What Calo does

Calo is a GCC-headquartered foodtech company operating a direct-to-consumer meal-subscription platform that delivers chef-crafted, nutritionist-designed ready-to-eat meals across six GCC countries — Bahrain (founding market, 2019), Saudi Arabia (current operational headquarters), the UAE, Kuwait, Qatar, and Oman — and, since 2025/2026, the United Kingdom. The core product is a mobile-first (iOS/Android) subscription application built on a Next.js web frontend and proprietary kitchen-management and last-mile logistics backend. Customers select a meal plan (Balanced, Chef's Picks, High Protein, Low Carb, Vegetarian, or Custom Macros), set goals, and receive a daily-changing menu matched to calorie and macro targets, with full self-service control to pause, skip, swap, change address, or cancel up to 24–48 hours before delivery. The app integrates with Apple Health and Google Fit to ingest health and fitness signals (Active & Resting Energy, Steps, Weight, Workouts) used solely to compute the user's calories-out value. Production is anchored in centralised Riyadh and Jeddah kitchens serving 25+ Saudi cities, supplemented by a UAE kitchen operated via Gaya Catering Services L.L.C. in Al Quoz, Dubai.

Calo's revenue model is multi-channel. Primary revenue is from monthly meal subscriptions charged in advance at country-specific per-meal prices (e.g., SAR 31/meal in Saudi Arabia, AED 35/meal in the UAE, BHD 3/meal in Bahrain, KWD 2.5/meal in Kuwait, QAR 40/meal in Qatar, OMR 3/meal in Oman). Layered on top are: Calo Cafe physical locations (3 countries, 10+ sites including private corporate cafes at SNB, Kingdom Hospital, ZATCA, and Roshn), Calo Now on-demand via the Talabat marketplace in Bahrain, Calo B2B corporate meal programmes, Calo Catering for events, Calo Market for one-time e-commerce purchases, and the UK operations inherited through the 2025/2026 acquisitions of Fresh Fitness Food and Detox Kitchen. Pricing is publicly listed and varies by market, with promotional bundles such as the Saudi "3x3" Calo plus Fitness Time gym-membership deal.

Calo has raised approximately $91.5 million in cumulative disclosed equity funding across a $13.5M seed (December 2021), a $13M pre-Series A (December 2022), a $25M Series B (December 2024, Nuwa Capital-led, at a reported $250M valuation), and a $39M oversubscribed Series B extension (July 2025, AlJazira Capital-led). Self-reported scale is 290K happy customers worldwide and 19M meals delivered globally, with 10M+ meals delivered in 2024 across the GCC and revenue growth of over 50% YoY in H1 2025. The company plans an initial public offering in Saudi Arabia.

Name

Calo

Legal name

Calo Inc.

Website

https://calo.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Calo is a GCC-headquartered foodtech company operating a D2C personalized meal-subscription platform delivering chef-crafted, nutritionist-designed meals across six GCC countries and the UK, with multi-channel revenue from subscriptions, physical cafes, B2B corporate programs, and on-demand delivery via Talabat.

Ownership category

akta.pro rank

Product category

Meal Subscription Services

NAICS

Perishable Prepared Food Manufacturing (311991), Caterers (722320), Special Food Services (7223), Mobile Food Services (72233)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Retail-Eating Places (5812), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)

Keywords

• Meal subscription service
• Healthy meal delivery
• Ready-to-eat meals
• Personalized nutrition plans
• Fresh meal delivery

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Meal Subscription Plans: Primary revenue stream. Continuous weekly or monthly subscription plans, charged in advance via credit card (or third-party payment processor) for a specified number of meals per day, with prices that vary by market (e.g., BHD 3/meal, SAR 31/meal, AED 35/meal, KWD 2.5/meal, QAR 40/meal, OMR 3/meal). Customers can pause, skip, edit, or cancel, and credits expire after one year of inactivity.
2. Calo Now (On-Demand via Talabat): On-demand instant meal delivery offered through a partnership with Talabat in Bahrain, providing a transaction-based revenue stream outside the subscription model.
3. Calo Catering / Large Orders: Catering service for events, meetings, and occasions, plus B2B bulk meal orders for offices, gyms, and health-focused organizations, generating one-time or contracted revenue outside the standard subscription.
4. Calo Market (Direct Ship / Retail): Online storefront (market.calo.app) for one-time purchase of meals and meal-adjacent products, with shipping handled by third-party couriers and ownership/risk transferring to the buyer on delivery.
5. Calo Cafe Dine-In / Takeaway / Car Hop: Walk-in retail revenue at 10+ Calo Cafe physical locations across Saudi Arabia and the UAE, including dine-in, takeaway, desk drop, and Car Hop service, with first-order 30% discount promo. Orders are placed in-app and picked up in-store.
6. Calo B2B / Corporate Partnerships: Dedicated B2B revenue stream for corporate wellness and office meal programs (sign-up via Typeform B2B form on the UAE site), including private cafes located inside enterprise campuses (e.g., SNB, Roshn, Zakat Authority, Kingdom Hospital).

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels8 records

Core offering

Calo is a D2C foodtech company that provides chef-crafted, nutritionist-designed personalized meal subscriptions delivered across the GCC. Customers use the Calo mobile app to customize meals by macros, ingredients, and dietary preferences, with daily fresh delivery to homes, offices, and gyms.

Product overview

Calo operates a multi-product foodtech platform anchored by its core consumer product, the Calo App, which delivers chef-crafted, nutritionist-designed, fresh ready-to-eat meals via weekly/monthly subscriptions across the GCC and (from 2026) the UK. The Calo App exposes six personalisable meal plan modules — High Protein, Balanced, Vegetarian, Chef's Picks, Custom Macros, and Low Carb — that together cover muscle building, everyday balanced eating, plant-based, chef-curated, user-defined macro, and low-carb goals. Around that core, Calo has built an extended offering that includes the Calo Cafe physical walk-in/cafe concept (dine-in, takeaway, car-hop in Saudi Arabia, UAE and Bahrain), the Calo Market retail portal (market.calo.app), Calo B2B corporate meal-service programme, the Calo Now on-demand delivery service (operated in partnership with Talabat in Bahrain), Calo On Demand for flexible customer-scheduled delivery, Calo Catering for events, and Calo Kids for children's meal plans. The platform also incorporates the UK acquired brands Fresh Fitness Food and Detox Kitchen following the 2026 UK expansion. A content layer (Calo Blog) supports the user experience across nutrition, fitness, and healthy-habits topics.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Fitness Food: UK-based ready-meal delivery brand acquired by Calo in 2026.
• Detox Kitchen
• Calo Cafe
• Calo Now
• Calo On Demand
• Calo Catering
• Calo Kids
• Calo B2B
• Calo Market

Products and services

• Calo App

Quantifiable outcome

• 290K happy customers worldwide and 19M meals delivered (self-reported)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Fresh Fitness FoodflagshipStrategic or Co-development Partner · 21 April 2026UK-based ready-meal delivery brand acquired by Calo in April 2026 as part of its entry into the UK market alongside Detox Kitchen — Calo's first international expansion outside the GCC since its 2019 launch.
• Detox KitchenflagshipStrategic or Co-development Partner · 21 April 2026UK-based ready-meal delivery brand acquired by Calo in April 2026 alongside Fresh Fitness Food to anchor its UK market entry and planned further European and US expansion.
• TalabatcoreChannel Partner/ Reseller/ DistributorOn-demand delivery marketplace partner powering "Calo Now" instant meal delivery across Bahrain, expanding Calo's reach to non-subscribers through third-party marketplace distribution.
• Gaya Catering Services L.L.C.flagshipImplementation/ SI/ Consulting PartnerContracted fulfilment and catering partner. Calo's Terms & Conditions state: "Deliveries are fulfilled by Gaya Catering Services L.L.C." with a registered address at Warehouse 1, شارع 8, Al Quoz, Dubai. Gaya produces and dispatches Calo meals, particularly for the UAE.
• Fitness TimecoreGTM or Marketing PartnerSaudi gym-chain partner for Calo's bundled subscription promotions: the "3x3 deal" (quarterly Calo package + 3-month Fitness Time membership) and the "1x1 deal" (1-month Calo + 1-month Fitness Time membership).
• Mixpanel

Scale indicators12 records

Recent moves11 records

Expansion highlights7 records

Regional players

• Kitopi: UAE-born cloud kitchen and food delivery operator powering restaurant brands across MENA. Comparable to Calo as a GCC-based foodtech operator with shared kitchen infrastructure, multi-brand distribution, and delivery-led economics — different model (B2B cloud kitchen vs D2C subscription) but overlapping customer pool and region.
• Yemeksepeti: Leading meal delivery marketplace in Turkey and broader MENA region, now part of Delivery Hero. Operates food delivery infrastructure adjacent to Calo's Talabat-powered Calo Now service in Bahrain; comparable as a regional food-delivery platform with adjacent on-demand reach, but marketplace rather than ready-meal subscription.
• Mrsool: Leading Saudi on-demand delivery platform operating across the Kingdom. Comparable as a Saudi-headquartered food delivery player whose infrastructure and consumer reach overlap with Calo's Saudi subscription base and Riyadh/Jeddah production hubs; marketplace model, not a subscription competitor.

Direct peers

• Fresh Fitness Food: UK ready-meal delivery brand acquired by Calo in 2025/2026 — operates a chef-prepared, nutritionist-designed, daily-delivered ready-to-eat subscription model in the UK. Directly comparable on ready-meal subscription mechanics, target customer, and proposition, and now a wholly-owned Calo subsidiary.
• Gousto: UK-based meal-kit subscription company with a strong DTC digital subscription model, rotating menu, and personalisation features. Most directly relevant comparable for Calo's UK push alongside Fresh Fitness Food and Detox Kitchen, and a benchmark for European subscription meal economics.
• Detox Kitchen: UK premium ready-meal brand acquired by Calo alongside Fresh Fitness Food. Operates a chef-crafted, health-focused, ready-to-eat meal delivery model in London and the UK — directly comparable to Calo's chef/nutritionist-led ready-to-eat proposition and an in-group peer post-acquisition.
• Diet To Go: US-based calorie- and portion-controlled ready-meal subscription service with a long operating history. Comparable to Calo on the core model — chef-prepared, portion-controlled, calorie-aligned ready-to-eat meals delivered on a recurring schedule — and useful as a North American read-across for Calo's US expansion plans.

Others

• Talabat: Pan-GCC third-party food and grocery delivery marketplace and a key Calo channel partner (Calo Now in Bahrain). Comparable as the dominant GCC delivery infrastructure Calo depends on for on-demand reach; not a direct competitor in subscriptions but a strategic partner with potential competitive overlap.

Broad incumbents

• HelloFresh: Global meal-kit subscription leader operating across the US, Europe, and selected international markets. Comparable to Calo as a recurring, chef-designed, digitally managed meal subscription business; broader in scale and geography, with a meal-kit (cook-from-box) rather than ready-to-eat model.

Emerging players

• Cooks Plate: Dubai-based healthy meal subscription and corporate catering startup operating across the UAE. Closest GCC direct competitor to Calo, with a chef-prepared, nutritionist-designed, calorie-targeted meal subscription model and B2B corporate offering that mirrors Calo's proposition in the UAE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caloapp
• YouTubeyoutube.com/@caloapp
• LinkedInlinkedin.com/company/calo-inc
• Instagraminstagram.com/caloapp
• TikToktiktok.com/@caloapp
• Facebookfacebook.com/calohq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calo