What DRESSX does

DRESSX (legal entity More Dash Inc.) is a Los Angeles-based AI fashion technology company founded in 2020 by Daria Shapovalova (CEO) and Natalia Modenova (COO). The company builds an AI Suite for fashion and luxury brands, anchored by a virtual try-on technology that uses computer vision, generative AI, and a proprietary video-based training layer to render garments on individual shoppers with brand-grade fidelity. The Suite extends into AI stylist, AI customer assistant, AI studio for content generation, AI email marketing, and a physical retail Mirror screen. Underlying capabilities include generative text-to-fashion (launched March 2024), multimodal AI, and integration with Shopify, Apple TrueDepth, Snap AR, Google Cloud, and Stripe.

DRESSX operates a hybrid B2B/B2C business model. On the B2B side, the company licenses the AI Suite to fashion brands and retailers on subscription/quote-based terms, with a customer roster spanning Victoria Beckham, Burberry, Fendi, Lacoste, Puma, Charles & Keith, Farfetch, and Loulou de Saison. On the B2C side, DRESSX sells digital fashion items (average order value ~$302) through its consumer app and avatar fashion experiences in gaming environments—DRESSGO on Roblox (with Puma) and Fashion Rivals on Meta Horizon Worlds—monetized through one-time purchases and a marketplace model. Distribution channels include the Shopify app marketplace, Amazon (virtual clothing sales, launched April 2026), Snapchat, Roblox, and Meta Horizon.

DRESSX has raised approximately USD 19.15M cumulatively across seed and venture rounds, including a USD 15M Series A in April 2023 led by Greenfield Capital with participation from Warner Music Group, Red DAO, and Slow Ventures. The company holds 11-50 employees, is GDPR-compliant with SOC 2 and ISO 27001-aligned controls, and positions itself as a premium specialist fashion AI layer complementing rather than competing with general platforms such as Google's.

Name

DRESSX

Legal name

More Dash Inc.

Website

https://dressx.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

DRESSX is an AI fashion technology company that builds virtual try-on and AI Suite tools for luxury and fashion brands, while also selling digital avatar fashion to consumers through its app, Roblox, and Meta Horizon.

Ownership category

akta.pro rank

Product category

AI Fashion Technology / Virtual Try-On Software

NAICS

Formal Wear and Costume Rental (532281)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Dress/Formal Watches (CRAKADAF)

Keywords

• AI virtual try-on
• Digital fashion platform
• Fashion e-commerce AI
• Avatar fashion marketplace
• Generative fashion AI

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B Enterprise AI Solutions: AI Suite subscription and licensing deals with fashion brands for virtual try-on, AI styling, and customer assistant tools integrated into brand e-commerce platforms.
2. B2C Digital Fashion Sales: Direct sales of virtual clothing and avatar fashion items to consumers through the DRESSX app and gaming platforms. Users purchase digital outfits for avatars in games and virtual environments.
3. Marketplace Commission: Digital fashion marketplace model through Amazon partnership where virtual clothing items are sold and redeemed within DRESSX's Meta Horizon experience.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

DRESSX provides an AI-powered fashion technology platform that delivers virtual try-on, AI styling, and digital fashion products to fashion brands and consumers. The enterprise DRESSX AI Suite combines modular AI tools (Virtual Try-On, AI Stylist, AI Customer Assistant, AI Studio) into brand e-commerce experiences, while the consumer side sells digital clothing items and gaming experiences (Fashion Rivals, DRESSGO) for avatar self-expression.

Product overview

DRESSX is an AI-powered fashion technology platform offering a modular B2B product suite (DRESSX AI Suite) alongside consumer-facing products. The core offerings include Virtual Try-On technology with specialized variants for Shopify and denim, AI-powered styling and customer service tools, and a physical retail Mirror. The portfolio also includes consumer-facing DRESSX Agent for personal virtual try-on, and gaming experiences (Fashion Rivals on Meta Horizon Worlds, DRESSGO on Roblox) for avatar fashion. The platform targets fashion and luxury brands seeking to reduce returns, increase conversion, and engage digital-native consumers.

Differentiator

Problem solved

Functional benefit

Brands

• DRESSX Agent: AI-powered virtual try-on and styling assistant for consumers and businesses.
• Fashion Rivals
• DRESSGO
• DRESSX AI Suite
• DRESSX Mirror

Products and services

• DRESSX AI Suite Modular, enterprise-grade set of AI products purpose-built for fashion and luxury brands, combining virtual try-on, AI styling, AI customer assistant, AI studio, AI email marketing, and analytics tools that integrate into brand e-commerce platforms.
• DRESSX Virtual Try-On AI-powered virtual try-on technology for fashion brands that helps shoppers see how clothing looks on them before purchase, with up to 75% certainty in fit prediction, increasing conversion and reducing returns.
• DRESSX Virtual Try-On for Shopify Native Shopify integration product enabling virtual try-on functionality directly within Shopify-powered online stores, distributed as a self-serve Shopify app.
• DRESSX AI Stylist for Retail AI-powered personal styling assistant for retail environments that provides personalized fashion recommendations and outfit suggestions to shoppers.
• DRESSX AI Customer Assistant AI-powered customer service automation tool that handles inquiries, support requests, and product information for fashion e-commerce shoppers.
• DRESSX AI Studio AI content creation studio for generating fashion imagery and styling content using generative AI, including the text-to-fashion technology launched in March 2024.
• DRESSX Mirror Human-sized interactive screen hardware product purpose-built for fashion retail and events that enables virtual try-on experiences in physical store environments.
• DRESSX Agent Consumer-facing AI agent that lets individual users virtually try on clothes using their own likeness, with prompt-based discovery and outfit visualization, including distribution through the Farfetch partnership.
• Fashion Rivals Competitive styling game on Meta Horizon Worlds where players receive themed prompts, build outfits from a curated digital wardrobe, walk runways with custom animations, and rate each other's creations, available on VR and mobile.
• DRESSGO First Roblox game from DRESSX, launched with Puma as launch partner, enabling users to dress avatars in virtual fashion items within the Roblox platform.

Quantifiable outcome

• 3x more likely to add items to cart
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, major and core.

• AmazonflagshipStrategic or Co-development Partner · 16 April 2026Partnership enabling users to purchase virtual clothing items on Amazon's platform, redeemable as codes for use within Fashion Rivals, DRESSX's Meta Horizon experience. This marks the first time virtual clothing has been available for sale on Amazon.
• PumaflagshipStrategic or Co-development Partner · 11 July 2025First Roblox game DRESSGO launched with Puma as launch partner, bringing digital fashion to gaming environments.
• Covet FashionmajorStrategic or Co-development Partner · 15 May 2025DRESSX and Covet Fashion partnership to redefine in-game style, combining digital fashion expertise across platforms.
• LacostemajorStrategic or Co-development Partner · 16 October 2024Lacoste launched digital fashion store on Snapchat in collaboration with DRESSX for summer collection, expanding brand presence in digital spaces.
• FarfetchflagshipStrategic or Co-development PartnerFarfetch partnered with DressX Agent to offer AI-powered digital avatar services through a membership-based marketplace, reaching younger digitally native audiences with next-generation AI try-on.
• GooglecoreTechnology or IntegrationDRESSX positions itself as the premium specialist layer above Google's general virtual try-on platform, with共存 rather than competition as the likely market outcome.
• Charles & KeithmajorStrategic or Co-development PartnerPartnership to bring summer fashion collection to life on Roblox platform, allowing users to engage with brand through virtual fashion experiences.
• AmazonflagshipGTM or Marketing PartnerAmazon partnered with DressX to sell virtual clothing through Amazon's online store, expandable to DressX's Meta Horizon experience.
• Victoria BeckhamflagshipStrategic or Co-development PartnerVictoria Beckham partnered with DRESSX to introduce AI-powered virtual try-on tool within brand's e-commerce environment, helping reduce uncertainty around sizing and fit.
• ShopifycoreTechnology or IntegrationDRESSX Virtual Try-On integrates with existing digital infrastructure including Shopify stores and enterprise e-commerce platforms.
• Meta PlatformscoreStrategic or Co-development PartnerDRESSX launched Fashion Rivals experience on Meta Horizon Worlds, bringing digital fashion to millions of users across Meta's virtual environment.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vue.ai: AI platform for fashion retail offering virtual try-on, product tagging, and personalization. Directly comparable to DRESSX's AI Suite as an enterprise AI vendor serving fashion brands with similar functionality.
• Reactive Reality: Austrian company offering virtual try-on and avatar-based digital fashion for fashion brands. Directly comparable to DRESSX in combining virtual try-on technology with consumer-facing digital fashion experiences.
• Metail: UK-based virtual fitting room technology provider for fashion e-commerce, allowing shoppers to create avatars and try on clothing. Directly comparable to DRESSX Virtual Try-On with similar B2B SaaS model targeting fashion brands.
• Obsess: Virtual store and immersive shopping experience platform for fashion brands. Directly comparable to DRESSX Mirror and B2B virtual experience offerings for fashion retailers.
• Sizebay: Brazilian virtual fitting and size recommendation SaaS for fashion e-commerce. Comparable to DRESSX Virtual Try-On with focus on reducing returns and increasing conversion for online apparel retailers.
• Covet Fashion: Mobile fashion game where users dress avatars in virtual luxury fashion. Directly comparable to DRESSX's Fashion Rivals and DRESSGO gaming experiences; an existing DRESSX partnership reinforces the overlap.

Broad incumbents

• Snap: Social platform with native AR try-on capabilities and AR lenses used in retail (powers Lacoste x DRESSX collaboration). Comparable as both a distribution partner and a potential competitor building similar AR try-on technology at greater scale.
• Google: Operates Google Shopping virtual try-on with broad reach but generic fashion AI. DRESSX explicitly positions as the premium specialist layer above Google's generalist offering, making it both a coexisting channel and competitive threat.
• Roblox: Gaming platform hosting DRESSGO with Puma as launch partner. Comparable as both a major distribution channel and a platform whose own creator economy and avatar-shop tools could compete with DRESSX's gaming offerings.

Emerging players

• Ready Player Me: Cross-game avatar platform with fashion and wearables capabilities. Comparable to DRESSX's avatar-fashion business intersecting gaming and virtual identity, but broader in scope beyond fashion specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dressxcom
• Facebookfacebook.com/dressxcom
• LinkedInlinkedin.com/company/dressx
• Instagraminstagram.com/dressx/?igsh=MWVkN2UxMWR5ZjdiZg%3D%3D
• TikToktiktok.com/@dressxcom?_t=8oTygjhw4cg&_r=1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRESSX