PublicSquare

What PublicSquare does

PublicSquare (NYSE: PSQH; legal entity PSQ Holdings, Inc., headquartered in West Palm Beach, Florida) is a values-aligned fintech platform operating an integrated suite of payment processing, credit, and fundraising products targeted primarily at the shooting sports industry and conservative-aligned businesses, campaigns, and non-profits. The company originated in 2021 as a conservative e-commerce marketplace and went public on the NYSE in July 2023 before pivoting to a fintech strategy in 2024. Its core products include PSQ Payments (proprietary payment processing infrastructure), Credova (a BNPL/credit financing platform acquired in March 2024 specializing in firearms and shooting sports), PSQ Impact (a political fundraising platform launched in late 2025 for conservative campaigns and non-profits), and the in-progress Tandym asset acquisition (private label credit card technology expected to close in December 2025). It also partners with IDX Advisors for Cryptocurrency Treasury as a Service and retains the EveryLife consumer brand sub-brand.

PublicSquare makes money through transaction-based revenue streams: interchange and processing fees on GMV flowing through PSQ Payments (which processed $7.8M in GMV during the 2025 Black Friday/Cyber Monday period, up 536% YoY from $1.2M in 2024); merchant fees and interest from Credova BNPL financing (1,606 loan contracts and $1.24M financed during the same peak period, up 73% and 75% YoY respectively); fundraising platform fees from PSQ Impact; and, post-close, processing and interchange economics from Tandym private label card programs. Go-to-market is enterprise B2B sales into merchant integrations (retailers and manufacturers of firearms, optics, and shooting sports gear) and into conservative non-profits and campaigns, leveraging brand alignment with the conservative movement as a distribution channel. Named enterprise customers include Guns.com, Daniel Defense, Staccato, EOTech, and Primary Arms for Credova BNPL, and the Donald J. Trump Presidential Library for PSQ Impact.

The company's capital structure reflects a public-market company in active build mode: shares have declined more than 90% since the July 2023 trading debut, and management has executed multiple capital raises including a $10M convertible note (August 2024), a $5.35M SEC Form D offering (November 2024), and a $7.5M registered direct offering (December 2025). Operations remain domestic (US-only) with 51-100 employees, and the company is layering product and partnership expansion (crypto treasury, private label credit, political fundraising) on top of its core payments and BNPL franchise.

Name

PublicSquare

Legal name

PSQ Holdings, Inc.

Website

https://publicsq.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

PublicSquare is a values-aligned fintech platform offering payment processing (PSQ Payments), shooting sports BNPL (Credova), political fundraising (PSQ Impact), and private label credit (Tandym) to conservative-aligned merchants, firearms retailers, and non-profit organizations in the United States.

Ownership category

akta.pro rank

Product category

Financial Technology / Merchant Payment Processing

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)

akta.pro secondary industries

Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)

Keywords

• Payment processing services
• Buy now pay later
• Political fundraising platform
• Fintech merchant services
• Cryptocurrency treasury solutions

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing Fees: PSQ Payments processes merchant transactions and earns fees on Gross Merchandise Volume. Processed $7.8M GMV during 2025 Black Friday/Cyber Monday with 536% YoY growth.
2. BNPL Financing Revenue: Credova BNPL platform generates revenue through financing arrangements with merchants in the shooting sports industry, enabling consumers to pay over time with no hard credit check.
3. Fundraising Platform Fees: PSQ Impact charges fees for political fundraising services to conservative campaigns and non-profits, with early performance showing increased donations and engagement.
4. Private Label Credit Card Programs: Tandym technology enables brands to launch branded credit card programs, generating revenue through merchant processing fees and potentially interchange revenue.
5. Crypto Treasury Services: Cryptocurrency Treasury as a Service provides custody, trading, and yield-generating capabilities to merchants, positioning PublicSquare to capture share in the projected $2.1-4.2 trillion stablecoin payments market by 2030.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

PublicSquare operates a fintech ecosystem built around its PSQ Payments processing platform, with Credova providing Buy Now Pay Later (BNPL) financing specialized for the shooting sports industry, PSQ Impact offering secure political fundraising tools for conservative campaigns and non-profits, Tandym enabling white-labeled private label credit card programs for consumer brands, and Cryptocurrency Treasury as a Service (TaaS) for merchant digital asset management. The company pivoted in 2024 from a conservative consumer e-commerce marketplace to merchant-focused financial technology.

Product overview

PublicSquare (PSQ Holdings, Inc.) operates a multi-product fintech ecosystem built around its core PSQ Payments platform. The company has strategically expanded through acquisitions, adding Credova as its BNPL/credit financing capability for the shooting sports industry and pursuing Tandym assets for private label credit card programs. PSQ Impact serves the conservative political fundraising market. The portfolio also includes consumer brands under the EveryLife sub-brand. The company pivoted from its 2021 origins as a conservative e-commerce marketplace (selling themed sunglasses and pro-life diapers) to financial technology services.

Differentiator

Problem solved

Functional benefit

Brands

• PSQ Impact: A political fundraising platform supporting conservative campaigns and values-aligned non-profits with secure, low-fee technology solutions designed to maximize donor contributions and provide data privacy.
• PSQ Payments

Products and services

• PSQ Payments Payments processing platform within the PublicSquare fintech ecosystem that processed $7.8 million in Gross Merchandise Volume during the 2025 Black Friday through Cyber Monday period, representing 536% year-over-year growth. It serves merchants in the PublicSquare ecosystem and underpins the company's transaction-based revenue model.
• Credova BNPL Platform Buy Now Pay Later financing platform specializing in the shooting sports industry. Offers consumers no hard credit check at application, upfront pricing with no hidden fees, and advanced underwriting to provide financing access across the credit spectrum. Integrated into merchant e-commerce and in-store checkout flows. Named merchants include Guns.com, Daniel Defense, Staccato, EOTech, and Primary Arms.
• PSQ Impact Fundraising Platform Political fundraising platform designed to support conservative campaigns and values-aligned non-profits with secure, low-fee technology solutions that maximize donor contributions and defend against censorship. Selected by The Donald J. Trump Presidential Library as its digital fundraising platform.
• Tandym Private Label Credit Card Technology White-labeled payments and credit suite for consumer brands that enables merchants to launch their own branded payment and credit card programs with lower processing fees, increased merchant retention, and additional revenue streams.
• Cryptocurrency Treasury as a Service (TaaS) Cryptocurrency Treasury as a Service for PublicSquare's merchant ecosystem, providing custody, trading, and yield-generating capabilities for digital assets including cryptocurrencies and stablecoins. Positions PublicSquare to participate in the projected $2.1-4.2 trillion stablecoin payments market by 2030.
• EveryLife Consumer Brand Portfolio Consumer brand portfolio including feminine care and other lifestyle products aligned with the company's values-based mission.

Quantifiable outcome

• 536% year-over-year GMV growth during Black Friday/Cyber Monday 2025 ($7.8M vs $1.2M in 2024)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• IDX AdvisorscoreTechnology or Integration · 25 September 2025Partnership with IDX Advisors to launch Cryptocurrency Treasury as a Service (TaaS) for PublicSquare's merchant ecosystem. The collaboration enables businesses to integrate cryptocurrencies and stablecoins with custody, trading, and yield-generating capabilities. PublicSquare will also implement IDX's technology for its own digital treasury management. The partnership positions PublicSquare to capture market share in digital payments, with EY-Parthenon projecting stablecoins to represent $2.1-4.2 trillion in payments by 2030.
• Donald J. Trump Presidential LibraryflagshipGTM or Marketing Partner · 22 January 2025The Donald J. Trump Presidential Library selected PSQ Impact as its digital fundraising platform after a testing period. PSQ Impact was chosen due to its ability to improve donor results and user experience. The library has been using the platform for several months, providing a high-profile reference customer in the conservative movement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Affirm: Publicly traded BNPL leader offering pay-over-time financing at merchant checkout. Closely comparable to Credova's BNPL model, though Affirm is a horizontal generalist whereas Credova is vertically specialized in shooting sports.
• Klarna: Global BNPL provider integrated at merchant checkout. Comparable to Credova on installment lending mechanics and merchant integration approach, with broader geographic and merchant coverage.
• Afterpay (Block): BNPL platform owned by Block, integrated with Square's merchant ecosystem. Directly comparable to PublicSquare's combined payments-plus-BNPL stack via PSQ Payments and Credova.
• WinRed: Dominant Republican online fundraising platform for conservative campaigns and committees. Directly comparable to PSQ Impact's conservative political and non-profit fundraising positioning.
• Anedot: Online fundraising platform serving political campaigns, non-profits, and causes with low-fee donor processing. Comparable to PSQ Impact on fundraising technology and target customer profile.
• BitPay: Cryptocurrency payment service provider enabling merchants to accept and manage digital assets. Comparable to PublicSquare's Cryptocurrency Treasury-as-a-Service offering with IDX Advisors in merchant crypto enablement.

Broad incumbents

• Block (Square): Public fintech offering payments processing (Square), BNPL (Afterpay), and bitcoin/crypto services. Comparable to PublicSquare's full-stack fintech ambition, but at vastly larger scale and as a horizontal generalist.
• Synchrony Financial: Large consumer finance company specializing in private label credit cards and vertical-specific POS financing (healthcare, auto, home improvement). Comparable to PublicSquare's Tandym private-label credit and Credova BNPL verticals.
• Coinbase Commerce: Crypto payments and commerce infrastructure from Coinbase, including custody and stablecoin rails. Comparable to PublicSquare's IDX-powered crypto treasury and stablecoin payment ambitions, though at much larger scale.

Emerging players

• Toast: Vertically-focused POS and payments platform for restaurants. Comparable to PublicSquare in its strategy of building a fintech stack tailored to a specific merchant vertical (restaurants vs. firearms/conservative merchants).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/officialpublicsq
• Xx.com/officialpsq
• Facebookfacebook.com/officialpublicsq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PublicSquare