super.money

What super.money does

super.money is a Bengaluru-based fintech super-app operated by Scapic Innovations Private Limited, a wholly-owned subsidiary of the Flipkart Group (Walmart-backed). Launched in mid-2024, the platform is NPCI-authorized as a Third Party Application Provider (TPAP) operating on UPI rails via sponsor PSP Yes Bank, and positions itself as a credit-first payments app offering up to 5% guaranteed cashback on UPI merchant transactions. The product portfolio is built around six modular offerings: superUPI (core payments with cashback), superCard (RuPay credit cards co-branded with Axis Bank, Kotak Mahindra Bank via Kotak811, and Utkarsh Small Finance Bank), superCash (personal loan marketplace across 16+ lending partners including IDFC First, EarlySalary, Credit Saison, DMI Finance, and Moneyview), superPayLater (BNPL with 3 interest-free EMIs enabled by the BharatX acquisition), superDeposit (fixed deposits from partner banks with up to 9% interest), and super.money Breeze (a 1-click checkout SaaS for D2C brands built in partnership with Juspay).

The business model combines multiple revenue streams: credit card interchange and MDR on RuPay UPI transactions (the key monetization lever since standard UPI is zero-fee), merchant-funded cashback, B2B SaaS subscription revenue from Breeze (starting at INR 999/month), and affiliate/referral fees from lending partners and FD distribution. The go-to-market is product-led growth anchored on cashback incentives and celebrity/IPL marketing (Salman Khan endorsement, ~40% of marketing budget allocated to IPL 2026), supplemented by bank partnership distribution for credit products. The company has scaled to 10 million+ active users, 270 million+ monthly UPI transactions, and #5 position among India's UPI apps, with 72% of users under 30 and 50%+ from Tier 2/3 cities. Reported annualized revenue is approximately $36M as of October 2025, with a stated $100M revenue target for 2026 and an active $60-100M fundraise at a projected $1B unicorn valuation.

Name

super.money

Legal name

Scapic Innovations Private Limited

Website

https://www.super.money

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Payments / Consumer Fintech

NAICS

Credit Card Issuing (52221), Sales Financing (52222)

SIC

Loan Brokers (6163)

akta.pro primary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• UPI payments app
• Consumer fintech platform
• RuPay credit cards
• Personal loan marketplace
• BNPL checkout financing

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Credit Card Interchange & MDR: Merchant Discount Rate (MDR) and interchange income from RuPay credit card UPI transactions, which unlike standard UPI generate revenue per transaction. Axis Bank card offers 3% cashback on UPI spends; super.money captures the interchange spread.
2. Cashback-Funded Rewards: Merchant-funded cashback rewards (up to 5%) driving user acquisition and engagement, with merchants paying for visibility and transaction volume.
3. Breeze Checkout SaaS Fees: Monthly subscription pricing (starting from INR 999/month) for D2C brands using the 1-click checkout solution, with additional value from conversion improvements and RTO reduction.
4. Lending Partnership Facilitation: superCash product facilitating personal loans from 16+ lending partners; revenue derived from loan origination fees and referral arrangements with partner lenders (Axis Bank, IDFC First, EarlySalary, Credit Saison, DMI Finance, etc.).
5. Fixed Deposit Distribution: superDeposit product offering FDs from partner banks (up to 9% interest), potentially earning referral/distribution fees from partner institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

super.money is a consumer fintech super-app providing UPI payments with up to 5% guaranteed cashback, co-branded RuPay credit cards (via Axis Bank, Kotak Mahindra Bank, Utkarsh Small Finance Bank), fixed deposits, personal loans through a marketplace of 15+ lending partners, BNPL (superPayLater), and an AI-powered one-click checkout SaaS (super.money Breeze) for D2C brands. The platform is offered as a free mobile application for consumers and a subscription-based SaaS for merchants.

Product overview

super.money is a full-fledged fintech platform (not just a UPI app) backed by Flipkart Group, operating as a modular portfolio of financial products unified around the UPI payment rails. The core offering is superUPI — a UPI payment app offering up to 5% cashback — which serves as the primary user acquisition channel. On top of this, superCard extends RuPay credit cards (co-branded with Axis Bank, Utkarsh Small Finance Bank, and Kotak Mahindra Bank) integrated with UPI, enabling credit card functionality in the UPI ecosystem. The credit layer includes superPayLater (BNPL with 3-interest-free EMI) and superCash (personal loans marketplace via 15+ lending partners). Additional products include superDeposit (fixed deposits up to 9% interest) and super.money Breeze (one-click checkout API for D2C brands, built with Juspay). The platform targets young, digitally-native users in India, with 72% of users under 30 and over 50% from Tier 2/Tier 3 cities.

Differentiator

Problem solved

Functional benefit

Brands

• super.money Breeze: One-click checkout solution for D2C and enterprise brands, powered by AI and insights from 500M+ shopper profiles
• superUPI
• superCard
• superDeposit
• superCash
• superPayLater

Products and services

• superUPI UPI payment application enabling bank-to-bank transfers, merchant scan-and-pay, and person-to-person payments with up to 5% guaranteed cashback on merchant UPI transactions. Targeted at Indian consumers for daily digital payments.
• superCard Co-branded RuPay credit card offered through partnerships with Axis Bank, Kotak Mahindra Bank, and Utkarsh Small Finance Bank. Combines credit card convenience with UPI speed and offers assured cashback on UPI scans, including lifetime-free FD-backed variants for first-time borrowers.
• superDeposit Fixed deposit product allowing users to open FDs starting from Rs. 100 with interest rates up to 9% from partner banks. Includes bundled benefits such as a free superCard and up to 5% additional cashback on UPI transactions.
• superCash Personal loan marketplace connecting users with 15+ lending partners (Axis Bank, IDFC First, EarlySalary, Credit Saison, DMI Finance, Moneyview, etc.). Offers instant pre-approved loans at interest rates starting from 10.49% per annum with paperless processing.
• superPayLater Buy Now, Pay Later product allowing users to split purchases into 3 interest-free EMIs, with one-third paid upfront and the remaining balance over two months. Built on checkout financing technology acquired from BharatX.
• super.money Breeze AI-powered one-click checkout solution for D2C and enterprise brands, built in collaboration with Juspay. Features 98-99% address pre-fill, instant OTP read, RTO risk scoring from 500M+ shopper profiles, and payment orchestration across 300+ payment gateways. Subscription pricing from INR 999 per month, claims 40% conversion boost and 30% RTO reduction.
• UPI Flight Booking via Cleartrip Domestic flight booking service integrated within the super.money app via Cleartrip partnership, allowing users to book flights and earn rewards on UPI payments.

Quantifiable outcome

• 242.2% download growth and 100X transaction surge over 12 months (2025)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• BharatXcoreTechnology or IntegrationAcquired BharatX in February 2025 to strengthen credit offerings. BharatX's BNPL and checkout financing technology integrated into super.money for EMI and installment payment options on UPI.
• JuspayflagshipTechnology or IntegrationStrategic collaboration for super.money Breeze 1-click checkout solution. Juspay provides payment infrastructure (300+ PA/PG routing), SDK, and checkout technology. Part of Breeze product incubated jointly with Juspay. super.money Breeze helps Juspay rebuild merchant relationships after losing major clients.
• Axis BankflagshipStrategic or Co-development PartnerCo-branded Axis Bank SuperMoney Credit Card (Lifetime Free) offering 3% cashback on UPI spends via super.money, 1% on other spends. Joint product development and revenue sharing on interchange.
• Kotak Mahindra Bank (Kotak811)flagshipStrategic or Co-development PartnerPartnership for Kotak811 SuperMoney 3-in-1 SuperAccount combining savings, UPI payments, and secured RuPay credit card. Targets issuing 2 million secured credit cards within 12 months (60% for first-time borrowers) and 5 million within 2 years.
• Utkarsh Small Finance BankcoreStrategic or Co-development PartnerCo-branded Utkarsh SuperMoney Credit Card (Lifetime Free FD-Backed) with cashback on UPI spends and special flat cashback on Flipkart, Myntra, and Cleartrip. IPL promotion with match tickets for top card applicants.
• CleartripminorChannel Partner/ Reseller/ DistributorTravel category partnership enabling domestic flight booking through super.money app with rewards. Part of expanding super.money beyond payments into lifestyle financial services.
• Axis Bank (Lending)coreOthersPersonal loan lending partner through superCash product. 3-level grievance escalation with Axis Bank GRO, Principal Nodal Officer, and customer care channels.
• IDFC First BankcoreOthersPersonal loan lending partner through superCash facilitation. Provides customer care, nodal desk, and PNO contacts for grievance redressal.
• EarlySalary ServicescoreOthersPersonal loan lending partner for instant credit through superCash. GRO Mr. Amit Nosina handles grievances; Pune-based digital lender.
• Credit Saison IndiacoreOthersDigital lending partner through superCash platform. Grievance handling through Emaad Khan. Bengaluru-based joint venture.
• DMI FinancecoreOthersPersonal loan facilitation through superCash. Full grievance redressal and contact infrastructure established.
• MoneyviewcoreOthersLending partner (WhizDM Innovations Pvt. Ltd.) through superCash. GRO Rishov Bhattacharjee in Bengaluru.
• Yes BankcoreTechnology or IntegrationSponsor PSP (Payment Service Provider) bank for UPI services. Yes Bank is the RBI-recognized bank partner enabling super.money's UPI operations as NPCI-authorized TPAP.
• NPCIcoreOthersNational Payments Corporation of India - regulatory body overseeing UPI. super.money is an authorized Third Party Application Provider (TPAP). NPCI co-sponsors IPL promotions with super.money.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• PhonePe: India's largest UPI app with ~48% market share. Direct competitor in UPI payments and increasingly in credit distribution; was formerly part of Flipkart ecosystem creating awkward competitive dynamic for super.money.
• CRED: Premium fintech app offering UPI payments, credit card bill pay, and credit product distribution. Targets high-credit-score users (inverse of super.money's first-time borrower focus) but overlaps on cashback rewards and credit card monetization.
• Amazon Pay India: UPI payments and digital wallet integrated within Amazon India ecosystem. Competes in UPI space and offers consumer credit products; backed by a global e-commerce conglomerate similar to Flipkart/super.money structure.
• Paytm: India's listed fintech super-app offering UPI payments, wallets, credit cards, BNPL (Paytm Postpaid), and merchant lending. Closest comparable as a multi-product UPI-anchored fintech with similar merchant and consumer credit distribution model.
• MobiKwik: Listed Indian digital payments and fintech platform offering UPI, wallets, BNPL (Zip), and personal loans. Smaller UPI player alongside super.money among NPCI's "smaller players" category, with similar focus on credit product distribution.
• Google Pay India: Holds ~37% of India's UPI market. Direct competitor in consumer UPI payments with strong brand and merchant relationships, though less focused on credit-on-UPI distribution.

Emerging players

• Paisabazaar: India's leading credit marketplace and loan comparison platform, now part of Policybazaar group. Direct comparable for super.money's superCash lending marketplace aggregating multiple bank and NBFC partners.
• Niyo Solutions: Digital banking and payments platform offering UPI, savings accounts, and credit products targeting salaried employees. Overlaps on banking-on-UPI integration with super.money's superCard and superDeposit products.
• Jupiter (by Zolve): Neobank offering UPI, savings accounts, and credit products targeting young Indian professionals. Competes in similar demographic and credit-on-UPI positioning, though more focused on full banking experience than payments-first.
• Slice (by North East Venture Fund): Indian fintech offering credit cards, BNPL, and UPI payments targeting young users. Direct competitor in the youth credit-card-on-UPI segment that super.money targets with superCard and superPayLater.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getsupermoney
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/getsupermoney

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about super.money