Pallet
Pallet builds CoPallet, an AI-native enterprise platform that automates end-to-end logistics back-office workflows (quoting, load entry, billing, customer service) for freight brokerages, forwarders, carriers, warehouses, and shippers using proprietary memory and reasoning layers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pallet does
Pallet (legal entity Cashew Systems, Inc.) is an AI-native logistics software company that builds CoPallet, an enterprise AI workforce platform designed to automate end-to-end back-office logistics workflows. The platform is composed of six tightly integrated modules: Agents (orchestration layer), Forge (agent factory enabling 6-week deployments), Memory (Enterprise Memory Layer encoding SOPs and tribal knowledge into plain-English memories), Intelligence (custom fine-tuned logistics models plus frontier model ensemble from OpenAI, Google, and Anthropic), Fabric (connectors to TMS, WMS, ERP, EDI, email, phone, and on-prem AS400 systems), and Platform (governance, permissions, audit). Pallet also offers Atlas, a separate network-intelligence product for revenue discovery across lanes, accounts, and capacity.
Pallet serves freight brokerages, freight forwarders, FTL and LTL carriers, warehouses, and shippers. Named enterprise customers include Knight-Swift, Lineage Logistics, Estée Lauder, US Pack, Mallory Alexander International Logistics, Prism Logistix, STG Logistics, Eassons Transport Group, Swift Logistics, Rinchem, and Everest Transportation Systems — covering more than 100 logistics operators across North America. The company is SOC 2 Type 2 compliant and operates offices in San Francisco (headquarters), New York, and Wilmington, DE (registered office).
The business model is enterprise SaaS sold through a direct field-sales motion anchored on a 30-day risk-free proof of concept and gated behind a "Book a demo" CTA. Pricing is quote-based and not publicly disclosed; revenue scales through a land-and-expand pattern in which customers grow from one deployed agent to many (Prism scaled to 20 agents). Pallet has raised approximately $50M in venture funding across a seed round (2022), an $18–21M Series A led by Bain Capital Ventures (October 2024), and a $27M Series B led by General Catalyst (May 2025), with participation from Activant Capital, BoxGroup, Bessemer, and Vicus Ventures. The company divested its legacy TMS business to Tenet in 2025 to concentrate on AI agents and has subsequently expanded into India's F&B sector.
Pallet firmographics
Firmographics- Name
- Pallet
- Legal name
- Cashew Systems, Inc.
- Website
- https://pallet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pallet builds CoPallet, an AI-native enterprise platform that automates end-to-end logistics back-office workflows (quoting, load entry, billing, customer service) for freight brokerages, forwarders, carriers, warehouses, and shippers using proprietary memory and reasoning layers.
- Ownership category
- akta.pro rank
Pallet industry classification
Industry- Product category
- Logistics AI Software
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Truckload (TL) Freight Brokerage (TLADAMAB)
- akta.pro secondary industry
- Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping) (TLAIAGAC)
Keywords
Where Pallet is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pallet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS subscription: Pallet sells CoPallet and Atlas as enterprise SaaS to logistics operators under a risk-free 30-day proof-of-concept entry point. Pricing is not publicly disclosed and contracts are quote-based, consistent with enterprise software ARR motion. Customers scale from a single agent deployment to broader workflow automation (e.g., Prism went from one agent to 20 separate agents deployed; Mallory Alexander is extending into accounts payable/receivable), indicating a land-and-expand revenue pattern.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise contract with risk-free 30-day proof of concept to start. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Pallet product offering
Product offeringCore offering
Pallet sells CoPallet, an enterprise AI logistics workforce platform that runs end-to-end supply chain workflows (quoting, load entry, document processing, billing, and customer service) by combining an Enterprise Memory Layer encoding customer SOPs with a Deep Reasoning layer over multi-model ensembles. The platform plugs into existing TMS, WMS, and ERP systems, including on-prem AS400, via pre-built Fabric connectors and ships with Parallel Agents, Pallet Forge, and a separate Atlas network-intelligence product that surfaces revenue opportunities across the logistics network.
Product overview
Pallet offers a single unified AI logistics workforce platform, CoPallet, built on six tightly integrated modules: Agents (the orchestration layer running workflows end-to-end across any system, email, voice, and browser), Forge (an agent factory for 6-week enterprise deployments), Memory (the Enterprise Memory Layer encoding SOPs and tribal knowledge into thousands of plain-English memories), Intelligence (frontier and custom fine-tuned logistics models), Fabric (connectors to TMS, WMS, ERP, EDI, email, and on-prem AS400 systems), and Platform (permissions, 99.9% uptime, and audit logging). Alongside this core platform, Pallet offers Atlas, a separate network-intelligence product that maps every connection across the network to surface revenue opportunities through conversational queries, and it runs standalone or alongside Pallet agents. The platform serves freight brokerages, freight forwarders, FTL and LTL carriers, warehouses, and shippers.
Differentiator
Problem solved
Functional benefit
Brands
- CoPallet: AI workforce platform for logistics; executes high-volume logistics workflows autonomously in the background with human-level reliability.
- Atlas
- Pallet Forge
Products and services
- CoPallet Agents CoPallet is Pallet's AI logistics workforce platform that runs the entire order lifecycle end-to-end, from quoting to data entry to billing to customer service, across existing TMS, WMS, ERP, EDI, email, and on-prem systems. It targets enterprise freight brokerages, freight forwarders, FTL/LTL carriers, warehouses, and shippers, and is sold under quote-based enterprise contracts with a risk-free 30-day proof of concept.
- Atlas Atlas is Pallet's network intelligence layer that maps every connection across the customer's logistics network (lanes, accounts, facilities, carriers) and surfaces hidden revenue opportunities through conversational queries, incorporating external spot rates, lane density, DC locations, and weather. It runs standalone or alongside CoPallet agents and is SOC-2 compliant.
Quantifiable outcome
- 97%+ accuracy on logistics benchmarks, vs frontier models like GPT-5, Claude Sonnet 4.6, and Gemini 1.5 Pro
- +8 more outcomes
Companies that use Pallet
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Pallet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability16 records
Feature8 records
Pallet partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, core and flagship.
- TenetstrategicTenet acquired Pallet's Transportation Management System business in fall 2025 and launched a unified operating system for cartage, courier, and expedited carriers at the AirCargo Conference and CDLA conference in early 2026. The acquisition enabled Pallet to focus on its AI agent (CoPallet) product while Tenet runs the TMS for first/middle/last-mile carriers.
- McLeodcoreMcLeod TMS is integrated into Pallet's Fabric connector layer; Pallet explicitly highlights McLeod in the "No rip, no replace" stack for freight brokerages and FTL carriers.
- DATcoreDAT load board is integrated with Pallet for freight brokerages and forwarders, alongside McLeod, in Pallet's plug-in architecture.
- CargoWiseflagshipCargoWise is the primary TMS for freight forwarders and is integrated into Pallet's booking-intake workflow; Mallory Alexander specifically cited Pallet's deep CargoWise integration as a key reason for choosing the platform.
- MagayacoreMagaya TMS is one of Pallet's pre-built connectors for freight forwarders, alongside CargoWise and Descartes.
- DescartescoreDescartes is integrated as a TMS/visibility partner for Pallet's freight forwarder product.
- Trimble (TruckMate)flagshipTrimble TruckMate is the core TMS that Eassons Transport uses; Pallet's AI agent extracts tender data and posts loads directly into Trimble TruckMate, enabling 98% touchless load processing.
- Blue YondercoreBlue Yonder is integrated as a TMS/WMS partner in Pallet's FTL Carriers and Warehouses product pages.
- Manhattan AssociatescoreManhattan is integrated as a WMS partner in Pallet's FTL Carriers and Shippers product pages.
- project44coreproject44 is integrated as a visibility/tracking partner across Pallet's FTL Carriers and Shippers product pages.
- SamsaracoreSamsara is integrated as a telematics/ELD partner for FTL carriers, enabling real-time GPS and ELD status into Pallet's track-and-trace workflows.
- NetSuitecoreNetSuite is highlighted as a primary ERP integration for Pallet's Shippers product, turning purchase orders from email/PDFs/online storefronts into clean orders inside NetSuite.
- FourKitescoreFourKites is integrated as a visibility partner for Pallet's Shippers product page alongside Project44.
- OpenAI / Google / AnthropicflagshipPallet's Deep Reasoning layer uses a multi-model approach with frontier models from OpenAI, Google, and Anthropic working in parallel to validate outputs and improve reliability. Customers' data is never shared and is not used to train external models.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Pallet competitors and assessment
Company assessmentDirect peers
- HappyRobot: HappyRobot builds AI agents (voice, chat, email) targeting freight brokerages, 3PLs, and forwarders for tasks like load booking, carrier sales, and customer service. Most direct competitor to Pallet's CoPallet, with a similar enterprise agent-deployment model for the same logistics buyer.
- FourKites: FourKites provides AI-driven supply-chain visibility and predictive ETA for shippers, carriers, and 3PLs. Comparable in serving the same logistics buyer with AI applied to operational data; Atlas competes with FourKites' Dynamic ETA and visibility workflows.
- project44: project44 is a global supply-chain visibility platform integrated with most major TMS, telematics, and ELD systems. Serves many of the same FTL and shipper customers as Pallet; competes for visibility- and exception-management budget rather than back-office automation directly.
Broad incumbents
- Celonis: Celonis is the leading process-mining and execution-management platform, used across enterprise back-office workflows. While not logistics-specific, it competes for the same budget line item — process automation — and is increasingly embedding AI agents adjacent to Pallet's positioning.
- UiPath: UiPath is the largest pure-play RPA platform, deployed broadly across enterprise back-office including logistics operators. Competes with Pallet for workflow-automation budget but lacks Pallet's domain-tuned reasoning layer and logistics-specific memory/agent framework.
- Blue Yonder: Blue Yonder is a large supply-chain software suite spanning TMS, WMS, and forecasting, used by many of the same FTL carriers and shippers Pallet serves. Represents the established vendor risk: an incumbent adding AI-agent features on top of its installed base.
- Manhattan Associates: Manhattan Associates is a leading WMS and supply-chain commerce platform used by enterprise shippers and 3PLs. Listed as one of Pallet's integration partners today, but a logical competitor if Manhattan adds native AI agent capabilities to its warehouse stack.
- Descartes Systems Group: Descartes provides TMS, customs, and visibility solutions for freight forwarders, brokers, and carriers globally. An established freight-forwarding software vendor; listed as a Pallet integration partner today but a competitor if it ships native AI agent capabilities.
- Samsara: Samsara is the leading connected-operations platform for physical operations, used heavily by FTL carriers (and is a Pallet integration partner via telematics). Represents a logistics-tech incumbent with the data, customer footprint, and capital to expand into AI-driven back-office automation.
Emerging players
- Turvo: Turvo provides a unified TMS platform for 3PLs, brokers, and carriers, with collaboration and workflow tools. Comparable customer base to Pallet's brokerage and 3PL segments and a likely beneficiary of Pallet's decision to divest its own TMS to Tenet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pallet social profiles
Digital presencePallet compliance and trust
Trust signalCompliance1 record
Pallet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pallet leadership team
Management profileNumber of profiles
Profiles5 records
Pallet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pallet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pallet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pallet
What does Pallet do?
Pallet sells CoPallet, an enterprise AI logistics workforce platform that runs end-to-end supply chain workflows (quoting, load entry, document processing, billing, and customer service) by combining an Enterprise Memory Layer encoding customer SOPs with a Deep Reasoning layer over multi-model ensembles. The platform plugs into existing TMS, WMS, and ERP systems, including on-prem AS400, via pre-built Fabric connectors and ships with Parallel Agents, Pallet Forge, and a separate Atlas network-intelligence product that surfaces revenue opportunities across the logistics network.
Is Pallet a public or private company?
Pallet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pallet founded?
Pallet was founded in 2019. It employs 101 to 250 people.
Where is Pallet based?
Pallet is headquartered in San Francisco, United States, in the North America region.
How does Pallet make money?
One revenue line is on record: enterprise SaaS subscription.
Who are Pallet's main competitors?
Direct peers on record are HappyRobot, FourKites and project44. Broad incumbents are Celonis, UiPath, Blue Yonder, Manhattan Associates, Descartes Systems Group and Samsara. Turvo is listed as an emerging player.
Does Pallet have an API?
Yes. Pallet has pre-built MCP connectors with all common TMS, WMS, and ERP systems and is capable of connecting to any system with an API, including on-premise AS400-based databases. Where APIs do not exist, Pallet builds them. Pallet plugs into TMS, WMS, ERP, EDI, email, and on-prem infrastructure; the Interaction Layer executes by sending emails, pushing API calls, navigating third-party portals, or making voice calls. Available to enterprise customers.
What industry is Pallet in?
Pallet's product category is Logistics AI Software. Its primary akta.pro industry code is TLADAMAB, Truckload (TL) Freight Brokerage, with a secondary code of TLAIAGAC, Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping). Its NAICS code is 42385 and its SIC code is 5080.