BillEase

What BillEase does

BillEase, operated by First Digital Finance Corporation, is the Philippines' leading Buy Now, Pay Later (BNPL) and consumer finance platform, founded in 2015 and headquartered in Makati. The company serves over one million users, predominantly underserved and underbanked Filipinos who lack access to traditional credit cards, with credit limits up to P40,000 and installment tenors from 1 to 24 months at a 3.49% monthly interest rate. Its core product is a mobile-first lending app that uses AI-driven underwriting, ingesting credit bureau, telco, employment, banking, and mobile device data to produce 70% instant approvals. The platform also offers EasyPace (declining-balance annuity loans), Pay with Grace (0% interest grace periods), Limit Boost (temporary credit line increases), Everyday Spend Credit (QRPh/NFC revolving credit launched September 2025), and Billease Deals (in-app marketplace launched October 2025).

Revenue is generated primarily through interest on BNPL installments, cash loan interest, processing fees, and credit facility management, with credit facilities sourced from Helicap, Saison, Lendable, and Security Bank. Distribution combines a self-serve mobile app with 4,000+ merchant integrations (Lazada, Samsung, Agoda, Anson's, Mandaue Foam, Philippine Airlines, Fly Fairly, AboitizPower) and over 10 payment channels including QRPh, e-wallets (GCash, Maya, ShopeePay, GrabPay), and major Philippine banks. In November 2024, BillEase acquired over 90% of Rural Bank of Sta. Maria in Ilocos Sur and is injecting P1 billion in capital to convert it into a regulated digital-centric bank, with savings and deposit products targeted for Q3 2026.

Name

BillEase

Legal name

First Digital Finance Corporation

Website

https://billease.ph

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

BillEase is the Philippines' leading AI-driven BNPL and consumer finance platform, serving over one million underserved Filipinos with mobile-first installment credit across 4,000+ merchants. Founded in 2015, it operates under First Digital Finance Corporation and is expanding into regulated digital banking.

Ownership category

akta.pro rank

Product category

Consumer Lending / Buy Now, Pay Later

NAICS

Sales Financing (52222), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industries

BNPL Card / Virtual Card Programs (FSAKACAC), Buy Now, Pay Later (BNPL) (CRAFALAD), Bill Management & Subscription Management (FSAGADAG)

Keywords

• Buy now pay later
• Consumer lending
• Digital consumer finance
• Installment credit platform
• Embedded credit underwriting

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. BNPL Interest Income: Interest charges on buy now, pay later installments. Standard rate of 3.49% monthly. 0% APR promotions available on select merchants.
2. Cash Loan Interest: Interest income from personal cash loans with payback options from 30 days up to 12 months. Major driver of revenue growth.
3. Credit Facility Management: Managing and growing loan portfolio through various credit facilities from Helicap, Saison, Lendable, and Security Bank.
4. Processing Fees: Processing fees for annuity loans covering underwriting and loan processing costs incorporated into the loan amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BillEase operates a mobile-first Buy Now, Pay Later platform that provides installment credit of up to PHP 40,000 to Filipino consumers without requiring a credit card. Customers shop at 4,000+ online and in-store merchant partners (Lazada, Samsung, Agoda, Anson's) and repay over 1 to 24 months at a 3.49% monthly interest rate, with AI-driven underwriting producing instant approvals for 70% of applicants. The platform also offers ancillary cash loans, in-app shopping via Billease Deals, and is expanding into digital banking through its acquisition of Rural Bank of Sta. Maria.

Product overview

Billease is the Philippines' leading Buy Now, Pay Later (BNPL) platform operated by First Digital Finance Corporation. The product portfolio centers on the core Billease BNPL service, which enables consumers to shop at 4,000+ merchant partners and pay in installments with credit limits up to ₱40,000. The platform has expanded beyond traditional BNPL to include in-app shopping via Billease Deals, the EasyPace annuity loan product with declining balance interest calculations, and Everyday Spend Credit for QRPh/NFC daily transactions. In November 2025, Billease entered digital banking through acquisition of Rural Bank of Sta. Maria (RBSM), with plans to offer savings and deposit products by Q3 2026. The ecosystem also includes Pay with Grace (0% grace period payments), Limit Boost (temporary credit line increases), and Auto-debit via Alipay+ partnership. Key features include AI-driven underwriting for automated approvals, integration with major e-wallets (GCash, Maya), QR Ph payments, online banking channels, and extensive merchant partnerships across e-commerce, retail, travel, and utilities sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Billease Deals: In-app shopping feature that allows customers to browse and purchase products with flexible payment options within the Billease app.
• Limit Boost
• Pay with Grace
• EasyPace
• Billease Auto-debit

Products and services

• Billease BNPL Platform Core mobile BNPL product that lets Filipino consumers shop at online and in-store merchants and pay in installments from 1 to 24 months, with AI-driven instant approvals and credit lines up to PHP 40,000.
• EasyPace Annuity Loan Fixed-installment consumer loan with declining-balance interest calculation and equal monthly payments over terms up to 24 months, with optional early repayment without penalties.
• Pay with Grace Promotional installment option providing a 3 or 6-month grace period with 0% interest, after which the standard 3.49% monthly rate applies over a total repayment window of 9 to 12 months.
• Everyday Spend Credit Credit feature enabling customers to use their Billease credit line for everyday purchases through QRPh scan and tap-to-pay NFC transactions.
• Billease Deals In-app shopping feature that lets users browse and purchase products from merchant partners with flexible Billease financing, including bundled device protection plans via partners such as ProTech.
• Auto-Debit Repayment (Alipay+ Integration) Repayment automation allowing Alipay+ partner merchants to debit installments directly from a user's Billease credit limit after a one-time account-linking authorization.
• Digital Banking Services (via Rural Bank of Sta. Maria) Regulated digital banking offering delivered through the majority-owned Rural Bank of Sta. Maria, intended to provide savings, deposit, and everyday transaction products to Billease customers across the Philippines.

Quantifiable outcome

• 70% of applications get approved on the spot
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• AboitizPower (MobileAP)majorGTM or Marketing Partner · 9 February 2026Integrated Billease as payment option on MobileAP platform for five major distribution utilities (Visayan Electric, Davao Light, Cotabato Light, Subic EnerZone, Lima EnerZone). Service offers 0% interest until next payday or installments up to 6 months.
• ProTech Devices PhilippinesminorGTM or Marketing Partner · 10 December 2025Billease Deals partnership offering laptops, tablets, and audio devices with bundled 12-month Device Care plans including protection and extended warranties.
• PayRexmajorTechnology or Integration · 19 November 2025API integration enabling thousands of Filipino merchants to offer BNPL services through Billease via First Digital Finance Corporation.
• PayRexmajorGTM or Marketing Partner · 10 November 2025Payment gateway partnership enabling merchants to offer installment payments via single API integration. Aims to increase sales and average order value by providing flexible credit options.
• Fly FairlymajorGTM or Marketing Partner · 26 August 2025Travel booking partnership allowing customers to book flights with 650+ airlines and pay via Billease installments up to 24 months or 0% interest within 30 days.
• Rural Bank of Sta. Maria (RBSM)coreStrategic or Co-development Partner · 1 November 2024Billease acquired over 90% of Rural Bank of Sta. Maria in November 2024 to expand into digital banking. Infused P500 million capital with P1 billion committed by year-end 2026. The bank will be transformed into a digital-centric entity with plans to launch banking services by Q3 2026 including savings and deposit products.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atome: Atome is a leading BNPL platform operating in the Philippines and across Southeast Asia, offering interest-free installment payments at online and offline merchants. It directly competes with BillEase for merchant integrations and consumer mindshare in the Philippine BNPL market.
• Akulaku: Akulaku is a Southeast Asia BNPL and digital finance platform that extends consumer credit and installment plans through a mobile app. It is a direct competitor to BillEase in the Philippines, particularly for underbanked consumers seeking cash loans and installment purchases.
• Home Credit Philippines: Home Credit Philippines is a major consumer finance provider offering installment loans for electronics, appliances, and other retail purchases, plus cash loans. It is a direct competitor to BillEase in the Philippine point-of-sale financing and consumer lending space, with a longer operating history and larger retail footprint.
• Cashalo: Cashalo is a Philippine online lending platform offering cash loans and BNPL through a mobile app, backed by Oriente Express. It directly competes with BillEase's EasyPace cash loan and Everyday Spend Credit products among underbanked Filipino consumers.
• Shopee SPayLater: SPayLater is Shopee's BNPL product embedded in the largest Philippine e-commerce marketplace. It directly competes with BillEase on online shopping installments and benefits from Shopee's captive marketplace traffic.

Emerging players

• Tendo (TendoPay): TendoPay is a Philippine BNPL startup offering interest-free installment plans for online shopping. As an emerging player, it overlaps with BillEase on merchant checkout financing but serves a narrower segment of the market.
• Kredito: Kredito is a Philippine fintech offering consumer loans and BNPL for online and offline merchants. As an emerging player, it competes with BillEase in the underbanked consumer lending segment but with a smaller scale and footprint.
• Plentina: Plentina is a Philippine BNPL and credit platform using AI-driven underwriting to serve unbanked consumers. It competes with BillEase on installment lending for retail purchases but operates at a smaller scale and narrower merchant base.

Broad incumbents

• GCash (Mynt): GCash is the Philippines' dominant e-wallet, offering embedded credit products including GCredit and pay-later features. As a broad incumbent, it competes with BillEase on everyday digital payments and small-ticket consumer credit, leveraging a far larger user base.
• Maya Bank: Maya (formerly PayMaya) is a Philippine digital bank and e-wallet offering savings, payments, and embedded credit products. It competes with BillEase's emerging digital banking proposition and Everyday Spend Credit use case.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks9 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/billeaseph
• Instagraminstagram.com/billeaseph
• TikTokvt.tiktok.com/ZSeQtDMuV
• Xx.com/BillEasePH
• LinkedInlinkedin.com/company/billease

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BillEase