Soil Connect
Soil Connect is a SaaS-enabled digital marketplace connecting construction contractors, developers, and haulers to source and dispose of dirt and aggregates, serving 13,000+ users across the United States.
- Company typePrivate
- Founded2019
- HeadquartersPlainview, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Soil Connect does
Soil Connect is a SaaS-enabled digital marketplace connecting construction professionals who need dirt with those who have excess material for disposal. Founded in 2019 by Cliff Fetner and Daniel Fetner and headquartered in Plainview, New York, the platform serves general contractors, specialty contractors, real estate developers, haulers, and brokers across the U.S. construction industry. The company reports it operates the largest construction dirt marketplace in the United States, with over 13,000 users, 1,400+ partnered haulers, 12,000+ contractors, and 182M+ cubic yards of dirt matched on the platform to date.
The core technology combines proximity-optimized match-making algorithms with a stack of proprietary modules: the Soil Connect Marketplace (the primary B2B exchange), Dirt Quotes Hub (an RFQ platform for sourcing fill dirt and hauling services with regional pricing benchmarking, launched June 2026), eTickets (digital load tracking and ticketing that replaces paper-based workflows), Dirt Reports (real-time dirt volume and velocity reporting), and eRegulatory (a patent-pending compliance application for municipal environmental requirements). An iOS mobile app extends access to field users, and a strategic integration with TraceAir connects the marketplace to drone-based site intelligence used by 17 of the top 20 U.S. homebuilders.
Soil Connect monetizes through a combination of marketplace brokerage/transaction fees and subscription or premium service tiers, layered on top of a free signup tier for contractors, haulers, and brokers. Customers report 28–42% (average ~34%) savings on dirt and hauling costs and average per-project savings of approximately $128,125. Distribution is hybrid: self-serve product-led growth for the SMB long tail and direct enterprise sales for larger construction and real-estate accounts such as Prologis, ARCO Design Build, Sunbelt Utilities, and JCP Utilities. The company has raised approximately $9.8M in disclosed funding across multiple rounds since 2019, with Heartland Ventures as the most consistent lead investor and additional backing from Cemex Ventures, GS Futures, Great Oaks Venture Capital, Romulus Capital, and others.
Soil Connect firmographics
Firmographics- Name
- Soil Connect
- Legal name
- Soil Connect Marketplace
- Website
- https://soilconnect.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soil Connect is a SaaS-enabled digital marketplace connecting construction contractors, developers, and haulers to source and dispose of dirt and aggregates, serving 13,000+ users across the United States.
- Ownership category
- akta.pro rank
Soil Connect industry classification
Industry- Product category
- Construction Materials Marketplace
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Soil Stabilization & Ground Improvement (Lime/Cement, Deep Mixing) (IMAFAKAF)
- akta.pro secondary industries
- Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Site Remediation & Contaminated Soil Handling (IMAFAKAG)
Keywords
Where Soil Connect is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soil Connect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Soil Connect acts as a broker connecting dirt sellers with buyers, likely earning transaction fees or commissions on completed matches. The platform facilitates connections between those who have excess dirt and those who need it, monetizing through brokerage services on trades.
- Platform/Subscription Services: The platform offers a free signup tier but likely provides premium services or subscription plans for enhanced features such as advanced reporting, priority matching, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Basic marketplace access |
| Subscription | Multi-year contract | Custom/Demo-based pricing for enterprise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Soil Connect product offering
Product offeringCore offering
Soil Connect operates a SaaS-enabled digital marketplace that connects construction contractors, developers, and haulers to source fill dirt, dispose of excess dirt, and coordinate hauling services. The core platform is augmented with Dirt Quotes Hub for RFQs, eTickets for digital load tracking, Dirt Reports for volume analytics, and the patent-pending eRegulatory tool for environmental compliance. The platform is accessible via web and iOS mobile app and serves a national U.S. user base of more than 13,000.
Product overview
Soil Connect operates as a SaaS-enabled digital marketplace platform for the construction dirt and aggregates industry. The core platform consists of the Soil Connect Marketplace (the main B2B marketplace connecting those who need dirt with those who have excess dirt) and Dirt Quotes Hub (an RFQ/bidding platform for pricing and sourcing). These core offerings are supported by add-on modules including eTickets (digital ticket management), Dirt Reports (volume tracking and reporting), eRegulatory (environmental compliance), and Dirt Hauling (logistics coordination). The platform serves contractors, developers, and haulers with transparency and match-making algorithms.
Differentiator
Problem solved
Functional benefit
Products and services
- Soil Connect Marketplace Core digital marketplace platform connecting construction professionals (contractors, developers, haulers, and brokers) who need dirt or need to dispose of excess soil and aggregates. Includes proximity-based match-making, free signup, and serves a national network of more than 13,000 users.
- Dirt Quotes Hub Request for Quote (RFQ) platform that enables developers, builders, and contractors to source fill dirt and hauling services from Soil Connect's national user network, providing earthwork pricing, sourcing, and benchmarking across regions.
- eTickets Digital ticket management system for haulers and contractors that electronically tracks truck loads, replaces paper tickets, supports remote eSignature approval, and integrates with project tracking workflows.
- eRegulatory Patent-pending compliance application designed to help construction companies meet municipal environmental requirements for dirt and soil management on projects.
- Dirt Reports Real-time dirt volume and velocity reporting tool that tracks actual dirt movement on construction projects, with customizable reporting and a searchable database across project, date, material, and hauler dimensions.
Quantifiable outcome
- 34% average savings on dirt and hauling costs versus traditional sourcing methods
- +6 more outcomes
Companies that use Soil Connect
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Soil Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Soil Connect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TraceAirflagshipStrategic partnership with TraceAir, a drone-based site intelligence platform used by 17 of the top 20 US homebuilders. The integration combines TraceAir's site volume data with Soil Connect's market pricing intelligence, enabling customers to get accurate volume estimates paired with real-time market pricing for dirt and hauling.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Soil Connect competitors and assessment
Company assessmentDirect peers
- EquipmentShare: Construction equipment rental and digital marketplace platform serving contractors with similar customers and a marketplace-style GTM. EquipmentShare is also an investor in Soil Connect, signaling direct thematic overlap in digitizing construction equipment and materials workflows.
- BigRentz: Online construction equipment rental marketplace connecting contractors with equipment suppliers. Comparable marketplace model, similar SMB/contractor customer base, and overlapping use case of streamlining equipment/materials procurement for construction projects.
Broad incumbents
- United Rentals: Largest equipment rental company in the world with a broad portfolio including aerial, earthmoving, and specialty equipment. Incumbent in the same procurement space Soil Connect is digitizing, with resources to launch competing marketplace functionality.
- Sunbelt Rentals: One of the largest equipment rental providers in North America serving industrial, commercial, and residential contractors. Operates in adjacent earthmoving/construction equipment space with the customer base and digital infrastructure to compete with Soil Connect's marketplace.
- Cemex: Global building materials leader producing cement, ready-mix concrete, and aggregates. Cemex Ventures is a strategic investor in Soil Connect, making Cemex both a potential competitor in aggregates marketplace and a partner with unmatched industry reach.
- Vulcan Materials: Largest producer of construction aggregates (crushed stone, sand, gravel) in the U.S. Operates in the same aggregates supply chain that Soil Connect digitizes, and could plausibly build or acquire matching marketplace functionality given scale and customer relationships.
- Martin Marietta Materials: Major U.S. supplier of aggregates (crushed stone, sand, gravel) and heavy building materials. Comparable to Soil Connect at the supply side of the dirt/aggregates market, with the resources to compete if Soil Connect expands into direct aggregates transactions.
- Holcim: Global construction materials and aggregates leader with a presence across cement, ready-mix, and aggregates. Operates a digital innovation arm (Holcim MAQER) and competes for the same digital materials marketplace positioning as Soil Connect.
- Procore Technologies: Leading construction management SaaS platform serving general contractors and owners. Procore could expand its marketplace integrations (similar to TraceAir partnership) to include dirt/aggregates procurement, competing with Soil Connect from a project-management workflow position.
Others
- TraceAir: Drone-based site intelligence platform used by 17 of the top 20 U.S. homebuilders and a Soil Connect partner. Adjacent ecosystem player — not a direct competitor — but the integration could expand into adjacent procurement functionality over time, making TraceAir a partner and a potential competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soil Connect social profiles
Digital presenceSoil Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soil Connect leadership team
Management profileNumber of profiles
Profiles5 records
Soil Connect funding detail
Funding detailFunding overview
Funding rounds7 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soil Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soil Connect
What does Soil Connect do?
Soil Connect operates a SaaS-enabled digital marketplace that connects construction contractors, developers, and haulers to source fill dirt, dispose of excess dirt, and coordinate hauling services. The core platform is augmented with Dirt Quotes Hub for RFQs, eTickets for digital load tracking, Dirt Reports for volume analytics, and the patent-pending eRegulatory tool for environmental compliance. The platform is accessible via web and iOS mobile app and serves a national U.S. user base of more than 13,000.
Is Soil Connect a public or private company?
Soil Connect is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soil Connect founded?
Soil Connect was founded in 2019. It employs 11 to 50 people.
Where is Soil Connect based?
Soil Connect is headquartered in Plainview, United States, in the North America region.
How does Soil Connect make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are platform/Subscription Services.
Who are Soil Connect's main competitors?
Direct peers on record are EquipmentShare and BigRentz. Broad incumbents are United Rentals, Sunbelt Rentals, Cemex, Vulcan Materials, Martin Marietta Materials, Holcim and Procore Technologies. TraceAir is listed as an others.
Does Soil Connect have an API?
No public API is recorded for Soil Connect.
What industry is Soil Connect in?
Soil Connect's product category is Construction Materials Marketplace. Its primary akta.pro industry code is IMAFAKAF, Soil Stabilization & Ground Improvement (Lime/Cement, Deep Mixing), with a secondary code of TLABAFAB, Roadbuilding & Paving Equipment Rental/Leasing. Its NAICS code is 532412 and its SIC code is 3531.