Simple Energy
Simple Energy is a Bengaluru-based Indian electric two-wheeler manufacturer (founded 2019) that designs and assembles Gen 2 scooters — Simple OneS, One and Ultra — with proprietary rare-earth-free motors and battery packs, selling to Indian urban commuters through 50+ company-owned stores, a dealer network and online pre-booking.
- Company typePrivate
- Founded2019
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simple Energy does
Simple Energy (Simpleenergy Private Limited, CIN: U29309KA2019PTC127859) is a Bengaluru-headquartered Indian electric two-wheeler manufacturer founded in 2019 that designs, develops and assembles a single product family of Gen 2 electric scooters — Simple OneS (entry, 3.7 kWh / 190 km), Simple One (mid, 5.0 kWh / 265 km) and Simple Ultra (flagship, 6.5 kWh dual battery / 400 km IDC range, claimed longest in India) — manufactured at its Hosur facility using in-house assembled battery packs and India's first heavy rare-earth-free permanent magnet motors (approximately 4,000–5,000 such vehicles shipped covering over 2 crore km since July 2025). The company sells exclusively to individual Indian consumers via a hybrid D2C and dealer model comprising 50+ company-owned Simple Stores and 70+ touchpoints across 38 cities, an authorised franchise program targeting 150 dealerships and 200 service centres by March 2026, an online pre-booking portal at ₹1,947, embedded finance through HDFC Bank and partner financiers (EMIs from ₹6,095/month), and Bolt.Earth DC fast-charging interoperability across 100+ cities.
The company's revenue model is predominantly one-time hardware sales (₹1.65–2.35 lakh ex-showroom, FY26 revenue ~₹170 crore, a 4x jump from ₹40 crore in FY25) supplemented by a growing recurring-services layer: the Simple SuperPack software subscription at ₹2,999/year, a lifetime Hardware Pack at ₹3,687, and Simple Super Protect extended warranty plans from ₹5,499–₹8,499, with 10,000+ reported subscribers. Strategic positioning is built on supply-chain resilience (rare-earth-free motors), range leadership (400 km IDC on Simple Ultra), a connected ecosystem (Simple Connect app with Apple Watch, OTA SuperStack updates, geo-fencing and theft alerts), and a planned FY28 IPO targeting ~₹3,000 crore / $350M, with manufacturing scale-up from ~1,500 to 10,000–15,000 units/month targeted by March 2027.
Simple Energy firmographics
Firmographics- Name
- Simple Energy
- Legal name
- Simpleenergy Private Limited
- Website
- https://simpleenergy.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Simple Energy is a Bengaluru-based Indian electric two-wheeler manufacturer (founded 2019) that designs and assembles Gen 2 scooters — Simple OneS, One and Ultra — with proprietary rare-earth-free motors and battery packs, selling to Indian urban commuters through 50+ company-owned stores, a dealer network and online pre-booking.
- Ownership category
- akta.pro rank
Simple Energy industry classification
Industry- Product category
- Electric Two-Wheelers (Electric Scooters)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Simple Energy is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Simple Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Scooter Sales (Hardware): Primary revenue stream: one-time sales of Simple OneS, Simple One and Simple Ultra electric scooters through company-owned stores, dealer network and own website pre-booking. Pricing ₹1,64,999–₹2,34,999 ex-showroom. FY26 revenue ~₹170 crore (4x growth YoY).
- Subscription Plans (Simple SuperPack & Hardware Pack): Recurring connected-services subscription. Simple SuperPack software plan at ₹2,999/year (incl. GST) for live navigation, remote security alerts and cloud analytics. Hardware Pack at ₹3,687 (lifetime) for tyre pressure monitoring with Airstick and Air Link connectivity module. 10,000+ subscribers reported.
- Extended Warranty (Simple Super Protect): Ancillary revenue from extended warranty plans covering battery and motor. Priced at ₹8,499 (excluding GST) for Simple Ultra. Up to 8-year extended warranty plans available from ₹5,499.
- Accessories and Parts: Sale of accessories and merchandise through the online storefront (shop section) and via dealerships, complementing scooter sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Simple OneS — entry urban scooter |
| Unit Pricing | One time/ perpetual license | Simple One — mid-tier performance scooter |
| Unit Pricing | One time/ perpetual license | Simple Ultra — flagship long-range scooter |
| Subscription | Annual | Simple SuperPack subscription |
| Subscription | Pay-as-you-go | Hardware Pack subscription |
| One time/ perpetual license | One time/ perpetual license | Simple Super Protect Extended Warranty |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Simple Energy product offering
Product offeringCore offering
Simple Energy designs, manufactures and sells electric two-wheeler scooters (Simple One, Simple OneS, Simple Ultra) through company-owned Simple Stores, an authorized dealer network and its own e-commerce site. The product line is built around in-house heavy rare-earth-free motors, IP67-rated lithium-ion battery packs (3.7–6.5 kWh) and a SimpleOS/Connect connected vehicle platform with OTA updates, complemented by a Simple SuperPack software subscription, lifetime Hardware Pack, extended warranty and 24x7 roadside assistance.
Product overview
Simple Energy is a single-product electric vehicle company that sells a unified lineup of Gen 2 electric two-wheeler scooters — Simple One (5.0 kWh, 265 km range flagship), Simple OneS (3.7 kWh, 190 km entry variant), and Simple Ultra (6.5 kWh dual battery, 400 km long-range top variant) — all manufactured at its Hosur facility. Around this core product platform, Simple Energy layers a connected services ecosystem: the Simple Connect mobile app with watch connectivity, the Simple SuperPack software subscription and Hardware Pack (Airstick + Air Link connectivity module), the Simple Super Protect extended warranty for battery and motor, a standard 3-year/30,000 km warranty, in-house Simple Finance EMI plans, 50+ Simple Stores for sales/service, and 24x7 Roadside Assistance. The scooters also integrate with third-party charging infrastructure (Bolt.Earth's Blaze DC fast-charging network) and a heavy rare-earth-free motor architecture, distinguishing the portfolio on supply-chain resilience.
Differentiator
Problem solved
Functional benefit
Brands
- Simple One: Electric scooter with 5.0 kWh battery and up to 265 km range
- Simple OneS
- Simple Ultra
- Simple Connect
Products and services
- Simple OneS Entry-level Gen 2 electric scooter with a 3.7 kWh battery, up to 190 km IDC range, 90 km/h top speed, 0–40 km/h in 3 seconds, 52 Nm peak torque, four ride modes, and IP67-rated battery protection. Targeted at urban Indian commuters and priced from ₹1,64,999 ex-showroom.
- Simple One Flagship mid-tier Gen 2 electric scooter with a 5.0 kWh battery, up to 265 km IDC range, 115 km/h top speed, 0–40 km/h in 2.55s, 72 Nm peak torque, six ride modes including SonicX, and 167 Wh/kg energy density. Priced from ₹1,89,999 ex-showroom Bengaluru.
- Simple Ultra Top-of-line electric scooter with a 6.5 kWh dual battery pack, up to 400 km IDC range (longest in India), 115 km/h top speed, 0–40 km/h in 2.77s, six ride modes including SonicX, four-level traction control, dual disk brakes, MonoShock suspension, and IP67 protection. Priced from ₹2,34,999 ex-showroom.
- Simple SuperPack (Software Subscription) Annual software subscription plan at ₹2,999/year (incl. GST) that unlocks vehicle-and-mobile-app connectivity, cloud analytics, remote security alerts, live navigation, intelligent routing, and continuous cloud updates via the Simple Connect app.
- Hardware Pack (Airstick + Air Link) Lifetime hardware subscription at ₹3,687 (incl. GST) bundling the Airstick accessory and Air Link connectivity module to enable real-time tyre pressure tracking and connected features on Simple Energy scooters.
- Simple Super Protect (Extended Warranty) Extended warranty for Simple Energy scooters covering battery and motor, priced at ₹8,499 (excluding GST) for Simple Ultra, with up to 8-year plans available from ₹5,499. Sold via authorised Simple Stores and workshops.
- Standard Vehicle Warranty Standard 3-year/up to 30,000 km warranty covering vehicle, battery, and portable charger against manufacturing defects, with charger warranty expiring 36 months after purchase date. Warranty transfers with the vehicle.
- Simple Stores (Retail & Service Network) 50+ company-owned physical retail and service outlets across Indian cities including Bengaluru (Rajajinagar, JP Nagar, Hebbal), Vijayawada, Margao, Kochi, Delhi, Nashik, Aurangabad, and Siliguri, providing test rides, sales, service, and charging support.
- Roadside Assistance 24x7 roadside assistance programme offering towing, flat-tire help, jump-start, and other breakdown support services to Simple Energy scooter owners.
Quantifiable outcome
- Simple One saves approximately ₹14,000 per year on running costs vs a petrol scooter.
- +5 more outcomes
Companies that use Simple Energy
Customer profileNamed customers1 record
Ideal customer profiles1 record
Simple Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Simple Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bolt.EarthflagshipStrategic collaboration announced February 25, 2026 enabling Simple Energy Gen 2 e-scooters to use Bolt.Earth's Blaze DC fast chargers (Type-6 LEVDC, 3 kW and 6 kW variants) deployed across 100+ cities (270+ chargers, broader 1,00,000+ charger network across 1,900+ cities). App integration between Simple Connect and Bolt.Earth is under development to provide unified charging discovery and a single user experience.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Simple Energy competitors and assessment
Company assessmentDirect peers
- Okinawa Autotech: Indian electric two-wheeler manufacturer selling affordable e-scooters through a nationwide dealer network. Competes with Simple Energy on price-sensitive consumer segments and pan-India dealer presence.
- Hero Electric: One of India's oldest electric two-wheeler OEMs selling mass-market and mid-market e-scooters with broad dealer coverage. Competes with Simple Energy on the entry/mid-tier electric scooter segments and on pan-India distribution depth.
- Ola Electric: India's largest electric two-wheeler OEM, selling the S1 series of e-scooters through company-owned and franchise stores. Directly comparable to Simple Energy on product (seated electric scooters), target customer (urban Indian commuters), D2C + dealer model and subscription/connected-services stack.
- Greaves Cotton (Ampere Electric): Indian e-mobility subsidiary selling the Ampere line of affordable electric scooters through a broad dealer network. Competes with Simple Energy primarily in the entry/mid-tier scooter segment on price and dealer reach.
- Ather Energy: Bengaluru-based premium electric scooter maker selling the 450X/450S/Rizta line through owned experience centres and a fast-charging network. Competes head-on with Simple Energy's premium positioning, software/connected features and D2C retail model.
Emerging players
- Matter Energy: Ahmedabad-based Indian electric two-wheeler startup developing a geared electric motorcycle with connected features. Comparable to Simple Energy as an emerging Indian EV OEM pursuing proprietary technology and connected software, though targeting the motorcycle rather than scooter form factor.
- River (River Indie): Bengaluru-based electric scooter startup selling the Indie e-scooter with a design-led, premium-positioned offering. Directly comparable to Simple Energy's premium e-scooter positioning and Indian-D2C retail model.
- Bounce Infinity: Bengaluru-based e-scooter OEM with both consumer sales and a battery-swapping model. Comparable to Simple Energy as a fellow emerging Indian e2W player with a connected/subscription overlay and a Bengaluru origin.
Broad incumbents
- TVS Motor Company (TVS iQube): Diversified two-wheeler incumbent (ICE + electric) selling the iQube electric scooter line via TVS's nationwide dealer network. Competes with Simple Energy on consumer e-scooters while leveraging substantially larger scale, dealer footprint and balance sheet.
- Bajaj Auto (Chetak Electric): Major Indian two-wheeler incumbent that has re-entered the electric scooter market with the Chetak Electric. Competes with Simple Energy on consumer electric scooters while drawing on Bajaj's established brand, distribution and manufacturing scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Energy social profiles
Digital presenceSimple Energy compliance and trust
Trust signalCompliance4 records
Simple Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Energy leadership team
Management profileNumber of profiles
Profiles6 records
Simple Energy funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Energy
What does Simple Energy do?
Simple Energy designs, manufactures and sells electric two-wheeler scooters (Simple One, Simple OneS, Simple Ultra) through company-owned Simple Stores, an authorized dealer network and its own e-commerce site. The product line is built around in-house heavy rare-earth-free motors, IP67-rated lithium-ion battery packs (3.7–6.5 kWh) and a SimpleOS/Connect connected vehicle platform with OTA updates, complemented by a Simple SuperPack software subscription, lifetime Hardware Pack, extended warranty and 24x7 roadside assistance.
Is Simple Energy a public or private company?
Simple Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Energy founded?
Simple Energy was founded in 2019. It employs 251 to 500 people.
Where is Simple Energy based?
Simple Energy is headquartered in Bangalore, India, in the Asia region.
How does Simple Energy make money?
Four revenue lines are on record. Electric Scooter Sales (Hardware) is the primary driver. The others are subscription Plans (Simple SuperPack & Hardware Pack), extended Warranty (Simple Super Protect) and accessories and Parts.
Who are Simple Energy's main competitors?
Direct peers on record are Okinawa Autotech, Hero Electric, Ola Electric, Greaves Cotton (Ampere Electric) and Ather Energy. Emerging players are Matter Energy, River (River Indie) and Bounce Infinity. Broad incumbents are TVS Motor Company (TVS iQube) and Bajaj Auto (Chetak Electric).
Does Simple Energy have an API?
No public API is recorded for Simple Energy.
What industry is Simple Energy in?
Simple Energy's product category is Electric Two-Wheelers (Electric Scooters). Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.