What Midnite does

Midnite is a London-headquartered, privately held online sportsbook and casino operator founded in 2015 by Nicholas Wright and Daniel Qu. The company runs a fully proprietary in-house technology platform that powers pre-match and live betting on esports and traditional sports, an online casino with live dealer, horse and greyhound racing coverage, and Competitive Gaming head-to-head content. Midnite generates revenue from the house edge (margin) on sports wagers and casino game stakes, operating a direct-to-consumer model that targets individual online sports bettors and casino game players globally with a current focus on the UK market.

The company is regulated by the Great Britain Gambling Commission for UK operations and by the Irish Revenue Commissioner for Irish operations, is licensed in Brazil, and has publicly stated plans to enter Mexico. Its go-to-market combines a self-serve online platform (midnite.com) with high-visibility sports sponsorships — including front-of-shirt partnership with Wolverhampton Wanderers FC, the World Snooker Championship, and podcast sponsorships — to drive customer acquisition in a marketing-intensive category.

Midnite has raised over $75 million in equity across a Series A ($16M, February 2022), Series B ($10M, April 2025), and Series C ($35M, January 2026), with The Raine Group as the consistent lead investor. In October 2025 the company also secured a $100 million credit facility to fund marketing and growth. As of 2025, headcount stood at approximately 150 employees, and the company has stated an ambition to reach tier-1 operator status through international expansion, product innovation, and scale.

Name

Midnite

Legal name

Midnite

Website

https://midnite.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Midnite is a London-based online sportsbook and casino operator offering sports betting, esports wagering, casino games, and live dealer products to consumers via its proprietary in-house platform, with licenses in the UK, Ireland, and Brazil.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Online sports betting
• Esports wagering
• Casino games
• Live dealer betting
• Regulated sportsbook

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Sports Betting: Commission from sports wagers placed by customers on esports and traditional sports events. Revenue generated from the margin (house edge) built into odds offered on sporting events.
2. Casino Gaming: Revenue from casino games including slots, table games, and live dealer offerings. Generates income from house edge on casino game wagers.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Midnite operates an online sportsbook and casino platform offering pre-match and live betting on esports and traditional sports (including football, horse racing, and greyhound racing), an online casino with slots, table games, and live dealer experiences, and Competitive Gaming head-to-head content such as eSoccer and eBasketball. The platform is delivered directly to consumers via the midnite.com website and is licensed by the Great Britain Gambling Commission and Irish Revenue Commissioner.

Product overview

Midnite operates as a unified sportsbook and casino platform offering three core products: a Sportsbook (launched 2018) providing betting on esports and traditional sports including football, horse racing, and greyhound racing; a Casino platform (launched 2023) with casino games and live dealer; and Competitive Gaming content featuring eSoccer and eBasketball head-to-head matches. The platform integrates live racing content from over 170 racecourses across six continents and holds licenses from the Great Britain Gambling Commission and Irish Revenue Commissioner.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook Online sports betting platform offering pre-match and live betting on esports and traditional sports, including football, horse racing, and greyhound racing. Integrates live racing content from over 170 racecourses globally. Targets individual adult bettors in licensed jurisdictions such as the UK, Ireland, and Brazil.
• Casino Online casino product offering casino games and live dealer experiences, launched in 2023 to expand Midnite's offering beyond sports betting. Targets individual adult players in licensed jurisdictions.
• Competitive Gaming Esports-style head-to-head betting content including eSoccer and eBasketball matches integrated through partnership with SIS, delivering more than 225,000 matches annually to Midnite customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, major and core.

• The Good, The Bad & The Football PodcastminorGTM or Marketing Partner · 16 June 2026Sponsorship partnership featuring Midnite branding throughout podcast episodes during World Cup. The podcast launched September 2025, stars Paul Scholes and Nicky Butt, has 169,000+ YouTube subscribers.
• Wolverhampton Wanderers FCmajorGTM or Marketing Partner · 4 June 2026Principal partner and shirt sponsor for 2026/27 season following Wolves' relegation from Premier League, which freed the club from gambling sponsorship restrictions. Signifies strategic shift in sponsorship approach amid Premier League voluntary gambling ban.
• SIS (Sports Information Services)coreTechnology or Integration · 7 January 2026Partnership integrates SIS's 24/7 live horse and greyhound racing (60,000+ events annually from 170+ racecourses across 6 continents) and SIS Competitive Gaming content (225,000+ head-to-head eSoccer and eBasketball matches annually) into Midnite's platform.
• World Snooker Tour (WST)majorGTM or Marketing Partner · 15 April 2025Partnership making Midnite official UK betting partner of the 2025 World Snooker Championship. Includes Midnite Lounge activation space, amateur competitions, and Midnite Maximum prize giveaways growing from £25,000 to £100,000.

Scale indicators7 records

Recent moves2 records

Expansion highlights7 records

Broad incumbents

• Bet365: UK-headquartered global online sportsbook and casino giant. Directly comparable in product mix (sportsbook + casino + in-play) and target customer (UK and international bettors), but operates at vastly greater scale and brand recognition.
• Flutter Entertainment: Owner of Sky Betting & Gaming, Paddy Power, Betfair and FanDuel. Overlaps in UK online sportsbook and casino, with a tier-1 scale and product breadth Midnite explicitly targets emulating.
• Entain: Operator of Ladbrokes, Coral, BetMGM and bwin. A UK-licensed sportsbook and casino group competing in the same regulated markets Midnite serves, with vastly deeper product and marketing resources.
• Kindred Group (Unibet): Multi-brand online sportsbook and casino operator with strong UK and European presence via Unibet. Comparable in regulated-market, multi-product online gambling focus.

Direct peers

• Betway: Online sportsbook and casino operator active across multiple regulated markets including the UK. Closely comparable in multi-product sportsbook-plus-casino model and sponsorship-driven marketing approach.
• LeoVegas: Mobile-first European online sportsbook and casino operator. Closely comparable in scale bracket, multi-product model, and UK/European regulated-market focus.
• Casumo: Online casino and sportsbook operator with UK and European licenses. Comparable mid-sized online operator with casino-led origins expanding into sportsbook, mirroring Midnite's product arc.
• Smarkets / SBK: Exchange-based sportsbook operator (SBK consumer brand) active in regulated markets including the UK. Comparable as a tech-forward, UK-licensed sportsbook competing for the same digitally-native bettor segment.

Emerging players

• Rivalry: Emerging esports-focused sportsbook and casino operator. Comparable as an esports-first, smaller-scale online operator pursuing younger demographics and international markets alongside Midnite.
• Betano (Kaizen Gaming): Kaizen Gaming's Betano brand is a fast-growing sportsbook and casino operator with a strong Brazilian and Latin American footprint. Directly comparable as Midnite competes in and expands into the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midnite
• Facebookfacebook.com/MidniteEsports
• LinkedInlinkedin.com/company/midnite

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midnite