GRIND
- Company typePrivate
- Founded2014
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
GRIND firmographics
Firmographics- Name
- GRIND
- Legal name
- GRIND Interactive, Inc.
- Website
- https://grindbasketball.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GRIND industry classification
Industry- Product category
- Basketball Training Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Basketball Equipment Retail (CRAMAEAB)
- akta.pro secondary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where GRIND is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GRIND business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Hardware Sales - Shooting Machines: Primary revenue stream from selling the GRIND Machine portable basketball shooting machine at $1,995. One-time purchase model with optional extended warranties.
- Accessories and Training Equipment: Sales of complementary products including basketballs ($65.95-$99.95), jump ropes ($32.00), and athletic socks ($14.95).
- Extended Warranties: Optional extended warranty coverage sold at $299 (3 years), $499 (5 years), and $799 (8 years) to provide long-term protection and coverage.
- Shipping and Delivery Services: Fees for shipping options including Standard Porch Delivery ($149), Secured Pallet Delivery, and Secured Pallet with Full Assembly. Local delivery available within 40 miles of Houston.
- Affiliate Program Commission: Commission earned through affiliate sales. GRIND Machine affiliates earn $50 per sale (or $100 after 10 sales), while Essentials affiliates earn 10% commission on training gear orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GRIND Machine at $1,995 (sale) / $2,495 (regular) |
| Transaction based/ take rate | Monthly | Payment Plans from $92/month via Affirm |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty Plans: 3-Year ($299), 5-Year ($499), 8-Year ($799) |
| Unit Pricing | Pay-as-you-go | Training Accessories: Basketballs ($65.95-$99.95), Jump Rope ($32.00), Socks ($14.95) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
GRIND product offering
Product offeringCore offering
GRIND manufactures and sells the GRIND Machine, the world's first portable basketball shooting machine and rebounder, designed for home courts, garages, and driveways. The product is sold direct-to-consumer at $1,995 alongside complementary basketball training accessories (premium basketballs, jump ropes, and socks) and optional extended warranty plans. Distribution runs through the company's own e-commerce site, Dick's Sporting Goods, and Amazon, with Affirm financing at checkout.
Product overview
GRIND is a sports technology company that manufactures basketball training equipment, primarily the world's first portable basketball shooting machine. The product portfolio centers on the GRIND Machine (core product) augmented by complementary training gear including premium indoor/outdoor basketballs, jump ropes, and athletic socks. The company sells direct-to-consumer through its Shopify-powered e-commerce platform, with financing options through Affirm and an affiliate marketing program for brand ambassadors.
Differentiator
Problem solved
Functional benefit
Products and services
- GRIND Machine The world's first portable basketball shooting machine and rebounder, weighing 110 lbs, delivering up to 1,000 shots per hour across 9 court spots, with a 60-second setup and a patented 1-bolt hinge system that folds the unit down to a 38"x13"x18" footprint. Sold at $1,995 (sale) / $2,495 (regular) with Affirm financing from $92/month and includes a free 1-year warranty with 30-day returns. Designed for individual athletes, families, and team programs training at home or in small gyms.
- GRIND Premium Indoor Game Basketball (Locked-In) Premium indoor basketball crafted with Japanese-engineered microfiber leather, available in Size 7 (29.5") for men and Size 6 (28.5") for women/youth, priced at $99.95. Designed for elite grip, smooth feel, and moisture management during indoor shooting practice and games.
- GRIND Indoor/Outdoor Basketball (Eastside Train) Versatile composite-leather basketball for both indoor and outdoor play, featuring an off-white base with gold and red rust accents inspired by urban train graffiti art, priced at $65.95.
- GRIND Float Jump Rope Adjustable jump rope with soft, grippy handles designed to enhance endurance, athleticism, and footwork skills, priced at $32.00 and available in Black and Rose Gold.
- GRIND Signature Crew Socks Premium athletic crew socks with a compression-like fit designed for basketball players, featuring premium materials intended for extended training use, priced at $14.95.
Quantifiable outcome
- Up to 1,000 shots per hour vs. 200-300 without a machine
- +3 more outcomes
Companies that use GRIND
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GRIND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
GRIND partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SnapcorePresenting sponsor for Grind Session World Championships. Snap is integrated across the event and broadcast, providing marketing and promotional support for the elite youth basketball event.
- DAZNcoreLive streaming partnership for Grind Session World Championships. DAZN streams elite high school basketball talent globally for free on March 21-22 events. Represents significant expansion of Grind Session's global media distribution.
- Dick's Sporting GoodscoreMajor national sporting goods retailer distributing GRIND products through retail stores. Visible in GRIND's 'As Seen In' media section alongside Forbes, CNBC, and other major outlets.
- ShopifycoreE-commerce platform powering the grindbasketball.com online store. Provides payment processing, inventory management, and storefront infrastructure for direct-to-consumer sales.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
GRIND competitors and assessment
Company assessmentDirect peers
- Driven Sports (Dr. Dish parent / training-equipment ecosystem): Connected to the basketball shooting-machine category ecosystem. Comparable as a peer in the institutional and home shooting-machine segment where GRIND competes most directly.
- Dr. Dish: Direct competitor selling commercial and home basketball shooting machines with automatic ball return. Most comparable product category, similar target market (athletes, programs, facilities), with stronger institutional presence.
- Shoot-A-Way (formerly The Gun): Long-standing basketball shooting machine brand serving schools, gyms, and elite athletes. Directly comparable product category; GRIND competes on portability while Shoot-A-Way leads in institutional footprint.
- Goalsetter Basketball: Maker of in-ground and portable basketball goals/systems. Closely comparable in 'portable/home basketball training equipment' positioning, though Goalsetter focuses on the hoop itself rather than a shooting machine.
Broad incumbents
- SKLZ: Larger sports training equipment brand with broad basketball and multi-sport training aids (rebounders, dribble sticks, agility tools). Wider portfolio of products and broader retail distribution (Walmart, Dick's, Amazon) compared to GRIND's niche.
- Wilson Sporting Goods: Dominant basketball and sporting goods brand (official NBA ball). Overlaps with GRIND in basketballs and adjacent accessories; broader catalog and institutional distribution make Wilson a mass-market incumbent peer.
- Spalding: Heritage basketball and sporting goods manufacturer. Comparable in basketball product line (balls, accessories, training aids), with broad mass-market retail presence and brand recognition.
- Franklin Sports: Large multi-sport equipment brand with broad basketball training and accessories lineup. Comparable in retail-channel scale and accessory product mix (balls, training gear) that overlaps with GRIND's non-machine catalog.
Emerging players
- DribbleUp: Smart basketball and connected sports training product line using app-enabled sensors. Comparable in targeting individual athletes with at-home training tech, but differs in modality (digital/sensor vs. mechanical shooting machine).
- Bionic Basketball: Niche basketball training aid focused on shooting mechanics. Comparable in targeting individual skill development, though product format (wearable/hand attachment) differs from GRIND's machine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GRIND social profiles
Digital presenceGRIND financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRIND leadership team
Management profileNumber of profiles
Profiles10 records
GRIND funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRIND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRIND
What does GRIND do?
GRIND manufactures and sells the GRIND Machine, the world's first portable basketball shooting machine and rebounder, designed for home courts, garages, and driveways. The product is sold direct-to-consumer at $1,995 alongside complementary basketball training accessories (premium basketballs, jump ropes, and socks) and optional extended warranty plans. Distribution runs through the company's own e-commerce site, Dick's Sporting Goods, and Amazon, with Affirm financing at checkout.
Is GRIND a public or private company?
GRIND is a private company. It is classified as venture growth investor backed and is currently operating.
When was GRIND founded?
GRIND was founded in 2014. It employs 1 to 10 people.
Where is GRIND based?
GRIND is headquartered in Houston, United States, in the North America region.
How does GRIND make money?
Five revenue lines are on record. Hardware Sales - Shooting Machines are the primary driver. The others are accessories and Training Equipment, extended Warranties, shipping and Delivery Services and affiliate Program Commission.
Who are GRIND's main competitors?
Direct peers on record are Driven Sports (Dr. Dish parent / training-equipment ecosystem), Dr. Dish, Shoot-A-Way (formerly The Gun) and Goalsetter Basketball. Broad incumbents are SKLZ, Wilson Sporting Goods, Spalding and Franklin Sports. Emerging players are DribbleUp and Bionic Basketball.
Does GRIND have an API?
No public API is recorded for GRIND.
What industry is GRIND in?
GRIND's product category is Basketball Training Equipment. Its primary akta.pro industry code is CRAMAEAB, Basketball Equipment Retail, with a secondary code of CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 339920 and its SIC code is 3949.