What AcuityMD does

AcuityMD is a Boston-based MedTech-specific commercial intelligence SaaS platform founded in 2019 that helps medical device manufacturers identify high-value healthcare providers, manage pipelines and territories, forecast revenue, and optimize contracts across long (12–24 month) MedTech sales cycles. Its core offering is built on a proprietary MedTech ontology / knowledge graph that aggregates claims data, FDA filings, government records, provider profiles, payer information, and referral patterns into a unified longitudinal data model, and exposes this through a suite of modules including Care Journeys, Markets, Targeting, Pipeline, Forecasting, Contracts, Territories, and Quoting. The platform is enhanced by AcuityAI, an agentic AI layer in open beta as of April 2026, which powers features such as AI Call Plan, AI Executive Summary, and HCP Schedules.

AcuityMD monetizes primarily through enterprise SaaS subscriptions sold via a direct sales-led motion with embedded customer success teams and a 'Request a demo' funnel, complemented by a Salesforce AppExchange integration (AcuityMD for Salesforce) launched in February 2026 and a Snowflake Marketplace data product (AcuityMD Encounters Data Mart) launched in June 2026 that customers can purchase using up to 25% of their Snowflake Capacity commitment. Pricing is quote-based and not publicly disclosed, and the company demonstrates a clear land-and-expand motion, with enterprise customers such as Olympus expanding from a single business unit to four (Surgical Solutions, Urology, Gastroenterology, Respiratory) and Profound Medical standardizing on the full suite. Distribution is augmented by a native iOS mobile app and an annual customer summit (Flywheel 2026 in Philadelphia).

The company serves 500+ MedTech manufacturers including 16 of the top 20 global MedTech companies and 6 of the top 10, spanning large enterprise manufacturers (Olympus, BD, Teleflex, GE HealthCare, Merit Medical, ConMed, Cordis, Anika Therapeutics) and mid-market and startup customers (Aerin Medical, AnX Robotica, Corza Biosurgery, HealthTronics, Intellijoint Surgical, Intrinsic Therapeutics, Kuros Biosciences, Pristine Surgical, Providence Medical Technology, Profound Medical, Route 92 Medical, Preceptis Medical, EPI, Miach Orthopaedics, Ossio, LivsMed, Icotec). Through four funding rounds — a $7M seed (May 2021), $31M Series A (May 2022), $45M Series B (June 2024), and $80M Series C (April 2026) — AcuityMD has raised more than $160M and reached a $955M valuation, with investor quality (ICONIQ Growth, StepStone Group, Redpoint, Benchmark) and recognition on the Forbes 2025 'Next Billion-Dollar Startups' list reinforcing its positioning as a category-leading vertical SaaS platform.

Name

AcuityMD

Legal name

AcuityMD, Inc.

Website

https://acuitymd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

AcuityMD is a Boston-based MedTech commercial intelligence SaaS platform, founded in 2019, that uses a proprietary healthcare data ontology and an agentic AI layer (AcuityAI) to help medical device manufacturers target providers, manage pipelines and territories, forecast revenue, and optimize contracts across long sales cycles. The company serves 500+ MedTech customers including 16 of the top 20 global medical device manufacturers.

Ownership category

akta.pro rank

Product category

MedTech Commercial Intelligence Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pricing Operations & Analytics (Price Governance, Systems, Reporting) (HLAIAKAK)

akta.pro secondary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Medtech commercial intelligence
• Medical device sales software
• Healthcare provider targeting
• Sales forecasting platform
• Care journey analytics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription (AcuityMD platform): Enterprise SaaS contract pricing (not publicly disclosed) covering the full AcuityMD platform and modular add-ons (Care Journeys, Markets, Targeting, Forecasting, Contracts, Pipeline, Territories, AcuityAI). Land-and-expand demonstrated by customers such as Olympus (expanded from Surgical Solutions division to Urology/GI/Respiratory business units) and Profound Medical (standardized on the full suite). Tenfold ARR increase cited between 2022 Series A and 2024 Series B.
2. Marketplace data licensing: Monetization of the AcuityMD Encounters Data Mart on the Snowflake Marketplace — sold as a data product that MedTech customers can purchase using up to 25% of their Snowflake Capacity commitment.
3. Salesforce AppExchange app distribution: AcuityMD for Salesforce is distributed via Salesforce AppExchange, enabling commercial teams to embed AcuityMD market intelligence into existing Salesforce workflows.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

AcuityMD sells a MedTech-specific commercial intelligence SaaS platform that aggregates healthcare data — including claims, FDA filings, provider profiles, payer information, procedure volumes, and referral patterns — into a proprietary ontology, and layers an agentic AI product (AcuityAI) on top to deliver targeting, pipeline, forecasting, territory, contract, quoting, and care-journey modules for medical device manufacturers' sales, marketing, and commercial operations teams. The platform is delivered to enterprise MedTech customers via direct sales with embedded customer success teams and is also distributed through a Salesforce AppExchange integration, a Snowflake Marketplace data product, and a native iOS mobile app.

Product overview

AcuityMD offers a unified MedTech intelligence platform with a platform-plus-modules architecture. The core AcuityMD Platform combines precise healthcare data (claims, FDA filings, procedure volumes, peer networks, referral patterns) with the AcuityAI agentic AI layer to deliver AI-powered insights and MedTech-specific workflows. On top of this core, AcuityMD sells purpose-built modules — Care Journeys (longitudinal patient journey analytics, including Referral Pathways and Upstream Care Journeys), Market Intelligence / Markets, Targeting (with HCP Profiles, HCP Schedules, and Peer Networks), Pipeline (mobile-first opportunity management), Contracts (contract intelligence), Forecasting (run-rate and pipeline forecasting), Territories (territory alignment), and Quoting (rep-led quoting). The platform is extended externally via AcuityMD for Salesforce (Salesforce AppExchange integration) and AcuityMD Encounters Data Mart (a data product on Snowflake Marketplace), and is delivered through a native iOS mobile app. AI features such as AI Call Plan, AI Executive Summary, and the agentic AcuityAI capability are embedded across these modules to help MedTech sales, marketing, and commercial operations teams identify high-value opportunities, prioritize accounts, and accelerate medical technology adoption.

Differentiator

Problem solved

Functional benefit

Brands

• AcuityAI: AI layer of the AcuityMD platform that delivers tailored insights to help MedTech sales teams identify target physicians, understand market dynamics, and prioritize opportunities; powers agentic AI capabilities introduced across the platform.
• AcuityMD for Salesforce
• AcuityMD Encounters Data Mart

Products and services

• AcuityMD Platform Core MedTech commercial intelligence SaaS platform that combines precise data (claims, FDA filings, procedure volumes, peer networks, referral patterns), AcuityAI-powered insights, and MedTech-specific workflows into a unified system for sales, marketing, commercial operations, and national accounts teams at medical device manufacturers.
• AcuityAI Agentic AI layer of the AcuityMD platform that helps MedTech commercial teams stay focused on the right accounts and actions. Powers AI Call Plan, AI Executive Summary, Next Best Actions, and territory planning through a knowledge graph built on a proprietary MedTech ontology; in open beta.
• Care Journeys Longitudinal patient-journey module that turns patient journey insights into revenue growth. Enables targeting of upstream referrers, mapping of referral networks (Referral Pathways, Upstream Care Journeys), catchment zone reporting, patient leakage analysis, and AI-powered Executive Summaries.
• Market Intelligence (Markets) Module that defines, sizes, and segments the addressable market by procedure, product, and region using procedure codes, payer data, and MedTech-specific market intelligence to support go-to-market planning.
• Targeting Module that empowers sales teams to transform industry-leading MedTech market insight into action on highest-value opportunities. Includes HCP Profiles, Peer Networks, HCP Schedules, and Rep AI Next Best Actions.
• Pipeline Mobile-first opportunity management module that tracks opportunities from initial targeting to close, unifying targeting, activity tracking, and pipeline management in a single MedTech-specific workflow designed to replace legacy CRMs.
• Contracts Module that embeds contract intelligence directly into commercial workflows to surface on-contract opportunities and whitespace. Co-developed with customers including Intellijoint Surgical; integrates with Quoting and Pipeline.
• Forecasting MedTech-specific forecasting solution that combines actual sales, run-rate projections, and pipeline data into a single transparent forecast with drill-down from regional views to account-level health, surfacing at-risk and high-opportunity accounts instantly.
• Territories Module to assign, manage, and compare sales territories using MedTech-specific intelligence. Supports territory alignment, heat maps, and strategic expansion planning.
• AcuityMD Quoting Module that allows sales reps to generate, send, and track quotes directly within the AcuityMD Platform. Integrates with Pipeline and Contracts to enable rep-led, contract-based pricing and replaces manual admin-driven quoting workflows.
• AcuityMD for Salesforce Native AcuityMD integration listed on Salesforce AppExchange that embeds AcuityMD market intelligence, targeting data, and procedure trends inside Salesforce, unifying customer, procedure, and territory views for MedTech commercial teams.
• AcuityMD Encounters Data Mart MedTech data mart distributed on Snowflake Marketplace. Provides procedure volumes, provider activity, and healthcare delivery location data across the United States so joint customers can quantify market opportunity and identify high-value providers within their Snowflake environment.

Quantifiable outcome

• 3x shorter sales cycle at facilities under contract (Intellijoint Surgical)
• +9 more outcomes

Named customers27 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered strategic; enables acuitymd to deliver encounter-level data natively inside customers' snowflake environments and is tied to snowflake's positioning for healthcare/medtech data workflows. and core strategic integration; extends acuitymd into the broader salesforce ecosystem used by many medtech commercial teams..

• Snowflakestrategic; enables acuitymd to deliver encounter-level data natively inside customers' snowflake environments and is tied to snowflake's positioning for healthcare/medtech data workflows.Technology or Integration · 18 June 2026AcuityMD launched its Encounters Data Mart on the Snowflake Marketplace (June 18, 2026), providing MedTech customers with procedure volumes, provider activity, and healthcare delivery location data across the United States. Joint customers can integrate MedTech encounter intelligence into their Snowflake environment to quantify market opportunity and identify high-value providers and sites of care. Up to 25% of a customer's Snowflake Capacity commitment can be allocated toward the product.
• Salesforcecore strategic integration; extends acuitymd into the broader salesforce ecosystem used by many medtech commercial teams.Technology or Integration · 18 February 2026AcuityMD for Salesforce launched on Salesforce AppExchange on February 18, 2026. The integration enables MedTech companies to embed AcuityMD's market intelligence and targeting data into existing Salesforce workflows, providing a single unified view of customers, procedure trends, and territory performance without leaving Salesforce. CEO Graham Gardner framed it as 'meeting commercial teams where they already spend their day'.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeva Systems: Veeva Systems is the leading vertical SaaS provider for life sciences, offering CRM, data, and commercial solutions to pharma and MedTech manufacturers. AcuityMD targets the same MedTech commercial buyer persona with a more focused, AI-native offering.
• Komodo Health: Komodo Health provides healthcare data analytics and commercial intelligence built on a longitudinal patient-level data map. ICONIQ Growth publicly grouped AcuityMD and Komodo Health as transformative vertical-specific platforms, validating the comparability.

Broad incumbents

• Definitive Healthcare: Definitive Healthcare is a public commercial intelligence platform serving healthcare providers, pharma, and MedTech with claims data, provider profiles, and analytics. It overlaps with AcuityMD's market intelligence, targeting, and pipeline use cases at a broader healthcare (rather than MedTech-only) level.
• IQVIA: IQVIA is the largest global life sciences and MedTech data, analytics, and commercial services provider. It competes broadly with AcuityMD on provider targeting, market access analytics, and sales force optimization, though IQVIA is a horizontal incumbent rather than a MedTech-specialist.
• Salesforce (Health Cloud): Salesforce is AcuityMD's distribution partner and a horizontal incumbent with Health Cloud targeting healthcare commercial teams. It competes in pipeline, forecasting, and CRM, and AcuityMD's AppExchange partnership explicitly acknowledges Salesforce's central role in MedTech sales workflows.
• ZoomInfo: ZoomInfo is a B2B sales intelligence and go-to-market platform that overlaps with AcuityMD's targeting and account intelligence use cases. It serves a much broader buyer base but competes for the same 'identify and prioritize accounts' budget at MedTech customers.
• Informa (Citeline/Pharma Intelligence): Informa's Pharma Intelligence (formerly Citeline) division provides commercial intelligence for life sciences and MedTech, including clinical, regulatory, and market data. It overlaps with AcuityMD's market sizing and competitive intelligence modules but is broader and more established.

Emerging players

• Salesloft: Salesloft (now part of Clari) is a sales engagement platform that overlaps with AcuityMD's pipeline and call-planning capabilities for field sales teams. While not MedTech-specialized, it competes for the sales-rep workflow budget AcuityMD targets with Pipeline and AcuityAI.
• 6sense: 6sense is an AI-driven revenue intelligence platform that competes with AcuityMD's market intelligence and targeting capabilities for B2B commercial teams. It overlaps on account prioritization and buyer intent but lacks MedTech-specific ontology and clinical data depth.

Others

• ZS Associates: ZS Associates is a global consulting firm specializing in pharma and MedTech sales and marketing operations. While a services firm rather than a software peer, it competes for the same consulting-led commercial transformation budgets that often precede or accompany AcuityMD implementations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acuitymd
• LinkedInlinkedin.com/company/acuitymd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AcuityMD