Rendia
Rendia, Inc. is a privately held Baltimore-based SaaS company that provides an advertisement-free patient engagement platform with 1,000+ customizable educational videos and interactive tools for eye care and ENT medical practices across the full care journey.
- Company typePrivate
- Founded1999
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rendia does
Rendia, Inc. is a privately held Baltimore-based software company founded in 1999 (originally as Eyemaginations, rebranded in 2018) that provides a subscription-based patient engagement platform for eye care and ENT medical practices. The core product is an advertisement-free library of 1,000+ medically accurate, customizable educational videos covering ophthalmology, optometry, and otolaryngology conditions and treatments, accompanied by interactive tools including a digital Exam Mode sketch pad for in-room consultations, Embed Manager for website integration, and Simulator Embeds for before-and-after cataract lens visualizations. The platform is delivered through web subscriptions, iPad apps (Echo IOL Simulator, Echo Vision Simulator, Echo Favorites), and a Windows desktop application, supporting the full patient care journey from acquisition through post-appointment follow-up.
The company operates a B2B SaaS model with tiered subscriptions (Echo Single Pro, Pro, Enterprise) sold via an inside-sales motion with demo-based qualification and a free two-week trial. Pricing is quote-based and not publicly disclosed, and revenue is recurring. Distribution is domestic US-focused, with a single named case study customer (Northeast Ohio Eye Surgeons) used as evidence of measurable outcomes including 18% patient growth, 10% more cataract surgeries, 25% LASIK visit growth, and 3x fewer inbound patient calls. Leadership is family-influenced, with multiple Sopher co-founders holding executive positions and Smitha Gopal serving as CEO.
The company has been bootstrapped, with no disclosed funding rounds, acquisitions, or institutional investors. Its headcount is reported at 11-50 employees. The only disclosed strategic partnership is with Baltimore branding agency Backroom for the 2018 rebrand. There is no evidence of AI/ML capabilities, no public API, no regulatory certifications, and no international operations; product launches since 2014 have focused on iPad apps, Windows desktop tooling, and incremental web embed features.
Rendia firmographics
Firmographics- Name
- Rendia
- Legal name
- Rendia, Inc.
- Website
- https://rendia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rendia, Inc. is a privately held Baltimore-based SaaS company that provides an advertisement-free patient engagement platform with 1,000+ customizable educational videos and interactive tools for eye care and ENT medical practices across the full care journey.
- Ownership category
- akta.pro rank
Rendia industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- akta.pro primary industry
- Patient Community, Peer Support & Social Engagement (HLACAEAK)
Keywords
Where Rendia is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rendia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription (SaaS): Subscription-based access to the Rendia patient education platform with tiered plans (Echo Single Pro, Pro, Enterprise). Customers pay recurring fees for access to video library, simulator tools, and platform features.
- Platform Access (iPad Apps): Access to Echo iPad apps (IOL Simulator, Vision Simulator) included with Echo Professional subscriptions at no additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Echo Single Pro, Pro, and Enterprise subscription tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Rendia product offering
Product offeringCore offering
Rendia provides a subscription-based patient engagement platform for eye care and ENT medical practices, delivering 1,000+ customizable, advertisement-free educational videos and interactive tools (Exam Mode digital sketch pad, Simulator Embeds, and iPad apps) that support doctor-patient communication across the entire care journey from patient acquisition through post-appointment follow-up.
Product overview
Rendia is a patient engagement platform for eye care and ENT practices, consisting of a core platform with 1,000+ educational videos, Exam Mode for exam room consultations, Embed Manager for website integration, and Simulator Embeds for interactive before-and-after visual comparisons. The platform includes specialty modules for Eye Care and ENT, with corresponding iPad apps (Echo IOL Simulator, Echo Vision Simulator) and desktop applications (Echo Windows Favorites App). The Echo product suite includes subscription tiers (Echo Single Pro, Pro, Enterprise). The platform supports the entire care journey through patient acquisition tools, pre-appointment email content, waiting room displays, exam room education, and post-appointment follow-up materials.
Differentiator
Problem solved
Functional benefit
Brands
- Echo: Echo is the legacy name for Rendia's patient education software platform, including iPad apps such as IOL Simulator and Vision Simulator for eye care consultations.
Products and services
- Rendia Platform Subscription-based patient engagement platform for eye care and ENT practices providing an advertisement-free library of 1,000+ customizable educational videos and interactive tools (Exam Mode, Simulator Embeds, Embed Manager) to enhance doctor-patient communication from acquisition through post-appointment follow-up.
- Echo IOL Simulator iPad app companion for exam lane discussions about cataract surgery and lens replacement options, showing how cataracts form and are removed and comparing various IOL options to help patients visualize benefits. Available to Echo Single Pro, Pro, and Enterprise subscribers.
- Echo Vision Simulator iPad app providing interactive images for patient discussions about general eye health and common ocular conditions such as cataracts, glaucoma, dry eye, and AMD, with two-finger swipe to progress conditions and one-finger annotation capability.
- Echo Favorites for iPad iPad app that allows users to sync and access their favorite videos and playlists with one-click synchronization, featuring an interface aligned with iOS design standards.
- Echo Windows Favorites App Windows desktop application for managing and playing favorite videos and playlists in the exam room, with a simplified interface and enhanced screen saver functionality.
Quantifiable outcome
- 18% increase in patients, 10% more cataract surgeries, 25% increase in LASIK patient visits for Northeast Ohio Eye Surgeons after implementation
- +2 more outcomes
Companies that use Rendia
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rendia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rendia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Backroom (Baltimore-based Branding Agency)minorRendia partnered with Baltimore-based branding agency Backroom for their company rebrand from Eyemaginations to Rendia. This was a strategic branding initiative rather than a product partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rendia competitors and assessment
Company assessmentEmerging players
- PatientPop (Tebra): PatientPop (now part of Tebra) is a practice growth platform covering patient acquisition, website, scheduling, and engagement tools for independent practices. It targets a similar SMB specialty practice buyer as Rendia and overlaps in patient-facing education and acquisition functionality.
Direct peers
- Healthwise: Healthwise is a long-standing patient education content and video library provider (now part of WebMD Ignite/Staywell). It competes with Rendia's 1,000+ video library offering and serves similar physician and health system customers with condition, treatment, and procedure education content.
- PatientPoint: PatientPoint is a healthcare patient engagement platform delivering interactive content in waiting rooms and exam rooms. It is directly comparable to Rendia in both use case (point-of-care patient education) and go-to-market (B2B sales to physician practices), and the two companies are connected via co-marketing evidenced by the PatientPoint eBook link on Rendia's homepage.
- Relatient: Relatient provides patient engagement solutions (messaging, reminders, surveys, reputation management) to medical and dental practices. It overlaps with Rendia's B2B SaaS go-to-market and shared customer base of specialty physician practices.
- Solutionreach: Solutionreach is a patient engagement and communication platform for specialty and dental practices, spanning reminders, recall, surveys, and patient education. It targets similar SMB and mid-market practice customers as Rendia and competes for practice software wallet share.
- Mytonomy: Mytonomy is a cloud-based patient education video platform used by health systems and specialty practices to deliver procedure and condition content across the care journey. It competes with Rendia in the SaaS-based visual patient education category serving specialty practices.
Broad incumbents
- Staywell (Krames, WebMD Ignite): Staywell/Krames provides patient education content, videos, and engagement tools to hospitals, health systems, and physician practices. It competes with Rendia's video library and patient education offerings as part of a much broader content and engagement portfolio.
- Wolters Kluwer Health (Emmi Solutions): Wolters Kluwer's Emmi Solutions is an enterprise-grade patient engagement and interactive education platform sold to large health systems. It overlaps with Rendia's exam-room patient education functionality but operates at a much larger enterprise scale and broader clinical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rendia social profiles
Digital presenceRendia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rendia leadership team
Management profileNumber of profiles
Profiles5 records
Rendia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rendia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rendia
What does Rendia do?
Rendia provides a subscription-based patient engagement platform for eye care and ENT medical practices, delivering 1,000+ customizable, advertisement-free educational videos and interactive tools (Exam Mode digital sketch pad, Simulator Embeds, and iPad apps) that support doctor-patient communication across the entire care journey from patient acquisition through post-appointment follow-up.
Is Rendia a public or private company?
Rendia is a private company. It is classified as family owned and is currently operating.
When was Rendia founded?
Rendia was founded in 1999. It employs 11 to 50 people.
Where is Rendia based?
Rendia is headquartered in Baltimore, United States, in the North America region.
How does Rendia make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are platform Access (iPad Apps).
Who are Rendia's main competitors?
PatientPop (Tebra) is listed as an emerging player. Direct peers are Healthwise, PatientPoint, Relatient, Solutionreach and Mytonomy. Broad incumbents are Staywell (Krames, WebMD Ignite) and Wolters Kluwer Health (Emmi Solutions).
Does Rendia have an API?
No public API is recorded for Rendia.
What industry is Rendia in?
Rendia's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLACAEAK, Patient Community, Peer Support & Social Engagement.