What RedLine Solutions does

RedLine Solutions, Inc., founded in 1997 and headquartered in Santa Clara, California, is a privately held provider of inventory control and traceability solutions focused on the fresh produce industry. The company serves produce growers, packer-shippers, distributors, cold storage operators, wineries, and food manufacturers across North America with a customer base of more than 150 enterprises. Its core product is MyProduce, a cloud-based warehouse management and traceability platform that supports order management, shipment verification, labeling, stock optimization, and FSMA 204 compliance capture (Critical Tracking Events and Key Data Elements). The platform runs on PC, tablet, and mobile devices, with add-on modules including RedLine Cooler (cold storage pallet management), RedLine Receipt (truck receiving), RedLine PPS (paperless picking/staging), and Zebra-based RFID wireless tracking.

RedLine operates an integrated software-plus-hardware-plus-services business model. It earns revenue through cloud software subscriptions, resale of barcode/RFID hardware from partners such as Zebra (where RedLine is a Premier Solution Partner), Honeywell, SATO, ProGlove, and others, and professional services covering implementation, training, and FSMA 204 compliance consulting. Pricing is quote-based with no public tiers, and the go-to-market is consultative enterprise direct sales supported by content marketing, case studies, webinars, and thought-leadership content including a published book by CEO Todd Baggett. RedLine differentiates on 27+ years of produce-specific expertise, open-architecture integration with ERP systems (Compu-Tech, Famous Software, Microsoft Business Central D365), and regulatory positioning around the FDA's FSMA 204 traceability rule, including a strategic partnership with iFoodDS (announced September 2025) for cross-network data sharing.

Name

RedLine Solutions

Legal name

RedLine Solutions, Inc.

Website

https://redlineforproduce.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

RedLine Solutions provides cloud-based inventory control and traceability software — built around its MyProduce platform — to more than 150 produce growers, packer-shippers, distributors, cold storage operators, and food manufacturers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Cloud-based MyProduce software provided as a complete solution, likely subscription-based with access via PC, tablets, or cell phones via web
2. Hardware Sales: Sale of barcode scanners, printers, supplies, RFID readers and labels, mobile computers, vehicle mounted devices, tablets, wearable devices, and wireless networking equipment from partners including Zebra, Honeywell, and others
3. Professional Services: Implementation, training, and customer support services to ensure long-term success for operations
4. FSMA 204 Compliance Solutions: Consultation and guidance services for FSMA 204 compliance including process understanding and implementation support

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RedLine Solutions provides cloud-based inventory control and traceability software (MyProduce) for fresh produce growers, packer-shippers, and distributors. The offering combines a SaaS warehouse management platform with complementary modules for cold storage (RedLine Cooler), receiving (RedLine Receipt), and paperless picking/staging, bundled with barcoding/RFID hardware from partners such as Zebra and Honeywell and professional implementation, training, and support services.

Product overview

RedLine Solutions offers a comprehensive produce traceability portfolio built around the MyProduce® cloud-based software platform. The core offering combines warehouse management, inventory control, and FSMA 204 compliance features with complementary modules including RedLine Cooler (cold storage management), RedLine Receipt (receiving/truck verification), and PPS Paperless Picking/Staging. The company also provides Zebra RFID wireless tracking solutions and hardware products (mobile computers, scanners, printers, tablets, wearable devices). Professional services for implementation, training, and ongoing support are bundled with the software. The ecosystem is completed by an educational book on produce traceability and FSMA 204 preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• MyProduce Cloud-based warehouse management and traceability software platform that helps packer-shippers and distributors manage fresh produce inventory, orders, shipments, and FSMA 204 compliance with features for labeling, stock optimization, and workflow management. Open architecture enables integration with ERP systems.
• RedLine Cooler Cold storage and cooler management module for tracking pallet movements, product rotation, and location management in refrigerated facilities. Provides real-time visibility into inventory and integrates with ERP systems such as Compu-Tech and Famous Software.
• RedLine Receipt Receiving module for truck receiving and shipment verification that enables fast scanning of inbound shipments with validation against expected orders.
• RedLine PPS (Paperless Picking/Staging) Paperless picking and staging module that replaces printed pick tickets with electronic assignments sent to mobile devices, optimizing order assembly and validating product-to-order matching before staging.
• Zebra RFID Wireless Tracking RFID-based inventory and asset tracking solution using Zebra hardware. Enables wireless, remote tracking and location of items without barcode scans, supporting real-time traceability and cycle counts.
• Produce Hardware Products Barcoding hardware portfolio including Zebra and Honeywell mobile computers, handheld scanners, vehicle-mounted devices, printers, tablets, wearable devices, RFID readers/labels, and supplies for data collection in produce operations.
• Professional Services Implementation, training, and ongoing customer support services to ensure successful deployment and long-term operational success, including FSMA 204 compliance consultation, system configuration, and integration support.

Quantifiable outcome

• 30% labor savings achieved at Kershaw Fruit with reduced inventory movement and truck loading staff
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• iFoodDScoreStrategic or Co-development Partner · 16 September 2025Strategic partnership to simplify traceability for produce suppliers. Combines RedLine's inventory and traceability solutions with iFoodDS systems for enhanced FSMA 204 compliance and data sharing capabilities.
• Zebra TechnologiescoreTechnology or IntegrationLeading provider of barcode and RFID solutions essential in every produce operation. Provides mobile computers, printers, scanners, and tablets. RedLine is a Zebra Premier Solution Partner with certified solutions for Zebra barcode label printers, mobile computers, and scanners.
• Compu-TechcoreTechnology or IntegrationStrategic alliance formed to integrate RedLine hardware and software with Compu-Tech Pallet Ticket and Staging Modules. Enables real-time location management and directed staging for customers like Kershaw Fruit and Domex Superfresh Growers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• iFoodDS: iFoodDS is a direct produce-traceability peer and existing strategic partner of RedLine. Both companies focus on FSMA 204 compliance and data sharing for produce suppliers, with overlapping customer profiles in grower-shippers and packers.
• FoodLogiQ (Trustwell by Aptean): FoodLogiQ / Trustwell is a direct food traceability and FSMA 204-style compliance peer. It sells subscription traceability software to food producers and suppliers — the same buyer persona RedLine targets in produce — making it the closest SaaS comparable.
• Compu-Tech: Compu-Tech is a produce-specific ERP vendor and a core RedLine integration partner. Both serve the same grower/packer-shipper customers with adjacent software stacks (WMS + ERP for produce), competing for the same technology budget.
• Famous Software: Famous Software is a produce ERP vendor integrated with RedLine (used at Sundale Vineyards and Grapery). It addresses overlapping buyer needs — fresh produce inventory, receiving, shipping — making it a direct competitor for produce IT spend.
• HarvestMark (Trimble Agriculture): HarvestMark by Trimble Ag is a produce traceability and quality-management platform for fresh produce shippers. It competes with MyProduce for the same growers and packers seeking case- and item-level traceability.
• FoodChain ID (formerly SureHarvest): FoodChain ID is a direct peer in fresh-produce traceability, sustainability, and compliance data. It serves growers and shippers — overlapping with RedLine's customer base — and offers traceability workflow software analogous to MyProduce.

Emerging players

• LINKFRESH: LINKFRESH provides ERP and supply-chain software tailored to fresh produce. It is an emerging competitor targeting the same packer-shipper IT budget as MyProduce, with broader financial/ERP scope but narrower U.S. produce-specific install base.

Broad incumbents

• Aptean: Aptean is a broader food ERP and traceability incumbent (includes Trustwell/FoodLogiQ). It competes indirectly for enterprise food-producer IT spend and could absorb or replace RedLine at scale-focused accounts.
• Blue Yonder (formerly JDA / RedPrairie): Blue Yonder is a supply-chain and WMS incumbent with cold-chain capabilities. It is a broad incumbent that can be deployed in produce cold storage and represents a strategic threat as larger buyers consolidate on enterprise WMS platforms.
• SAP: SAP is the broadest ERP/WMS incumbent and is referenced in RedLine's integration ecosystem (Microsoft Business Central / D365-adjacent ERPs). As a broader industry incumbent, SAP competes for enterprise produce IT spend where RedLine might otherwise win as the traceability layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redline-solutions
• Xx.com/redlineproduce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedLine Solutions