AuDIGENT
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
AuDIGENT firmographics
Firmographics- Name
- AuDIGENT
- Legal name
- Audigent
- Website
- https://AuDIGENT.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
AuDIGENT industry classification
Industry- Product category
- Programmatic Advertising Data Platform
- NAICS
- Media Buying Agencies (541830), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where AuDIGENT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AuDIGENT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Platform & Curation Services: Revenue generated from providing data activation, curation, and identity solutions to publishers and advertisers through programmatic PMPs (Private Marketplaces). The platform enables publishers to monetize first-party data and allows advertisers to target audiences with privacy-compliant data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing via direct sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
AuDIGENT product offering
Product offeringCore offering
Audigent operates a privacy-safe data activation, curation, and identity platform for programmatic advertising. It enables publishers to monetize first-party data and advertisers to activate audiences without cookies via Hadron ID™ identity, SmartPMP™/ContextualPMP™/CognitivePMP™ curated private marketplaces, and self-service marketplaces for contextual and Comscore-powered audience deals.
Product overview
Audigent is a data activation, curation, and identity platform that provides a unified portfolio of products organized around privacy-safe first-party data monetization. The core platform includes Hadron ID™ (a cookieless identity solution), SmartPMP™ (AI-powered media buying), ContextualPMP™ (cookieless contextual targeting), and CognitivePMP™ (Comscore-powered predictive audiences). Additional modules include the ContextualPMP™ Marketplace and Comscore CognitivePMP™ Marketplace for self-service access to targeting inventories. The 1st Party Data Platforms serve both publishers (for data monetization) and advertisers (for data activation). Supporting services include Data Agency (strategy and creative) and 1st Unit (rich media units). The platform processes over 4 billion 1st party IDs and integrates with 20+ SSPs for scaled campaign delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Hadron ID™: Cookieless identifier solution - a unique 5-point identity framework for privacy-safe audience targeting across publisher and SSP networks.
- SmartPMP™
- ContextualPMP™
- CognitivePMP™
- 1st Party Data Platform
- Data Agency
- 1st Unit
Products and services
- Hadron ID™ A unique 5-point identity framework that effectively targets audiences across distributed publisher and SSP networks, enabling privacy-safe addressability at scale without cookies. Built for publishers and advertisers needing cookieless identity resolution.
- SmartPMP™ AI/ML-powered curated deals product that applies rich first-party, contextual, and cognitive data directly against curated inventory, enabling supply-side and demand-side optimization for programmatic media buying. Built for enterprise brands and agencies.
- ContextualPMP™ Cookieless and future-proofed Private Marketplace Deals (PMPs) that leverage contextual targeting capabilities for privacy-compliant advertising. Built for brands and agencies seeking futureproof audience targeting without cookies.
- CognitivePMP™ Product powered by Comscore Predictive Audiences that uses AI and machine learning to deliver predictive audience targeting combined with premium inventory. Built for advertisers and agencies needing cognitive audience segments.
- ContextualPMP™ Marketplace Self-service marketplace allowing advertisers to create their own ContextualPMPs for custom targeting configurations. Built for advertisers seeking self-serve contextual deal creation.
- Comscore CognitivePMP™ Marketplace Marketplace to search and access 1000+ Comscore CognitivePMPs for audience targeting across multiple categories. Built for advertisers and agencies seeking ready-made cognitive audience deals.
- 1st Party Data Platform (Publishers) Platform enabling publishers to own, activate, and monetize their first-party data for revenue optimization and audience engagement. Built for premium digital publishers (e.g., Condé Nast, Warner Music Group, Penske).
- 1st Party Data Platform (Advertisers) Platform for brands and agencies to invest in and activate owned first-party data for targeted advertising campaigns. Built for enterprise brands and global media agencies.
- Data Agency Data-driven strategy and creative services helping brands leverage audience insights for campaign optimization. Built for enterprise brands and agencies seeking strategic data-driven support.
- 1st Unit Interactive Rich Media Units for enhanced creative advertising experiences across publisher networks. Built for brands seeking engaging rich media ad formats.
Quantifiable outcome
- 50% lift in awareness for advertisers
- +2 more outcomes
Companies that use AuDIGENT
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
AuDIGENT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
AuDIGENT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FandomcoreFandom announced a partnership with Audigent and Experian to expand its AI-driven audience targeting platform (FanDNA Helix) by integrating Experian's 2,400 syndicated audience segments. The collaboration enables privacy-compliant, third-party data activation at scale with measurable results including 50% lift in awareness and 72% increase in purchase intent.
- ExperiancoreAudigent was acquired by Experian in December 2024. The acquisition positions Experian as an end-to-end data and audience solutions provider for the advertising ecosystem, with Audigent's curation capabilities integrated into Experian's marketing services portfolio.
- ComscorecorePartnership with Comscore for CognitivePMP™ powered by Comscore Predictive Audiences, and Comscore CognitivePMP™ Marketplace offering access to 1000+ audience segments.
- 20+ SSP PartnerscoreAudigent's platform is integrated with over 20 leading SSPs (Supply-Side Platforms), enabling optimization from both supply-side and demand-side, aligning supply and demand-side technologies for the first time.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
AuDIGENT competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp operates a data collaboration and identity resolution platform (RampID) connecting advertisers and publishers. It directly competes with Audigent's Hadron ID and SmartPMP offerings in cookieless identity and data activation.
- Lotame: Lotame is a data management platform offering audience data, identity resolution, and data collaboration for publishers and advertisers. Overlaps directly with Audigent's DMP positioning and first-party data platform.
- Permutive: Permutive provides a privacy-safe, cookieless audience platform for publishers and advertisers. It competes head-to-head with Audigent in publisher-first data activation and recently hired Audigent's category-defining CMO Dave Rosner.
- Magnite: Magnite is the largest independent SSP with growing identity and audience activation capabilities (via ID5+ acquisition). It is both an integration partner and competitor to Audigent's SmartPMP curation layer.
- Pubmatic: Pubmatic is an independent SSP with audience activation and data curation capabilities that compete with Audigent's SmartPMP and ContextualPMP products on the supply side.
- LiveIntent: LiveIntent provides identity resolution and audience activation for publishers and advertisers across the open web. Competes directly with Audigent's Hadron ID and first-party data monetization offerings.
- InfoSum: InfoSum operates a privacy-safe data collaboration and clean room platform enabling advertisers and publishers to match audiences without sharing raw data. A direct competitor in the cookieless data activation category.
- Index Exchange: Index Exchange is a global SSP with growing curation and audience activation capabilities. It is both an integration partner through Audigent's 20+ SSP network and a competing supply-side platform with data capabilities.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent DSP with its own identity solution (UID2) and data marketplace. It competes with Audigent indirectly by offering advertisers integrated targeting and audience capabilities beyond pure curation.
- Oracle Advertising: Oracle Advertising (formerly Moat, Grapeshot, AddThis, BlueKai) provides identity, data, and ad verification across the open web. Overlaps with Audigent's identity and DMP capabilities as part of Oracle's broader marketing cloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AuDIGENT social profiles
Digital presenceAuDIGENT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AuDIGENT leadership team
Management profileNumber of profiles
Profiles4 records
AuDIGENT funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AuDIGENT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AuDIGENT
What does AuDIGENT do?
Audigent operates a privacy-safe data activation, curation, and identity platform for programmatic advertising. It enables publishers to monetize first-party data and advertisers to activate audiences without cookies via Hadron ID™ identity, SmartPMP™/ContextualPMP™/CognitivePMP™ curated private marketplaces, and self-service marketplaces for contextual and Comscore-powered audience deals.
Is AuDIGENT a public or private company?
AuDIGENT is a private company. It is classified as corporate owned and is currently operating.
When was AuDIGENT founded?
AuDIGENT was founded in 2015. It employs 51 to 100 people.
Where is AuDIGENT based?
AuDIGENT is headquartered in New York, United States, in the North America region.
How does AuDIGENT make money?
One revenue line is on record: data Platform & Curation Services.
Who are AuDIGENT's main competitors?
Direct peers on record are LiveRamp, Lotame, Permutive, Magnite, Pubmatic, LiveIntent, InfoSum and Index Exchange. Broad incumbents are The Trade Desk and Oracle Advertising.
Does AuDIGENT have an API?
No public API is recorded for AuDIGENT.
What industry is AuDIGENT in?
AuDIGENT's product category is Programmatic Advertising Data Platform. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 541830 and its SIC code is 7310.