Driven Sports

What Driven Sports does

Driven Sports, Inc. is a privately held sports nutrition company headquartered in the United States (founded 2015; 11–50 employees; entity jurisdiction references to U.S. trademark filings) that researches, formulates, and manufactures dietary supplements across four functional categories: pre-workout energy, testosterone and estrogen modulation, weight loss (both stimulant and non-stimulant), and recovery/relaxation. Its product portfolio spans CRZ™ – The O.G., Frenzy, Activate Xtreme, Triazole, Lean Xtreme, Thermo-Fuze™, SuperStim, RIZE™, Canna-Eaze™ 15, and the SPLYCE BCAA, plus three pre-configured stacks (Blitz Mass, Body Recomp, Lean-Stim). Technical differentiation rests on trademarked proprietary ingredient brands—Divanil®, pZole®, Triazole®, LetroDex®, Tetefene®, CoreTest®, and LevoTest®—and on two platform technologies, Multiple Pathway Technology™ (multi-pathway formulation design) and Extended Release Technology™ (prolonged-release delivery).

The business model is a direct-to-consumer e-commerce operation through the drivensports.com storefront (with shipping to the U.S., U.S. territories, APO/FPO/DPO addresses, and Canada), supplemented by third-party retailers such as Predator Nutrition. Pricing follows a one-time/perpetual-license model with stated discounts of approximately 33–47% off original MSRP, and SKUs are clustered in the $38.99–$49.99 range. Go-to-market is described as product-led growth combined with a community-led content strategy, anchored by an educational blog, email newsletter capture, and social media engagement. Customer segments are concentrated on fitness enthusiasts and athletes (primary), with secondary use-cases in weight-loss support and natural-bodybuilder hormonal optimization. The company self-identifies as "very small" and positions R&D reinvestment as a core operating principle; no institutional investors, management team, or financial disclosures are publicly available.

Name

Driven Sports

Legal name

Driven Sports, Inc.

Website

https://drivensports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Driven Sports is a privately held U.S. sports nutrition company that researches, formulates, and sells pre-workout, testosterone/estrogen-modulating, fat-loss, and recovery supplements direct-to-consumer and through select third-party retailers, serving fitness enthusiasts, athletes, and natural bodybuilders.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Gain & Muscle-Building Nutrition (HSADAFAC), Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Testosterone boosters
• Weight loss supplements
• Bodybuilding supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Revenue generated from selling sports nutrition supplements directly to consumers through their e-commerce website (drivensports.com) and through third-party retailers and distributors.
2. Retail/Distribution Sales: Products sold through third-party retailers such as Predator Nutrition and other supplement stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Driven Sports is a researcher, formulator, and manufacturer of sports nutrition supplements. The company develops and sells dietary supplements targeting pre-workout energy, muscle mass building, testosterone optimization, estrogen control, fat loss, and relaxation/recovery. Its products include proprietary trademarked ingredients such as Divanil®, pZole®, and Triazole®, and proprietary delivery systems including Multiple Pathway Technology™ and Extended Release Technology™.

Product overview

Driven Sports is a sports supplement nutrition company offering a portfolio of research-based dietary supplements focused on sports nutrition and fitness performance. The product line includes pre-workout/energy products (CRZ™ – The O.G., Frenzy), testosterone/estrogen modulators (Activate Xtreme, Triazole), non-stimulant and stimulant fat burners (Lean Xtreme, Thermo-Fuze™, SuperStim), relaxants (Canna-Eaze™ 15), and amino acids (SPLYCE). Products utilize proprietary technologies including Multiple Pathway Technology™ and Extended Release Technology™. The company also offers pre-configured product stacks (Blitz Mass Stack, Body Recomp Stack, Lean-Stim Stack) that combine multiple products for specific fitness goals such as mass gain, body recomposition, and fat loss.

Differentiator

Problem solved

Functional benefit

Brands

• SuperStim: One-a-day fat burner with extended energy release
• CRZ (The O.G.)
• Frenzy
• RIZE
• Canna-Eaze 15
• Thermo-Fuze

Products and services

• CRZ™ – The O.G. Stimulant-centric pre-workout formula providing long-lasting energy, laser-like focus, mood enhancement, motivation, and gym performance. Uses Multiple Pathway Technology with ingredients including Erythropalum scandens, PEA, caffeine, and psoralea extract.
• Thermo-Fuze™ Thermogenic supplement designed to control appetite, lift mood, energize users, and support fat loss.
• Canna-Eaze™ 15 Hemp extract-based relaxant and recovery supplement to improve mood, de-stress, soothe aches, and enhance sleep quality.
• Lean Xtreme Non-stimulant rapid recomposition agent targeting multiple pathways for fat loss with cortisol control, thyroid function support, and muscle maintenance. Contains 5-AT™, 15-dihydramax™, Phosphatidylserine, Forskolin, and Green Tea Extract (EGCG).
• Activate Xtreme Herbal testosterone booster designed to optimize total testosterone and increase free testosterone through Divanil® binding SHBG. Uses Extended Release Technology. Contains Mucuna pruriens, Tongkat ali, Pedalium murex, Rhodiola rosea, and Vitamin D3.
• Triazole Herbal anti-estrogen supplement that controls estrogen and boosts testosterone. Contains pZole® (Brassaiopsis glomerulata), CAPE from bee propolis, Prunella Vulgaris, Curcumin, Maca, and Bioperine®.
• Frenzy Pre-workout supplement providing unquenchable energy, strength and power gains, endurance over higher reps, and performance even with minimal rest between sets.
• SuperStim One-a-day fat burner and energy supplement delivering 8-10+ hours of energy with strong appetite reduction. Contains Phyllanthus extract, Caffeine, Grapefruit extract, Japanese Sophora extract, Yohimbe, and BioPerine®.
• SPLYCE Branched-Chained Amino Acid (BCAA) supplement for muscle support and recovery.
• RIZE™ Energy formula allowing users to design cycling routines based on daily needs with options for long-lasting or short and fast energy experiences.
• Blitz Mass Stack Pre-built supplement stack bundling Activate Xtreme and Triazole to promote size and strength gains.
• Body Recomp Stack Pre-built supplement stack for body recomposition combining Lean Xtreme.
• Lean-Stim Stack Pre-built supplement stack combining Lean Xtreme with Thermo-Fuze for comprehensive fat loss support.

Quantifiable outcome

• Triazole® clinical pilot study showed 120% increase in TOTAL testosterone and 257% increase in FREE testosterone in one participant. Average results: free testosterone jumped 146% and estrogen decreased 45% across 8 participants.
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PEScience: PEScience is a science-driven sports supplement brand offering protein, preworkout (High Volume), fat burners (Verify), and a popular 'Select' line — operating with a similar science-positioned, community-engaged direct-to-consumer model as Driven Sports.
• Primeval Labs: Primeval Labs is a hardcore preworkout and bodybuilding supplement brand with a small-team, science-positioned identity — closely mirroring Driven Sports' operating profile and customer demographic.
• Blackstone Labs: Blackstone Labs is a hardcore bodybuilding supplement brand offering preworkouts, testosterone boosters, fat burners, and 'gear-like' formulations directly comparable to Driven Sports' product philosophy and customer base. Both compete in the same niche of aggressive, science-positioned supplements for serious lifters.
• NutraBio: NutraBio is a sports nutrition company that emphasizes full label transparency, clinically dosed ingredients, and preworkouts, testosterone boosters, and fat burners — directly overlapping with Driven Sports' transparency and clinical-pilot positioning.
• Hi-Tech Pharmaceuticals: Hi-Tech Pharmaceuticals is a supplement manufacturer known for aggressive stimulant fat burners, testosterone boosters (e.g., 1-Andro), and preworkouts targeting the same hardcore bodybuilding and 'gear alternative' segment as Driven Sports.
• ANS Performance: ANS Performance is a sports nutrition brand focused on performance supplements, preworkouts, and bodybuilding formulations. It shares Driven Sports' hardcore-bodybuilding audience and ingredient-novelty strategy.

Broad incumbents

• Cellucor (C4): Cellucor (maker of C4 preworkout) is one of the largest sport nutrition brands in the US with broad retail distribution. It competes with Driven Sports in preworkout and broader performance categories but at mass-market scale.
• MuscleTech: MuscleTech is a large incumbent supplement brand offering preworkouts, testosterone boosters (AlphaTest), and fat burners across mass retail. It competes with Driven Sports in nearly every category but with vastly larger marketing budgets.
• Optimum Nutrition: Optimum Nutrition (Gold Standard) is the global mass-market leader in sports nutrition including preworkout, protein, and testosterone products. It competes with Driven Sports across multiple categories but at fundamentally larger scale and broader distribution.

Others

• Predator Nutrition: Predator Nutrition is a UK-based online supplement retailer that stocks Driven Sports products alongside competitors. Relevant as a distribution channel peer and a representative UK supplement retail platform where Driven Sports' products reach international customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DrivenSports
• Facebookfacebook.com/DrivenSports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven Sports