Sentra
Sentra is a cloud-native data security platform providing DSPM and DDR across cloud, SaaS, data warehouses, and on-premises environments, using proprietary in-environment architecture and SLM-driven classification to govern petabyte-scale sensitive data for Fortune 500 enterprises.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sentra does
Sentra is a cloud-native data security company that provides a unified Data Security Posture Management (DSPM) and Data Detection and Response (DDR) platform purpose-built for the AI era. Founded in 2021 and headquartered in New York with engineering operations in Tel Aviv, Israel, the company discovers, classifies, and governs sensitive data across cloud (AWS, Azure, GCP), SaaS (Microsoft 365, Google Workspace, Copilot, Claude Enterprise), data warehouses (Snowflake, Databricks, BigQuery, Redshift), and on-premises environments. Its platform is differentiated by an in-environment, zero-data-movement architecture: a lightweight ephemeral VM deploys into the customer's cloud to perform discovery, classification, and analysis in place, sending only enriched metadata back to Sentra, which eliminates egress compliance exposure and produces a roughly 10x TCO advantage versus egress-based competitors (~$40K/yr to scan 100 PB versus ~$400K/yr).
The core technology combines Large Language Models and proprietary Small Language Models (SLMs) to classify structured and unstructured data at greater than 98% accuracy (independently validated by customer-commissioned third parties), with the SLM engine reaching 99%+ accuracy on petabyte-scale unstructured content. Supporting capabilities include DataTreks™ context-based analysis, a GenAI Assistant for conversational security operations, an MCP Server exposing 130+ tools across 13 security domains for AI agent-driven triage and remediation, automated DSAR fulfillment, and specialized modules for AI agent governance, Microsoft 365 Copilot, Google Workspace Gemini, Claude Enterprise, and on-premises data. Sentra serves Fortune 500 enterprises primarily in financial services (SoFi), healthcare (Vālenz Health), retail and e-commerce (Global-e, BigBasket), transportation/mobility (Lyft), and travel/hospitality (Expedia), with documented compliance mappings for GDPR, HIPAA, CCPA, PCI DSS, the EU AI Act, and TX-RAMP.
Sentra operates an enterprise SaaS subscription model with quote-based contracts (no public pricing, no SMB tier), monetized through direct field sales, an emerging channel partner motion via cybersecurity VARs such as Defy Security (named Emerging Partner of the Year 2026), and ecosystem partnerships with cloud, SIEM, ITSM, and AI platform providers (27+ native integrations including Wiz, Microsoft Purview, Anthropic Claude Compliance API, and Google Workspace Gemini). Revenue grew over 300% year-over-year ahead of the April 2025 Series B led by Key1 Capital, which brought total disclosed funding above $100 million across a $23M seed (April 2022, led by Bessemer Venture Partners), $30M Series A (February 2023, led by Standard Investments), and $50M Series B (April 2025, led by Key1 Capital, with Munich Re Ventures, Bessemer Venture Partners, and Zeev Ventures as participants). The company is founder-led (CEO Yoav Regev, CTO Ron Reiter, President Asaf Kochan), has 101–250 employees, and has been recognized as a Gartner Peer Insights Customer's Choice 2025 for DSPM and a GigaOm Radar Leader for two consecutive years.
Sentra firmographics
Firmographics- Name
- Sentra
- Legal name
- Sentra Inc.
- Website
- https://sentra.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sentra is a cloud-native data security platform providing DSPM and DDR across cloud, SaaS, data warehouses, and on-premises environments, using proprietary in-environment architecture and SLM-driven classification to govern petabyte-scale sensitive data for Fortune 500 enterprises.
- Ownership category
- akta.pro rank
Sentra industry classification
Industry- Product category
- Cloud Data Security Posture Management (DSPM)
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
- akta.pro secondary industry
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)
Keywords
Where Sentra is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sentra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Recurring SaaS subscription, quote-based enterprise contracts (pricing not publicly disclosed). Revenue grew over 300% year-over-year ahead of the Series B in April 2025, with expansion into Fortune 500 accounts. Includes land-and-expand motion across cloud (AWS, Azure, GCP), SaaS (Microsoft 365, Google Workspace, Copilot, Claude Enterprise), data warehouses (Snowflake, Databricks, BigQuery), and on-premises environments.
- On-Premises Scanner Add-On: Expansion into hybrid and private environments through on-premises data scanners, sold to channel partners and regulated organizations with strict data residency requirements.
- Channel Partner Resale: Indirect revenue through cybersecurity VARs and resellers such as Defy Security (Sentra named Emerging Partner of the Year 2026).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription with custom pricing per environment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Sentra product offering
Product offeringCore offering
Sentra sells a cloud-native AI Data Readiness and Data Security Posture Management (DSPM) platform that continuously discovers, classifies, and governs sensitive data across multi-cloud, SaaS, data warehouse, and on-premises environments at petabyte scale. The platform is built on a proprietary in-environment (zero data movement) architecture so sensitive data never leaves the customer's environment, and is delivered through environment-specific modules for AWS, Azure/M365, GCP, data warehouses, on-premises, and AI surfaces (Microsoft 365 Copilot, Google Workspace Gemini, Claude Enterprise).
Product overview
Sentra offers a single, unified AI Data Readiness platform — a cloud-native Data Security Posture Management (DSPM) and Data Detection and Response (DDR) solution built on an in-environment (zero data movement) architecture. The core Sentra Platform is delivered as a foundation that is specialized through a portfolio of environment-specific modules: Sentra for AWS, Sentra for Azure (and Microsoft 365), Sentra for GCP, Sentra for Data Warehouses & Data Lakes, and Sentra for On-Premises. AI-specific offerings extend the same platform: Sentra for AI and ML, Sentra Data Security for AI Agents, Sentra for Microsoft 365 Copilot, the Google Workspace Gemini Security solution, and the Sentra for Claude Enterprise integration via Anthropic's Compliance API. Supporting capabilities include the AI Classifier for Unstructured Data (Small Language Model–driven), the Web Archive Scanner for WARC/ARC files, the MCP Server for AI-driven security operations, automated DSAR fulfillment, and integrations with security, ITSM, SIEM, and data governance platforms. All modules share the platform's continuous discovery, classification, identity and access governance, automated enforcement, and compliance capabilities at petabyte scale.
Differentiator
Problem solved
Functional benefit
Brands
- Sentra DSPM: Cloud-native Data Security Posture Management platform for discovering, classifying, and governing sensitive data across cloud, SaaS, data warehouses, and on-premises environments.
- Sentra DDR
- Sentra for AI and ML
- Sentra for Microsoft 365 Copilot
- Sentra for AWS
- Sentra for Azure
- Sentra for GCP
Products and services
- Sentra Platform (AI Data Readiness Platform) Unified, cloud-native DSPM/DDR platform providing continuous AI data readiness and governance at petabyte scale, built on in-environment architecture so sensitive data never leaves the customer's cloud. Core capabilities include Complete AI Visibility, AI Data Hygiene, AI Identity & Access, AI Automated Remediation, and Continuous AI Compliance for Fortune 500 enterprises.
- Sentra DSPM Data Security Posture Management product module providing cloud-native data discovery, classification, exposure and risk assessment, access governance, incident response, and compliance management across multi-cloud environments, achieving greater than 98% classification accuracy validated by independent third parties.
- Sentra Data Security for AI Agents Solution for governing AI agents and the next generation of business automation. Inventories AI agents, their knowledge bases, and the sensitive data each can reach; risk-ranks agent sensitivity; enforces least-privilege access for AI assets; monitors AI agent activities in near real-time; and prevents unauthorized access to sensitive AI assets with out-of-the-box policies.
- Sentra for Microsoft 365 Copilot Provides secure adoption of Microsoft 365 Copilot by automatically discovering and classifying sensitive data across SharePoint, OneDrive, and Teams; mapping identity-to-data access; eliminating shadow and over-permissioned data; applying Microsoft Purview (MPIP) sensitivity labels to power Copilot DLP policies; and continuously monitoring for incorrect or missing labels.
- Sentra for AWS Protects sensitive data across Amazon Web Services including S3, DynamoDB, Bedrock, SageMaker, and other AWS services. Provides context-based inventory via DataTreks™, AI-powered smart scanning, excessive access monitoring, real-time DDR, and sensitive data leakage detection in LLM training sets and Bedrock prompt responses.
- Sentra for Azure and Microsoft 365 Protects sensitive data across Azure, Microsoft 365, OneDrive, SharePoint, Office Online, and Teams. Reduces OneDrive data sprawl, applies Microsoft Purview DLP labels, scans M365 MIP-encrypted documents, and detects risky cross-environment movements in real time.
- Sentra for Google Cloud Platform Protects sensitive data across Google Cloud Storage, BigQuery, Cloud Bigtable, Cloud SQL, Cloud Spanner, Dataflow, and Google Workspace. Inventories data via DataTreks™, classifies Google Workspace and Drive content with context-aware AI, enforces least privilege, and detects risky data movements between BigQuery, Drive, Cloud Storage, SQL databases, and multi-cloud environments.
- Sentra for Data Warehouses and Data Lakes Protects sensitive data in Snowflake, Databricks, BigQuery, Amazon Redshift, MongoDB Atlas, and other cloud data warehouses and data lakes. Provides unified data cataloging, automated native data protection (masking, encryption, secure sharing), least-privilege access enforcement, and real-time DDR for risky data movements.
- Sentra for On-Premises Extends Sentra's cloud-native platform to hybrid and private environments via on-premises data scanners. Discovers and classifies sensitive data across fileshares and enterprise databases, detects risky cross-environment movements between on-premises and cloud, and ensures data residency. Deployed in either public cloud or private cloud hosting models.
- Sentra Google Workspace Gemini Security Scalable security solution for Google Workspace designed to mitigate risks associated with Google's Gemini AI assistant. Manages sensitive data discovery and classification, controls over-permissioning, ensures proper data labeling, and prevents leaks via AI-generated output. Scanning architecture requires up to 10x fewer API calls than conventional approaches.
- Sentra for Claude Enterprise Integration with Claude's Compliance API powered by Anthropic. Enables continuous data classification and governance for employee AI usage on Claude Enterprise by transforming raw Claude activity signals (file uploads, prompts) into risk-assessed data exposure events with regulatory context.
- Sentra MCP Server Model Context Protocol server exposing over 130 tools across 13+ security domains through open standards, enabling AI agents to perform end-to-end data security operations via natural language. Includes 11 write operations organized in a 6-tier safety hierarchy, 2 composite investigation tools, and 5 guided workflow prompts, with enterprise security controls including UUID validation, SSRF protection, and full audit trails.
Quantifiable outcome
- 9 petabytes scanned in under 72 hours at >98% accuracy vs. competitor failing 1 PB scan in 60 hours at <93% accuracy
- +12 more outcomes
Companies that use Sentra
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Sentra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability11 records
Feature9 records
Sentra partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered flagship ai governance integration, flagship security integration, flagship channel partner, strategic gtm integration, strategic security integration, strategic accelerator partnership, flagship microsoft integration, flagship cloud partner, core integration, core siem integration, core data governance integration, core security tool integration, core automation integration and core messaging integration.
- Anthropic (Claude Enterprise / Compliance API)flagship ai governance integrationIntegrated with Claude's Compliance API to enable organizations using Claude Enterprise to apply Sentra's continuous data classification to AI governance and security monitoring. The integration transforms raw Claude activity signals into risk-assessed data exposure events with regulatory context.
- Wizflagship security integrationIntegrated Sentra's data security platform with Wiz to provide data sensitivity context within cloud security findings. Sentra's classification updates sync into the Wiz Security Graph on an ongoing basis, creating a unified view of cloud posture, data sensitivity, and access for security, cloud, and compliance teams.
- Google (Google Workspace / Gemini)flagship ai governance integrationLaunched a new data security solution for Google Workspace with Gemini to help organizations safely adopt AI assistants while maintaining data governance and compliance. Scanning architecture requires up to 10x fewer API calls than conventional approaches.
- Defy Securityflagship channel partnerPittsburgh-based cybersecurity solutions provider that named Sentra its Emerging Partner of the Year 2026 at its annual sales kick-off event in Dallas, TX. Distributes Sentra's platform to its customer base.
- DoControlstrategic gtm integrationStrategic partnership to enhance data security by integrating Sentra's data classification with DoControl's policy enforcement, allowing organizations to automatically act on sensitive data labels across SaaS applications.
- Miggostrategic security integrationAnnounced the world's first ADR (Application Detection and Response) + DSPM integration for complete security context, unifying runtime application security with data sensitivity context.
- Microsoft (Microsoft 365 Copilot)flagship ai governance integrationLaunched Microsoft 365 Copilot Security to safeguard sensitive enterprise data; integrates with Microsoft Purview (MPIP) labels to enforce Copilot DLP policies and continuously monitor data exposure.
- NetApp Excellerator (Cohort 14)strategic accelerator partnershipSelected for NetApp Excellerator Cohort 14, an accelerator program that has supported 90 startups since 2017 with over USD 600 million raised and eight exits. Sentra was among five startups in the cohort.
- Microsoft Purviewflagship microsoft integrationAnnounced integration with Microsoft Purview Information Protection to classify and label sensitive data across environments, with tags used to enforce Data Loss Prevention policies.
- JupiterOnestrategic security integrationIntegration announced alongside Microsoft Purview to enable security teams to receive Sentra issues and notifications via JupiterOne using API key and Account ID.
- Amazon Web Services (AWS)flagship cloud partnerSentra has a dedicated AWS Partnership referenced on its website navigation. Sentra supports AWS Bedrock, SageMaker, S3, DynamoDB, and other AWS services with native in-environment scanning and ephemeral EC2 deployment.
- Slack (Webhook)core integrationMessaging integration enabling Slack channels to receive Sentra issues and notifications via Webhook URL.
- Microsoft Teamscore integrationMessaging integration enabling Microsoft Teams channels to receive Sentra issues and notifications.
- PagerDutycore integrationIssue tracking integration that triggers PagerDuty incidents from incoming Sentra issues.
- Jira (Atlassian Jira Cloud)core integrationIssue tracking integration enabling Sentra to create, update, and assign Jira tickets upon issue creation.
- ServiceNowcore integrationIssue tracking integration enabling Sentra to create, update, and assign ServiceNow tickets upon issue creation.
- Microsoft Azure Boards (Azure DevOps)core integrationIssue tracking integration enabling Sentra to send issues to Azure Boards for planning, tracking, and team discussion.
- Monday.comcore integrationIssue tracking integration enabling Sentra to create, update, and assign Monday tickets.
- Freshservicecore integrationIssue tracking integration enabling Sentra to create Freshservice tickets upon issue creation.
- Datadogcore siem integrationSIEM integration allowing Sentra to send issues and notifications via Datadog using a provided API key.
- Splunkcore siem integrationSIEM integration allowing Sentra to send issues to Splunk SIEM.
- Amazon Security Lakecore siem integrationIntegration that sends sensitivity metadata of data stores from Sentra to Amazon Security Lake.
- QRadar (IBM)core siem integrationSIEM integration allowing Sentra to send issues to QRadar.
- Coralogixcore siem integrationSIEM integration enabling automatic forwarding of selected Sentra issues to Coralogix alerts.
- Microsoft Sentinelcore siem integrationSIEM integration allowing Sentra to send issues via Microsoft Sentinel using Entra ID Application and Client Secret.
- LogRhythmcore siem integrationSIEM integration allowing Sentra to send selected issues to LogRhythm SIEM.
- Logz.iocore siem integrationSIEM integration allowing Sentra to send selected issues to Logz.io.
- DataHubcore data governance integrationData governance/catalog integration ingesting Sentra's data asset metadata into DataHub.
- Atlancore data governance integrationData governance/catalog integration enriching Atlan's data catalog with Sentra's classifications as tags on data assets.
- Seemplicitycore security tool integrationSecurity tools integration sending Sentra issues as findings to Seemplicity for vulnerability remediation orchestration.
- Check Point CloudGuardcore security tool integrationSecurity tools integration sending Sentra's classifications to CloudGuard as new columns within the Protected Assets table.
- Torqcore automation integrationAutomation integration allowing workflows triggered by Sentra's issues to be orchestrated in Torq.
- Blink (BlinkOps)core automation integrationAutomation integration enabling workflows triggered by Sentra's issues to be orchestrated in Blink.
- Email (Generic SMTP)core messaging integrationMessaging integration allowing Sentra to send issues and notifications to a designated email address.
- Webhook (Generic HTTPS)core automation integrationAutomation integration allowing any tool to integrate with Sentra via HTTPS endpoint receiving Sentra issue/notification details.
Scale indicators11 records
Recent moves6 records
Expansion highlights8 records
Sentra competitors and assessment
Company assessmentBroad incumbents
- Microsoft Purview: Microsoft's unified data governance, security, and compliance suite. Sentra integrates with Purview (MPIP) and competes with it for Microsoft 365 and Azure data classification workloads at large enterprises.
- Wiz: Cloud security platform (CNAPP) that has expanded into DSPM via Wiz DSPM. Both a competitor and integration partner of Sentra (Wiz Security Graph integration). Comparable as a broader cloud security incumbent with an overlapping data security module.
- Rubrik (Laminar): Acquired Laminar to add DSPM capabilities to its data security and resilience platform. Comparable as a broader data security incumbent now offering cloud data classification and posture management.
- Palo Alto Networks (Dig Security / Prisma Cloud): Major cybersecurity platform that acquired Dig Security to add data security posture capabilities. Overlaps with Sentra in cloud DSPM for highly regulated Fortune 500 customers.
Direct peers
- Cyera: Direct DSPM competitor offering AI-powered data discovery, classification, and security posture across cloud data stores. Closest comparable to Sentra in product scope, target customers (Fortune 500), and architectural approach.
- Varonis Systems: Established data security platform with deep DSPM, DDR, and data access governance capabilities across cloud and on-prem. Sentra has an explicit 'Sentra vs Varonis' comparison page, indicating direct competitive overlap.
- Securiti: Unified data security, privacy, and governance platform (DSPM + PrivacyOps + AI governance). Highly comparable to Sentra's AI Data Readiness positioning and a named competitor in Sentra's alternative-comparison pages.
- BigID: Data intelligence platform for data discovery, classification, privacy, and security posture. Overlaps directly with Sentra's DSPM core, especially around data privacy and AI-driven classification.
- Concentric AI: DSPM vendor focused on autonomous data discovery, classification, and risk remediation. Directly comparable as a niche DSPM competitor with a similar Fortune 500 enterprise GTM motion.
Emerging players
- Collibra: Data intelligence and governance platform focused on data catalog, lineage, and stewardship. Adjacent to Sentra's data governance positioning, with some overlap in regulated enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sentra social profiles
Digital presenceSentra compliance and trust
Trust signalCompliance6 records
Sentra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentra leadership team
Management profileNumber of profiles
Profiles12 records
Sentra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentra
What does Sentra do?
Sentra sells a cloud-native AI Data Readiness and Data Security Posture Management (DSPM) platform that continuously discovers, classifies, and governs sensitive data across multi-cloud, SaaS, data warehouse, and on-premises environments at petabyte scale. The platform is built on a proprietary in-environment (zero data movement) architecture so sensitive data never leaves the customer's environment, and is delivered through environment-specific modules for AWS, Azure/M365, GCP, data warehouses, on-premises, and AI surfaces (Microsoft 365 Copilot, Google Workspace Gemini, Claude Enterprise).
Is Sentra a public or private company?
Sentra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sentra founded?
Sentra was founded in 2021. It employs 101 to 250 people.
Where is Sentra based?
Sentra is headquartered in New York, United States, in the North America region.
How does Sentra make money?
Three revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are on-Premises Scanner Add-On and channel Partner Resale.
Who are Sentra's main competitors?
Broad incumbents on record are Microsoft Purview, Wiz, Rubrik (Laminar) and Palo Alto Networks (Dig Security / Prisma Cloud). Direct peers are Cyera, Varonis Systems, Securiti, BigID and Concentric AI. Collibra is listed as an emerging player.
Does Sentra have an API?
Yes. Sentra exposes an MCP (Model Context Protocol) Server that enables AI agents to perform end-to-end data security operations through natural language, covering over 130 tools across 13+ security domains including alerts, threats, identity access, compliance, and data stores. The MCP Server includes 11 write operations organized in a 6-tier safety hierarchy, 2 composite investigation tools that chain multiple API calls, and 5 guided workflow prompts that encode expert security methodologies. Includes enterprise security controls such as UUID validation, SSRF protection, and full audit trails. In addition, Sentra integrates with Claude's Compliance API powered by Anthropic to enable organizations using Claude Enterprise to apply continuous data classification to AI governance and security monitoring.
What industry is Sentra in?
Sentra's product category is Cloud Data Security Posture Management (DSPM). Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5415 and its SIC code is 7372.