Bitpanda

What Bitpanda does

Bitpanda GmbH, founded in Vienna in 2014, operates a regulated multi-asset investment platform serving over 7.4 million registered users across Europe with selective expansion into the UK, UAE, APAC, and LATAM. The platform unifies trading in 650+ cryptocurrencies, 10,000+ stocks and ETFs, four precious metals (gold, silver, platinum, palladium tokenized as M-Tokens and stored in Brink's Swiss vaults), and CFD-based leveraged positions within a single application. Underlying technology is proprietary, including ISO 27001-certified cold-storage custody infrastructure, the Bitpanda Crypto Index family (BCI), aggregated liquidity via Bitpanda Fusion, and — since March 2026 — the Vision Chain Ethereum Layer-2 built on Optimism's OP Stack for institutional tokenization under MiCA and MiFID II.

Revenue is generated primarily through transaction-based fees: approximately 1.49% on crypto buy/sell, a flat €1 on stocks/ETFs, a 1.99% premium on Crypto Index rebalancing, leverage trading fees (1% on close, 0.1% daily overnight), and a share of staking rewards yielding up to 30% APY. The go-to-market combines product-led growth on the consumer side (self-serve app, Bitpanda Academy, sports sponsorships with Bayern Munich and Arsenal FC) with enterprise field sales via Bitpanda Enterprise, which provides Investment-as-a-Service, custody, liquidity, stablecoin management, and asset tokenization to financial institutions including Société Générale-FORGE, Deutsche Börse (360T), IG Group, RAKBANK, and Raiffeisen Banks. FY2025 adjusted revenue was €371M with €13M adjusted EBITDA, and the company is preparing for a Frankfurt Stock Exchange IPO in H1 2026 at a €4-5 billion target valuation.

The leadership team transitioned in 2025 with co-founder Eric Demuth moving from CEO to Executive Chairman and President, and Lukas Enzersdorfer-Konrad appointed as sole CEO. Ownership remains private and venture-backed following a $263M 2021 Series C led by Valar Ventures at a $4.1B valuation. Acquisitions include UK-based Trustology (rebranded Bitpanda Custody, 2022) and crypto-tax platform Blockpit (2024), each extending the platform's institutional and compliance surface area.

Name

Bitpanda

Legal name

Bitpanda GmbH

Website

https://bitpanda.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bitpanda is a Vienna-based regulated multi-asset investment platform founded in 2014, serving over 7.4 million European retail users and financial institutions with crypto, stocks, ETFs, and tokenized precious metals under MiCA, FCA, and VARA licensing.

Ownership category

akta.pro rank

Product category

Digital Investment Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

akta.pro secondary industries

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Tokenized Real-World Assets & On-Chain Treasuries (tokenized T-bills, money markets, cash management) (FSAPAEAJ), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)

Keywords

• Cryptocurrency trading platform
• Digital investment platform
• Asset tokenization infrastructure
• Retail brokerage services
• Institutional crypto infrastructure

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Cryptocurrency Trading (Spread/Fees): Revenue from cryptocurrency buy/sell spreads and trading fees. Standard fee of approximately 1.49% for crypto transactions.
2. Stock and ETF Trading: Flat fee of €1 per trade for stocks and ETFs, representing the primary pricing advantage over competitors.
3. Staking Services: Earning revenue through staking services offering up to 30% APY, with platform taking a share of staking rewards.
4. Leverage Trading Fees: Revenue from leverage trading including 0% buy fee, 1% return fee when closing positions, and 0.1% daily overnight fee.
5. B2B Enterprise Licensing: Revenue from providing institutional infrastructure, custody, liquidity, and technology solutions to banks and fintech partners (Société Générale, Deutsche Börse, RAKBANK, etc.).
6. Crypto Index Premiums: 1.99% trading premium applied to buy, sell, or swap transactions within Crypto Index products.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Bitpanda operates a regulated European multi-asset investment platform enabling retail users to buy, sell, and swap 650+ cryptocurrencies, 10,000+ stocks and ETFs, and physically-backed precious metals (gold, silver, platinum, palladium), supplemented by tokenized crypto indices, leveraged CFD products, staking, savings plans, and a Visa debit card. Through Bitpanda Enterprise, the firm additionally licenses its trading, custody, liquidity, payment, stablecoin, and asset-tokenization infrastructure to banks, brokers, asset managers, and fintechs via APIs and white-label offerings.

Product overview

Bitpanda operates as a multi-asset investment platform offering cryptocurrencies, precious metals, stocks, ETFs, and leveraged products through its unified Broker platform. The core offering includes the Bitpanda Broker for retail trading (650+ cryptos, 10,000+ stocks/ETFs, 4 precious metals), Bitpanda Crypto Indices (proprietary index products including BCI5, BCI10, BCI25, and themed indices), Bitpanda Leveraged Tokens (CFD-based 10x leverage products), and Bitpanda Metals (physically-backed precious metals stored in Swiss vaults). Supporting features include Bitpanda Card (Visa debit with Bitcoin cashback), Bitpanda Staking, Bitpanda Cash Plus, Savings Plans, and Limit Orders. The Web3 division encompasses Vision Chain (Ethereum L2 for tokenized assets), Vision Token (VSN), Vision Wallet, Launchpad, and Vision Protocol. Institutional offerings include Bitpanda Enterprise (B2B infrastructure), Bitpanda Wealth (HNW services), Bitpanda Business (corporate treasury), and Bitpanda Custody (acquired institutional custody). The platform serves over 7 million users across Europe with MiCA, MiFID II, and PSD2 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Vision Chain: Ethereum Layer-2 blockchain for regulated tokenized assets in Europe, built in partnership with Optimism and Vision Web3 Foundation.
• Vision Token (VSN)
• Vision Wallet
• Vision Protocol
• Bitpanda Launchpad
• Bitpanda Broker
• Bitpanda Wealth
• Bitpanda Business
• Bitpanda Fusion
• Bitpanda Margin Trading
• Bitpanda Cash Plus
• Bitpanda Card
• Bitpanda Earn
• Bitpanda Club
• Bitpanda Academy
• Bitpanda Spotlight
• Bitpanda Crypto Index (BCI)
• Bitpanda Metals
• Bitpanda Limit Orders
• Bitpanda Savings Plan

Products and services

• Bitpanda Broker Primary retail trading platform for individual consumers enabling buy, sell, and swap of cryptocurrencies, precious metals, stocks, and ETFs with zero deposit fees, 24/7 availability, and €1 stock/ETF flat-fee trading.
• Bitpanda Crypto Indices (BCI) Proprietary crypto index products (BCI5, BCI10, BCI25, and themed variants) offering diversified, automatically monthly-rebalanced cryptocurrency exposure with 1.99% premium on rebalanced amounts.
• Bitpanda Metals (M-Tokens) Physically-backed tokenized precious metals (gold, silver, platinum, palladium) issued as M-Tokens, with underlying bullion stored in Brink's Swiss vaults enabling 24/7 trading and VAT-free storage.
• Bitpanda Leveraged Tokens CFD-based leveraged positions (2x Long and 1x Short) on top cryptocurrencies with daily rebalancing, 0% buy fee, 1% return fee on close, and 0.1% daily overnight fee.
• Bitpanda Card Visa debit card enabling users to spend cryptocurrencies, precious metals, and other assets with Bitcoin cashback rewards wherever Visa is accepted.
• Bitpanda Enterprise B2B institutional platform consolidating Investment-as-a-Service, institutional custody, deep liquidity, payment solutions, stablecoin management, and asset tokenization for banks, brokers, asset managers, family offices, fintechs, and corporates via white-label and API integration.
• Vision Chain Ethereum Layer-2 blockchain built on the Optimism OP Stack enabling European banks and fintechs to issue and manage MiCA/MiFID II-compliant tokenized assets with stable Euro-denominated stablecoin fee support.
• Bitpanda Staking Staking service allowing users to earn rewards on cryptocurrency holdings without requiring funds to be locked, with reported yields up to 30% APY on select assets.
• Bitpanda Cash Plus High-yield savings product offering returns on stablecoin and fiat holdings with 24/7 availability.
• Bitpanda Wealth Premium investment services targeting high-net-worth individuals with enhanced features, dedicated support, and exclusive digital-asset investment opportunities.
• Bitpanda Business Corporate treasury solution enabling businesses to invest idle cash in 3,000+ digital assets under a regulated framework with secure custody.
• Vision Wallet Web3 wallet enabling users to interact with decentralized applications, manage digital assets, and access the Bitpanda Web3 ecosystem including Vision Chain.
• Bitpanda Custody Institutional-grade custody solution for digital assets, acquired from UK's Trustology in February 2022 and rebranded as Bitpanda Custody, supporting UK institutional and professional investors.

Quantifiable outcome

• 16% revenue growth to €371 million in fiscal year 2025
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IG Group / IG EuropecoreChannel Partner/ Reseller/ Distributor · 21 May 2026Partnership where Bitpanda provides liquidity, trading connectivity, and market data to support IG Group's spot crypto trading expansion from the UK to continental Europe. IG holds key licenses and reported £331.2 million Q1 2026 revenue with crypto contributing £2.4 million.
• RAKBANKminorChannel Partner/ Reseller/ Distributor · 25 March 2026Partnership to launch crypto trading services for retail customers in the UAE, leveraging Bitpanda's licensed infrastructure for the Middle East market.
• Vision Web3 FoundationcoreStrategic or Co-development Partner · 25 March 2026Development partnership for Vision Chain, an Ethereum Layer 2 blockchain for European institutional tokenization, built on Optimism's OP Stack with Vision Token (VSN) powering the ecosystem.
• Deutsche Börse Group (360T)coreTechnology or Integration · 3 February 2026Strategic partnership to expand institutional access to crypto trading across Europe. The collaboration combines 360T's MiCA-regulated trading platform 3DX with Bitpanda's retail infrastructure, creating scalable infrastructure for institutional crypto trading in European markets.
• Arsenal Football ClubcoreGTM or Marketing Partner · 31 October 2025Multi-year UK partnership to increase digital asset awareness and adoption, including integration with Bitpanda Technology Solutions for institutional crypto offerings and joint brand campaigns.
• Onda FinanceminorChannel Partner/ Reseller/ Distributor · 17 October 2025Brazil-based partnership providing technology for crypto services targeting wealth and corporate clients in Latin America under regulatory-compliant model.
• Société Générale-FORGEcoreStrategic or Co-development Partner · 14 October 2025Expanded partnership to integrate regulated EUR (EURCV) and USD (USDCV) stablecoins into DeFi protocols, enabling retail investors to earn yield on compliant digital assets through Bitpanda's DeFi wallet on Morpho and Uniswap protocols.
• Bayern MunichcoreGTM or Marketing PartnerBundesliga sponsorship partnership emphasizing regulatory compliance through BaFin licensing and financial vetting, positioning Bitpanda as a trusted crypto brand in European sports.
• LuLu Financial HoldingsminorChannel Partner/ Reseller/ DistributorPartnership to enable digital asset trading services across 10+ countries in MENA, APAC, and Indian subcontinent regions through LuLuFin's hybrid network of physical branches and digital platforms, with regulatory compliance under Dubai's VARA.

Scale indicators13 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Robinhood: US-listed multi-asset broker offering stocks, ETFs, options, and crypto in one app. Comparable multi-asset retail broker model; relevant since Robinhood also owns Bitstamp, increasing European overlap with Bitpanda.
• eToro: European-originated multi-asset platform offering crypto, stocks, and ETFs in one app with social trading features. Highly comparable multi-asset, European-retail GTM versus Bitpanda's unified broker model.
• Coinbase: US-listed crypto exchange and brokerage offering retail and institutional trading, custody, and staking. Closest direct competitor to Bitpanda Broker across retail crypto and institutional infrastructure (Coinbase Prime/Cloud).
• Kraken: Global crypto exchange and broker with staking, margin, and institutional services. Directly comparable to Bitpanda across retail crypto trading and institutional custody/prime brokerage.
• Crypto.com: Global crypto exchange and payments app with Visa card, staking, and institutional services. Comparable to Bitpanda's retail app, card product, and yield offerings, with stronger global brand presence but weaker European regulatory depth.
• Revolut: European super-app offering multi-currency accounts, stocks, ETFs, and crypto trading to tens of millions of users. Comparable as a European multi-asset consumer fintech with embedded crypto, competing for the same retail wallet share.
• Trade Republic: Berlin-based multi-asset broker offering stocks, ETFs, savings plans, and crypto. Closest European peer to Bitpanda's expanded €1 flat-fee stock/ETF offering, competing for the same DACH and EU retail investor base.

Broad incumbents

• Galaxy Digital: US-listed institutional crypto financial services firm covering trading, asset management, and blockchain infrastructure. Comparable on the institutional side of Bitpanda Enterprise, particularly for prime brokerage and tokenization ambitions.
• Binance: Largest global crypto exchange by volume, with deep liquidity and aggressive retail pricing. Less comparable on the regulated European broker side but sets the competitive benchmark on trading fees and product breadth.

Emerging players

• Fireblocks: Institutional digital asset custody, settlement, and tokenization platform used by banks and fintechs. Comparable to Bitpanda Enterprise's custody and tokenization offerings, especially as Vision Chain goes to market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Bitpanda
• Facebookfacebook.com/BITPANDA
• LinkedInlinkedin.com/company/bitpanda
• Instagraminstagram.com/bitpanda_global
• Xx.com/bitpanda

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitpanda