Laminar
Laminar is an Israel-based cloud-native DSPM SaaS provider offering continuous data discovery, classification, and data leakage prevention for enterprise organizations operating in AWS, Azure, and Google Cloud environments. Founded in 2020, it was acquired by Rubrik in October 2025 and now operates as 'Laminar by Rubrik'.
- Company typePrivate
- Founded2020
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Laminar does
Laminar is an Israel-based cloud-native data security company that built a Data Security Posture Management (DSPM) SaaS platform for organizations operating in public cloud environments. Founded in 2020 in Tel Aviv, the company was acquired by Rubrik in October 2025 and now operates as 'Laminar by Rubrik'. The company's core technology provided continuous data discovery and classification across AWS, Azure, and Google Cloud environments, combined with data leakage prevention controls designed to identify and secure sensitive data at risk of exposure in cloud-hosted workloads. The platform addressed enterprise pain points around data sprawl visibility, sensitive data classification, and continuous compliance monitoring in multi-cloud architectures.
The platform was architected as a cloud-native SaaS solution, with the company pursuing a direct enterprise field sales motion targeting large organizations leveraging public cloud infrastructure. Laminar generated revenue through subscription-based recurring SaaS contracts with quote-based enterprise pricing, and it achieved SOC 2 Type II certification in June 2022 to meet enterprise procurement requirements. The company raised $67 million in total venture funding, including a $32 million Series A led by Insight Partners in November 2021 and a $30 million extension in June 2022, with investors including Insight Partners, SentinelOne, TLV Partners, Meron Capital, Salesforce Ventures, and Tiger Global Management. Co-founders Amit Shaked (CEO) and Oran Avraham (CTO) led the company alongside chairman Emmet Keeffe and CMO Andy Smith.
Following the Rubrik acquisition, Laminar's DSPM capabilities were integrated into Rubrik's broader cyber resilience and data security portfolio, expanding distribution through Rubrik's enterprise sales force, partner ecosystem, and global footprint. The combined platform targets data security, identity, and AI resilience use cases across hybrid cloud, SaaS, and on-premises environments.
Laminar firmographics
Firmographics- Name
- Laminar
- Legal name
- Laminar
- Website
- https://laminarsecurity.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Laminar is an Israel-based cloud-native DSPM SaaS provider offering continuous data discovery, classification, and data leakage prevention for enterprise organizations operating in AWS, Azure, and Google Cloud environments. Founded in 2020, it was acquired by Rubrik in October 2025 and now operates as 'Laminar by Rubrik'.
- Ownership category
- akta.pro rank
Laminar industry classification
Industry- Product category
- Cloud Data Security / Data Security Posture Management (DSPM)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)
- akta.pro secondary industries
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Cloud Security Posture Management (CSPM) (HDABAHAA), SaaS Security Posture Management (SSPM) (HDADADAI)
Keywords
Where Laminar is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Laminar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Cloud Data Security Platform Subscription: SaaS-based subscription model for cloud-native data security posture management, offering continuous data discovery, classification, and leakage prevention capabilities to enterprise customers
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Laminar product offering
Product offeringCore offering
Laminar provides a cloud-native Data Security Posture Management (DSPM) SaaS platform that delivers continuous data discovery and classification across public cloud environments, alongside real-time data leakage prevention controls. The platform is designed for enterprise organizations running workloads in AWS, Azure, and Google Cloud and helps them address data sprawl, sensitive data visibility gaps, and compliance monitoring requirements.
Product overview
Laminar offered a single unified cloud-native data security platform designed for public cloud environments. The platform focused on data leakage prevention and continuous data discovery and classification. Following its acquisition by Rubrik (announced around October 2025), the product is now integrated and marketed as Laminar by Rubrik within Rubrik's broader cyber resilience and data security portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Laminar Cloud Data Security Platform A cloud-native Data Security Posture Management (DSPM) SaaS platform that provides continuous data discovery and classification across public cloud environments along with real-time data leakage prevention. Designed for enterprise organizations running workloads in AWS, Azure, and Google Cloud.
- Laminar by Rubrik The DSPM offering originally developed by Laminar, now marketed under the "Laminar by Rubrik" sub-brand as part of Rubrik's broader cyber resilience and data security portfolio.
Companies that use Laminar
Customer profileSegments1 record
Ideal customer profiles1 record
Laminar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Laminar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RubrikflagshipRubrik acquired Laminar as a DSPM vendor, integrating Laminar's cloud data security capabilities into Rubrik's cyber resilience platform. This acquisition represents market consolidation in the data protection space, with Rubrik expanding its DSPM offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Laminar competitors and assessment
Company assessmentBroad incumbents
- Varonis: Varonis is an established data security and analytics platform with data classification and posture capabilities that increasingly compete in the cloud DSPM space adjacent to Laminar.
- Palo Alto Networks (Prisma Cloud): Palo Alto Networks acquired Dig Security to bolster Prisma Cloud's DSPM offering, making it a broad incumbent competitor that now bundles cloud data security posture management into a much larger CNAPP portfolio.
- CrowdStrike (Falcon Cloud Security): CrowdStrike offers cloud security posture and workload protection capabilities within its Falcon platform that overlap with the broader cloud security category Laminar competes in.
- Tenable Cloud Security: Tenable Cloud Security (built on the Ermetic acquisition) provides cloud security posture and identity-focused DSPM capabilities, competing in the same data-centric cloud security category as Laminar.
Direct peers
- Wiz: Wiz is a leading cloud security platform that originated in CNAPP and expanded into DSPM, directly competing with Laminar's cloud data security posture management capabilities across AWS, Azure, and GCP.
- Dig Security: Dig Security was a DSPM startup focused on data detection and response in the cloud, offering data security posture management highly comparable to Laminar before being acquired by Palo Alto Networks.
- Cyera: Cyera is a DSPM pure-play focused on AI-powered data security posture management, offering data discovery and classification capabilities that directly overlap with Laminar's core platform.
- Sentra: Sentra is a cloud-native DSPM vendor focused on data security posture across multi-cloud environments, providing data discovery, classification, and posture management directly comparable to Laminar.
- BigID: BigID offers data intelligence and security posture management capabilities including data discovery, classification, and privacy compliance, overlapping significantly with Laminar's DSPM positioning.
- Orca Security: Orca Security provides agentless cloud security posture management with data security capabilities, offering cloud-native coverage that competes directly with Laminar's platform approach.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Laminar social profiles
Digital presenceLaminar compliance and trust
Trust signalCompliance1 record
Laminar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laminar leadership team
Management profileNumber of profiles
Profiles5 records
Laminar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laminar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laminar
What does Laminar do?
Laminar provides a cloud-native Data Security Posture Management (DSPM) SaaS platform that delivers continuous data discovery and classification across public cloud environments, alongside real-time data leakage prevention controls. The platform is designed for enterprise organizations running workloads in AWS, Azure, and Google Cloud and helps them address data sprawl, sensitive data visibility gaps, and compliance monitoring requirements.
Is Laminar a public or private company?
Laminar is a private company. It is classified as corporate owned and is currently acquired.
When was Laminar founded?
Laminar was founded in 2020. It employs 51 to 100 people.
Where is Laminar based?
Laminar is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Laminar make money?
One revenue line is on record: cloud Data Security Platform Subscription.
Who are Laminar's main competitors?
Broad incumbents on record are Varonis, Palo Alto Networks (Prisma Cloud), CrowdStrike (Falcon Cloud Security) and Tenable Cloud Security. Direct peers are Wiz, Dig Security, Cyera, Sentra, BigID and Orca Security.
Does Laminar have an API?
No public API is recorded for Laminar.
What industry is Laminar in?
Laminar's product category is Cloud Data Security / Data Security Posture Management (DSPM). Its primary akta.pro industry code is HDADAFAG, Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 5182 and its SIC code is 7372.