Airbnb

What Airbnb does

Airbnb operates a global two-sided online marketplace that connects hosts offering short-term lodging, and increasingly other travel services, with guests seeking alternative accommodations. As of Q1 2026, the platform supports more than 5.5 million active hosts and has facilitated over 2.5 billion cumulative guest arrivals, with 156.2 million nights booked in the quarter alone. The platform's core product remains vacation-rental listings, but the 2026 Summer Release extended the surface area to include traditional hotels, on-trip services (chefs, airport rides, etc.), and an expanded Experiences marketplace. Underlying technology includes AI-driven search and ranking, dynamic pricing tools for hosts, computer-vision-based listing quality scoring, an AI customer-service chatbot that resolves roughly 40% of US inquiries without human intervention, and a large-language-model-driven review summarization pipeline that reportedly uses third-party models such as Alibaba's Qwen for parts of the stack.

Airbnb monetizes primarily through a take-rate on bookings, with Q1 2026 Gross Booking Value of $29.2B and revenue of $2.68B implying a take-rate in the mid-teens. Both guests and hosts transact through the platform; hosts pay a service fee per booking and optional performance-boosting fees, while guests pay a guest service fee layered on top of the host's price. Revenue is geographically diversified across North America, EMEA, and Latin America, with no single customer representing material concentration. The go-to-market relies on organic brand pull, performance marketing, and selective premium sponsorships such as the FIFA World Cup 2026 partnership.

The business is highly cash-generative, with adjusted EBITDA margins around 30% and a trailing FCF margin of 35.9%. Capital structure is debt-augmented following a $2.5 billion senior notes offering in March 2026. The company faces ongoing regulatory pressure across major urban markets, including a €65M fine in Spain, EU short-term rental registration rules, and NYC Local Law 18 caps, which compress the supply side in dense cities and represent a persistent operational and political risk. Leadership changes, including the appointment of Andrea D'Amico as Chief Business Officer, indicate organizational reinforcement around the new hotels, services, and Experiences categories.

Name

Airbnb

Legal name

Airbnb, Inc.

Website

https://airbnb.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Airbnb operates a global two-sided online marketplace connecting more than 5.5 million hosts with travelers, generating Q1 2026 revenue of $2.68B (up 18% YoY) on $29.2B of Gross Booking Value through a take-rate monetization model across lodging, services, and experiences.

Ownership category

akta.pro rank

Product category

Short-Term Rental Marketplace

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Hosted Private Rooms (On-Site Host) (THAMABAB), Unhosted Private Rooms (Off-Site Host) (THAMABAC), Villas & Luxury Estates (THAMAAAC), Beachfront & Lakefront Homes (THAMAAAF), Mountain & Ski Homes (THAMAAAG)

Keywords

• Vacation rental marketplace
• Short-term accommodation booking
• Alternative lodging platform
• Online travel marketplace
• Host-led travel experiences

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Booking commissions (take rate): Percentage service fee charged to hosts on each booking; primary revenue stream. Q1 FY2026 gross booking value was $29.2B (up 19% YoY) with revenue of $2.68B (up 18% YoY).
2. Third-party services commissions: 10-15% take rate on third-party partner transactions routed through Airbnb Services (car rentals, airport pickups via Welcome Pickups, luggage storage via Bounce); CEO targets $1B+ annual revenue from this segment.
3. Travel insurance / fintech products: Guest travel insurance (Travel Insurance Plan, Reservation Insurance, Stay Protection) and the new 'extended cancellation option' powered with a third-party partner, similar to Hopper model; could expand take rate by ~50bps and add ~$500M high-margin revenue over 3-5 years.
4. Gift cards: Airbnb travel gift cards sold as eGift cards (text/email) or physical cards in retail (Target, Walmart, Best Buy, CVS, Walgreens, Kroger, Safeway, Whole Foods) and bulk B2B orders; redeemable across homes, experiences, and services; no expiration.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Airbnb operates a two-sided online community marketplace that lets individual hosts list short- and long-term vacation accommodations (homes, cabins, beach houses, unique stays) and bookable Experiences for travelers to discover and book via web and mobile. Beyond core home-sharing, Airbnb has expanded into boutique and independent hotels, host-led Experiences (including landmark experiences at the Eiffel Tower and Tower of London), in-destination Services, and integrated third-party offerings (car rentals, grocery delivery, airport pickups, luggage storage), charging hosts a percentage service fee and taking 10–15% commission on third-party services.

Differentiator

Problem solved

Functional benefit

Brands

• AirCover: Protection program for guests and hosts covering booking-related issues and damages.
• Airbnb.org
• Experiences
• Services
• Airbnb-friendly apartments

Products and services

• Airbnb Homes The foundational short-term and long-term vacation-rental marketplace, including vacation homes, cabins, beach houses, and unique stays; the primary revenue-generating product and the platform's namesake offering, available globally to individual travelers.
• Airbnb Experiences Host-led activities and tours (including landmark experiences such as the Eiffel Tower and Tower of London) bookable through the platform; in 2026 Airbnb added a creator-driven strategy to recruit social-media hosts and address the local-demand gap.
• Airbnb Services A newer category of in-destination services (chefs, photography, etc.) bookable alongside a stay; part of Airbnb's broader push into an end-to-end ecosystem of services.
• Airbnb Boutique & Independent Hotels Hotel listings (boutique and independent properties) launched at the May 2026 Summer Release across 20 cities including New York, Paris, London, Madrid, Rome, and Singapore; includes price-match guarantee and up to 15% back in Airbnb credits on select bookings.
• Airbnb Car Rentals Car rental marketplace offered as part of the May 2026 Summer Release expansion into end-to-end travel services, with Airbnb taking a 10-15% commission on partner transactions.
• Airbnb Gift Cards Airbnb travel gift cards sold as eGift cards (text/email) or physical cards in retail (Target, Walmart, Best Buy, CVS, Walgreens, Kroger, Safeway, Whole Foods) and bulk B2B orders; redeemable across homes, experiences, and services; no expiration.
• Extended Cancellation Option (Cancel-for-Any-Reason) An Airbnb travel fintech add-on allowing guests to pay for the ability to cancel a stay with a full refund up to 24 hours before check-in; available in 12 countries including the U.S., Canada, Ireland, and the Netherlands.
• Airbnb for Work Business-travel booking offering for enterprise customers with corporate billing and travel-program administration for traveling employees.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature6 records

Partnerships

19 partnerships are on record, tiered minor, core and flagship.

• City of Newark / New Jersey Performing Arts CenterminorGTM or Marketing Partner · 24 June 2026Airbnb donating North to Shore Festival tickets to Newark community organizations and nonprofits, with special programming tied to the 2026 FIFA World Cup.
• GetYourGuide, Tripadvisor, Klook, ViatorminorOthers · 24 June 2026Indirect competitive context — specialist experience players GetYourGuide, Tripadvisor, and Klook outperform OTAs in tours/activities; Airbnb is competing for the experiences share alongside these operators as it recruits creators and expands landmark experiences to 3,000+.
• Family Holiday Charity (UK)minorOthers · 22 June 2026£300,000 donation from Airbnb to support 300+ low-income U.K. families taking their first holiday together; aligned with Airbnb's commissioned survey of 2,000 U.K. adults with children aged 5-18.
• U.S. Travel AssociationminorOthers · 22 June 2026Research collaboration; U.S. Travel Association data shows international World Cup visitors expected to spend more than $5,000 per person, 1.7x typical international travelers; cited by Airbnb coverage of World Cup fan travel.
• New Jersey Youth Soccer / NY-NJ Host CommitteeminorGTM or Marketing Partner · 21 June 2026Co-funded with Uber to distribute ~1,000 free World Cup group-stage tickets to youth soccer players from underserved communities for matches at MetLife Stadium (e.g., France vs. Senegal June 16, Norway vs. Senegal June 22).
• Temporal (durable execution infrastructure)coreTechnology or Integration · 19 June 2026Airbnb is a customer of Temporal Technologies (Bellevue-based), whose durable execution infrastructure powers mission-critical reliability for Airbnb alongside Coinbase, OpenAI, and Yum Brands.
• CAVAminorGTM or Marketing Partner · 18 June 2026CAVA x Airbnb Experiences 'Mediterranean Summer Supper Series' with three dining events in the U.S. (June 22 launch): LA solstice with Outstanding in the Field, NYC soccer-themed with Flavors of the Game, and a fan-voted finale in a city without CAVA. Tickets priced at $15.
• Flavors of the GameminorGTM or Marketing Partner · 18 June 2026Co-hosts the NYC soccer-themed supper event in CAVA x Airbnb Experiences 'Mediterranean Summer Supper Series'.
• Habitat for Humanity of Puerto RicominorOthers · 16 June 2026$150,000 grant from Airbnb to support affordable housing initiatives, home repairs, and family development programs in Puerto Rico.
• FIFAflagshipGTM or Marketing Partner · 6 June 2026Airbnb is an Official Supporter / Tier 3 Sponsor of the 2026 FIFA World Cup (June 11 – July 19, 2026) across 16 U.S., Canada, and Mexico cities; hosts exclusive experiences across six U.S. host cities; tournament projected as Airbnb's largest hosting event in company history with ~400,000 World Cup fans expected to stay.
• WSL FootballcoreGTM or Marketing Partner · 4 June 2026Three-year partnership launched a £1 million Player Accommodation Fund providing short-term housing for players transferring between Barclays WSL and WSL2 clubs; Airbnb is the official accommodation & experiences partner for the women's league; addresses player research showing up to £1,000 in relocation costs with 7 or fewer days to move; builds on Airbnb's role as Official Supporter of FIFA Women's World Cup 2027.
• Outstanding in the FieldminorGTM or Marketing Partner · 4 June 2026Hosts the Los Angeles solstice supper event in CAVA x Airbnb Experiences 'Mediterranean Summer Supper Series'.
• Blue Point AnalytixminorOthers · 4 June 2026Conducted Airbnb-commissioned survey of 1,045 Latino adults in the U.S. for the FIFA World Cup 2026 travel report.
• Seoul Foundation of Women and FamilycoreGTM or Marketing Partner · 29 May 2026Third year of partnership with the Seoul Foundation of Women and Family and the city's Women's Resources Development Center to launch the Shared Accommodation Host Training Program targeting career-interrupted women; expanded in 2026 to include introductory and masterclass tiers; 471 participants in 2025 vs 130 applicants in 2024 pilot.
• Alibaba (Qwen LLM)coreTechnology or Integration · 21 May 2026Airbnb uses Alibaba's Qwen open-source language model for its customer service chatbot; subject to a U.S. House probe by Committees on China and Homeland Security; CEO Brian Chesky publicly defended the use of Chinese open-source AI, stating Airbnb shares no user data with Chinese companies.
• InstacartflagshipStrategic or Co-development Partner · 20 May 2026Grocery delivery integration available in 25+ U.S. cities; offers $10 off orders of $50+ plus free delivery (through June 30, 2026); allows guests to schedule delivery up to check-in and hosts to stock kitchens at no extra cost. Account and billing are handled via Instacart's backend.
• BounceflagshipStrategic or Co-development Partner · 20 May 2026Luggage-storage partnership at 15,000+ global locations in 175 cities; guests can store bags before check-in or after checkout; Airbnb takes 10-15% commission on transactions; originally announced at May 20, 2026 Summer Release event.
• Welcome PickupsflagshipStrategic or Co-development Partner · 20 May 2026Airport pickup partnership in 160+ cities worldwide outside the U.S.; private car pickups for major markets; Airbnb takes 10-15% commission; announced at May 20, 2026 Summer Release event.
• Delta SkyMilescoreGTM or Marketing Partner · 20 May 2026Expanded Delta SkyMiles partnership makes it easier for members to earn miles when booking Airbnb stays, services, and experiences; announced at May 20, 2026 Summer Release event.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. Most direct competitor to Airbnb with a similarly broad global accommodation marketplace plus flights, cars, and attractions. Q1 2026 bookings growth of 15% trails Airbnb's 19%, making it the cleanest scale comparable.
• Expedia Group: Owner of Expedia, Hotels.com, Vrbo (the closest direct competitor to Airbnb in vacation rentals), and Trivago. Q1 2026 bookings growth of 13% trails Airbnb's 19% and Vrbo is Airbnb's most direct head-to-head alternative in U.S. home-share.

Broad incumbents

• Trip.com Group: China- and APAC-led OTA (Trip.com, Ctrip, Skyscanner, Qunar). Comparable in scale and breadth of travel services (accommodation, flights, experiences) but with very different geographic mix; competes most directly with Airbnb in APAC.
• Marriott International: World's largest hotel company. Now a co-distribution partner in some markets and a FIFA 2026 co-sponsor alongside Airbnb. As Airbnb expands into boutique hotels, Marriott is the incumbent Airbnb is increasingly competing with for urban transient demand.
• Hilton Worldwide: Major global hotel chain and a key supplier as Airbnb expands into boutique/independent hotels. Comparable in serving mainstream leisure and business travelers, but with traditional owned/managed/franchised inventory vs. Airbnb's marketplace model.
• Tripadvisor: Travel meta-search and reviews platform with the Viator experiences brand. A long-standing travel discovery and booking competitor; Viator is explicitly identified in Airbnb's data as outperforming OTAs in tours/activities, making it Airbnb's primary experience-category peer.

Emerging players

• Hopper: Travel app specializing in fintech-driven pricing, cancellation protection, and price prediction. Airbnb's new "extended cancellation option" is explicitly described as Hopper-modeled, making Hopper both a feature inspiration and a potential competitor in travel fintech.
• GetYourGuide: Berlin-based specialist tours/activities marketplace. Identified in Airbnb's data as part of the experiences competitive set alongside Viator, Klook and Tripadvisor. Most direct peer for Airbnb's rapidly expanding Experiences category.
• OYO Rooms: Indian budget-hotel aggregator/operator; Sanchit Aggarwal (Airbnb's new Head of Supply, India) is an OYO alumnus. A comparable marketplace-style accommodation platform, but operating primarily in budget hotels rather than home-sharing.

Regional players

• Klook: Asia-Pacific-focused experiences and travel-services platform. Listed by Airbnb among specialists outperforming OTAs in tours/activities; APAC geographic overlap with Airbnb's expansion priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airbnb
• Facebookfacebook.com/airbnb
• LinkedInlinkedin.com/company/airbnb

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds29 records

Investors73 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A27 records

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airbnb