What Xiaomi Auto does

Xiaomi Auto (小米汽车科技有限公司) is a Chinese electric vehicle manufacturer founded in 2021 as a wholly-owned subsidiary of Xiaomi Corporation, headquartered at the Beijing EV Hyperfactory. The company produces smart EVs serving primarily Chinese individual consumers, with forward geographic expansion planned for Europe (Germany first, H2 2027). Core products include the SU7 sedan family (Standard, Pro, Max, Ultra trims starting from 219,900 yuan), the YU7 SUV family (Standard at 233,500 yuan and GT performance variant at 389,900 yuan), and the upcoming SKYNOMAD (Xuntian) EREV sub-brand targeting family and adventure segments. The technology stack rests on a proprietary 800V silicon-carbide high-voltage platform, in-house Xiaomi Super Motor family (including the V6s Plus), mega die-casting manufacturing (compressing 72 parts into one), the HyperOS-based Pengpai intelligent cockpit, and a LiDAR-based ADAS running on NVIDIA Thor compute at 700 TOPS; Xiaomi also developed an in-house World Model framework (WorldRec + WorldGen) that achieved state-of-the-art results on Waymo and nuScenes for autonomous driving.

Xiaomi Auto generates revenue predominantly through hardware sales of EVs and customization services (SU7 Ultra and YU7 GT), with manufacturing concentrated in a 718,000 sqm Beijing Hyperfactory that produces one vehicle every 76 seconds. Go-to-market is direct-to-consumer via the Xiaomi EV app, official website, WeChat mini-program, and physical retail stores, leveraging Xiaomi Corporation's existing retail footprint for fast market expansion rather than independent dealer networks. Cumulative domestic deliveries surpassed 650,000 units by early 2026, with 410,000 vehicles delivered in 2025 and a 2026 target of 550,000 (34% YoY growth); monthly run rate is sustained above 30,000 units. Customer segments are hybrid: tech-savvy premium EV buyers (primary), families and adventure buyers via upcoming SKYNOMAD EREVs, and European consumers via the Munich-staffed overseas operation; named B2B relationships remain nascent (Ford executive use case; Autohelden German import partnership targeting 50,000 vehicles/year; SunCar AI partnership).

Beyond vehicles, the company is testing humanoid robots in its own factory and developing a home charging robotic arm for Q4 2026, signaling broader robotics and energy-adjacency ambitions. Key strategic risks include a pending Chinese patent dispute (Yanlu New Energy challenging SU7/YU7 design patents), upcoming China MIIT door-handle safety rules effective January 2027 that require mechanical releases on hidden handles, and pre-launch execution risk on the European market entry.

Name

Xiaomi Auto

Legal name

小米汽车科技有限公司 (Xiaomi Automobile Technology Co., Ltd.)

Website

https://xiaomiev.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xiaomi Auto is a Chinese electric vehicle manufacturer and subsidiary of Xiaomi Corporation, producing smart EVs (SU7 sedan, YU7 SUV, SU7 Ultra) on an 800V platform with proprietary autonomous-driving technology. It serves tech-savvy Chinese retail buyers and is expanding into European markets starting with Germany in 2027.

Ownership category

akta.pro rank

Product category

Passenger Electric Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Automobile and Light Duty Motor Vehicle Manufacturing (336110), Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industries

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Electric vehicles
• Electric sedans
• Electric SUVs
• Automotive manufacturing
• Advanced driver assistance

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electric Vehicle Sales: Xiaomi Auto generates primary revenue through the sale of electric vehicles including the SU7 sedan, YU7 SUV, and SU7 Ultra performance variant. The company sold approximately 410,000 vehicles in 2025 and targets 550,000 deliveries in 2026.
2. Customization Services: Xiaomi offers customization services for the SU7 Ultra and YU7 GT models, providing additional revenue from premium customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Xiaomi Auto manufactures and sells smart electric passenger vehicles through its SU7 sedan family (Standard, Pro, Max, and Ultra variants) and YU7 SUV family (Standard Edition and GT performance variant), plus a premium customization service for the SU7 Ultra and YU7 GT. Vehicles integrate proprietary technologies including an 800V high-voltage silicon-carbide platform, in-house Xiaomi Super Motors, the HyperPengpai Intelligent Cockpit on HyperOS, and LiDAR-based advanced driver assistance. Production runs from a highly automated Beijing Hyperfactory producing one vehicle every 76 seconds.

Product overview

Xiaomi Auto is a pure-electric and extended-range vehicle company offering a multi-model portfolio of smart EVs under the main Xiaomi brand plus an upcoming sub-brand (SKYNOMAD/Xuntian). The current lineup consists of the SU7 sedan family (Standard, Pro, Max, and Ultra high-performance variants), the YU7 all-electric SUV family (Standard Edition and GT performance variant), and the soon-to-launch SKYNOMAD EREV sub-brand targeting family/long-distance markets. Core technologies span proprietary 800V high-voltage platforms, super motors, mega die-casting manufacturing, Hyper澎湃智能座舱 (HyperOS-based smart cockpit), and LiDAR-based auxiliary/autonomous driving systems. The company operates a highly automated Hyperfactory in Beijing producing one vehicle every 76 seconds.

Differentiator

Problem solved

Functional benefit

Brands

• SKYNOMAD (Xuntian/寻天): Sub-brand for extended-range electric vehicles targeting family, long-distance travel, and outdoor markets
• YU7 GT

Products and services

• Xiaomi SU7 (New Generation) Xiaomi's flagship all-electric sedan, offered in Standard, Pro, and Max trims. The new-generation model launched in March 2026 features 800V high-voltage architecture, up to 902 km CLTC range, standard LiDAR, NVIDIA Thor computing (700 TOPS), ultra-high-strength steel construction, and pricing starting at RMB 219,900. Positioned as a direct competitor to Tesla Model 3 RWD, undercutting it by about RMB 15,600.
• Xiaomi SU7 Ultra Ultra-high-performance all-electric sedan delivering 1,526 horsepower from a tri-motor setup, priced at approximately $75,000 (RMB 289,900-369,900). Positioned as one of the most powerful production cars available at a fraction of the cost of rivals such as the Porsche Taycan Turbo. Eligible for Xiaomi's premium customization service.
• Xiaomi YU7 All-electric SUV launched in June 2025, available in Standard Edition (233,500 yuan) and GT performance variant (389,900 yuan). Delivers up to 643 km CLTC range (Standard) versus Tesla Model Y's 593 km, and undercuts Model Y by approximately RMB 30,000. Cumulative deliveries reached approximately 233,000 units by May 2026.
• Xiaomi YU7 GT High-performance grand touring SUV variant of the YU7, featuring a 1,003-horsepower dual-motor all-wheel-drive system, top speed of 300 km/h, 2.92-second 0-100 km/h, 705 km CLTC range, master-tuned 'Jiaolong' chassis with dual-valve CDC dampers, racing-derived eLSD, and Akebono six-piston brakes. Set the Nürburgring Nordschleife SUV lap record at 7:22.755.
• Xiaomi Premium Customization Service (SU7 Ultra and YU7 GT) Bespoke customization service available for Xiaomi SU7 Ultra and YU7 GT buyers, delivered through the official website consultation flow. Provides additional revenue from premium customization options on Xiaomi's ultra-high-performance models.

Quantifiable outcome

• SU7 outsold Tesla Model 3 in China (258,164 vs 200,361 units in 2025)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered major, channel, strategic, potential and core.

• SunwodamajorTechnology or Integration · 22 June 2026Primary battery supplier for SKYNOMAD N90 EREV SUV, providing 60% of battery supply. Sunwoda is a major Chinese battery manufacturer supporting the extended-range vehicle program.
• CALBmajorTechnology or Integration · 22 June 2026Secondary battery supplier for SKYNOMAD N90 EREV SUV, providing 40% of battery supply alongside primary supplier Sunwoda.
• AutoheldenchannelChannel Partner/ Reseller/ Distributor · 17 June 2026German auto parts platform will begin direct imports of Xiaomi EVs to Germany and Europe, starting with models from Xiaomi, Zeekr, Jetour, and Avatr. Aims to sell approximately 50,000 such vehicles in its first full operational year.
• Hesai TechnologymajorTechnology or Integration · 27 May 2026Strategic partnership announced for L3 autonomous driving hardware supply. Hesai Technology is a leading LiDAR manufacturer in China. The partnership opens the high-end market for advanced autonomous driving systems in Xiaomi vehicles.
• SunCar TechnologystrategicStrategic or Co-development Partner · 28 April 2026Strategic AI partnership announced as part of SunCar's broader partnerships with major Chinese EV makers including Tesla, NIO, Xiaomi, Leapmotor, XPeng, and Huawei. SunCar reported record revenue of $489.3 million in 2025.
• Ford Motor CompanypotentialStrategic or Co-development Partner · 1 February 2026According to Financial Times, Ford and Xiaomi held preliminary discussions about forming a joint venture to manufacture electric vehicles in the United States. Both companies denied that such talks took place. Ford has separately discussed collaboration with other Chinese automakers including BYD.
• NVIDIAcoreTechnology or Integration · 6 January 2026Xiaomi signed on as a partner for NVIDIA's DRIVE Thor AI chip platform and robotaxi alliance at CES 2026. The DRIVE Thor platform delivers up to 2,000 teraflops in FP8 processing and supports ISO 26262 functional safety compliance. Xiaomi vehicles utilize NVIDIA computing platforms for advanced driver assistance and autonomous driving capabilities.
• NVIDIAcoreTechnology or Integration · 6 January 2026Xiaomi is listed among the OEMs (alongside Mercedes-Benz, Lucid, Stellantis, BYD, Geely) adopting NVIDIA's open-source reasoning model Alpamayo for autonomous vehicles, designed to handle edge cases through imitation learning, reinforcement learning, and explicit reasoning.

Scale indicators16 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Tesla: Global EV leader whose Model 3 and Model Y are Xiaomi Auto's primary named competitors. Xiaomi explicitly prices SU7 and YU7 against Tesla with comparable or better specs at lower price points, and SU7 outsold Model 3 in China in 2025.
• BYD: China's largest EV manufacturer offering broad BEV/PHEV lineups at competitive price points. BYD competes directly with Xiaomi across the SU7/YU7 price band and is also part of the Xiaomi World Model / NVIDIA partner ecosystem.
• Li Auto: Chinese EV maker specializing in EREVs in the 200,000–450,000 yuan SUV segment. Direct competitor for Xiaomi's forthcoming SKYNOMAD sub-brand targeting the same family/long-distance buyer.
• XPeng: Tech-forward Chinese EV startup with comparable ADAS investment and rapid product cycles. Targets overlapping tech-savvy premium EV buyer segment in China with similar smart-cockpit and autonomous-driving positioning.
• NIO: Premium Chinese EV maker with strong brand recognition and battery-swap infrastructure. Competes with Xiaomi in the premium sedan/SUV segment and shares the high-performance variant strategy (e.g., NIO ET9 vs SU7 Ultra).
• AITO (Huawei): Huawei-backed EREV brand with smart-cockpit/ecosystem integration comparable to Xiaomi's Pengpai cockpit. Direct competitor in both EREV SUVs and connected-vehicle experience.
• Zeekr: Premium Chinese EV brand also expanding into Europe; one of the brands Autohelden plans to bundle with Xiaomi imports. Competes in similar premium-performance segments with comparable Nürburgring-validated vehicles.
• Leapmotor: Chinese EV maker also partnering with SunCar Technology's AI platform. Competes in mid-market EV segments with similar technology-forward positioning and rapid product cadence.
• Avatr: Premium Chinese EV joint venture (Changan, Huawei, CATL) bundled alongside Xiaomi in Autohelden's German import plans. Competes in similar premium connected-EV segment with Huawei smart-cockpit integration.

Broad incumbents

• Lucid Motors: US luxury EV maker that, like Xiaomi, lists among NVIDIA's DRIVE Thor / Alpamayo OEM partners. Comparable high-performance premium EV positioning (1,000+ hp sedans) though serving different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xiaomi Auto