What Mynd does

Mynd is a tech-enabled property management and real estate investment platform focused exclusively on the single-family rental (SFR) sector. Founded in 2016 in Oakland, California, the company manages 20,000+ homes across 40+ markets and 20+ U.S. states, with approximately $6 billion in assets under management. It serves two primary customer segments: retail individual investors seeking to build generational wealth through remotely-managed rental properties, and institutional investors with portfolios of 100+ homes. Following its September 2024 merger with Roofstock (in which Mynd operates as a subsidiary under the Roofstock corporate entity, with Roofstock co-founder Gary Beasley as CEO and Mynd co-founder Doug Brien as President), the combined entity offers an end-to-end SFR investment workflow from acquisition through ongoing management.

Mynd's core technology stack is purpose-built for SFR and includes an Investor Portal providing real-time portfolio visibility, a Resident Portal and mobile application (iOS and Android) for tenant interactions, a Vendor Portal for maintenance contractors, an Investment Marketplace for browsing and transacting on rental properties, and operational features such as self-showing with smart-lock access codes, digital leasing with e-signatures, 3D and virtual tours, and tenant screening integrated with Transunion data. An Intelligent Pricing Engine leverages in-house data from the 20,000+ managed units to inform rental pricing decisions. Supporting tools include a Rental Return Calculator and Cap Rate Calculator for investor lead generation.

Mynd generates revenue through multiple streams: subscription-based monthly property management fees of $109 per property for single-property owners and $129 per property for portfolio owners; one-time tenant placement fees equal to 50% of one month's rent; $299 lease renewal fees; a Resident Benefits Package subscription of $39.95-$54.95/month; and custom-priced institutional services including capital markets, asset management, and dedicated property management for portfolios of 100+ homes. The company also earns affiliate revenue from insurance partners (Ives, Steadily, Sure) and integrates with Stessa for portfolio accounting and with Mynd Mortgage, Inc. (a wholly-owned subsidiary) for in-house financing. Total disclosed funding across eight rounds is approximately $205 million, including a $57.3 million Series B led by QED Investors in September 2021 at an $807 million post-money valuation. The company maintains real estate broker licenses in 16+ states.

Name

Mynd

Legal name

Mynd Management, Inc.

Website

https://mynd.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Mynd is a tech-enabled property management and real estate investment platform serving the single-family rental market, managing 20,000+ homes across 40+ U.S. markets. It targets retail individual investors and institutional portfolio owners (100+ homes) with end-to-end acquisition, financing, and management services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Rental and Leasing Services (532), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

Keywords

• Single-family rental management
• Residential property management
• Real estate investment platform
• Tech-enabled property management
• Rental investor services

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees: Monthly flat-fee property management charges ranging from $109-$129 per month based on number of properties under management. Covers all day-to-day management including tenant placement, rent collection, maintenance coordination, and financial reporting.
2. Tenant Placement Services: One-time fees for placing residents in properties. Tenant placement fee is 50% of one month's rent. Includes marketing, professional photography, listing on 40+ rental sites, virtual tours, and strict screening.
3. Lease Renewal Services: Fees for lease renewal processing. Lease renewal cost is $299.
4. Resident Benefits Package: Monthly subscription for residents covering air filter delivery, on-demand pest control, resident rewards, ID theft protection, and smart home features. $39.95/month standard, $54.95/month with Smart Home features.
5. Rental Income Guarantee: If a Mynd-placed resident misses a payment, Mynd covers up to one month of rent to bridge cash flow gaps.
6. Insurance Services: Partnership with Ives Insurance for property insurance. Integration with Steadily and Sure for landlord and renters insurance through Stessa platform.
7. Capital Markets and Asset Management: Services for institutional partners with portfolios of 100+ homes including acquisition, renovation financing, and full asset management. Vertical integration from purchase through management.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Mynd provides tech-enabled, full-service property management for single-family rental (SFR) investors, covering tenant placement, leasing, rent collection, maintenance coordination, lease renewals, and financial reporting through a digital investor portal. The platform enables remote residential real estate investing across 40+ U.S. markets and also serves institutional partners with portfolios of 100+ homes through dedicated capital markets, asset management, and vertically integrated acquisition and renovation services.

Product overview

Mynd is a tech-enabled real estate investment and property management platform serving the single-family rental (SFR) market. Its core product is Mynd Property Management — a full-service offering covering tenant placement, rent collection, maintenance, lease renewals, and financial reporting. This is delivered through the Mynd Investor Portal (for owners) and the Mynd Resident Portal/Mobile App (for tenants), which together form the primary technology interface. Mynd complements its management platform with integrated financing (Mynd Mortgage), an Investment Marketplace for buying and selling properties, and risk mitigation add-ons including the Rental Income Guarantee and Eviction Protection Plan. Supporting tools include a Rental Return Calculator and Cap Rate Calculator. For residents, the Resident Benefits Package ($39.95–$54.95/month) offers air filter delivery, pest control, credit reporting, ID protection, and optional smart home features. Institutional clients receive a separate vertical via Mynd Institutional Services, covering capital markets, asset management, and dedicated portfolio management for 100+ home portfolios. The platform is integrated with Stessa for portfolio accounting synchronization. Pricing is flat-fee based on portfolio size ($109–$129/month per property) plus a 50% tenant placement fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mynd Property Management Tech-enabled full-service property management for single-family rental investors. Covers tenant placement, lease management, rent collection, maintenance coordination, repairs, lease renewals, and financial reporting through an investor portal. Targets both retail investors and institutional partners managing portfolios of 100+ homes.
• Mynd Investor Portal A web-based portal for property owners to track portfolio performance, approve service requests, communicate with property managers, monitor real-time operations, and access financial reporting across their entire holdings.
• Mynd Resident Portal and Mobile App A resident-facing digital platform and mobile app (iOS/Android) enabling tenants to pay rent, submit service requests, communicate with the Mynd team, and access their account.
• Mynd Mortgage Mortgage financing services offered to investors acquiring single-family rental properties, enabling them to finance purchases through the Mynd platform via wholly-owned subsidiary Mynd Mortgage, Inc.
• Investment Marketplace An online marketplace enabling investors to browse, buy, and sell single-family rental properties, integrated with Mynd's management and financing services for end-to-end investment workflow.
• Mynd Institutional Services A suite of institutional-grade services including capital markets advisory, asset management, and dedicated property management for institutional partners with portfolios of 100+ homes. Features data-driven acquisition, renovation, and leasing workflows.
• Rental Return Calculator

Quantifiable outcome

• 8 out of 10 residents choose to renew their lease
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RoofstockflagshipStrategic or Co-development Partner · 18 September 2024Roofstock and Mynd merged to form an end-to-end platform for SFR investors. Under the deal, Mynd merged into the Roofstock corporate entity while property management operations continue under the Mynd brand. Roofstock co-founder Gary Beasley serves as CEO and Mynd co-founder Doug Brien became President.
• StessacoreTechnology or IntegrationIntegration with Stessa, the top-rated platform for managing and optimizing rental portfolios. Investors benefit from institutional-grade insights and expertise backed by Roofstock's extensive market data. Transactions are fully integrated with Stessa accounting.
• SteadilyminorGTM or Marketing PartnerLandlord insurance partner featured on Stessa platform. Offers landlord insurance at competitive pricing with quick quote process.
• SureminorGTM or Marketing PartnerRenters insurance partner on Stessa platform. Fast, low-cost renters insurance to protect landlords and tenants.
• Anderson AdvisorsminorGTM or Marketing PartnerTax and legal partner offering free virtual workshops for asset protection and personalized portfolio planning. Helps unlock significant tax benefits for rental property investors.
• OwnwellminorGTM or Marketing PartnerProperty tax appeal partner on Stessa platform. No-risk property tax appeals with success-based fee structure.
• LendingOneminorGTM or Marketing PartnerDirect lender partner for real estate investors. Flexible capital solutions for investors seeking to scale their rental property portfolios.
• Certain LendingminorGTM or Marketing PartnerInvestment mortgage partner redesigning investor mortgages to reduce surprises. Loans can close in as few as 5 days.
• Ives InsuranceminorGTM or Marketing PartnerInsurance partner providing property insurance for investors. Linked from Mynd website as option for insuring properties.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Roofstock: Roofstock is the largest online marketplace for buying and selling single-family rental properties and is now Mynd's parent company following the September 2024 merger. Roofstock directly serves the same retail and institutional SFR investor base with property listings, marketplace services, and the Stessa portfolio management platform.
• Belong: Belong is a tech-enabled single-family rental management company offering guaranteed rent and full-service property management to homeowners and investors. It competes directly with Mynd for the same remote-investor and homeowner-by-rent customer segment.
• Doorstead: Doorstead provides tech-enabled single-family rental management with a guaranteed-rent model, serving homeowners who want passive rental income. It competes with Mynd's property management offering for the same homeowner and small-portfolio investor segment.

Broad incumbents

• Invitation Homes: Invitation Homes is the largest institutional owner and operator of single-family rental homes in the U.S., managing over 80,000 homes. While it owns rather than manages third-party assets, it is a comparable reference point for SFR operating scale and competes for institutional SFR wallet share.
• Progress Residential: Progress Residential is a major institutional SFR operator with ~85,000+ homes under management, offering single-family rental homes to residents and management services to institutional owners. Comparable to Mynd's institutional services vertical for portfolios of 100+ homes.
• American Homes 4 Rent: American Homes 4 Rent is a publicly traded REIT and institutional SFR operator with ~60,000+ homes. It operates vertically integrated acquisition, leasing, and property management functions comparable to Mynd's institutional offering.
• Pretium Partners: Pretium is a major SFR-focused investment manager with billions in AUM and significant portfolio management operations. Comparable to Mynd's institutional services segment serving large institutional investors in the SFR space.
• AppFolio: AppFolio is a leading property management software platform serving residential property managers including SFR operators. It is comparable as a technology backbone for SFR property management, though it is a SaaS provider rather than an operator.
• Buildium: Buildium is a property management software platform widely used by residential and SFR managers. It is comparable to Mynd as adjacent technology infrastructure in the SFR property management stack.

Others

• Stessa: Stessa is a free portfolio management and accounting platform for rental property investors, owned by Roofstock and integrated with Mynd as the preferred property management partner. Comparable as a complementary platform in the Roofstock/Mynd ecosystem serving the same SFR investor segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mynd-Property-Management-163047480801277
• LinkedInlinkedin.com/company/mynd-management
• Instagraminstagram.com/investwithmynd
• Xx.com/MyndPM

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mynd