TradeEngage
TradeEngage operates an AI-enabled referral and cross-sell network for U.S. home service companies, enabling technicians, CSRs, and customers to submit and receive paid referrals across 750+ companies and franchise networks.
- Company typePrivate
- Founded2024
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TradeEngage does
TradeEngage is a privately held Delaware-incorporated software company that operates an AI-enabled referral and cross-sell network for the U.S. home services industry. The platform connects individual trade companies (HVAC, plumbing, electrical, and 50+ adjacent trades) and large multi-brand franchise systems, allowing field technicians, customer service representatives, and end customers to submit referrals via voice memo, video, or text and to receive automated instant payouts through Cash App, Venmo, or direct bank deposit. Its underlying technology stack combines AI-driven transcription and summarization of inbound referrals, an AI-maintained proprietary database of more than 1 million home service companies with owner contact information, native integrations with the dominant home service CRMs (ServiceTitan, Housecall Pro, Jobber), gamified leaderboards, and a customizable per-trade referral fee engine. Distribution combines a self-serve product-led growth motion (onboarding in under one hour) with an enterprise direct-sales motion targeting multi-brand franchise families and private equity portfolios; the flagship design win is the Neighborly agreement spanning 19 brands and over 4,000 franchises in North America.
The company monetizes through three revenue streams: monthly subscription and platform fees (quote-based, with a mid-market HVAC case implying roughly $2,525 per month in combined acquisition costs and platform fees), transaction take rates on cross-promotion payments between service providers, and outcome-based pay-for-performance fees that align platform revenue with closed jobs. Distribution and growth channels are the company website (SEO-led), partner referrals with gamified leaderboards, and PR-driven awareness around enterprise partnerships. TradeEngage, Inc. is headquartered in Miami Beach, Florida, was founded in 2024, reports 1-10 employees, and lists Andrew Fusselbaugh as founder; no institutional investors, funding rounds, or board composition are disclosed in available sources, and revenue figures are not publicly available.
TradeEngage firmographics
Firmographics- Name
- TradeEngage
- Legal name
- TradeEngage, Inc.
- Website
- https://tradeengage.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TradeEngage operates an AI-enabled referral and cross-sell network for U.S. home service companies, enabling technicians, CSRs, and customers to submit and receive paid referrals across 750+ companies and franchise networks.
- Ownership category
- akta.pro rank
Where TradeEngage is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TradeEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Platform/Subscription Fees: Monthly platform fees charged to home service companies for access to the referral network, CRM integrations, tracking, and payout infrastructure.
- Referral Fees / Transaction Take Rate: Cross-promotion payments are payable directly by receiving provider to promoting provider, processed through TradeEngage's platform. The platform takes a cut on cross-promotion transactions between service providers.
- Pay-for-Performance Referral Fees: Companies can choose to pay for every referral or only when the job closes, providing flexibility in cost management and aligning platform revenue with customer success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing for multi-brand platforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
TradeEngage product offering
Product offeringCore offering
TradeEngage provides an AI-powered channel engagement platform that enables home service companies to submit, track, and receive payments for customer referrals across a network of 750+ home service companies. The platform automates referral intake via video or voice memos with AI transcription, drives cross-sell across multi-brand franchise networks, and delivers instant payouts to virtual wallets (Cash App, Venmo, or direct bank deposit).
Product overview
TradeEngage is a unified AI-Powered Channel Engagement Platform that enables home service companies to maximize revenue through partner-enhanced referrals and cross-sell. The core TradeEngage Platform serves 750+ home service companies and connects over 4,000 franchises, featuring modules for referral fee customization, streamlined submission (video/voice with AI translation), customer referral programs, instant payouts via virtual wallet (Cash App, Venmo, bank deposit), partner discovery from an AI database of 1M+ companies, CRM direct tracking (ServiceTitan, Housecall Pro, Jobber), and gamification leaderboards. The Multi-Brand Platform is an enterprise tier designed for franchise brands, private equity portfolios, and multi-service companies to coordinate cross-sell across thousands of locations with white-labeled collateral and full visibility and tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- TradeEngage Platform Core SaaS platform for home service companies to submit, track, and receive payments for customer referrals across a network of 750+ home service companies, featuring AI-translated voice/video referral intake, instant virtual wallet payouts, CRM integrations, gamified leaderboards, and AI-curated partner discovery.
- Multi-Brand Enterprise Platform Enterprise-grade solution that enables multiple brands within a franchise family to cross-sell across thousands of locations through a one-to-many system, with white-labeled customer and affiliate partnership collateral and infrastructure to coordinate local partnerships across franchisees.
Quantifiable outcome
- 60% more referrals when existing partners migrate to TradeEngage
- +6 more outcomes
Companies that use TradeEngage
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
TradeEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
TradeEngage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NeighborlycoreTradeEngage announced strategic partnership with Neighborly to enhance cross-brand referrals across 19 brands in North America. The platform connects over 4,000 franchises, creates new revenue streams, and lowers customer acquisition costs by enabling seamless referral workflows and payments. CEO Mike Davis stated that TradeEngage strengthens their ability to deliver comprehensive solutions for homeowners while creating new opportunities for franchise owners.
- ServiceTitancoreCRM integration partner enabling seamless referral flow directly into ServiceTitan workflow without manual data entry. TradeEngage integrates with major home service CRMs so referrals flow directly into existing scheduling and operational workflows.
- Housecall ProcoreCRM integration partner enabling seamless referral flow directly into Housecall Pro workflow without manual data entry. TradeEngage integrates with major home service CRMs so referrals flow directly into existing scheduling and operational workflows.
- JobbercoreCRM integration partner enabling seamless referral flow directly into Jobber workflow without manual data entry. TradeEngage integrates with major home service CRMs so referrals flow directly into existing scheduling and operational workflows.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
TradeEngage competitors and assessment
Company assessmentBroad incumbents
- Angi: Angi (formerly Angie's List) is one of the largest home services lead generation and advertising platforms in the US. It is comparable because it serves the same home service professionals TradeEngage targets and represents an alternative customer acquisition channel that TradeEngage positions itself against (citing $92 average Google LSA costs).
- Housecall Pro: Housecall Pro is a major CRM and field service management platform for home service businesses and a TradeEngage integration partner. It is comparable because it controls the operational workflow of TradeEngage's target customer base and could add referral functionality internally.
- Thumbtack: Thumbtack is a large home services marketplace that connects consumers with local professionals across 50+ trade categories. It is comparable because it operates inside TradeEngage's exact vertical (50+ trades) and competes for the same customer's acquisition budget.
- ServiceTitan: ServiceTitan is the leading CRM and operations platform for home service companies and a TradeEngage integration partner. It is comparable because it sits inside the same customer workflow and could expand into referral management as a native feature, posing both a partnership risk and a distribution channel.
- Frontdoor: Frontdoor is a home services membership and on-demand repair platform serving homeowners across multiple trades. It is comparable to TradeEngage's multi-brand enterprise thesis in coordinating cross-trade home services and capturing cross-sell between service categories.
Direct peers
- Crossbeam: Crossbeam is a partner ecosystem platform that helps B2B companies identify overlapping customers and partners to drive co-selling and referrals. It shares TradeEngage's thesis of turning partner relationships into measurable, trackable revenue, though Crossbeam serves general B2B SaaS rather than home service trades.
- PartnerStack: PartnerStack is a B2B partner management and ecosystem platform that enables businesses to manage affiliate, referral, and reseller programs with tracking and payouts. It is comparable to TradeEngage's core function of powering referral networks, tracking attribution, and automating payouts, though PartnerStack operates as a horizontal platform while TradeEngage is verticalized to home services.
- Porch: Porch is a home services marketplace that connects homeowners with service professionals, including moving and home improvement. It is comparable to TradeEngage in serving the same home service ecosystem and monetizing lead/referral flow, though Porch focuses on consumer-facing lead generation.
- Impact.com: Impact.com is a global partner management platform covering affiliates, referrals, and strategic partnerships with automation and payout infrastructure. It overlaps with TradeEngage's referral workflow and payout automation but serves a much broader set of verticals.
Emerging players
- Impartner: Impartner is a partner relationship management (PRM) platform that helps enterprises manage channel partner programs, referrals, and payouts. It is comparable to TradeEngage's referral workflow and payout automation at the enterprise tier, though Impartner focuses on traditional B2B channel ecosystems rather than the home services vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TradeEngage social profiles
Digital presenceTradeEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeEngage leadership team
Management profileNumber of profiles
Profiles1 record
TradeEngage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeEngage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeEngage
What does TradeEngage do?
TradeEngage provides an AI-powered channel engagement platform that enables home service companies to submit, track, and receive payments for customer referrals across a network of 750+ home service companies. The platform automates referral intake via video or voice memos with AI transcription, drives cross-sell across multi-brand franchise networks, and delivers instant payouts to virtual wallets (Cash App, Venmo, or direct bank deposit).
Is TradeEngage a public or private company?
TradeEngage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TradeEngage founded?
TradeEngage was founded in 2024. It employs 1 to 10 people.
Where is TradeEngage based?
TradeEngage is headquartered in Sacramento, United States, in the North America region.
How does TradeEngage make money?
Three revenue lines are on record. Platform/Subscription Fees are the primary driver. The others are referral Fees / Transaction Take Rate and pay-for-Performance Referral Fees.
Who are TradeEngage's main competitors?
Broad incumbents on record are Angi, Housecall Pro, Thumbtack, ServiceTitan and Frontdoor. Direct peers are Crossbeam, PartnerStack, Porch and Impact.com. Impartner is listed as an emerging player.
Does TradeEngage have an API?
No public API is recorded for TradeEngage.