Aircards
Aircards is a Newcastle-based immersive technology studio founded in 2020 that designs and deploys web-based AR, VR, mixed-reality and AI-powered interactive experiences for global enterprise brands such as Nike, Louis Vuitton, Red Bull, Diageo and Unilever.
- Company typePrivate
- Founded2020
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aircards does
Aircards is a Newcastle, UK-founded immersive technology studio operating since 2020 as a full-service production house for global enterprise brands. Its core offering spans web-based Augmented Reality, Virtual Reality, mixed reality, CGI and generative AI campaigns delivered end-to-end — from creative strategy and design through in-house fabrication, deployment and analytics — to clients including Louis Vuitton, Nike, Red Bull, Diageo, Unilever and PUMA.
The company is organised around three integrated divisions: Aircards Studio (creative production services), Invisionary Media (the LUX-75 AI-powered 75-inch interactive display product line for retail, sports venues and high-footfall public spaces, built on Lenovo hardware with NVIDIA GPU acceleration), and Metalitix (a proprietary spatial analytics platform providing heatmaps, gaze tracking, dwell time and session playback across 3D, AR and mixed-reality environments). A fourth in-house unit, The Workshop, handles physical fabrication of LED tunnels, AR-enabled Magic Mirrors and modular installations. Underlying technology is anchored on Niantic's 8th Wall WebAR platform, Snap's Camera Kit, Unreal Engine and Apple's VisionOS, with proprietary integration layers including a world-first WebAR hand-tracking feature and a custom Unreal-to-AR communications interface.
Aircards monetises through project-based professional services fees for bespoke immersive campaigns, sale and hire of LUX-75 hardware with a cloud-based CMS for multi-location deployments, and subscription licensing of the Metalitix analytics platform. A £3.0 million growth capital investment from Foresight Group in August 2025 funds international expansion across all three divisions, with senior leadership upgraded by the appointment of Euan Jarvie (former CEO of Dentsu UK&I) as Executive Chair and Peter Wade (former Global CFO of EssenceMediacom) as CFO.
Aircards firmographics
Firmographics- Name
- Aircards
- Legal name
- Aircards Ltd
- Website
- https://aircards.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aircards is a Newcastle-based immersive technology studio founded in 2020 that designs and deploys web-based AR, VR, mixed-reality and AI-powered interactive experiences for global enterprise brands such as Nike, Louis Vuitton, Red Bull, Diageo and Unilever.
- Ownership category
- akta.pro rank
Aircards industry classification
Industry- Product category
- Immersive Technology Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Aircards is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Aircards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Creative Production Studio: Project-based production fees for bespoke immersive campaigns including AR, VR, mixed reality, CGI, AI-driven experiences for global enterprise brands. The studio delivers end-to-end services from consulting and ideation through design, development, hosting and analytics.
- Invisionary Media — LUX-75 Hardware & Software: Sale and deployment of AI-powered LUX-75 interactive displays for high-traffic spaces such as retail, airports, events and malls. Displays are available for hire or purchase. Includes a cloud-based CMS for managing deployments and a library of ready-to-launch interactive applications.
- Metalitix Spatial Analytics Platform: Proprietary spatial analytics platform licensed to enterprise clients to measure engagement and behaviour within immersive environments. Provides heatmaps, gaze tracking, session playback and customisable dashboards.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Aircards product offering
Product offeringCore offering
Aircards is a global immersive studio that designs, builds and deploys web-based Augmented Reality (WebAR), Virtual Reality, and Mixed Reality experiences for enterprise brands. Its offering spans three pillars: Aircards Studio (bespoke creative production for AR/VR/XR, CGI, generative AI and experiential events), Invisionary Media (proprietary LUX-75 AI-powered 75-inch interactive touchscreen displays sold or hired for high-traffic environments), and Metalitix (proprietary spatial analytics platform measuring engagement inside 3D/AR/XR environments). The firm also operates The Workshop, an in-house fabrication unit for LED tunnels, interactive pop-ups and Magic Mirror housings.
Product overview
Aircards is a multi-award-winning global immersive studio founded in Newcastle in 2020, offering a full-service ecosystem spanning creative production, interactive hardware, and proprietary analytics. The business is organized around three core pillars: (1) Aircards Studio — the core creative production division delivering AR, VR, mixed reality, CGI, generative AI, experiential events, and in-house fabrication through The Workshop; (2) Invisionary Media — the AI-powered interactive display division built around the flagship LUX-75 touchscreen combining real-time AI, AR, spatial interaction, and intelligent analytics for high-footfall environments; and (3) Metalitix — the proprietary spatial analytics platform providing heatmaps, gaze tracking, dwell time, and interaction behavior insights across 3D, AR, and mixed reality environments. The Studio also offers specialized capabilities including AR Magic Mirrors for retail try-on experiences, Apple Vision Pro production services, and AR Connected Pack product packaging integrations. All three pillars are underpinned by Aircards' in-house physical fabrication capability (The Workshop) for LED tunnels, immersive installations, and modular builds.
Differentiator
Problem solved
Functional benefit
Brands
- Invisionary Media: AI-powered interactive display division of Aircards Studio, producing the LUX-75 flagship interactive display for high-traffic spaces including retail, airports, events and malls.
- Metalitix
- The Workshop
Products and services
- Aircards Studio Primary creative production division delivering bespoke immersive campaigns across AR, VR, mixed reality, CGI, generative AI, experiential events and fabrication for enterprise brands such as Nike, Louis Vuitton, Red Bull, Diageo, Unilever, LVMH and PUMA. Offers end-to-end service from consulting and ideation through design, development, hosting and analytics.
- Invisionary Media AI-powered interactive display division of Aircards Studio focused on digital out-of-home (DOOH) deployments in retail, airports, events, stadiums and malls. Built around the LUX-75 interactive display, combines real-time AI, augmented reality, spatial interaction and intelligent analytics, with a cloud-based CMS for multi-location management.
- LUX-75 Interactive Display Flagship 75-inch AI-powered interactive display engineered for high-traffic environments. Combines a touchscreen, AI-enabled computer vision cameras, Lenovo ThinkStation compute, real-time NVIDIA GPU acceleration, and a suite of immersive applications (virtual try-on, body-tracked games, interactive retail, fan engagement). Available for hire or purchase and managed via cloud-based CMS.
- Metalitix Proprietary spatial analytics platform providing enterprise clients with deep-level insight into how audiences explore and interact within 3D, AR and mixed reality environments. Features include heatmaps, gaze tracking, movement analysis, session playback, dwell time measurement, interaction density and customisable dashboards; licensed to enterprise clients on a recurring basis.
- AR Magic Mirrors Interactive AR display product line that overlays digital content onto users' real-time reflections to enable virtual try-on of clothing, accessories and makeup, plus creative 3D animations and shareable content capture. Built using Aircards' proprietary lightweight portable Magic Mirror fabrication and Snap's AR Camera Kit for browser-based access.
- Apple Vision Pro Experiences End-to-end production service for spatial experiences built for Apple Vision Pro / VisionOS, covering creative ideation, spatial strategy, 3D design and real-time development. Capabilities include eCommerce, gamification and automotive showroom demos, with Metalitix analytics available for measuring user behaviour in spatial computing environments.
- The Workshop In-house physical fabrication division designing and building the environments that host Aircards' immersive experiences, including LED tunnels, AR-enabled Magic Mirror housings, interactive pop-ups, simulators and modular event structures. Enables physical and digital design to be conceived together for cohesive scalable activations.
Quantifiable outcome
- 3.6 million+ interactions and 42 million TikTok views from The Butterfly Trail at Outernet London
- +4 more outcomes
Companies that use Aircards
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
Aircards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
Aircards partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and notable.
- IntelcoreIntel technologies are a key component of the AI-powered fan engagement platform deployed at Newcastle United's St. James' Park. The deployment brings together Intel technologies alongside Lenovo infrastructure and Invisionary Media's interactive engagement platform.
- Newcastle UnitedcoreNewcastle United launched an AI-powered fan engagement platform at St. James' Park through a collaboration between Lenovo, Intel and Invisionary Media (division of Aircards Studio). The deployment brings immersive fan experiences, interactive retail engagement and audience spatial analytics to one of the UK's most iconic sporting venues.
- LenovoflagshipLenovo collaborated with Invisionary Media (division of Aircards Studio) to showcase the LUX-75 AI-powered interactive display at NVIDIA GTC 2026. The LUX-75 is powered by Lenovo ThinkStation hardware and NVIDIA GPU technology. The partnership forms part of Lenovo's presence at GTC demonstrating AI-driven applications for the sports industry. Lenovo is also a partner on the Newcastle United AI-powered fan engagement platform deployment.
- NVIDIAflagshipNVIDIA GPU acceleration technology powers the LUX-75 interactive display. The system was showcased at NVIDIA GTC 2026, where Invisionary Media was invited to demonstrate AI-powered physical experiences at the Lenovo booth (#431) in the Expo Hall.
- Bandit WinesnotableAircards partnered with Bandit Wines to create the world's first AR Connected Pack experience using Snap's Camera Kit WebAR framework. By scanning a QR code on select Bandit Wine bottles, consumers unlock an AR journey into America's national parks. Metalitix provides spatial analytics to track consumer engagement with the AR experience.
- Pixel ArtworksflagshipPixel Artworks, an immersive experience studio, partnered with Aircards to create 'The Butterfly Trail' at Outernet London — a world-first mixed reality experience featuring multiple technology firsts including a WebAR hand-tracking feature. Aircards developed the AR slingshot game on 8th Wall's WebAR platform and a first-of-its-kind communications interface between Unreal Engine and the AR experience. Aircards also deployed Metalitix spatial analytics for the installation.
- Warba BanknotableWarba Bank partnered with Aircards to launch 'Warba World,' an innovative WebAR mobile game allowing users to explore virtual Kuwait City, visit landmarks (Kuwait Towers, Grand Mosque, Liberation Tower) and complete trivia tasks to win rewards. The experience uses Niantic's 8th Wall WebAR technology with no app download required. Aircards included XR accessibility features including accessibility menu, configurable audio, screen-reader support, and 3D asset highlighting.
- Snap (Snap Inc.)coreAircards holds exclusive access to Snap's AR CameraKit technology for Magic Mirrors, enabling AR experiences accessible directly from web browsers without app downloads. The partnership enables Aircards to offer Magic Mirror deployments with leading AR technology and broad consumer accessibility.
- 8th Wall (Niantic)coreAircards builds WebAR experiences using 8th Wall's WebAR platform (owned by Niantic), which enables AR experiences accessible via smartphone browsers without app downloads. Used for projects including The Butterfly Trail, Warba World, Coca-Cola HBC Summit Scramble, Disneyland Paris WebXR experience, and Bandit Wines AR Connected Pack.
- Coca-Cola HBCnotableCoca-Cola HBC collaborated with Aircards to launch 'Summit Scramble,' a WebXR powered mini-game developed by Aircards using 8th Wall technology, deployed at a live corporate event.
- Olympique de MarseillenotableAircards developed an AI-powered kit customisation platform for PUMA and Olympique de Marseille, enabling fans to generate and visualise unique football shirt concepts in real-time using generative AI and real-time 3D rendering.
- Pixel ArtworksflagshipPixel Artworks and Aircards collaborated on the Lenovo F1 Race to Create campaign — Pixel Artworks provided large-scale projection mapping onto London's Walkie-Talkie building while Aircards built the digital experience, generative car customiser, AR engine, and real-time video rendering pipeline.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Aircards competitors and assessment
Company assessmentDirect peers
- Deeplocal: Pittsburgh-based creative tech studio building branded AR experiences, interactive installations and experiential campaigns for global brands. Directly comparable to Aircards on the bespoke AR/WebAR + physical fabrication + measurement model for enterprise clients.
- Unit9: London- and globally-headquartered immersive production studio delivering AR, VR, interactive and experiential campaigns for enterprise brands. Closely comparable to Aircards on service mix (WebAR, branded AR, interactive installations) and enterprise customer base, with a longer track record and broader geographic footprint.
- North Kingdom: Swedish immersive digital experience studio delivering interactive, AR/VR and award-winning brand experiences for global enterprise clients. Comparable to Aircards in combining creative strategy, immersive production and outcome-focused digital experiences.
- Magnopus: Immersive content studio building AR/VR/spatial computing experiences for enterprise and entertainment clients including Disney and Apple Vision Pro launches. Closely comparable to Aircards on spatial/Vision Pro production depth and large-format immersive projects.
- Happy Finish: Global creative technology and production studio combining CGI, AR, VR, AI and interactive installations for brands and retailers. Closely comparable to Aircards across immersive creative production, AR try-on experiences, and retail/flagship-store activation work.
- Tool: Creative production company specialising in AR, experiential and branded content for global brands. Directly comparable to Aircards on the AR/WebAR creative and experiential production layer, including magic-mirror and interactive installation work for enterprise clients.
Broad incumbents
- MediaMonks (Monks): Global S4 Capital-owned digital production and experiential powerhouse offering content, media and technology at massive scale. Compares to Aircards as a much larger incumbent competitor with overlapping AR/experiential capability but a far broader service portfolio and deeper client relationships.
Others
- Snap Inc. Owner of the AR Camera Kit that Aircards holds exclusive access to for its Magic Mirror line. Comparable as an ecosystem enabler and indirect channel partner for AR marketing activations rather than as a direct competitor for bespoke enterprise immersive production.
- Niantic (8th Wall): Owner of the 8th Wall WebAR platform that underpins most of Aircards' core delivery. Listed as a platform/enabler peer rather than a competitor — Aircards is a flagship 8th Wall studio partner — but Niantic's strategic direction materially affects Aircards' go-to-market and unit economics.
Emerging players
- Disguise: Provider of extended-reality (xR) stage technology, real-time graphics hardware and virtual production infrastructure used for immersive brand and entertainment experiences. Comparable to Aircards as an adjacent immersive-tech player whose hardware/software stack intersects with LUX-75 deployments and large-format experiential work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aircards social profiles
Digital presenceAircards compliance and trust
Trust signalCompliance1 record
Aircards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aircards leadership team
Management profileNumber of profiles
Profiles9 records
Aircards subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aircards funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aircards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aircards
What does Aircards do?
Aircards is a global immersive studio that designs, builds and deploys web-based Augmented Reality (WebAR), Virtual Reality, and Mixed Reality experiences for enterprise brands. Its offering spans three pillars: Aircards Studio (bespoke creative production for AR/VR/XR, CGI, generative AI and experiential events), Invisionary Media (proprietary LUX-75 AI-powered 75-inch interactive touchscreen displays sold or hired for high-traffic environments), and Metalitix (proprietary spatial analytics platform measuring engagement inside 3D/AR/XR environments). The firm also operates The Workshop, an in-house fabrication unit for LED tunnels, interactive pop-ups and Magic Mirror housings.
Is Aircards a public or private company?
Aircards is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aircards founded?
Aircards was founded in 2020. It employs 11 to 50 people.
Where is Aircards based?
Aircards is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Aircards make money?
Three revenue lines are on record. Creative Production Studio is the primary driver. The others are invisionary Media — LUX-75 Hardware & Software and metalitix Spatial Analytics Platform.
Who are Aircards's main competitors?
Direct peers on record are Deeplocal, Unit9, North Kingdom, Magnopus, Happy Finish and Tool. MediaMonks (Monks) is listed as a broad incumbent. Others are Snap Inc. and Niantic (8th Wall). Disguise is listed as an emerging player.
Does Aircards have an API?
No public API is recorded for Aircards.
What industry is Aircards in?
Aircards's product category is Immersive Technology Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 541850 and its SIC code is 7990.