New Generation

What New Generation does

New Generation (legal entity Internet Forest Corporation) is a San Francisco-based, seed-stage software company founded in 2024 that builds AI-native commerce infrastructure for brands and retailers. Its flagship product, the Kepler platform, transforms static e-commerce websites into AI-ready experiences through three integrated modules: Conversational Storefronts (natural-language shopping dialogue), Agent Storefronts (structured, machine-readable product catalogs for autonomous AI shopping agents), and AI Insights (real-time analytics on human and agent search behavior). The platform is supplemented by a Product API (vector similarity search with LLM reranking) and Agent Score, an AI-readiness benchmarking tool co-developed with Visa and embedded in Visa's Intelligent Commerce platform.

Underlying technology combines natural language processing, vector search, LLM reranking, and generative content assembly over structured product catalog data, with dedicated AI subdomains (e.g., ai.brand.com) that serve AI-referred and AI-agent traffic. Reported capabilities span text and image modalities, autonomous agents for agentic checkout, and knowledge retrieval across merchant catalogs.

The business model is API-first subscription access to the Kepler platform and Product API (currently in private beta), supplemented by enterprise sales motion via demo requests and two flagship distribution channels: a co-development partnership with Visa and a GTM partnership with the Barbarian agency. Customers include 150 early-adopter brands, with named references including Quince and Samsung (live demos) and Citizen Watch America (delivered via Barbarian). The company has raised $4.5M in seed funding led by South Park Commons, has 1–10 employees, and discloses no revenue.

Name

New Generation

Legal name

Internet Forest Corporation

Website

https://new-gen.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

New Generation builds Kepler, an AI-native commerce platform that turns retailer websites into conversational, agent-ready storefronts via structured product APIs, and sells API access plus enterprise deals through Visa and agency channels to brands and AI agents.

Ownership category

akta.pro rank

Product category

AI-Native Commerce Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• Agentic commerce platform
• AI-native commerce
• Conversational storefronts
• Product data API
• AI-ready e-commerce

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Platform Subscription / API Access: The company provides access to its Kepler platform and Product API on a subscription basis. The API is currently in private beta, with access provided via API keys. Brands pay for access to AI-native commerce capabilities including Conversational Storefronts, Agent Storefronts, and AI Insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Generation provides an AI-native commerce platform (Kepler) that transforms traditional e-commerce websites into agent-ready and conversational storefronts. It converts product catalogs into structured, machine-readable data, enables natural-language product discovery for shoppers, supports programmatic agentic checkout, and offers a Product API plus an Agent Score benchmarking tool (built with Visa) to evaluate website readiness for agentic commerce.

Product overview

New Generation is an AI-native commerce technology company offering a modular platform architecture centered on the Kepler platform. Kepler provides three integrated modules: Conversational Storefronts (natural language shopping dialogue), Agent Storefronts (AI-readable product catalogs for agentic commerce), and AI Insights (real-time analytics on customer and agent behavior). The portfolio also includes Agent Score (built with Visa) for evaluating website AI-readiness, and a Product API providing programmatic access to product data. The platform helps brands transform static websites into AI-native commerce experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Kepler: Agentic platform for e-commerce that helps brands deliver AI-native customer experiences, convert AI-referred and AI Agent traffic, and monetize the AI user journey. Includes Conversational Storefronts, Agent Storefronts, and AI Insights capabilities.

Products and services

• Kepler Platform Agentic commerce platform that makes e-commerce websites AI-ready, enabling structured product data and natural-language interactions for both humans and AI agents.
• Agent Score AI benchmarking tool built with Visa that evaluates and scores website readiness for agentic commerce interactions.
• New Generation Product API Private beta API providing endpoints for product search (vector similarity + LLM reranking), product retrieval by ID, and product filtering by PDP URL, with API key authentication.

Quantifiable outcome

• 30% higher conversion rates compared to traditional channels for agentic commerce
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• BarbariancoreGTM or Marketing Partner · 18 June 2026Barbarian, a New York-based creative and innovation agency, partnered with New Generation to integrate its Kepler intelligence platform into Barbarian's new Adaptive Brand Solutions practice. This partnership enables Barbarian to offer agentic commerce capabilities to brand clients including Citizen Watch America.
• VisaflagshipStrategic or Co-development Partner · 10 June 2026Visa partnered with New Generation to develop Agent Score, a tool for benchmarking website readiness for agentic commerce. Agent Score is part of Visa's Intelligent Commerce platform. This is a flagship strategic partnership that integrates New Generation's technology directly into Visa's global payments network, reaching Visa's network of banks, merchants, and fintechs worldwide.
• OpenAIflagshipStrategic or Co-development PartnerVisa announced a strategic collaboration with OpenAI to enable secure payments within agentic commerce. While this is a Visa partnership, it positions the broader agentic commerce ecosystem that New Generation operates within, as OpenAI's AI agents can interact with New Generation-powered merchant sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Dominant e-commerce platform serving the same SMB and enterprise merchants as New Generation. Shopify is actively shipping AI features (Shopify Magic, Sidekick, AI storefronts) that overlap directly with Kepler's agentic and conversational capabilities.
• Salesforce Commerce Cloud: Enterprise commerce platform with deep retail relationships and embedded AI (Einstein). Competes for the same enterprise brand budgets New Generation targets with Kepler and Agent Storefronts.
• Adobe Commerce (Magento): Enterprise commerce platform with deep retail footprint and Adobe Sensei AI capabilities. Represents the incumbent stack that Kepler must integrate alongside or displace in brand customers.

Direct peers

• Algolia: API-first search and discovery platform for e-commerce with AI-powered ranking and personalization. Directly comparable to New Generation's Product API in delivery model and target customer base.
• Constructor.io: AI-first product discovery and search platform for retailers, using clickstream and behavioral signals to personalize results. Closely comparable to Kepler's vector + LLM reranking approach to product discovery.
• Bloomreach: Commerce experience platform combining search, merchandising, and content with AI. Competes for the same enterprise brand budget and offers overlapping search and personalization functionality.
• Klevu: AI-powered on-site search, merchandising, and product recommendations platform for e-commerce. Similar API-first delivery model and focus on natural language product discovery.
• Coveo: Enterprise AI search and recommendations platform with strong commerce vertical offering. Comparable in API architecture, enterprise GTM, and use of AI to improve product discovery.

Emerging players

• Syte: Visual AI and product discovery platform for retail, focused on image-based search and personalization. Comparable emerging AI commerce infrastructure play, though with a visual-first rather than agent-first angle.
• Lily AI: AI platform for retail focused on product attribution and demand prediction, helping brands structure their catalogs for AI. Overlaps with Kepler's structured product data thesis from a merchandising rather than agent angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ofanewgen
• GitHubgithub.com/canopy-land
• LinkedInlinkedin.com/company/anewgeneration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Generation