, fire, and mold damage restoration. Operates within Neighborly's franchise portfolio; direct competitor to ServiceMaster Restore.
- College HUNKS Hauling Junk & Moving: Franchise-based junk hauling and moving services company. Directly comparable to TWO MEN AND A TRUCK and TWO MEN AND A JUNK TRUCK across moving and junk removal.
- SERVPRO Industries: Largest privately held franchisor of fire and water cleanup and restoration services in North America, with 2,000+ franchises. Directly comparable to ServiceMaster Restore in disaster restoration category and franchise model.
- ChemDry: Carpet and upholstery cleaning franchise with 3,500+ locations globally. Comparable to ServiceMaster Clean in commercial and residential cleaning categories.
- The Maids Home Services: Residential house cleaning franchise network with 200+ locations. Direct competitor to Merry Maids in the recurring residential cleaning franchise category.
- BELFOR Franchise Group: Franchise arm of BELFOR Holdings providing restoration and cleaning services (water, fire, mold) through franchised locations. Direct competitor to ServiceMaster Restore with similar franchise-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
ServiceMaster social profiles
Digital presenceServiceMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceMaster leadership team
Management profileNumber of profiles
Profiles10 records
ServiceMaster subsidiaries and ownership
Company hierarchySubsidiaries8 records
ServiceMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceMaster M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceMaster
What does ServiceMaster do?
ServiceMaster Brands is a franchisor that licenses and supports seven home and commercial service brands covering disaster restoration, commercial and residential cleaning, moving, junk removal, and bioremediation. The company sells franchise rights and collects ongoing royalties from a network of more than 3,200 franchisees operating over 4,600 locations in the United States and 9 other countries, while individual franchisees deliver the underlying services to end customers.
Is ServiceMaster a public or private company?
ServiceMaster is a private company. It is classified as private equity controlled and is currently operating.
When was ServiceMaster founded?
ServiceMaster was founded in 1929. It employs 5,001 to 10,000 people.
Where is ServiceMaster based?
ServiceMaster is headquartered in Atlanta, United States, in the North America region.
How does ServiceMaster make money?
One revenue line is on record: franchise royalties and fees.
Who are ServiceMaster's main competitors?
Neighborly is listed as a broad incumbent. Direct peers are Stanley Steemer, PuroClean, 1-800-GOT-JUNK?, Rainbow International Restoration, College HUNKS Hauling Junk & Moving, SERVPRO Industries, ChemDry, The Maids Home Services and BELFOR Franchise Group.
Does ServiceMaster have an API?
No public API is recorded for ServiceMaster.