TraceAir
- Company typePrivate
- Founded2015
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
TraceAir firmographics
Firmographics- Name
- TraceAir
- Legal name
- TraceAir Technologies, Inc.
- Website
- https://traceair.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where TraceAir is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TraceAir business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SaaS subscription model for access to the TraceAir platform. Pricing based on project size and scan frequency. Unlimited licenses included with subscription.
- Surveying Services: Technology-enabled surveying services offered through TraceAir Surveying Inc in select states (California, North Carolina, Florida, Nevada, with Texas coming July 2026).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Custom pricing based on project size and scan frequency |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TraceAir product offering
Product offeringCore offering
TraceAir provides a drone-based site intelligence and analysis SaaS platform for homebuilders and land developers. The platform delivers weekly drone scanning of construction sites, overnight photogrammetric processing, and geo-referenced 3D models accessible via web browser for land acquisition feasibility, earthwork and cut/fill tracking, vertical construction progress monitoring, and executive portfolio oversight. Through its TraceAir Surveying Inc subsidiary, it also offers licensed ALTA and topographic surveying services in select US states.
Product overview
TraceAir offers a unified platform-plus-modules architecture providing drone-based site intelligence and analysis solutions for homebuilders and land developers. The core TraceAir Platform provides turnkey drone scanning with weekly site visits, overnight photogrammetric processing, and web-accessible 3D models. The platform spans the entire construction lifecycle through dedicated modules: Land Acquisition (with Layout Generator for lot yield estimation), Land Development (with LiDAR Scans and earthwork Quantifying tools), Vertical Construction (with TraceWalk 360° interior scanning), Portfolio Oversight for executive visibility, and Sales/Investor Collaboration. Through its TraceAir Surveying Inc subsidiary, the company also offers licensed surveying services (ALTA, topographic, pad certification) in select states. The platform is web-based with unlimited user licenses and includes collaboration tools, planning overlays, and integration with Soil Connect's dirt marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- TraceAir Surveying Inc: Technology-enabled surveying subsidiary offering ALTA surveys, topographic surveys, pad/lot certification, and final line & grade certification services
- Layout Generator
- TraceWalk 360°
- TraceAir Surveying
Products and services
- TraceAir Platform Turnkey drone-based site intelligence SaaS platform providing weekly drone scanning, overnight photogrammetric processing, geo-referenced 3D models, earthwork analysis, progress tracking, and collaboration tools accessible via web browser for homebuilders and land developers.
- LiDAR Scans High-precision LiDAR scanning service that captures true ground conditions on complex or vegetated sites with millimeter-accuracy in minutes, complementing photogrammetric drone scans where terrain conditions require additional precision.
- TraceAir Surveying Inc Technology-enabled licensed surveying subsidiary of TraceAir offering ALTA surveys, topographic surveys, pad/lot certification, and final line and grade certification at 2x conventional speed and 5% below the lowest pad certification bid.
- Layout Generator Early site feasibility tool that enables land acquisition teams to sketch subdivision layouts, visualize constraints, estimate lot yields, and optimize land deals without CAD software, with parcel search, multiple lot types including townhomes, and export to PDF/DXF.
- TraceWalk 360° Field-oriented inspection and checklist tool for vertical construction that provides 360° interior scanning, panoramic views, and visual checklists for tracking progress and catching problems early during trade handoffs.
Quantifiable outcome
- 19 of the top 20 U.S. builders trust TraceAir
- +6 more outcomes
Companies that use TraceAir
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
TraceAir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
TraceAir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soil ConnectcoreStrategic partnership announced June 16, 2026 combining TraceAir's drone-based site volume data with Soil Connect's Dirt Quotes Hub marketplace for earthwork pricing, sourcing and benchmarking. The integration enables customers to access site volume measurements alongside market pricing intelligence across regions including Texas, North Carolina, Florida, and California. Soil Connect is the largest construction dirt marketplace in the United States with over 13,000 users.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
TraceAir competitors and assessment
Company assessmentEmerging players
- Buildots: AI-driven construction progress monitoring using 360° imagery and computer vision to compare as-built status to design models; an emerging competitor in the same enterprise construction intelligence category as TraceAir's vertical construction offerings.
- Avvir: Reality capture and BIM verification platform for construction that compares as-built conditions to design intent; an emerging adjacent competitor overlapping with TraceAir's design overlay and earthwork verification capabilities.
- Reconstruct: Digital twin platform combining point clouds, 360° imagery, and BIM for facilities and construction monitoring; an adjacent competitor in the reality capture stack where TraceAir also operates.
Direct peers
- OpenSpace: Construction progress tracking platform using 360° imagery and AI to capture site status; competes most directly with TraceAir's TraceWalk 360° interior scanning and vertical construction progress modules.
- Multivista: Construction photo, video, and visual documentation services provider used by general contractors and owners; competes in the same site intelligence and documentation category that TraceAir's platform addresses.
- StructionSite: Photo and video-based construction documentation and progress tracking platform; overlaps with TraceAir's visual scan and progress monitoring workflow (acquired by DroneDeploy, increasing combined competitive pressure).
- DroneDeploy: Drone-based reality capture and site intelligence platform widely used in construction and earthworks; the most direct head-to-head competitor to TraceAir's weekly drone scanning and 3D modeling workflow for homebuilders and land developers.
- Propeller Aero: Drone surveying and earthworks platform providing site measurements, cut/fill analysis, and progress tracking — directly comparable to TraceAir's LiDAR, Quantifying Earthwork, and land development modules for contractors and developers.
- Pix4D: Photogrammetry software suite used to process drone imagery into 3D models and orthomosaics; competes with TraceAir's photogrammetric processing pipeline (TraceAir currently uses Agisoft Metashape, making Pix4D a direct technology alternative).
- HoloBuilder (Procore): 360° progress capture and site documentation platform, now part of Procore; competes with TraceWalk 360° for vertical construction progress tracking, particularly in mid-market and enterprise general contractor accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TraceAir social profiles
Digital presenceTraceAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
TraceAir leadership team
Management profileNumber of profiles
Profiles2 records
TraceAir subsidiaries and ownership
Company hierarchySubsidiaries1 record
TraceAir funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TraceAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TraceAir
What does TraceAir do?
TraceAir provides a drone-based site intelligence and analysis SaaS platform for homebuilders and land developers. The platform delivers weekly drone scanning of construction sites, overnight photogrammetric processing, and geo-referenced 3D models accessible via web browser for land acquisition feasibility, earthwork and cut/fill tracking, vertical construction progress monitoring, and executive portfolio oversight. Through its TraceAir Surveying Inc subsidiary, it also offers licensed ALTA and topographic surveying services in select US states.
Is TraceAir a public or private company?
TraceAir is a private company. It is classified as venture growth investor backed and is currently operating.
When was TraceAir founded?
TraceAir was founded in 2015. It employs 101 to 250 people.
Where is TraceAir based?
TraceAir is headquartered in Redwood City, United States, in the North America region.
How does TraceAir make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are surveying Services.
Who are TraceAir's main competitors?
Emerging players on record are Buildots, Avvir and Reconstruct. Direct peers are OpenSpace, Multivista, StructionSite, DroneDeploy, Propeller Aero, Pix4D and HoloBuilder (Procore).
Does TraceAir have an API?
No public API is recorded for TraceAir.