iFoodDS
iFoodDS is a Seattle-based SaaS company providing cloud-based food traceability, quality management, and food safety software for the food supply chain. Its Trace Exchange platform serves suppliers, processors, distributors, grocery retailers, and foodservice operators with FSMA 204 compliance and GS1-standard data exchange.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What iFoodDS does
iFoodDS (legal entity iFoodDecisionSciences, Inc.) is a Seattle-based vertical SaaS company founded in 2013 that provides cloud-based food traceability, quality management, and food safety software for the food supply chain. The company previously operated as HarvestMark, which was acquired by iFoodDS in May 2020, and now operates as iFoodDS from its Seattle headquarters. Its core product, Trace Exchange, captures, stores, and shares Key Data Elements (KDEs) and Critical Tracking Events (CTEs) across trading partners, with built-in support for GS1 standards, EDI, API, CSV, and web-form data exchange methods. Adjacent modules include Quality Insights for inspection analytics, Food Safety Manager and FSQA Manager for checklists and corrective actions, Data Link for limited single-buyer traceability, and TraceApproved as a readiness and training program for FSMA 204 compliance.
The platform serves food suppliers, processors, distributors, grocery retailers, and foodservice operators, with named enterprise customers including Sysco, Associated Wholesale Grocers, Beaver Street Fisheries, Mucci, Red Sun Farms, Perfection Fresh, Divine Flavor, DNO Produce, and Foodbank Australia, and 10,000+ supplier locations onboarded. Go-to-market combines direct enterprise sales for major retail and foodservice accounts with a self-serve supplier onboarding portal, and the company holds SOC 2 Type II certification. Pricing is quote-based on subscription tiers with annual or multi-year contracts; a 30-day free trial is offered for new users. Revenue is generated through SaaS subscriptions and add-on modules, with no public revenue disclosure.
The company is privately held, headquartered at 1616 Eastlake Ave E in Seattle, and operates across the US, Canada, Australia, and Mexico. It has raised approximately $48.75M cumulatively across disclosed rounds, most recently a $26.5M round led by Insight Venture Management in June 2025, and maintains strategic partnerships with Markem-Imaje, TraceGains, SPS Commerce, RedLine Solutions, IBM Food Trust, and New Era Partners. Andrew Kennedy, a former co-leader of FDA's Tech-Enabled Traceability initiative, serves as Chief Traceability Officer, anchoring the company's regulatory expertise as FSMA Section 204 enforcement approaches.
iFoodDS firmographics
Firmographics- Name
- iFoodDS
- Legal name
- iFoodDecisionSciences, Inc.
- Website
- https://ifoodds.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iFoodDS is a Seattle-based SaaS company providing cloud-based food traceability, quality management, and food safety software for the food supply chain. Its Trace Exchange platform serves suppliers, processors, distributors, grocery retailers, and foodservice operators with FSMA 204 compliance and GS1-standard data exchange.
- Ownership category
- akta.pro rank
iFoodDS industry classification
Industry- Product category
- Food Traceability Software
- akta.pro primary industry
- End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)
- akta.pro secondary industry
- FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)
Keywords
Where iFoodDS is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iFoodDS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue model with recurring annual or multi-year contracts. Pricing based on company size, transaction volume, and feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full feature access for large organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
iFoodDS product offering
Product offeringCore offering
iFoodDS sells a cloud-based food traceability and quality management SaaS suite centered on its Trace Exchange network, which captures, links, and shares traceability data across grocers, foodservice operators, distributors, and suppliers using GS1 standards. Around this core, the company offers Quality Insights for quality analytics, Food Safety Manager for food safety workflows, and FSQA Manager for processors, all designed to help enterprise customers meet FSMA 204 traceability and food safety compliance requirements.
Product overview
iFoodDS offers a SaaS platform with modular solutions for food traceability, quality, and safety across the supply chain. The core Trace Exchange platform provides end-to-end traceability and FSMA 204 compliance, which is augmented by Quality Insights for quality management and Food Safety Manager/FSQA Manager for food safety. Additional offerings include Data Link (limited traceability option) and TraceApproved (readiness program). The platform serves suppliers, processors, distributors, grocery retailers, and foodservice operators with tiered subscriptions and supports GS1 standards for interoperability.
Differentiator
Problem solved
Functional benefit
Brands
- Trace Exchange: Food traceability platform enabling companies to connect data across trading partners and comply with FSMA 204 requirements.
- TraceApproved
- Quality Insights
- Food Safety Manager
Products and services
- Trace Exchange Cloud-based, network-orchestrated traceability platform that captures, links, and shares traceability data across grocers, foodservice operators, distributors, and their suppliers using GS1 standards (CTE/KDE) to support FSMA 204 compliance and rapid trace-back.
- Quality Insights Quality management and analytics product that consolidates quality data captured across suppliers to provide reporting, dashboards, and insights for enterprise customers.
- Food Safety Manager Food safety management software that helps enterprise customers and their suppliers manage food safety programs, documentation, audits, and compliance workflows.
- FSQA Manager Food Safety and Quality Assurance management product tailored for food processors and manufacturers, supporting FSQA program execution, documentation, and reporting within processor operations.
Quantifiable outcome
- Reduce supplier onboarding time from months to days through self-serve portal
- +1 more outcomes
Companies that use iFoodDS
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
iFoodDS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
iFoodDS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Markem-ImajecoreMarkem-Imaje, a leading provider of coding and labeling solutions, partnered with iFoodDS to help food suppliers comply with FSMA 204 traceability requirements. The partnership enables integration between Markem-Imaje's marking systems and iFoodDS's traceability platform, allowing suppliers to seamlessly link product codes with traceability data.
- TraceGainscoreExpanded strategic alliance with TraceGains, a supplier compliance and ingredient intelligence platform. The integration enables bidirectional data exchange between iFoodDS traceability solutions and TraceGains supplier documentation systems, streamlining compliance verification for food companies.
- SPS CommercecorePartnership with SPS Commerce, a leading provider of cloud-based supply chain management solutions. The integration enables food companies to streamline traceability data exchange through SPS Commerce's EDI network, simplifying connectivity between trading partners.
- New Era PartnersminorAdvisory service partnership with New Era Partners, a food industry consulting firm. New Era Partners provides implementation consulting and advisory services to help food companies deploy iFoodDS solutions and achieve FSMA 204 compliance.
- SyscocoreSysco, the largest foodservice distributor in North America, requires their supplier network to comply with FSMA 204 food traceability requirements using the iFoodDS platform. This mandate positions iFoodDS as the required solution for Sysco supplier compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
iFoodDS competitors and assessment
Company assessmentDirect peers
- FoodLogiQ: FoodLogiQ offers food safety, supplier compliance, and traceability software for the food supply chain, directly competing with iFoodDS in FSMA 204 compliance and supplier onboarding. Notably, iFoodDS's Chief Traceability Officer Andrew Kennedy co-founded FoodLogiQ, underscoring the close overlap in product and customer base.
- SafetyChain Technologies: SafetyChain provides cloud-based food safety and quality management software targeting food manufacturers and processors, overlapping with iFoodDS's Food Safety Manager and Quality Insights modules for FSMS, CAPA, and inspection workflows.
- ConnectFood: ConnectFood provides food safety, recall, and traceability software (FSMA-aligned) for food manufacturers, distributors, and retailers, directly competing with iFoodDS's Trace Exchange and recall management capabilities in the SMB and mid-market segments.
Broad incumbents
- TraceLink: TraceLink is an established supply chain traceability and serialization platform, originally focused on pharmaceuticals but expanding into food. It competes with iFoodDS for multi-tier supply chain visibility mandates, particularly among large enterprises with cross-industry compliance needs.
- IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network built on Hyperledger, offering enterprise-grade traceability at global scale. iFoodDS has an active integration partnership with IBM Food Trust, and the platforms compete for the same large food company traceability budgets.
Emerging players
- RedLine Solutions: RedLine Solutions offers produce-specific traceability software (MyProduce) that integrates with iFoodDS Trace Exchange. It is comparable as a niche traceability provider focused on fresh produce, with overlapping customer segments and complementary rather than fully overlapping product positioning.
- Procurant: Procurant is an emerging produce supply chain platform offering traceability and supplier visibility tools targeted at the fresh produce industry. It overlaps with iFoodDS's produce customer base and traceability focus area but is earlier-stage and narrower in scope.
Others
- Markem-Imaje: Markem-Imaje is a leading provider of industrial coding, marking, and labeling solutions with a strategic partnership with iFoodDS for GS1-compliant barcode data capture. While not a direct SaaS traceability competitor, its CoLOS integration makes it a key enabler in the iFoodDS ecosystem.
- TraceGains: TraceGains offers supplier compliance, ingredient intelligence, and specification management software for food companies. Its expanded strategic alliance with iFoodDS integrates traceability with supplier documentation, making it a complementary ecosystem partner addressing adjacent use cases.
- SPS Commerce: SPS Commerce operates a leading cloud-based EDI and supply chain management network used by retailers, suppliers, and distributors. Its partnership with iFoodDS extends traceability data exchange across trading partners, making it a critical infrastructure peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
iFoodDS social profiles
Digital presenceiFoodDS compliance and trust
Trust signalCompliance1 record
iFoodDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFoodDS leadership team
Management profileNumber of profiles
Profiles5 records
iFoodDS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFoodDS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFoodDS
What does iFoodDS do?
iFoodDS sells a cloud-based food traceability and quality management SaaS suite centered on its Trace Exchange network, which captures, links, and shares traceability data across grocers, foodservice operators, distributors, and suppliers using GS1 standards. Around this core, the company offers Quality Insights for quality analytics, Food Safety Manager for food safety workflows, and FSQA Manager for processors, all designed to help enterprise customers meet FSMA 204 traceability and food safety compliance requirements.
Is iFoodDS a public or private company?
iFoodDS is a private company. It is classified as venture growth investor backed and is currently operating.
When was iFoodDS founded?
iFoodDS was founded in 2013. It employs 51 to 100 people.
Where is iFoodDS based?
iFoodDS is headquartered in Seattle, United States, in the North America region.
How does iFoodDS make money?
One revenue line is on record: saaS Subscription.
Who are iFoodDS's main competitors?
Direct peers on record are FoodLogiQ, SafetyChain Technologies and ConnectFood. Broad incumbents are TraceLink and IBM Food Trust. Emerging players are RedLine Solutions and Procurant. Others are Markem-Imaje, TraceGains and SPS Commerce.
Does iFoodDS have an API?
Yes. iFoodDS Trace Exchange platform supports API integrations for data exchange with trading partners. Supported capture and data-sharing methods include API Integrations, ASNs sent via EDI, CSVs, Connections with Partner Platforms, and Web Forms. No public developer portal, SDK documentation, or API reference found on the website.
What industry is iFoodDS in?
iFoodDS's product category is Food Traceability Software. Its primary akta.pro industry code is AFALAGAA, End-to-End Traceability System Verification (Farm-to-Fork), with a secondary code of AFALANAC, FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management).