Metaplanet
- Company typePublic
- Founded1999
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
Metaplanet firmographics
Firmographics- Name
- Metaplanet
- Legal name
- Metaplanet Inc.
- Website
- https://metaplanet.jp/
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Metaplanet is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Metaplanet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Bitcoin Income Generation (Options Premiums): Revenue generated from writing Bitcoin options strategies, earning premium income from the company's large BTC holdings. This has become the primary revenue driver, accounting for 95% of total revenue. Q1 2026 operating profit rose 282.5% year-on-year driven by this segment.
- Bitcoin Treasury Accumulation: Core business strategy of accumulating Bitcoin on the balance sheet as a treasury reserve asset, positioning the company as Asia's largest publicly listed Bitcoin treasury. Revenue is derived from the appreciation of Bitcoin holdings and the flywheel model of equity issuance to purchase more BTC.
- Merchandise and Consumer Products (PlanetGear): E-commerce storefront selling Bitcoin and Metaplanet branded merchandise including apparel, accessories, and collectibles. Operated through Bitcoin Japan Inc., offering shareholder discounts and early access programs.
- Strategic Investments and Ventures: Revenue from investment activities through Metaplanet Ventures ($25M deployment plan) and investments in Bitcoin infrastructure startups including JPYC stablecoin. Also includes acquisition of Siiibo Securities to build Bitcoin yield products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bitcoin Pay for merchandise purchases |
| Unit Pricing | Pay-as-you-go | PlanetGear merchandise with shareholder discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Metaplanet product offering
Product offeringCore offering
Metaplanet is a Tokyo Stock Exchange-listed Bitcoin treasury company that accumulates Bitcoin on its corporate balance sheet as a reserve asset, funding purchases through equity placements, perpetual preferred shares, and Bitcoin-backed loans. The company generates operating revenue primarily (95%) through its Bitcoin Income Generation business, which writes options premiums on its BTC holdings, while also operating a venture arm, asset management platform, and a regulated securities business.
Product overview
Metaplanet is a Tokyo-listed Bitcoin treasury company operating a multi-faceted Bitcoin-focused ecosystem. Its core business is accumulating Bitcoin on the corporate balance sheet through equity and debt issuance, with a stated target of 210,000 BTC by 2027. The company generates revenue through its Bitcoin Income Generation options trading business, which accounts for approximately 95% of operating revenue. The portfolio includes venture (Metaplanet Ventures) and capital markets (Metaplanet Asset Management) subsidiaries investing in Bitcoin infrastructure, an acquired securities firm (Metaplanet Securities, formerly Siiibo Securities) for developing regulated Bitcoin financial products, and consumer brands (PlanetGear merchandise store, Bitcoin Japan media, Bitcoin Magazine Japan) serving the broader Bitcoin community.
Differentiator
Problem solved
Functional benefit
Brands
- PlanetGear: Official merchandise store by Metaplanet, Bitcoin Magazine Japan & Bitcoin Japan, offering Bitcoin-themed apparel, accessories, and collectibles.
- Bitcoin Magazine Japan
- bitcoin.jp
- Metaplanet Securities
Products and services
- Bitcoin Treasury Strategy Core business of accumulating Bitcoin on the corporate balance sheet as a treasury reserve asset, funded through equity placements, preferred shares, and BTC-backed loans; targets institutional investors and corporate treasuries seeking regulated Bitcoin exposure.
- Bitcoin Income Generation
Quantifiable outcome
- 251.1% year-over-year revenue growth in Q1 2026
- +3 more outcomes
Companies that use Metaplanet
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Metaplanet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Metaplanet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Siiibo SecuritiescoreAcquisition target for ¥2.1 billion ($13.1 million). Siiibo holds Type I Financial Instruments Business Operator license in Japan and pioneered Japan's online corporate bond market with 100+ bond offerings for 40+ companies. Will be renamed Metaplanet Securities as part of Project Nova to develop Bitcoin-linked yield products.
- Bitcoin for CorporationsminorMetaplanet (Asia's largest publicly listed Bitcoin treasury company) is presenting sponsor of BFC in NYC, the first dedicated institutional Bitcoin symposium at The Glasshouse in Manhattan on June 26, 2026, gathering 250 institutional Bitcoin decision-makers.
- JPYC Inc.minorJapan's first licensed yen stablecoin issuer with integration under Japan's revised Payment Services Act. Metaplanet Ventures plans to invest up to ¥400 million ($2.5 million) as part of JPYC's Series B financing round, marking the venture arm's first investment.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Metaplanet competitors and assessment
Company assessmentBroad incumbents
- Coinbase Global: Largest U.S. crypto exchange that also holds BTC on balance sheet and offers institutional Bitcoin custody and yield products — competing with Metaplanet's regulated Bitcoin financial infrastructure ambitions.
- Tesla: High-profile corporate BTC holder since 2021; not a pure-play DAT but a reference point for institutional investors comparing corporate Bitcoin treasury strategies.
- Block Inc. (formerly Square): Public fintech that holds BTC on its balance sheet and operates Cash App's Bitcoin services; a broader incumbent with a Bitcoin treasury overlay rather than a pure-play DAT.
Emerging players
- GameStop Corp. Recently added Bitcoin to its corporate treasury, joining the wave of non-crypto corporates adopting the Strategy/Metaplanet-style BTC accumulation playbook.
- Twenty One Capital: A newly launched Bitcoin-native capital vehicle backed by Cantor Fitzgerald, SoftBank, and Tether, focused purely on BTC accumulation — a direct conceptual competitor to Metaplanet's DAT model.
- Semler Scientific: Smaller publicly listed U.S. healthcare company that pivoted to a Bitcoin treasury strategy, offering a comparable (if less scaled) pure-play BTC accumulation thesis.
Direct peers
- Strive Asset Management: Public Bitcoin treasury vehicle pursuing an 'anti-fragile' corporate treasury strategy mirroring Strategy/Metaplanet; overlapping target investor base and accumulation flywheel mechanics.
- Riot Platforms: Large-cap publicly listed Bitcoin miner that has increasingly emphasized its BTC treasury and capital-markets activity; competes for institutional capital flows pursuing Bitcoin exposure via U.S. equities.
- MARA Holdings (Marathon Digital): Major publicly listed Bitcoin holder combining mining operations with a growing BTC treasury and selective BTC-backed financings — overlapping with Metaplanet on the corporate BTC accumulation thesis.
- Strategy (formerly MicroStrategy): The original and largest publicly listed Bitcoin treasury company. Strategy pioneered the model of issuing equity and convertible debt to accumulate BTC; Metaplanet is explicitly positioned as the 'Asia version' of Strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Metaplanet social profiles
Digital presenceMetaplanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metaplanet leadership team
Management profileNumber of profiles
Profiles3 records
Metaplanet subsidiaries and ownership
Company hierarchySubsidiaries6 records
Metaplanet funding detail
Funding detailFunding overview
Funding rounds14 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metaplanet M&A and investment
M&A and investmentM&A2 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metaplanet
What does Metaplanet do?
Metaplanet is a Tokyo Stock Exchange-listed Bitcoin treasury company that accumulates Bitcoin on its corporate balance sheet as a reserve asset, funding purchases through equity placements, perpetual preferred shares, and Bitcoin-backed loans. The company generates operating revenue primarily (95%) through its Bitcoin Income Generation business, which writes options premiums on its BTC holdings, while also operating a venture arm, asset management platform, and a regulated securities business.
Is Metaplanet a public or private company?
Metaplanet is a public company. It is classified as public and is currently operating.
When was Metaplanet founded?
Metaplanet was founded in 1999. It employs 51 to 100 people.
Where is Metaplanet based?
Metaplanet is headquartered in Tokyo, Japan, in the Asia region.
How does Metaplanet make money?
Four revenue lines are on record. Bitcoin Income Generation (Options Premiums) is the primary driver. The others are bitcoin Treasury Accumulation, merchandise and Consumer Products (PlanetGear) and strategic Investments and Ventures.
Who are Metaplanet's main competitors?
Broad incumbents on record are Coinbase Global, Tesla and Block Inc. (formerly Square). Emerging players are GameStop Corp., Twenty One Capital and Semler Scientific. Direct peers are Strive Asset Management, Riot Platforms, MARA Holdings (Marathon Digital) and Strategy (formerly MicroStrategy).
Does Metaplanet have an API?
No public API is recorded for Metaplanet.