PatientPoint

What PatientPoint does

PatientPoint operates the largest digital point-of-care advertising and patient engagement network in the United States, deploying proprietary hardware — waiting room screens, interactive exam room touchscreens with 3D anatomical models, and HCP/staff meeting room screens — across more than 30,000 physician offices, 125,000+ healthcare providers, and 145,000 devices spanning 14+ medical specialties. The platform delivers medically reviewed, specialty-specific health education content alongside targeted advertising at the moment of clinical decision-making, and reportedly influences 1 in 3 prescriptions written within its network. The company is the only point-of-care publisher to hold full Media Rating Council (MRC) accreditation, validating its advertising measurement capabilities.

The business model is a two-sided media platform: PatientPoint provides devices and content programs to healthcare providers at little or no cost, monetizing primarily through advertising and sponsorship programs sold to pharmaceutical, OTC, and CPG wellness brands, supplemented by public health campaigns. Go-to-market is enterprise field sales with annual upfront events for media buyers, and the company has begun layering programmatic buying (PatientPoint Health Audiences) on top of its custom-content foundation. Specialty modules cover oncology, dermatology, primary care, gastroenterology, rheumatology, cardiology, neurology, ophthalmology (via acquired Rendia), and government health programs.

PatientPoint was founded in 1987 and is headquartered in Cincinnati, Ohio, with an additional New York office. It was acquired by Advent International (announced August 2025, expected Q4 2025 close) from L Catterton and Littlejohn & Co., following earlier acquisitions of Outcome Health (2021), Patient Education Network (2017), and MedCenterDisplay (2016). The company employs 501-1,000 staff and partners with 200+ health systems, alongside a board that includes former operators from Walmart, GoodRx, Humana, Omnicom, and Deloitte.

Name

PatientPoint

Legal name

PatientPoint, LLC

Website

https://patientpoint.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PatientPoint operates the largest US digital point-of-care network, deploying proprietary screens in 30,000+ physician offices to deliver health education and targeted advertising for pharmaceutical, OTC, and CPG brands.

Ownership category

akta.pro rank

Product category

Digital point-of-care patient engagement

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industries

Medication Adherence, Reminders & Patient Support (HLACAKAF), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Point-of-care advertising
• Patient engagement platform
• Healthcare digital signage
• Physician office media network
• Life sciences marketing

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Advertising/Sponsorship - Life Sciences: PatientPoint generates primary revenue through advertising and sponsorship programs with pharmaceutical brands, OTC brands, and CPG wellness companies. These sponsors pay to have their branded content displayed across PatientPoint's network of digital screens at point-of-care locations, reaching patients and healthcare providers during critical care decision moments.
2. Provider Network Services: PatientPoint provides digital signage devices and content programs to healthcare provider practices at little to no cost, monetizing through life sciences advertising rather than direct provider fees.
3. Programmatic Advertising: New programmatic advertising offering enables automated media buying across the network using claims data targeting, creating additional advertising revenue stream
4. Public Health Campaigns: Revenue from public health organizations and advocacy groups seeking to advance health initiatives at point of care

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PatientPoint deploys and operates proprietary digital touchscreen devices (waiting room screens, exam room screens, and HCP/staff meeting room screens) across 30,000+ U.S. physician offices to deliver specialty-specific, medically reviewed health education content to patients and providers. The company monetizes this point-of-care audience by selling advertising, sponsorship, programmatic, mobile, and 1:1 engagement programs to pharmaceutical, OTC/CPG, public health, and digital therapeutics brands, while providing the underlying hardware and content programs to provider practices at little to no direct cost.

Product overview

PatientPoint is a digital point-of-care engagement platform operating the nation's largest network of digital screens in physician offices. The product portfolio centers on three core device types (Waiting Room Screen, Exam Room Screen, and HCP/Staff Meeting Room Screen) that deliver behavior-changing health content at critical care moments. For life sciences brands, PatientPoint offers PatientPoint Precision (patient portal targeting), PatientPoint Health Audiences (programmatic advertising), PatientPoint Focus™ (1:1 patient engagement), Mobile Targeting, and the Consumer Health Network. The company also operates Rendia (acquired 2022), specializing in eye care patient communication solutions. Specialty-specific modules cover Oncology, Dermatology, Primary Care, Gastroenterology, Rheumatology, Cardiology, Neurology, and Government health programs. The platform serves healthcare providers seeking patient education and engagement tools, and life sciences companies seeking targeted advertising and patient engagement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Rendia: Ophthalmology patient education and engagement platform acquired by PatientPoint in 2022
• PatientPoint Health Audiences
• Consumer Health Network

Products and services

• Waiting Room Screen
• Exam Room Screen
• HCP/Staff Meeting Room Screen
• PatientPoint Precision
• PatientPoint Focus
• PatientPoint Health Audiences
• Consumer Health Network
• Mobile Targeting
• Care Team Communication Solution
• Rendia

Quantifiable outcome

• 30% improvement in first fill rate
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor, strategic and core.

• New Orleans SaintsminorStrategic or Co-development Partner · 30 January 2025Strategic partnership with the NFL's New Orleans Saints to deliver customized nutrition and sports medical information and education to team players. Demonstrates PatientPoint's ability to extend beyond traditional healthcare settings.
• MyHealthTeamstrategicStrategic or Co-development Partner · 26 September 2024Strategic partnership adding access to online healthcare communities across PatientPoint's network of over 35,000 locations. The partnership connects patients with MyHealthTeam's social communities for chronic conditions, enhancing patient support beyond the doctor's office.
• RendiacoreOEM/ Whitelabel/ Licensing Partner · 5 October 2022PatientPoint acquired Rendia in October 2022 to accelerate growth in the ophthalmology specialty market. Rendia provides eye care practices with patient education platforms including outcome simulators for cataract and refractive surgery consultations.
• American Cancer SocietycoreStrategic or Co-development PartnerLeading cancer advocacy organization partnering with PatientPoint for oncology content and patient education programs.
• American Society of Clinical Oncology (ASCO)coreStrategic or Co-development PartnerLeading oncology professional society providing peer-reviewed content and guidelines for PatientPoint's oncology education programs.
• Community Oncology AlliancecoreStrategic or Co-development PartnerNonprofit organization supporting community oncology practices partnering with PatientPoint for specialized cancer care education.
• American Lung AssociationcoreStrategic or Co-development PartnerLeading lung health organization collaborating with PatientPoint on respiratory and lung cancer education content.
• National Breast Cancer FoundationcoreStrategic or Co-development PartnerNonprofit organization providing breast cancer education and early detection programs in partnership with PatientPoint.
• American Academy of DermatologycoreStrategic or Co-development PartnerLeading dermatology professional society partnering with PatientPoint for skin health education content.
• Skin Cancer FoundationcoreStrategic or Co-development PartnerNonprofit organization dedicated to skin cancer prevention and education partnering with PatientPoint for dermatology content.
• American Society for Dermatologic Surgery (ASDS)coreStrategic or Co-development PartnerProfessional organization for dermatologic surgeons providing content guidance for PatientPoint's dermatology programs.

Scale indicators18 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Staywell: Staywell is a direct peer providing patient engagement, education, and health content solutions to healthcare providers, health systems, and life sciences companies — operating in the same digital point-of-care category as PatientPoint with overlapping provider and pharma advertiser customers.
• Healthline Media: Healthline Media is a leading consumer health information publisher serving advertisers, healthcare providers, and brands with medically reviewed health content. While primarily digital, it competes for the same pharma/CPG/OTC advertising dollars and patient education engagements as PatientPoint.
• Phreesia: Phreesia provides patient intake, registration, and engagement solutions for physician offices, with a programmatic life sciences advertising business targeting patients at the point of care. It is one of PatientPoint's closest direct competitors in the digital point-of-care advertising category, particularly with health systems.
• Sharecare: Sharecare is a digital health company that provides patient engagement, health content, and wellness solutions to providers, employers, and life sciences brands. It overlaps directly with PatientPoint on patient education at the point of care and on pharma/CPG advertising relationships.

Broad incumbents

• WebMD (Internet Brands Health): WebMD is the largest incumbent consumer health information platform in the US, serving patients, providers, and life sciences advertisers. It overlaps with PatientPoint on patient education, provider engagement (Medscape), and life sciences advertising, but operates at much larger scale and across digital channels broadly.
• Doximity: Doximity is the leading digital platform for U.S. physicians, with a growing life sciences advertising and HCP engagement business. It competes with PatientPoint for pharma/HCP advertising dollars and reaches overlapping provider audiences, but specializes in physician-facing (vs. patient-facing) engagement.
• Wolters Kluwer Health: Wolters Kluwer Health provides clinical decision support, medical reference content, and patient engagement tools (e.g., UpToDate, Emmi). It overlaps with PatientPoint on medically reviewed patient education content and healthcare provider relationships, but as part of a much larger health information portfolio.
• Elsevier (Clinical Solutions): Elsevier's Clinical Solutions business provides clinical decision support, patient engagement, and health education content to providers and health systems. It competes with PatientPoint for provider relationships and medically reviewed content partnerships, but operates as part of a much larger academic and clinical information portfolio.

Emerging players

• GoodRx: GoodRx operates the largest US prescription marketplace and consumer health platform, with a growing life sciences advertising business. While not a direct point-of-care platform, it competes for pharma ad dollars and reaches high-intent patients during care decision moments, overlapping with PatientPoint's Consumer Health Network and Mobile Targeting offerings.
• Tebra (PatientPop + Kareo): Tebra, formed from the merger of PatientPop and Kareo, provides practice management, patient experience, and digital marketing tools to physician practices. It overlaps with PatientPoint on patient engagement and provider-facing digital tools, but focuses on practice operations and patient acquisition rather than in-office screen-based education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/patientpoint
• LinkedInlinkedin.com/company/patientpoint
• Instagraminstagram.com/patientpoint
• Xx.com/patientpoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PatientPoint