Garage

What Garage does

Garage Technologies, Inc. operates an online marketplace for previously owned specialized vehicles and equipment, beginning with firefighting apparatus and now extending into EMS and heavy-duty municipal vehicles. The platform, accessible at shopgarage.com, connects fire departments, EMS agencies, and local governments across all 50 US states to buy and sell assets such as engines, pumpers, ladder trucks, tankers, ambulances, command units, and garbage or dump trucks directly with one another, bypassing traditional brokers and auctions. Listings can be created in roughly 90 seconds, and the company reports an average sale time of 33 days compared with 6+ months through conventional channels, with an average 1,400-mile inter-department transfer distance indicating genuine national liquidity.

The core platform combines an AI-driven appraisal engine, instant freight quoting, automated paperwork and payment processing, and dedicated account management. Products are organized into Fire Apparatus, EMS Equipment, and Heavy Duty Vehicles categories, with supporting Buyer and Seller Protection programs. Garage generates revenue primarily through marketplace commissions on completed transactions, supplemented by optional paid professional services such as professional photography, listing setup, and dedicated account management. Listing is free; the take rate on closed sales is not publicly disclosed.

The company was founded in 2023 by Martin Hunt (CEO, a former volunteer firefighter) and Alaz Sengul (Co-founder, CTO), is headquartered in New York, and is incorporated in Delaware. Garage has raised approximately $18 million across earlier rounds and a $13.5 million Series A in August 2025 led by Infinity Ventures, with participation from Y Combinator, Initialized Capital, Benchstrength, Wayfinder Ventures, and FJ Labs, and filed an SEC Form D in March 2026 for an additional $17.84 million exempt offering.

Name

Garage

Legal name

Garage Technologies, Inc.

Website

https://shopgarage.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Garage is an online marketplace enabling fire departments, EMS agencies, and municipalities across all 50 US states to buy and sell used emergency vehicles and heavy-duty equipment directly, using AI-driven appraisals, integrated logistics, and a transaction-based fee model.

Ownership category

akta.pro rank

Product category

Online Marketplace for Used Emergency Vehicles and Municipal Equipment

NAICS

Automotive Parts and Accessories Retailers (44133), Warehouse Clubs and Supercenters (455211)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Garage, Basement & Attic Organization (HSAFAAAD)

Keywords

• Emergency vehicle marketplace
• Fire truck resale
• Municipal equipment trading
• Government fleet sales
• Specialized vehicle auction

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace commissions: Platform charges transaction fees for facilitating sales between fire departments and municipalities. Listing is free; revenue generated from completed transactions.
2. Professional services: Optional paid services including professional photography, listing setup assistance, and dedicated account management for sellers

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Garage is a nationwide online marketplace that enables fire departments, EMS agencies, and municipalities to buy and sell previously owned specialized vehicles and equipment, beginning with firefighting apparatus. The platform allows free vehicle listing in approximately 90 seconds, provides instant AI-driven appraisals, and handles end-to-end transaction logistics including freight coordination, payment processing, bill of sale management, and secure payment escrow through buyer and seller protection programs.

Product overview

Garage is a unified online marketplace platform for buying and selling specialized emergency vehicles and municipal equipment. The platform operates as a single integrated system connecting fire departments, EMS agencies, and municipalities nationwide. The core Marketplace enables direct peer-to-peer sales between agencies, supplemented by value-added services including Free Appraisal Service (providing AI-driven instant valuations), Listing Services (with professional photography options), Freight and Logistics handling (coordinating transportation and paperwork), and Buyer/Seller Protection programs. Products are organized into three main categories: Fire Apparatus (engines, pumpers, tankers, ladders, brush trucks, command units, rescue trucks, wildland vehicles), EMS Equipment (ambulances, stretchers, wheelchair vans), and Heavy Duty Vehicles (garbage trucks, dump trucks, vacuum trucks, road maintenance equipment).

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Marketplace America's online marketplace for specialized emergency vehicles and equipment, enabling fire departments, EMS agencies, and municipalities to buy and sell fire apparatus (engines, pumpers, tankers, ladders/aerials/quints, brush trucks, command units, rescue trucks), EMS equipment (ambulances, stretchers, wheelchair vans), and heavy-duty municipal vehicles (garbage trucks, dump trucks, vacuum trucks, road maintenance vehicles) directly.
• Free Appraisal Service Provides instant AI-driven market valuations for fire trucks, ambulances, and specialized emergency vehicles, enabling sellers to obtain a market-based price estimate before listing and supporting buyer due diligence.
• Professional Listing Services Optional paid add-on services for sellers, including professional photography, listing setup assistance, and dedicated account management that supplements the standard free self-serve listing on the Garage marketplace.

Quantifiable outcome

• Fire trucks sell in 33 days average vs 6+ months traditionally
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• GovDeals: GovDeals is an online auction marketplace for government surplus assets, including vehicles and equipment sold by public agencies. It is comparable to Garage because both serve as digital channels where fire departments, EMS agencies, and municipalities transact surplus equipment peer-to-peer across geographies.
• IronPlanet (RB Global): IronPlanet is an online marketplace for buying and selling heavy equipment, trucks, and specialty vehicles with inspection, appraisal, and freight logistics services. It is comparable to Garage as an early online marketplace that brought AI-driven inspections/pricing and logistics coordination to a niche heavy-asset category previously dominated by auctioneers and brokers.
• Brindlee Mountain Fire Apparatus: Brindlee Mountain Fire Apparatus is one of the largest U.S. dealers of used fire trucks and emergency apparatus, operating a national inventory and broker-style sales model. It is comparable to Garage because both focus specifically on re-selling pre-owned firefighting vehicles to departments needing faster/cheaper alternatives to new OEM purchases.
• AuctionTime (Sandhills Global): AuctionTime is an online heavy-truck and equipment auction platform from Sandhills Global that reaches a national buyer audience for trucks, trailers, and specialty vehicles. It is comparable to Garage as a digital channel for high-value used specialty vehicles, competing for the same sellers and buyers shifting from traditional broker relationships.
• Mid-State Truck & Equipment: Mid-State Truck & Equipment is a regional used fire apparatus and emergency vehicle dealer serving departments across the Midwest. It is comparable to Garage as a traditional competitor in the used emergency-vehicle resale channel, operating with a dealer/broker model that Garage's marketplace model is seeking to disintermediate.

Broad incumbents

• Ritchie Bros. Auctioneers: Ritchie Bros. is a large, established online and live auctioneer for heavy trucks, construction equipment, and specialty vehicles globally. It is comparable to Garage as a broader incumbent in the digital auction/marketplace space for high-value used commercial vehicles and equipment, with more categories and geographic reach but less specialization in emergency apparatus.
• Copart: Copart operates a leading online vehicle auction marketplace with national logistics and buyer networks for used cars, trucks, and specialty vehicles. It is comparable to Garage as a broader marketplace incumbent that has demonstrated the model of online vehicle remarketing with logistics, storage, and title-processing at scale, though Copart's volume is mostly consumer vehicles.
• Manheim (Cox Automotive): Manheim is the largest U.S. wholesale vehicle remarketing platform, operating physical and online auctions for dealer-to-dealer vehicle transactions. It is comparable to Garage as a broad incumbent in used-vehicle marketplace infrastructure, with established logistics and buyer networks but no specialization in emergency/municipal apparatus.
• eBay Motors: eBay Motors is a long-running online marketplace for buying and selling new and used cars, trucks, and specialty vehicles directly between consumers and dealers. It is comparable to Garage as a broader incumbent peer-to-peer vehicle marketplace, though it is generalist rather than specialized in emergency/municipal equipment.

Emerging players

• Proxibid: Proxibid is an online marketplace for auctions of heavy equipment, trucks, and government surplus assets, including municipal vehicles. It is comparable to Garage as a smaller, online-first competitor addressing the same digitization gap between niche buyers/sellers of high-value used equipment that previously relied on in-person auctions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/withgarage
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/withgarage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage