Modern Wealth Management

What Modern Wealth Management does

Modern Wealth Management is a private, Crestview Partners-backed registered investment advisor that operates as an RIA roll-up platform. Founded in April 2023 by former United Capital executives Jason Gordo, Mike Capelle, Gary Roth, and Dean Barber with $200 million of equity from Crestview Partners, the firm acquires independent wealth management practices and integrates them onto a common platform. The company delivers five core "Advantage Offerings"—Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning—through a team-based model pairing CFP professionals with CPAs and CFAs, supplemented by a Public Safety Financial division for first responders and government employees and a Company Retirement Plan Services line for business owners.

The firm generates revenue through AUM-based advisory fees typical of the RIA model, with no public pricing schedule disclosed. It does not operate a proprietary technology platform; instead, it layers client experience on third-party systems including RightCapital, eMoney, Advyzon, and Liscio, with assets custodied at Fidelity, Pershing, and Charles Schwab. Go-to-market is a hybrid of centralized organic growth hubs in Kansas City and Phoenix plus aggressive RIA M&A; the firm completed 22 acquisitions between April 2023 and June 2026, taking AUM from $1.5 billion at launch to over $14 billion across 20 offices in 14+ states, with the most recent deals adding Brown and Company (Colorado), Legacy Wealth Management (Florida), and Flaharty Asset Management (Florida).

Name

Modern Wealth Management

Legal name

Modern Wealth Management, LLC

Website

https://modwm.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Modern Wealth Management is a Crestview Partners-backed RIA roll-up platform that acquires independent wealth management practices and delivers integrated financial, tax, estate, and insurance planning to U.S. households across 20 offices in 14+ states.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Comprehensive Financial Planning (FSAEAAAA), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Tax planning services
• Estate planning services

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Modern Wealth Management generates revenue as a registered investment advisor (RIA) through investment advisory services, likely using AUM-based fee structures typical of wealth management firms. The firm offers comprehensive financial planning, investment management, tax planning, estate planning, and insurance planning services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Modern Wealth Management is a registered investment advisory firm delivering comprehensive wealth management services through five integrated "Advantage Offerings": Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning. Services are delivered by a cross-disciplinary team of CFP professionals, CPAs, CFAs, and estate/insurance specialists working collaboratively on each client's financial plan. The firm also provides specialized Company Retirement Plan Services for business owners and a Public Safety Financial division serving first responders, government employees, and military personnel.

Product overview

Modern Wealth Management is a private equity-backed registered investment advisory firm that operates as a consolidated wealth management platform. The core offering consists of five integrated Advantage Offerings: Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning. These services are delivered through a coordinated team approach featuring CFP® Professionals, CPAs, and CFAs working together on each client's behalf. The platform also includes specialized services for business owners (Company Retirement Plan Services) and public safety professionals (Public Safety Financial division), along with the Modern Confidence Score assessment tool. Since launching in April 2023 with a $200 million equity investment from Crestview Partners, the firm has grown to over $14 billion in assets under management across 20+ offices nationwide through an aggressive acquisition strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Public Safety Financial: A division of Modern Wealth Management dedicated to serving first responders, government employees, and military personnel with retirement planning including DROP, pensions, investments, and education.
• America's Wealth Management Show

Products and services

• Financial Planning Dynamic, evolving financial strategy guided by an advisor and supported by a team of specialists. Integrates with other Advantage Offerings including investments, taxes, insurance, and estate planning for clients seeking comprehensive financial planning.
• Investment Management Portfolio design aimed at managing risk, tax-efficiency, and aligning with client financial goals. Coordinated with overall financial strategy and other Advantage Offerings.
• Tax Planning Strategies to reduce tax liability and optimize income timing, coordinated with investment management, estate planning, and insurance planning as part of the integrated Advantage Offerings.
• Estate Planning Tools to secure legacy and protect assets, including wills, trusts, beneficiary designations, and strategies for efficient wealth transfer, coordinated with other Advantage Offerings.
• Insurance Planning Coverage that protects lifestyle and adapts to change, integrating life insurance, long-term care coverage, and liability protection into the overall financial plan.
• Company Retirement Plan Services Third-party administration and advisory services for business owner retirement plans including 401(k), ensuring compliance, investment oversight, and employee education to improve outcomes and reduce risk.
• Public Safety Financial Specialized division serving first responders, government employees, and military personnel with retirement planning including DROP programs, pensions, investments, and education, backed by the broader Advantage Offerings.

Quantifiable outcome

• Grew to over $14 billion in AUM within approximately 3 years of founding
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mariner Wealth Advisors: PE-backed national RIA consolidator founded in 2006 with similar comprehensive wealth management services and aggressive acquisition strategy. Both offer team-based planning models combining multiple specialist types and have scaled through both organic growth and M&A.
• Wealth Enhancement Group: PE-backed RIA platform (backed by Stone Point Capital and others) that has executed a similar aggressive acquisition strategy in wealth management. Comparable in scale, M&A-driven growth model, and target customer base of mass-affluent and retirement-focused clients.
• Focus Financial Partners: The largest publicly-traded RIA consolidator with a partnership model serving ultra-high-net-worth and high-net-worth clients. While larger and broader in scope, Focus represents the gold-standard RIA roll-up model that Modern Wealth's Crestview-backed strategy emulates at smaller scale.
• Cetera Financial Group: PE-backed (Genstar Capital) wealth management platform serving independent financial advisors. Provides similar back-office, technology, and advisor support services, competing for the same acquisition targets of independent RIAs Modern Wealth pursues.
• Sanctuary Wealth: PE-backed (The Blackstone Group) RIA platform partnering with high-net-worth advisors. Operates a similar partnership/acquisition model targeting breakaway advisors from wirehouses and independent RIAs, with comparable service offerings and team-based planning approach.
• Kestra Financial: PE-backed (Stone Point Capital) wealth management platform offering advisor support, technology, and compliance services. Competes for independent advisor talent and acquisitions in the same RIA consolidation space as Modern Wealth.
• OneDigital: PE-backed (GTCR, Onex) employee benefits and wealth management platform. Similar M&A-driven growth strategy in adjacent financial services space, with comparable scale and acquisition cadence targeting independent advisors and benefits brokers.
• Merit Financial Advisors: PE-backed RIA platform with comparable comprehensive wealth management services and aggressive M&A growth strategy. Targets similar mass-affluent and retirement-focused client segments with team-based planning models.

Broad incumbents

• Edelman Financial Engines: Large-scale RIA platform owned by Sandbox Wealth (PE-backed). Offers comprehensive financial planning and investment management services to mass-affluent and retirement-focused clients at greater scale, with similar team-based service model.
• United Capital Financial Advisers: Goldman Sachs-owned wealth management firm and former employer of Modern Wealth's founders (Gordo, Capelle, Roth). Represents the prior platform that the founders helped scale, with similar comprehensive financial planning and team-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AmericasWealthManagementShow
• Facebookfacebook.com/MeetModernWealthManagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A16 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Wealth Management