DribbleUp
DribbleUp is a US-based connected sports equipment company selling smart balls, gloves, and fitness gear paired with a mobile app that delivers virtual coaching through computer-vision-based movement tracking, primarily to parents buying for sports-active children and secondarily to sports clubs and coaches.
- Company typePrivate
- Founded2016
- HeadquartersWoodmere, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DribbleUp does
DribbleUp, Inc. is a US-based consumer sports and fitness technology company founded in 2016 and headquartered in Franklin Square, New York. The company designs and sells a portfolio of seven connected smart sports and fitness products — including Smart Basketball, Smart Soccer Ball, Smart Baseball Glove, Smart Boxing Gloves, Smart Tennis Racket, Smart Weights, and Smart Strength Ball — each priced between $49.99 and $59.99. The hardware pairs with a companion iOS and Android application that delivers virtual coaching through 1,800+ on-demand classes, live sessions, and guided drills, using on-device computer vision to track user movements during training. The core technical architecture combines patented smart equipment (three granted US patents plus one pending application) with a content platform and an optional subscription membership priced at $19.99 per month covering up to six household members.
DribbleUp operates a direct-to-consumer hardware-plus-subscription business model, selling primarily through its owned e-commerce site dribbleup.com and mobile app stores, with delivery limited to the United States. The company also operates a smaller B2B Teams Account channel targeting sports clubs, schools, and afterschool programs under coach supervision, and incentivizes grassroots adoption through its Coach Starter Pack program. Marketing is concentrated in social media communities, Facebook groups, Instagram, and paid digital advertising via Google AdWords and Meta/TikTok pixels. Despite a relatively small disclosed capital base — a $520,000 SEC-exempt offering in November 2022 and an early Dorm Room Fund investment — the company reports 51-100 employees and over 53,617 verified customer reviews, suggesting an established but bootstrap-constrained operating footprint.
DribbleUp firmographics
Firmographics- Name
- DribbleUp
- Legal name
- DribbleUp, Inc.
- Website
- https://dribbleup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DribbleUp is a US-based connected sports equipment company selling smart balls, gloves, and fitness gear paired with a mobile app that delivers virtual coaching through computer-vision-based movement tracking, primarily to parents buying for sports-active children and secondarily to sports clubs and coaches.
- Ownership category
- akta.pro rank
DribbleUp industry classification
Industry- Product category
- Smart Sports Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where DribbleUp is headquartered
LocationHeadquarters
- HQ city
- Woodmere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DribbleUp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Hardware Sales: One-time purchase of smart sports equipment (Smart Basketball, Smart Soccer Ball, Smart Glove, Smart Boxing Gloves, Smart Tennis Racket, Smart Weights, Smart Strength Ball) priced at $49.99-$59.99 per unit. Bundle products range from $69.98 to $119.98. Additional accessories (training mats, stands) sold separately.
- Subscription Membership: Monthly membership at $19.99/mo (plus tax) providing unlimited access to live and on-demand sports/fitness classes. Membership auto-renews monthly unless cancelled. Annual billing option available through In-App Purchase. Required to access full functionality of smart equipment.
- Bundles and Kits: Pre-configured product bundles (Training Kits, Gift Sets) combining smart equipment with accessories like training mats and stands at discounted prices compared to individual purchases, creating upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Smart Equipment - $49.99 to $59.99 per unit |
| Unit Pricing | Pay-as-you-go | Training Bundles - $69.98 to $119.98 |
| Subscription | Monthly | Monthly Membership - $19.99/month |
| Other | Pay-as-you-go | Seasonal Promotions - Up to 50% off |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DribbleUp product offering
Product offeringCore offering
DribbleUp designs, manufactures, and sells a line of smart sports and fitness equipment (Smart Basketball, Smart Soccer Ball, Smart Baseball Glove, Smart Boxing Gloves, Smart Tennis Racket, Smart Weights, and Smart Strength Ball) priced at $49.99–$59.99, alongside bundle kits and accessories. The hardware pairs with the DribbleUp mobile app (iOS/Android) and a $19.99/month membership that unlocks 1,800+ live and on-demand virtual coaching classes for up to 6 household members.
Product overview
DribbleUp is a smart sports and fitness equipment company offering a platform of connected physical products paired with a mobile app. The core product line consists of seven smart sports and fitness equipment items (Smart Basketball, Smart Soccer Ball, Smart Baseball Glove, Smart Boxing Gloves, Smart Tennis Racket, Smart Weights, and Smart Strength Ball) priced at $49.99-$59.99. These are complemented by bundle offerings that combine equipment with accessories like training mats and stands. All smart equipment connects to the DribbleUp App (iOS/Android) which provides virtual coaching through live and on-demand classes. A subscription membership (DribbleUp Membership) is required to access the full class library and features. The platform uses computer vision technology to track user movements through the device camera during training sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Basketball
Quantifiable outcome
- 1800+ on-demand classes and live sessions per sport category
- +3 more outcomes
Companies that use DribbleUp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
DribbleUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
DribbleUp partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
DribbleUp competitors and assessment
Company assessmentDirect peers
- HomeCourt (NEX Team): AI-powered basketball skill development app using smartphone computer vision to track dribbling, shooting, and footwork. Directly competes with DribbleUp's Smart Basketball on the same core use case (basketball training via mobile vision) and overlaps on subscription content model.
- Ballogy: Basketball skill assessment and training platform used by AAU programs, high schools, and college recruits. Competes with DribbleUp in the youth basketball training category with a focus on performance analytics and recruiting tools.
- Dr. Dish Basketball: Manufacturer of shooting machines and connected training equipment for basketball. Targets the same basketball skill development buyer as DribbleUp with complementary hardware-and-content positioning.
- Liteboxer: Connected at-home boxing/fitness platform combining hardware (punch tracker, wall-mounted target) with subscription content and live classes. Closely parallels DribbleUp's connected-equipment-plus-subscription model in the cardio boxing vertical.
Broad incumbents
- Wilson Sporting Goods: Legacy sporting goods giant producing connected basketballs (Wilson X, Wilson Basketball Smart) with app integration. Larger incumbent with established retail distribution and basketball authority that DribbleUp competes against in the connected ball category.
- Peloton Interactive: Connected fitness leader with hardware-plus-subscription model and large content library across cycling, strength, yoga. Competes for share of household fitness/training wallet and validates the hardware-plus-subscription flywheel DribbleUp employs.
- Tonal: Connected home strength training system with subscription coaching and AI-driven feedback. Competes with DribbleUp's Smart Weights and Strength Ball products in the connected home strength training category.
- PlaySight (OneCourt): Sports video and analytics platform originally targeting courtside AI capture for tennis and basketball, now repositioning under OneCourt for consumer sports AI. Adjacent competitor in AI-driven sports training analytics.
- WHOOP: Subscription-based wearable fitness and recovery tracker. Broader competitor in the connected fitness subscription category, validating premium subscription pricing for hardware-adjacent fitness services.
Emerging players
- Hykso: Punch-tracking sensors and analytics for boxing and combat sports training. Competes with DribbleUp's Smart Boxing Gloves in the connected boxing vertical with a sensor-first rather than subscription-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DribbleUp social profiles
Digital presenceDribbleUp compliance and trust
Trust signalCompliance3 records
DribbleUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
DribbleUp leadership team
Management profileNumber of profiles
Profiles2 records
DribbleUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DribbleUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DribbleUp
What does DribbleUp do?
DribbleUp designs, manufactures, and sells a line of smart sports and fitness equipment (Smart Basketball, Smart Soccer Ball, Smart Baseball Glove, Smart Boxing Gloves, Smart Tennis Racket, Smart Weights, and Smart Strength Ball) priced at $49.99–$59.99, alongside bundle kits and accessories. The hardware pairs with the DribbleUp mobile app (iOS/Android) and a $19.99/month membership that unlocks 1,800+ live and on-demand virtual coaching classes for up to 6 household members.
Is DribbleUp a public or private company?
DribbleUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DribbleUp founded?
DribbleUp was founded in 2016. It employs 51 to 100 people.
Where is DribbleUp based?
DribbleUp is headquartered in Woodmere, United States, in the North America region.
How does DribbleUp make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Membership and bundles and Kits.
Who are DribbleUp's main competitors?
Direct peers on record are HomeCourt (NEX Team), Ballogy, Dr. Dish Basketball and Liteboxer. Broad incumbents are Wilson Sporting Goods, Peloton Interactive, Tonal, PlaySight (OneCourt) and WHOOP. Hykso is listed as an emerging player.
Does DribbleUp have an API?
No public API is recorded for DribbleUp.
What industry is DribbleUp in?
DribbleUp's product category is Smart Sports Equipment. Its primary akta.pro industry code is CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 45911 and its SIC code is 3949.