What Anedot does

Anedot operates a vertically-focused online giving platform serving more than 30,000 organizations across four primary segments: nonprofit organizations, churches and ministries, political campaigns and committees, and educational institutions. The company functions as both a payment processor and software platform, controlling the financial stack end-to-end. Headquartered in Baton Rouge, Louisiana (with US-based support), Anedot has operated for over 15 years and reports processing billions of dollars in donations cumulatively, supported by a 4.8-star rating on both G2 and Capterra.

The core product is the Action Pages builder, a no-code tool for creating high-conversion donation pages and lead generation forms (surveys, petitions, polls, signup forms), complemented by Text to Give, Recurring Giving, Multiple Funds, QR Code Generator, Donor Covers Fees, and a Virtual Terminal. An extensive add-on catalog extends the platform's scope into Events, Future Pledge, International donations, Abandoned Actions recovery, Credit Card Updater, Annual Donor Statements, Custom Domains, Exit Intent Popups, Tandem, Upgrades, Flexible Payments, Gift of Any Amount, Multiple Bank Accounts, and Scalability features. Integrations with HubSpot, Salesforce, Planning Center, QuickBooks Online, Mailchimp, ActiveCampaign, SendGrid, EmailOctopus, RumbleUp, and Zapier embed the platform into the broader nonprofit technology stack.

Anedot's revenue model is entirely transactional. Pricing varies by payment type and organization status: 501(c)(3) organizations pay 3.3% + 30¢ on cards and digital wallets, 0.3% + 30¢ on ACH bank drafts, and 1.0% on Bitcoin; non-501(c)(3) organizations pay a 4.0% + 30¢ standard rate. There are no setup fees, monthly fees, or contracts. Distribution runs through a hybrid go-to-market combining self-serve digital signup for SMB customers and direct sales for enterprise clients, supported by content marketing via the Anedot Blog, Nonprofit Pulse podcast, Anedot TV YouTube channel, and a guides/webinars library. Compliance posture includes PCI DSS and SOC 2 Type II certifications.

Name

Anedot

Legal name

Anedot, Inc.

Website

https://Anedot.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Anedot is a US-based online fundraising and payment-processing platform serving more than 30,000 nonprofits, churches, political campaigns, and educational institutions, charging transaction fees on donations processed through its Action Pages builder and giving tools.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Other Grantmaking and Giving Services (813219), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Online giving platform
• Donation processing software
• Nonprofit fundraising tools
• Payment processing services
• Recurring donation management

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Anedot generates revenue through transaction processing fees on donations. The pricing structure varies by payment method: 3.3% + 30¢ for credit/debit cards, Apple Pay, Google Pay, and PayPal; 1.0% for Bitcoin; 0.3% + 30¢ for ACH/bank drafts for 501(c)(3) organizations. Standard rate of 4.0% + 30¢ applies to non-501(c)(3) organizations. No monthly fees or contracts required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Anedot is an online fundraising and donation processing platform built for nonprofits, churches, political campaigns, and educational institutions. It combines payment processing with a no-code Action Pages builder, text-to-give, recurring giving, QR codes, and donor management, acting as both the platform and the underlying processor.

Product overview

Anedot is a unified online giving platform designed for nonprofits, churches, political campaigns, and educational institutions. The core product consists of Action Pages (a no-code page builder), Text to Give, Recurring Giving, Multiple Funds, QR Code Generator, Donor Covers Fees, and Virtual Terminal. These are complemented by a comprehensive suite of add-on modules including Events, Petitions, Exit Intent Popups, Surveys, Tandem, Flexible Payments, Future Pledge, Gift of Any Amount, International donations, Multiple Bank Accounts, Upgrades, User Permissions, Automated Email Receipts, Credit Card Updater, CRM Integrations, Custom Domains, Data Exporting, Scheduled Deposits, Annual Donor Statements, Abandoned Actions, Amounts by Frequency, and Scalability features. The platform acts as both processor and platform, controlling the financial stack end-to-end to provide flexibility and data control for organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Nonprofit Pulse: A podcast for exploring trends, insights, and resources that help nonprofits accomplish their mission.
• Anedot TV

Products and services

• Anedot Online Giving Platform Unified SaaS donation processing platform that handles online giving, recurring donations, donor management, reporting, and reconciliation for nonprofits, churches, political campaigns, and educational institutions.
• Action Pages No-code page builder for creating high-conversion donation pages and lead generation forms including surveys, polls, and signup forms, with customizable brand colors, images, videos, and add-ons.
• Virtual Terminal

Quantifiable outcome

• Organizations can have a giving link in less than 5 minutes after approval
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCRM integration partner enabling organizations to sync Anedot donation data with HubSpot workflows and customer management.
• SalesforcecoreTechnology or IntegrationCRM integration partner allowing organizations to connect Anedot donation data with Salesforce for donor management and reporting.
• Planning CentercoreTechnology or IntegrationChurch management software integration for coordinating donations with church operations and member management.
• QuickBooks OnlinecoreTechnology or IntegrationAccounting integration for streamlined financial reporting and reconciliation of donation data.
• ZapiercoreTechnology or IntegrationWorkflow automation platform enabling connections between Anedot and thousands of other applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WinRed: Online donation processor for Republican political campaigns. Direct competitor within the political vertical Anedot targets.
• RaiseDonors: Donation platform focused on nonprofits, faith-based organizations, and political campaigns. Closely comparable feature set and target customer mix.
• Givebutter: Online fundraising and CRM platform for nonprofits, churches, and political campaigns. Closest direct competitor with overlapping PLG, free-tier, and CRM-style donor management features.
• ActBlue: Dominant US online donation processor for Democratic political campaigns and committees. Direct competitor in the political-campaign segment Anedot serves.
• Funraise: Nonprofit fundraising platform offering donation forms, CRM, and supporter engagement. Competes with Anedot in the mid-market and enterprise nonprofit vertical.
• Classy (by GoFundMe Pro): Online fundraising and donor management suite for nonprofits, now part of GoFundMe Pro. Competes for mid-market and enterprise nonprofit accounts with broader feature depth.
• Bonterra (Network for Good): Suite of nonprofit fundraising and donor management products including Network for Good and Give.org. Competes across SMB and mid-market nonprofit segments.
• Donorbox: Recurring donation platform for nonprofits with donation forms, text-to-give, and peer-to-peer fundraising. Direct competitor in the SMB-to-mid-market nonprofit segment.

Broad incumbents

• Stripe: Horizontal payments giant with Stripe Donations and recurring products targeting nonprofits. Competes by offering donation primitives integrated with broader commerce stack rather than vertical specialization.

Others

• PayPal Giving Fund: PayPal's charitable giving arm, providing donation processing to nonprofits via PayPal's massive consumer wallet. Broad incumbent competing on distribution rather than vertical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/anedot
• YouTubeyoutube.com/c/Anedot
• Facebookfacebook.com/anedot
• LinkedInlinkedin.com/company/anedot
• Instagraminstagram.com/anedot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anedot