Visible
Visible is a London-based health tech company that combines a Polar-manufactured optical heart-rate wearable with a smartphone app to deliver personalized pacing, real-time over-exertion alerts, and predictive Morning Stability Scores for people living with Long Covid, ME/CFS, POTS, Fibromyalgia, and EDS, sold DTC via subscription plus hardware.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Visible does
Visible is a London-based health technology company founded in 2021 that builds a wearable-plus-app platform for people living with energy-limiting chronic illnesses, principally Long Covid, ME/CFS, POTS, Fibromyalgia, and EDS. The core system pairs the Visible Band 2.0, an optical heart-rate monitor manufactured by Polar and worn on the wrist or upper arm, with a smartphone application that ingests continuous HR and HRV telemetry to deliver real-time pacing notifications, personalized Heart Rate Zones, a daily PacePoints energy budget, and a Morning Stability Score that predicts symptom worsening. The platform's algorithms are grounded in peer-reviewed research partnerships with Mount Sinai, NYU, Yale, University of Liverpool, and PolyBio, including the largest study of its kind on morning biometrics in 4,244 users published in npj Digital Medicine.
The business model is direct-to-consumer and product-led: customers purchase the Visible Band 2.0 Starter Kit (one-time hardware) and a Visible Membership (monthly, annual, or multi-year gift subscriptions), with a freemium research app that captures symptom data via the phone camera as a top-of-funnel. Distribution is entirely through makevisible.com and the iOS/Android app stores in the US and UK, with planned entry into Canada in 2026; payments accept HSA/FSA cards in the US. Both the wearable and membership carry an award-winning brand profile, including Popular Science Best of What's New 2023, and a marketing mix centered on earned media, a podcast, awareness campaigns, and a refer-a-friend program. Customer-reported outcomes are strong (86% feeling more in control, 91% better energy management, 77% improvement at 30+ days, 89% continued use at 8 weeks in a feasibility trial).
Visible is privately held, has raised $1M in pre-seed funding from Octopus Ventures, Calm/Storm, and Hustle Fund (Nov 2022), and has built a dataset of more than 437 million data points from 25,000+ research-opted-in members across 100,000+ lifetime users. The company is registered as Visible Health Inc. in Delaware with a wholly owned UK subsidiary (Visible Health UK Ltd) in London.
Visible firmographics
Firmographics- Name
- Visible
- Legal name
- Visible Health Inc.
- Website
- https://makevisible.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visible is a London-based health tech company that combines a Polar-manufactured optical heart-rate wearable with a smartphone app to deliver personalized pacing, real-time over-exertion alerts, and predictive Morning Stability Scores for people living with Long Covid, ME/CFS, POTS, Fibromyalgia, and EDS, sold DTC via subscription plus hardware.
- Ownership category
- akta.pro rank
Visible industry classification
Industry- Product category
- Chronic Illness Health Monitoring Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Cardiac Monitoring (ECG/Holter/Event/Patch, Loop Recorders) (HLAHACAB), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Visible is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Visible business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Visible Membership Subscription: Monthly or annual subscription providing access to the Visible app's advanced pacing features, continuous wearable data, personalized insights, and member support. Membership connects to the Visible Band 2.0 for all-day tracking and guidance.
- Visible Band 2.0 Hardware: One-time purchase of the Visible Band 2.0 wearable device, which is sold as part of a Starter Kit or separately for replacement. The band is manufactured by Polar and uses proprietary Visible software. Both hardware and membership are HSA/FSA eligible in the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Visible Membership - Monthly |
| Subscription | Annual | Visible Membership - Annual |
| Unit Pricing | Pay-as-you-go | Visible Band 2.0 Starter Kit |
| Unit Pricing | Pay-as-you-go | Visible Band 2.0 Replacement Kit |
| Freemium | Pay-as-you-go | Visible Free Research App |
| Subscription | Multi-year contract | Gift Membership - 1 Year |
| Subscription | Multi-year contract | Gift Membership - 2 Years |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Visible product offering
Product offeringCore offering
Visible combines a wearable optical heart-rate monitor (the Visible Band 2.0, manufactured by Polar) with a smartphone app to provide continuous heart-rate tracking and personalized pacing insights for people managing complex chronic illnesses such as Long Covid, ME/CFS, Fibromyalgia, POTS, and EDS. The system uses proprietary algorithms to compute personalized Heart Rate Zones, a daily PacePoints energy budget, and a Morning Stability Score that helps users avoid post-exertional malaise and crashes. The hardware and accompanying membership subscription are sold directly to individual consumers in the US and UK.
Product overview
Visible offers a unified health tracking platform for people living with Long Covid, ME/CFS, Fibromyalgia, POTS, and EDS. The core offering consists of the Visible Band 2.0 wearable (a heart rate monitor developed in partnership with Polar) combined with the Visible Membership subscription for the mobile app. The system provides continuous biometric monitoring, personalized pacing insights through Heart Rate Zones and PacePoints, and a Morning Stability Score feature that predicts symptom worsening. Users can also access a free research version of the app for symptom tracking without the wearable. Key features include Coherent Breathing with HRV biofeedback, Clinical Trials matching, and a Refer a Friend program. Accessories include wrist and arm straps plus charging cables available through the Visible Shop. The company is HSA/FSA eligible in the US and operates in the US and UK markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Visible Band 2.0 A waterproof, screenless wearable optical heart-rate monitor manufactured by Polar that provides continuous real-time heart-rate and HRV tracking with up to 5-day battery life for people with energy-limiting chronic illnesses. Streams data via Bluetooth to the Visible app for instant pacing notifications.
- Visible Membership
- Visible Free Research App A free version of the Visible app allowing users to track symptoms, complete Morning and Evening check-ins via smartphone camera, view trends, participate in research studies, and generate health report PDFs without requiring a membership or wearable band.
Quantifiable outcome
- 86% of members report feeling more in control of their illness
- +5 more outcomes
Companies that use Visible
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Visible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Visible partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- New York University (NYU)coreNYU researchers, led by Annie Aitken, PhD, conducted the largest study of its kind analyzing morning biometrics and symptom patterns in 4,244 Visible users. The study was published in npj Digital Medicine and showed morning HRV and heart rate predict symptom worsening.
- University of LiverpoolcoreUniversity of Liverpool partnered with Visible on published research studies, including a small randomized controlled feasibility trial testing whether heart-rate monitor-guided pacing could be studied safely and rigorously for ME/CFS and Long Covid patients.
- PolarcorePolar is a world leader in heart-rate monitoring since 1977 and manufactures the Visible Band 2.0 sensor. The partnership combines Polar's hardware expertise with Visible's proprietary algorithms and app platform designed specifically for chronic illness pacing. Visible Band 2.0 uses Polar's optical heart rate sensor technology with a screenless, waterproof design.
- Icahn School of Medicine at Mount SinaicoreMount Sinai is a leading research institution collaborating with Visible on multiple studies. Professor David Putrino, a Visible scientific advisor, led research showing that guided breathing improved symptoms in Long Covid patients. Mount Sinai has co-authored peer-reviewed publications on pacing interventions and morning biometrics.
- Yale UniversityminorYale University researchers collaborated on the morning biometrics study published in npj Digital Medicine, contributing to the analysis of how morning HRV and heart rate predict crashes, fatigue, and brain fog in people with complex chronic illness.
- PolyBio Research FoundationminorPolyBio Research Foundation collaborated on the morning biometrics study, contributing to research on complex chronic illnesses including Long Covid and ME/CFS.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Visible competitors and assessment
Company assessmentDirect peers
- Whoop: Whoop sells a continuous HR and HRV-tracking wearable paired with a subscription app focused on recovery, strain, and sleep. Like Visible, it combines a screenless wearable with a recurring-membership model, but targets general fitness/performance rather than chronic illness pacing.
- Oura: Oura offers a smart ring with continuous HR, HRV, and sleep tracking via a subscription app. It shares Visible's continuous-biometrics-plus-membership model and emphasis on recovery, though it is positioned for sleep and readiness rather than chronic-illness pacing.
Emerging players
- Bearable: Bearable is a symptom and mood tracking app used heavily by Long Covid, ME/CFS, and chronic illness communities. It competes with Visible's free app tier for the same self-tracking audience, though it does not offer a wearable or pacing algorithms.
- Zoe: Zoe combines continuous wearables, at-home blood tests, and a subscription app to deliver personalized nutrition insights. It shares Visible's direct-to-consumer, data-rich, membership-driven model in personalized health.
- Mymee: Mymee is a digital care program for autoimmune and chronic illness patients using symptom and biometric tracking with health coaching. It overlaps with Visible in chronic-illness self-management but adds a clinical-services layer rather than a consumer wearable.
- Levels Health: Levels provides continuous glucose monitoring paired with a subscription app for metabolic insights. It mirrors Visible's CGM-plus-subscription model and consumer-health positioning, though focused on metabolic rather than chronic-fatigue conditions.
Broad incumbents
- Fitbit (Google): Fitbit's trackers and smartwatches deliver 24/7 heart-rate, HRV, sleep, and readiness scoring. While not purpose-built for chronic illness, its scale and Google-backed R&D make it a key potential competitor if pacing-style features are added.
- Garmin: Garmin's wearables (e.g., Vivosmart, Fenix) include continuous heart-rate and HRV tracking with health-monitoring features. Visible competes for the same physiological-sensing budgets but Garmin's generalist fitness positioning overlaps only partially with chronic-illness pacing.
- Polar: Polar manufactures the Visible Band 2.0 hardware and has its own heart-rate monitoring wearables (Verity Sense, Ignite). Polar is both a partner and an adjacent competitor in the continuous HR wearable category.
- Apple Watch: Apple Watch offers ECG, continuous HR, and HRV monitoring with a broad consumer health platform. It does not specialize in chronic-illness pacing but represents the most likely threat if Apple introduces PEM-aware guidance features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visible social profiles
Digital presenceVisible compliance and trust
Trust signalCompliance3 records
Visible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visible leadership team
Management profileNumber of profiles
Profiles1 record
Visible subsidiaries and ownership
Company hierarchySubsidiaries1 record
Visible funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visible
What does Visible do?
Visible combines a wearable optical heart-rate monitor (the Visible Band 2.0, manufactured by Polar) with a smartphone app to provide continuous heart-rate tracking and personalized pacing insights for people managing complex chronic illnesses such as Long Covid, ME/CFS, Fibromyalgia, POTS, and EDS. The system uses proprietary algorithms to compute personalized Heart Rate Zones, a daily PacePoints energy budget, and a Morning Stability Score that helps users avoid post-exertional malaise and crashes. The hardware and accompanying membership subscription are sold directly to individual consumers in the US and UK.
Is Visible a public or private company?
Visible is a private company. It is classified as venture growth investor backed and is currently operating.
When was Visible founded?
Visible was founded in 2021. It employs 1 to 10 people.
Where is Visible based?
Visible is headquartered in London, United Kingdom, in the Europe region.
How does Visible make money?
Two revenue lines are on record. Visible Membership Subscription is the primary driver. The others are visible Band 2.0 Hardware.
Who are Visible's main competitors?
Direct peers on record are Whoop and Oura. Emerging players are Bearable, Zoe, Mymee and Levels Health. Broad incumbents are Fitbit (Google), Garmin, Polar and Apple Watch.
Does Visible have an API?
No public API is recorded for Visible.
What industry is Visible in?
Visible's product category is Chronic Illness Health Monitoring Software. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring). Its NAICS code is 334510 and its SIC code is 3845.