Bluecrew
Bluecrew is a workforce-as-a-service platform, operating as a subsidiary of EmployBridge, that connects businesses with pre-screened W-2 hourly workers across warehousing, logistics, hospitality, manufacturing, and retail via a proprietary matching algorithm and mobile apps.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bluecrew does
Bluecrew is a workforce-as-a-service platform that supplies pre-screened W-2 hourly workers to businesses with fluctuating demand across warehousing, logistics, hospitality, manufacturing, retail, drivers, and administrative roles. Founded in 2015 and headquartered in San Francisco with 101–250 employees, the company operates as a subsidiary of EmployBridge Holding Company, the largest US light industrial staffing provider, which places 225,000+ workers annually for 11,000+ clients across 30+ years of operational history. Employers post shifts and receive algorithmic matches from a pool of 125,000+ E-Verified W-2 workers.
The core product is a two-sided marketplace combining a web console and dedicated iOS/Android apps — the Crew Member App for workers and the Workplace App for managers — backed by a proprietary matching algorithm that scores workers on quality and fit using historical work data. Adjacent product offerings include Worker Hosting (outsourced W-2 employment administration claiming up to 20% labor cost reduction), On Demand Pay (early wage access), and a points-based loyalty program with a $10,000 sweepstakes. Full-stack employment administration (recruiting, background checks, E-Verify, onboarding, scheduling, time tracking, compliance, payroll, benefits) is bundled into the service.
Bluecrew makes money on a transaction / markup basis, earning a service fee on top of W-2 wages it pays to workers. Go-to-market combines self-serve platform sign-up for employers with direct sales and account management for enterprise clients (e.g., Audi Field, Benjamin Moore, Blue Bottle Coffee, Urban Outfitters, Imperfect Foods, FedEx Field), supported by cross-promotion through the parent EmployBridge brand ecosystem. Pricing is not publicly disclosed.
Bluecrew firmographics
Firmographics- Name
- Bluecrew
- Legal name
- Bluecrew, Inc.
- Website
- https://bluecrewjobs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluecrew is a workforce-as-a-service platform, operating as a subsidiary of EmployBridge, that connects businesses with pre-screened W-2 hourly workers across warehousing, logistics, hospitality, manufacturing, and retail via a proprietary matching algorithm and mobile apps.
- Ownership category
- akta.pro rank
Bluecrew industry classification
Industry- Product category
- Workforce Staffing Services
- NAICS
- Temporary Help Services (56132), Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Light Industrial & Warehouse Temp Staffing (BPACACAB)
- akta.pro secondary industries
- Manufacturing & Production Line Staffing (BPACAEAC), Transportation (Drivers/Fleet) Staffing (BPACAEAE), Construction & General Labor Staffing (BPACAEAA)
Keywords
Where Bluecrew is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluecrew business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Staffing Margin on W-2 Wages: Bluecrew employs workers as W-2 employees and places them with client businesses. The company earns revenue by marking up the hourly wage rate, handling all administrative functions including recruiting, background checks, onboarding, scheduling, time tracking, compliance, payroll, and benefits administration. Employers pay for the total cost of the worker including Bluecrew's service fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard workforce-as-a-service pricing based on hourly worker markup |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bluecrew product offering
Product offeringCore offering
Bluecrew operates a workforce-as-a-service platform that connects businesses with pre-screened W-2 hourly workers via a proprietary matching algorithm, with Bluecrew employing the workers and handling all employment administration (recruiting, background checks, E-Verify, onboarding, scheduling, time tracking, compliance, payroll, and benefits). Employers post shifts and are matched with qualified local Crew Members, with the platform flexing up or down to meet variable demand across warehousing, logistics, hospitality, manufacturing, retail, food service, drivers, and administrative roles.
Product overview
Bluecrew is a workforce-as-a-service platform offering an integrated suite of staffing and workforce management products. At its core is the Bluecrew Platform and Elastic Hourly Workforce, a digital marketplace connecting businesses with pre-screened W-2 hourly workers through proprietary matching technology. The platform includes dedicated mobile apps for both workers (Crew Member App) and employers (Workplace App) for shift management, scheduling, time tracking, and communication. Add-on services include Worker Hosting (outsourced W-2 administration reducing labor costs by up to 20%), On Demand Pay (early wage access), and the Bluecrew Rewards Program (points-based loyalty program). The platform covers industries including warehousing, logistics, catering, hospitality, manufacturing, drivers, retail, and administrative roles.
Differentiator
Problem solved
Functional benefit
Products and services
- Bluecrew Platform (Elastic Hourly Workforce) An on-demand workforce-as-a-service platform connecting businesses with pre-screened W-2 hourly workers, with job posting, algorithmic matching, real-time workforce management, time tracking, and scheduling via web and mobile. Designed for businesses in warehousing, logistics, hospitality, manufacturing, retail, food service, drivers, and administrative roles with variable hourly demand.
- Worker Hosting Service that lets businesses reduce labor costs by up to 20% by outsourcing employee administration; workers provided by the business are onboarded as W-2 employees of Bluecrew, which then handles workers' comp, FICA, benefits administration, and payroll.
- Bluecrew Crew Member Mobile App Mobile application for hourly W-2 workers to search and apply for jobs, select and confirm shifts (48-26 hours before start), clock in and out, view pay, and manage their Bluecrew work experience including rewards and On Demand Pay.
- Bluecrew Workplace Mobile App Mobile application for employers and managers to post jobs, manage daily rosters, communicate with workers, approve time entries, give kudos, receive feedback, and adjust staffing from anywhere on site.
- On Demand Pay Early wage access feature allowing Bluecrew W-2 workers to withdraw up to 75% of their earned pay before payday for a $1.25 transaction fee.
- Bluecrew Rewards Program Loyalty program where workers earn points each time they work and hit goals; points can be redeemed for gift certificates at Amazon, PayPal, Uber Eats, and other entertainment, food, and retail brands.
Quantifiable outcome
- 42% reduction in time to fill jobs
- +4 more outcomes
Companies that use Bluecrew
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
Bluecrew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Bluecrew partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EmployBridgecoreBluecrew is a subsidiary of EmployBridge, the nation's largest light industrial staffing provider. EmployBridge provides Bluecrew with operational scale, industry expertise (30+ years), client relationships (11k+ clients), and talent pool (225k+ placements annually). Bluecrew operates as the company's digital workforce-as-a-service platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Bluecrew competitors and assessment
Company assessmentDirect peers
- Qwick: On-demand W-2 staffing platform purpose-built for the hospitality and food service industry — overlaps with Bluecrew's hospitality and catering segments.
- Veryable: On-demand labor platform focused on warehousing and manufacturing, allowing businesses to flex labor up/down — competes with Bluecrew in the core industrial vertical.
- Wonolo: On-demand staffing platform connecting businesses with hourly workers across warehouse, logistics, retail, and hospitality — competes directly with Bluecrew in light industrial and event staffing.
- ShiftGig: Hospitality and light industrial on-demand staffing app using W-2 workers — directly comparable platform to Bluecrew in target verticals.
- Instawork: Direct competitor offering an on-demand marketplace connecting businesses with pre-screened W-2 hourly workers in hospitality, warehouse, and events — the closest direct functional peer to Bluecrew.
Broad incumbents
- ManpowerGroup: Global staffing leader offering temporary, permanent, and RPO staffing across industries — competes with Bluecrew as a broad incumbent in hourly staffing with deeper enterprise relationships.
- Adecco Group: One of the world's largest staffing firms, providing temporary and permanent workforce solutions across light industrial, logistics, and office — competes with Bluecrew at the enterprise level.
- JobStack (TrueBlue): TrueBlue's mobile staffing app matches businesses with industrial, administrative, and driving workers — a broader incumbent offering overlapping capabilities with Bluecrew.
Emerging players
- Clipboard Health: W-2 on-demand staffing marketplace for healthcare facilities — adjacent business model and tech stack with potential to expand into Bluecrew's verticals.
- WorkWhile: On-demand W-2 staffing app focused on hospitality, retail, and warehouse — comparable scale and verticals to Bluecrew as a niche emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluecrew social profiles
Digital presenceBluecrew compliance and trust
Trust signalCompliance2 records
Bluecrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluecrew leadership team
Management profileNumber of profiles
Profiles2 records
Bluecrew funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluecrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluecrew
What does Bluecrew do?
Bluecrew operates a workforce-as-a-service platform that connects businesses with pre-screened W-2 hourly workers via a proprietary matching algorithm, with Bluecrew employing the workers and handling all employment administration (recruiting, background checks, E-Verify, onboarding, scheduling, time tracking, compliance, payroll, and benefits). Employers post shifts and are matched with qualified local Crew Members, with the platform flexing up or down to meet variable demand across warehousing, logistics, hospitality, manufacturing, retail, food service, drivers, and administrative roles.
Is Bluecrew a public or private company?
Bluecrew is a private company. It is classified as corporate owned and is currently operating.
When was Bluecrew founded?
Bluecrew was founded in 2015. It employs 101 to 250 people.
Where is Bluecrew based?
Bluecrew is headquartered in San Francisco, United States, in the North America region.
How does Bluecrew make money?
One revenue line is on record: staffing Margin on W-2 Wages.
Who are Bluecrew's main competitors?
Direct peers on record are Qwick, Veryable, Wonolo, ShiftGig and Instawork. Broad incumbents are ManpowerGroup, Adecco Group and JobStack (TrueBlue). Emerging players are Clipboard Health and WorkWhile.
Does Bluecrew have an API?
No public API is recorded for Bluecrew.
What industry is Bluecrew in?
Bluecrew's product category is Workforce Staffing Services. Its primary akta.pro industry code is BPACACAB, Light Industrial & Warehouse Temp Staffing, with a secondary code of BPACAEAC, Manufacturing & Production Line Staffing. Its NAICS code is 56132 and its SIC code is 7361.