Li Auto

What Li Auto does

Li Auto is a publicly listed Chinese premium electric vehicle manufacturer (NASDAQ: LI), founded in 2015 and headquartered in Beijing, that pioneered extended-range electric vehicles (EREVs) in China and began volume production in November 2019. Its product portfolio spans both EREV and battery electric vehicles across six nameplates: the Li i6 and Li i8 (BEV SUVs), Li MEGA (BEV MPV), and Li L6, L8, and L9 (EREV SUVs), priced from RMB 249,800 to RMB 559,800 with the new L9 positioned as an "embodied intelligence flagship." Li Auto's competitive position rests on full-stack proprietary technology including the self-developed Mach M100 5nm autonomous driving chip, Mach Mind large model, Mach VLA autonomous driving architecture, Star Ring OS, and the industry-first full drive-by-wire chassis (with EMB jointly developed with Bethel).

The company operates a direct-to-consumer go-to-market model through 498 company-owned retail stores across 160 Chinese cities and 543 servicing centers in 223 cities, supported by 4,088 supercharging stations. Revenue is generated almost entirely through vehicle hardware sales; Q1 2026 revenue was RMB 23.0 billion across 95,142 deliveries, but the company swung to a RMB 2.3 billion net loss from a RMB 647 million profit a year earlier as gross margins compressed from 20.5% to 7.9% and average selling prices fell 22.9% YoY to RMB 226,327. Li Auto is simultaneously pursuing geographic expansion into the Middle East, Southeast Asia, Central Asia, and Europe through dealer/distributor partnerships, and repositioning as an "AI company" with investments in humanoid robotics (Xynova) and adjacent products (AI Glasses) under the Livis brand.

Name

Li Auto

Legal name

北京车励行信息技术有限公司 (Beijing Chelixing Information Technology Co., Ltd.)

Website

https://lixiang.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Li Auto (NASDAQ: LI) is a publicly listed Chinese premium electric vehicle manufacturer that designs, manufactures, and sells both extended-range and battery electric SUVs and MPVs to affluent Chinese family buyers through a direct-to-consumer retail network of 498 stores. The company is repositioning as an AI/embodied intelligence leader via proprietary chips, large models, and autonomous driving systems.

Ownership category

akta.pro rank

Product category

Passenger Electric Vehicles

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Battery Manufacturing (33591)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industries

Battery Pack & Module Manufacturing (EV) (IMACACAA), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Extended-range electric vehicles
• Battery electric SUVs
• Autonomous driving systems
• Automotive AI chips
• Smart electric vehicles

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales (Electric Vehicles): Li Auto generates the vast majority of its revenue from the design, manufacture, and sale of premium smart electric vehicles, including extended-range electric vehicles (EREVs) and battery electric vehicles (BEVs). Product lineup includes Li i6, Li i8, Li MEGA (MPV), Li L6, Li L8, and Li L9. Q1 2026 revenue was RMB 23.0 billion with deliveries of 95,142 vehicles. The company swung to a net loss of RMB 2.3 billion in Q1 2026 from net income of RMB 647 million in Q1 2025, with gross margin falling to 7.9% from 20.5% year-over-year due to product mix changes and lower average selling prices (down 22.9% YoY to RMB 226,327).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Li Auto designs, manufactures, and sells premium smart electric vehicles in China, offering both extended-range electric vehicles (EREVs) — Li L6, all-new Li L8, all-new Li L9 — and battery electric vehicles (BEVs) — Li i6, Li i8, Li MEGA — across SUV and MPV body styles in the RMB 249,800–559,800 price band. The company also develops proprietary automotive technology including the Mach M100 autonomous driving chip, Mach Mind large AI model, Mach VLA driving system, and Star Ring OS, and sells vehicles direct-to-consumer through company-owned retail stores and service centers supported by an in-house supercharging network.

Product overview

Li Auto operates as a multi-product electric vehicle manufacturer and AI company offering both extended-range electric vehicles (EREVs) and battery electric vehicles (BEVs). The product portfolio includes pure electric models (Li i6, Li i8, Li MEGA) and extended-range models (Li L6, All-new Li L8, All-new Li L9), spanning the compact to full-size SUV segments and premium MPV category. The L-series (L6, L8, L9) represents the flagship extended-range lineup with advanced autonomous driving capabilities, while the i-series marks Li Auto's pure electric transition. The company positions itself as an 'AI company' with embodied intelligence strategy, developing proprietary technology stack including the Mach M100 chip (5nm, 1,280 TOPS), Mach VLA autonomous driving system, and Mach Mind large model. The vehicle lineup is supported by the Star Ring OS proprietary operating system, 5C ultra-fast charging infrastructure, and the Li Auto App for remote vehicle management. Recent launches include the embodied AI flagship L9 (May 2026) and the all-new L8 (June 2026), both featuring advanced autonomous driving hardware, steer-by-wire chassis systems, and deep AI integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Li i6 New-form five-seat pure electric SUV; entry-level BEV in Li Auto's lineup targeting mainstream family buyers at a national unified retail price starting from RMB 249,800.
• Li i8 Family six-seat pure electric SUV targeting larger-family transportation needs at a national unified retail price starting from RMB 339,800.
• Li MEGA Family technology flagship MPV; premium multi-purpose vehicle with pure-electric powertrain and family-oriented design, priced RMB 529,800–559,800.
• Li L6 Family five-seat luxury SUV with extended-range powertrain; entry-level L-series model targeting the mainstream family SUV market, priced RMB 249,800–279,800.
• All-new Li L8 Five-seat flagship SUV with extended-range powertrain; new-generation model with native five-seat architecture, third-generation 5C range-extender (1,670 km combined range), Magic Carpet steer-by-wire chassis (Ultra) and 800V active suspension (Livis). Priced RMB 369,800–429,800.
• All-new Li L9 Five-seat flagship SUV with embodied-AI positioning; top-tier L-series model featuring dual Mach M100 chips (2,560 TOPS), third-generation range-extender (1,650 km combined range), 800V active suspension, full steer-by-wire chassis, and the L9 Livis's industry-first full drive-by-wire chassis. Priced RMB 459,800–509,800.

Quantifiable outcome

• Over 1.7 million cumulative vehicle deliveries as of May 2026, making Li Auto one of the largest NEV brands in China
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability24 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• QualcommcoreTechnology or Integration · 15 June 2025Qualcomm's Snapdragon 8797 Elite automotive chipset was first deployed in Li Auto's next-generation flagship cockpit platform unveiled at Livis Day. This is the first production implementation of this chip globally, powering Li Auto's proprietary OS with 320 TOPS of AI computing for the cockpit. The partnership provides Li Auto with advanced automotive-grade computing silicon for its intelligent vehicle platforms.
• NVIDIAcoreTechnology or IntegrationLi Auto is adopting NVIDIA's Cosmos 3 open world foundation model for physical AI training and development, and is listed as a founding member of the Cosmos Coalition. Li Auto also unveiled its MindVLA autonomous driving model at NVIDIA's GTC conference. NVIDIA's physical AI tools are being used by Li Auto for autonomous driving development, with the company reporting significant efficiency gains.
• Hesai TechnologycoreTechnology or IntegrationHesai Technology is a key LiDAR supplier for Li Auto's advanced driver assistance systems. Li Auto's L9 Livis and other models feature Hesai's LiDAR sensors as part of the multi-sensor fusion approach for autonomous driving (in contrast to pure-vision approaches). Hesai leads China's LiDAR market with over 40% share and supplies major EV manufacturers including BYD, Xiaomi, and Mercedes-Benz.
• ArteriscoreTechnology or IntegrationArteris deployed its FlexNoC 5 network-on-chip interconnect IP and Magillem SoC integration automation software in Li Auto's L9 Livis flagship SUV's proprietary autonomous driving SoCs. The technology was implemented at the 5nm process node, enabling efficient AI data movement while meeting high-performance compute, energy efficiency, and functional safety requirements. Arteris indicated its technology will support Li Auto's current and future smart vehicle platforms.
• Bethel (Tianjin) Automotive Safety TechnologycoreStrategic or Co-development PartnerLi Auto collaborated with supplier Bethel (Tianjin) for joint R&D of Electro-Mechanical Braking (EMB) technology, becoming the first company globally to achieve mass production of this technology that replaces century-old hydraulic braking systems. The EMB system delivers over 2 meters shorter braking distance than traditional systems and enables full four-wheel decoupling for embodied intelligence capabilities. This partnership is central to the L9 Livis's full drive-by-wire chassis.
• Al Fahim Motors (UAE)regionalChannel Partner/ Reseller/ DistributorLi Auto signed a partnership agreement with UAE-based Al Fahim Motors to distribute its extended-range electric L-series models in the United Arab Emirates. This marks Li Auto's entry into the Middle East market as part of its international expansion strategy targeting markets outside China to offset domestic pressures.
• Mohamed Yousuf Naghi Motors (Saudi Arabia)regionalChannel Partner/ Reseller/ DistributorLi Auto signed a partnership agreement with Saudi Arabia-based Mohamed Yousuf Naghi Motors to distribute its extended-range electric L-series models in Saudi Arabia. This partnership, along with the Al Fahim Motors agreement, forms the cornerstone of Li Auto's Middle East market entry strategy.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NIO Inc. Chinese premium EV manufacturer with direct overlap in the RMB 500K+ luxury SUV segment (NIO ES9 competing with Li L9 Livis). Both target affluent Chinese family buyers with premium smart EVs and battery-swapping/fast-charging ecosystem plays.
• XPeng Inc. Direct Chinese EV peer that has also adopted VLA (Vision-Language-Action) architecture for autonomous driving alongside Li Auto. Both compete in the smart EV category and pursue full-stack in-house ADAS development.
• AITO (Seres / Huawei Smart Car): Direct competitor in Li Auto's core premium family SUV segment — AITO M9 competes head-to-head with the Li L9 in the RMB 500K-class category. Backed by Huawei's smart car solutions and intelligent driving stack.

Broad incumbents

• Tesla: Global EV leader and benchmark for Li Auto's autonomous driving ambitions (Mach VLA targeted to match Tesla FSD V14 by Q4 2026). Overlapping premium EV positioning and direct competitive pressure on Li Auto's flagship models.
• BYD Company: Largest Chinese NEV maker and broadest competitive threat across price segments. BYD's premium models (Han, Tang, Denza, Yangwang) and expanding autonomous driving investments overlap with Li Auto's premium SUV/MPV positioning.
• Huawei Smart Car Solution Business Unit: Provider of intelligent driving stack (ADS) and HarmonyOS that powers competitors like AITO. Significant overlap with Li Auto's Mach VLA ambitions; Li Auto explicitly acknowledges Huawei leads in ADAS data scale.
• Volkswagen Group: Legacy global automaker accelerating EV transition with ID series and premium brands (Audi, Porsche). Relevant broad incumbent as Li Auto enters European markets via planned Paris Motor Show 2026 attendance.

Emerging players

• Zeekr (Geely Auto Group): Emerging premium Chinese EV brand under Geely, competing in the smart premium EV space with overlapping target customer segments. Rapid product cadence and high-tech positioning make it a relevant emerging competitor.
• Xiaomi Auto: Recent entrant backed by Xiaomi's consumer electronics ecosystem and software capabilities. Competes with Li Auto in the smart family SUV segment and represents a new form of consumer-tech-to-EV competition.
• Rivian Automotive: Premium electric SUV/truck maker with comparable positioning in family-oriented premium EVs and direct-sales model. Both companies are pursuing in-house software/AI stack while navigating profitability challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Li Auto