Evermore
Evermore is a healthcare technology company that administers supplemental benefits for Medicare Advantage, Medicaid, and employer health plans through its &more smart benefits card, accepted at over 70,000 integrated retail locations with direct point-of-sale integrations enabling item-level purchase controls.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Evermore does
Evermore (formerly Soda Health, rebranded October 2025) is a healthcare technology company that administers supplemental benefits for Medicare Advantage, Medicaid, and self-insured employer plans through the &more smart benefits card, a Mastercard open-loop debit product accepted at more than 70,000 integrated retail locations including Walmart, Kroger, Albertsons, Walgreens, CVS, Publix, Meijer, and multiple regional grocers and pharmacies. The company's core technology is a Smart Benefits platform built on direct (rather than third-party-mediated) integrations with retailer point-of-sale systems, which enables item-level purchase restrictions across more than 16 million categorized SKUs, dynamic loading and reloading of unlimited benefit purses (OTC, healthy food, transportation, utilities, dental, vision, hearing, and custom benefits), and real-time transaction processing at a stated 99.8% accuracy rate versus a 90-95% industry standard, with retailer onboarding compressed to 8-12 weeks.
Evermore monetizes through fees paid by health plans and employers for benefit administration, transaction processing, and rewards/incentives program management, plus revenue generated through retailer partnerships that leverage the platform for incremental foot traffic and member engagement; unspent benefit dollars return to the plan via an FBO account structure. The company sells to enterprise health plans, self-insured employers, and retailers via a direct field sales motion supported by content marketing, industry events, and earned media. Named customers include Humana, EmsanaCare, and Avesis, and the platform supports more than one million members across Medicare Advantage, Medicaid, and commercial programs. Beyond core card administration, Evermore operates care gap closure programs with retail pharmacies (SMS outreach, pharmacist counter interactions, rewards unlocked within 48 hours of healthy actions), benefits optimization analytics including HEDIS/Stars elasticity modeling, and partnerships with Uber Health (transportation) and The FoodHealth Company (nutritional scoring). The company has raised approximately $81 million across seed (2021), Series A ($25M, 2022), and Series B ($50M, December 2024 led by General Catalyst), and is led by four co-founders drawn from the Walmart executive team that built Walmart's supplemental benefits business to $2 billion in three years.
Evermore firmographics
Firmographics- Name
- Evermore
- Legal name
- Soda Health, Inc.
- Website
- https://evermoreoutcomes.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Evermore is a healthcare technology company that administers supplemental benefits for Medicare Advantage, Medicaid, and employer health plans through its &more smart benefits card, accepted at over 70,000 integrated retail locations with direct point-of-sale integrations enabling item-level purchase controls.
- Ownership category
- akta.pro rank
Evermore industry classification
Industry- Product category
- Healthcare Benefits Administration Technology
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (52512)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- D-SNP Supplemental Benefits & Flex Card/OTC Administration (HLAEAFAN)
- akta.pro secondary industries
- Government Benefit & EBT / Social Program Cards (FSAMANAF), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Evermore is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evermore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Benefits Administration Fees: Evermore charges health plans and employers for administering supplemental benefit programs. The platform enables benefit dollars to be loaded onto smart cards that members use at retailers. Revenue is derived from fees for benefit administration, transaction processing, and platform services. The company utilizes an FBO (For the Benefit Of) account structure where unspent dollars return to the plan.
- Retail Network Integration: Revenue generated from partnerships with retailers who gain access to Medicare Advantage, Medicaid, and commercial benefit spending through Evermore's platform. Retailers benefit from increased foot traffic and member engagement.
- Rewards and Incentives Administration: Administration of rewards programs for health plan members who complete healthy actions like screenings, vaccinations, and health assessments. Unspent reward dollars are returned to the plan after defined expiration dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise health plan pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Evermore product offering
Product offeringCore offering
Evermore provides a Smart Benefits administration platform that enables Medicare Advantage plans, Medicaid programs, and self-insured employers to deliver supplemental benefits (OTC, healthy food, transportation, utilities, dental, vision, hearing) to members via a Mastercard-powered &more benefit card. The platform uses direct point-of-sale integrations with 70,000+ retailers to enforce item-level SKU purchase restrictions, process transactions at 99.8% accuracy, and trigger rewards for care gap closure activities such as vaccinations and screenings.
Differentiator
Problem solved
Functional benefit
Brands
- &more: The consumer-facing smart benefits card brand that allows Medicare Advantage, Medicaid, and commercial program members to access supplemental benefits at over 70,000 retail locations for food, OTC products, and other health-related purchases.
- Smart Benefits
Products and services
- Smart Benefits Platform
- Carded Benefits
- Care Gap Closures Programs
- Rewards & Incentives
- Benefits Optimization
Quantifiable outcome
- 99.8% transaction accuracy rate vs. 90-95% industry standard
- +3 more outcomes
Companies that use Evermore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Evermore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
Evermore partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Brookshire BrotherscoreEmployee-owned grocery and pharmacy chain with 100+ locations in Texas and Louisiana. Partnership allows Medicare Advantage members and Medicaid beneficiaries to use &more benefit cards, targeting rural and underserved communities where Brookshire Brothers often serves as the primary or only grocery and pharmacy option.
- Discount Drug MartcoreEmployee-owned pharmacy chain with 79 locations throughout Ohio. Partnership enables members to use health benefits at local pharmacies for OTC items, personal care products, and household essentials.
- United SupermarketscoreRegional grocery banner with 100+ stores across West Texas, Texas Panhandle, and Eastern New Mexico. Partnership expands Evermore's retail network and gives members more ways to use health benefits for nutritious groceries and essential items.
- Vallarta SupermarketscoreLatino-owned grocery chain with 60+ stores across California. This is Vallarta's first-ever integration with a health benefit card platform, expanding access to culturally relevant grocery options for health plan members.
- Save A LotcoreLow-price grocery chain expanding Evermore's retail network and enhancing affordability for members, stretching benefit dollars further.
- The FoodHealth CompanysupportingPartnership to power health benefit programs with nutritional scoring intelligence, enabling better food purchase guidance.
- PublixcoreSoutheastern grocery and pharmacy chain. Partnership expands &more card acceptance to Publix locations across the Southeast.
- WalmartcoreStrategic partnership to deliver AI-powered personalized nutrition and wellness insights through Walmart's retail network.
- Southeastern GrocerscoreParent company of BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery chains. Partnership delivers smarter health and nutrition benefits to communities across the Southeast.
- WalgreenscoreMajor pharmacy chain with 100+ million Medicare Advantage and Medicaid members served through the partnership. Enables retail pharmacy integration for care gap closure programs.
- KrogercoreMajor grocery chain with multiple banners (Dillons, Fred Meyer, Fry's, etc.). Deep integration including pharmacy workflows for care gap closure, dietitian access, and A1C testing.
- AlbertsonscoreMajor grocery chain with multiple banners. Partnership brings Medicare Advantage supplemental benefits online at Albertsons locations.
- Uber HealthsupportingTransportation partnership providing transportation benefits for members to access pharmacists and doctors' offices to close care gaps.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Evermore competitors and assessment
Company assessmentDirect peers
- InComm Healthcare: InComm Healthcare is a major third-party administrator of prepaid benefit cards (OTC, flex, rewards) for Medicare Advantage and Medicaid plans. Directly comparable to Evermore's Smart Benefits platform given overlap in product, customer base, and item-level restriction capabilities.
- Solutran (S3): Solutran's S3 Card Solutions administers Healthy Food and OTC benefit cards for health plans with merchant-level and SKU-level restrictions. Closest direct competitor to Evermore's &more card in MA/Medicaid supplemental benefit administration.
- NationsBenefits: NationsBenefits provides supplemental benefits administration, OTC card programs, and member engagement solutions for Medicare Advantage plans. Competes head-to-head with Evermore for the same health plan buyers and benefit dollars.
- Blackhawk Network: Blackhawk Network is a major prepaid and gift card network operator that administers benefit and incentive cards for health plans and employers. Comparable technology stack and retailer network relationships to Evermore's Smart Benefits platform.
Emerging players
- PayForward: PayForward provides benefits administration technology for health plans and employers, including supplemental benefit card programs. A smaller, emerging competitor with overlapping technology and customer focus on Medicare Advantage.
Broad incumbents
- Optum Rx (UnitedHealth Group): Optum Rx is one of the largest pharmacy benefit managers and benefit administrators in the US, with OTC and supplemental benefit capabilities through UnitedHealthcare's MA plans. A broad incumbent that could bundle Evermore's capabilities inside its portfolio.
- CVS Caremark: CVS Caremark operates one of the largest PBMs and pharmacy networks in the US, distributing OTC benefits through CVS Pharmacy and Mail Order. As a broad incumbent, it competes with Evermore for OTC benefit dollars and member access.
- Walmart Health & Wellness: Walmart operates its own pharmacy and health/wellness offerings (including the historic flex card business Evermore's founders ran). As a retailer with direct member reach, Walmart is both a key partner and a potential competitor/alternative channel.
- Walgreens (OTC card program): Walgreens serves 100M+ MA/Medicaid members through its pharmacy network and previously ran its own flex card program. A major distribution partner for Evermore today, but also a large incumbent with the scale to administer benefits independently.
- MedImpact Healthcare Systems: MedImpact is an independent PBM and benefit administrator offering supplemental benefit administration to health plans. A broad incumbent whose pharmacy and benefit infrastructure overlaps with Evermore's MA/Medicaid value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights4 records
Customer concentration
Evermore social profiles
Digital presenceEvermore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evermore leadership team
Management profileNumber of profiles
Profiles12 records
Evermore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evermore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evermore
What does Evermore do?
Evermore provides a Smart Benefits administration platform that enables Medicare Advantage plans, Medicaid programs, and self-insured employers to deliver supplemental benefits (OTC, healthy food, transportation, utilities, dental, vision, hearing) to members via a Mastercard-powered &more benefit card. The platform uses direct point-of-sale integrations with 70,000+ retailers to enforce item-level SKU purchase restrictions, process transactions at 99.8% accuracy, and trigger rewards for care gap closure activities such as vaccinations and screenings.
Is Evermore a public or private company?
Evermore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Evermore founded?
Evermore was founded in 2021. It employs 51 to 100 people.
Where is Evermore based?
Evermore is headquartered in Chicago, United States, in the North America region.
How does Evermore make money?
Three revenue lines are on record. Smart Benefits Administration Fees are the primary driver. The others are retail Network Integration and rewards and Incentives Administration.
Who are Evermore's main competitors?
Direct peers on record are InComm Healthcare, Solutran (S3), NationsBenefits and Blackhawk Network. PayForward is listed as an emerging player. Broad incumbents are Optum Rx (UnitedHealth Group), CVS Caremark, Walmart Health & Wellness, Walgreens (OTC card program) and MedImpact Healthcare Systems.
Does Evermore have an API?
No public API is recorded for Evermore.
What industry is Evermore in?
Evermore's product category is Healthcare Benefits Administration Technology. Its primary akta.pro industry code is HLAEAFAN, D-SNP Supplemental Benefits & Flex Card/OTC Administration, with a secondary code of FSAMANAF, Government Benefit & EBT / Social Program Cards. Its NAICS code is 524292 and its SIC code is 6324.