Salesforce

What Salesforce does

Salesforce is a cloud-based enterprise software company, founded in 1999 and listed on the NYSE under ticker CRM, that provides customer relationship management (CRM) applications and has repositioned around what it calls the Agentforce 360 Platform — an integrated stack unifying apps, data, AI agents, and metadata on a single trusted foundation. The technology layer combines Data 360 (unified customer data with zero-copy federation to external data lakes like Snowflake), the Atlas Reasoning Engine (proprietary retrieval-augmented generation over Data 360), the Einstein Trust Layer (AI governance, data masking, BYO-LLM support for OpenAI, Anthropic, and Google Gemini), MuleSoft for API/integration, Flow for automation, Tableau for analytics, and Slack as the conversational interface. On top of this platform sit Sales Cloud, Service Cloud, Marketing Cloud Next, Commerce Cloud (including new Headless 360 and Agentforce Commerce), a portfolio of industry clouds (Financial Services, Health, Automotive, Manufacturing, Communications, Public Sector, Net Zero, Education, Nonprofit, Retail, Consumer Goods, Media), and a small-business suite starting at $25/user/month.

The company serves 150,000+ customers globally with a hybrid go-to-market combining enterprise field sales, a self-serve Starter Suite for SMBs, channel partners (PwC, Deloitte, IBM, Gerent, Uptima), and the AgentExchange marketplace. Revenue mechanics span per-seat subscriptions, Agentforce hybrid usage-based pricing (metered per conversation plus Flex Credits plus seat-based), AgentExchange commissions, and professional services. FY2026 revenue was $41.5 billion (+10% YoY) with a 34.7% free cash flow margin; Q1 FY2027 delivered $11.133 billion (+13% YoY) and record 34.8% non-GAAP operating margins. Recent strategy is dominated by an aggressive AI acquisition cadence — 15 AI-focused deals since May 2025 culminating in a $3.6 billion Fin/Intercom agreement in June 2026 — alongside the $8 billion Informatica acquisition to harden the data foundation, while returning capital via a $25 billion senior notes offering funding an equivalent $25 billion accelerated share repurchase (11% of shares retired) in Q1 FY2027.

Name

Salesforce

Legal name

Salesforce, Inc.

Website

https://salesforce.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Salesforce is a cloud-based enterprise software company that provides customer relationship management applications, data, and agentic AI through its Agentforce 360 Platform, serving 150,000+ enterprise, mid-market, and SMB customers globally via subscriptions and usage-based pricing.

Ownership category

akta.pro rank

Product category

Cloud CRM Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Cloud CRM software
• Customer relationship management
• AI agent platform
• Enterprise SaaS
• Business automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM and Cloud Subscriptions: Recurring subscription revenue from core product lines: Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics (Tableau), Slack, and industry-specific clouds (Financial Services, Health, Automotive, Manufacturing, etc.). Pricing tiers include Free Suite, Starter Suite ($25/user/month), Pro Suite, and Enterprise editions.
2. Agentforce (Usage-based and Hybrid Pricing): Agentforce uses a hybrid pricing model with three simultaneous tracks: metered (per conversation and per action, e.g., $2 per conversation), credits, and seat-based. Customers consume agents via Flex Credits, with consumption-based pricing designed to decouple revenue from headcount.
3. AgentExchange Marketplace Commissions: Revenue and ecosystem expansion via AgentExchange (formerly AppExchange) marketplace where third-party developers, ISVs, and partners publish apps, agents, and integrations that extend Salesforce.
4. Professional Services and Customer Success: Salesforce Professional Services and Success Plans revenue from implementation, transformation, and ongoing support engagements delivered by Salesforce experts and certified partners.
5. Freemium and Trial Acquisition Funnel: Free Suite, Developer Edition, and 30-day free trials across products drive bottom-up adoption and land-and-expand into paid subscriptions, particularly for SMBs and developers.

Pricing tiers

Go-to-market motion6 records

Marketing channels9 records

Core offering

Salesforce provides cloud-based customer relationship management (CRM) software delivered via the Agentforce 360 Platform, combining the Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data 360, and industry-specific clouds with the Atlas Reasoning Engine and Einstein Trust Layer for AI-powered automation. Its product portfolio also includes Slack, Tableau, MuleSoft, Heroku, and Informatica as acquired platforms for collaboration, analytics, integration, app development, and data management. Autonomous AI agents, low-code Agentforce Builder, and the AgentExchange marketplace allow businesses to automate sales, service, marketing, commerce, and industry-specific workflows at enterprise scale.

Product overview

Salesforce offers a unified platform-plus-modules architecture centered on the Agentforce 360 Platform, which combines the Salesforce CRM core, Data 360 (data foundation), the Atlas Reasoning Engine, the Einstein Trust Layer, and Slack as the conversational surface. Layered on this platform are modular Clouds — Sales Cloud, Service Cloud, Marketing Cloud (Next), Commerce Cloud, and industry Clouds such as Financial Services Cloud, Health Cloud, Education Cloud, Manufacturing Cloud, Net Zero Cloud, Consumer Goods Cloud, Automotive Cloud, Communications Cloud, Media Cloud, Nonprofit Cloud, Public Sector, and Retail Cloud — plus acquired branded offerings including Tableau, MuleSoft, Heroku, and Informatica. The Small Business portfolio packages Starter Suite and Pro Suite for SMBs. Agentforce 360 introduces agentic AI products (Agentforce, Agentforce Builder, Agentforce Voice, Agentforce Dev Tools, Agentforce Operations, Agentforce Commerce, Agentforce Advisor, Agentic Advisor, and Agentforce Coworker) and the AgentExchange marketplace (formerly AppExchange). Inter-agent interoperability is enabled by the Agentic Resource Discovery (ARD) protocol and the Linux Foundation Agent Name Service (ANS).

Differentiator

Problem solved

Functional benefit

Brands

• Agentforce: Salesforce's AI agent platform for building and deploying autonomous AI agents across sales, service, and marketing workflows.
• Agentforce 360
• Slack
• Tableau
• MuleSoft
• Informatica
• Heroku
• Data 360

Products and services

• Sales Cloud
• Service Cloud
• Marketing Cloud
• Commerce Cloud
• Data 360
• Agentforce 360 Platform
• Agentforce
• Slack
• Tableau
• MuleSoft
• Heroku
• Informatica
• Financial Services Cloud
• Health Cloud
• Automotive Cloud
• Manufacturing Cloud
• Net Zero Cloud
• Education Cloud
• Nonprofit Cloud
• Public Sector Cloud
• Communications Cloud
• Consumer Goods Cloud
• Small Business Suite (Starter / Pro)
• Agentforce Builder
• Agentforce Voice
• Agentforce Commerce
• Agentic Advisor
• AgentExchange
• Headless 360
• Agentforce Operations

Quantifiable outcome

• 30% increased revenue after implementing Sales AI
• +13 more outcomes

Named customers29 records

Segments21 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability16 records

Feature8 records

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceNow: ServiceNow is an enterprise workflow platform with Now Assist AI agents and CRM-like customer-service capabilities. Directly competes with Salesforce Service Cloud and increasingly with Agentforce in agentic enterprise workflows, especially in IT service and customer operations.
• Adobe (Experience Cloud): Adobe Experience Cloud provides marketing automation, customer journey orchestration, and Adobe Sensei/GenStudio AI. Directly competes with Salesforce Marketing Cloud and Commerce Cloud in B2C marketing and now in agentic personalization.
• Zendesk: Zendesk provides customer service and engagement software with AI agents (Zendesk AI). Directly competes with Salesforce Service Cloud and Agentforce in customer support, particularly in the mid-market segment.
• Pipedrive: Pipedrive is an SMB-focused sales CRM with AI-powered sales assistant capabilities. Directly competes with Salesforce Starter Suite and Sales Cloud in the small business sales segment, particularly in Europe.
• SugarCRM: SugarCRM provides sales, service, and marketing CRM with SugarPredict AI. Competes with Salesforce Sales Cloud and Service Cloud, particularly in mid-market and regulated industries.
• Freshworks: Freshworks offers Freshsales, Freshservice, and Freddy AI agents for CRM and IT service. Directly competes with Salesforce Sales Cloud, Service Cloud, and Agentforce in SMB and mid-market segments.
• HubSpot: HubSpot is a leading CRM platform targeting SMBs and mid-market with sales, service, marketing, and operations hubs, plus AI-powered Breeze agents. Directly competes with Salesforce's Starter Suite, Pro Suite, and Marketing Cloud in the SMB/mid-market segment and increasingly in agentic AI.

Broad incumbents

• Oracle (Oracle CX / Fusion): Oracle offers Oracle CX (Sales, Service, Marketing, Commerce) integrated with its broader Fusion Applications suite and Oracle Cloud Infrastructure. Competes with Salesforce's enterprise CRM and is now embedding agentic AI; broader portfolio spans database and infrastructure.
• SAP (SAP CX / Business AI): SAP offers Sales Cloud, Service Cloud, and Customer Data Cloud as part of its CX suite alongside S/4HANA and Business AI/Joule. Competes with Salesforce in enterprise CRM, especially in manufacturing, automotive, and industrials verticals.
• Microsoft (Dynamics 365 + Copilot): Microsoft bundles Dynamics 365 CRM/ERP with Copilot and OpenAI models across the Microsoft 365 enterprise base. Directly competes with Salesforce Sales Cloud, Service Cloud, and Agentforce in enterprise CRM and now agentic AI workflows, with structural advantages in productivity distribution and model access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/salesforce
• Facebookfacebook.com/salesforce
• LinkedInlinkedin.com/company/salesforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries16 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A97 records

Investments81 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesforce