Fly Fairly
Fly Fairly (now Laters.com) is a Singapore-based travel fintech that operates a direct-to-consumer flight booking platform across 650+ airlines, enabling over a million travelers annually to pay via 40+ BNPL providers and 100+ cryptocurrencies in a single checkout.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fly Fairly does
Fly Fairly, now operating as Laters.com, is a Singapore-headquartered travel fintech company that operates a direct-to-consumer flight booking platform across 650+ airlines with a primary differentiator in payment flexibility rather than flight search or pricing. Its core product is a single-checkout booking flow that supports over 100 payment methods, including 40+ Buy Now Pay Later providers (Affirm, Klarna, Afterpay, PayPal, Zip, Sezzle, Splitit, FlexPay, Visa Installments, Tabby), 100+ cryptocurrencies (Bitcoin, Ethereum, USDT, USDC, DAI, PYUSD), cards, bank transfers, QR payments, and digital wallets. The platform is licensed as a Singapore Tourism Board travel agent (TA04059) and serves over a million travelers annually with a self-serve, product-led model and 4.8/5 ratings on Trustpilot and Google.
The business model is transaction-based, earning take rates and payment-processing fees on each booking routed through BNPL or crypto rails rather than reselling inventory at margin. In February 2026 the company extended its product surface beyond payments into embedded travel protection, becoming the first Protect Group partner to integrate Blink Parametric's parametric Delayed Baggage Compensation product, which auto-detects disruptions without traditional claims processes. The platform is operated by a small team (11-50) led by Founder & CEO Alex Yardley, an eBay and Booking Holdings veteran, with Foo Shi Hong as Head of Engineering. In May 2025 the company completed its first disclosed acquisition (LFG, undisclosed terms), and in 2026 it rebranded from Fly Fairly to Laters.com to reposition the brand around the 'pay later' proposition.
Fly Fairly firmographics
Firmographics- Name
- Fly Fairly
- Legal name
- Fly Fairly Pte. Ltd.
- Website
- https://flyfairly.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fly Fairly (now Laters.com) is a Singapore-based travel fintech that operates a direct-to-consumer flight booking platform across 650+ airlines, enabling over a million travelers annually to pay via 40+ BNPL providers and 100+ cryptocurrencies in a single checkout.
- Ownership category
- akta.pro rank
Fly Fairly industry classification
Industry- Product category
- Online Travel Agency / Flight Booking
- NAICS
- Travel Agencies (561510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
- akta.pro secondary industry
- Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
Keywords
Where Fly Fairly is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Fly Fairly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Transaction Processing Revenue: Platform earns revenue through transaction fees and take rates from payment processing when customers book flights using BNPL providers like Klarna, Afterpay, Affirm, and other installment payment options
- Crypto Payment Processing: Accepts Bitcoin, Ethereum, and 100+ cryptocurrencies with instant settlement at checkout, providing better exchange rates than traditional methods
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay in Full - Standard flight booking with various payment methods |
| Transaction based/ take rate | Pay-as-you-go | BNPL Installments - Split flight costs into installments |
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency Payments |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Fly Fairly product offering
Product offeringCore offering
Fly Fairly (now operating as Laters.com) is a Singapore-based online travel agency that lets travelers book flights across 650+ airlines and pay using more than 100 payment methods, including 40+ Buy Now Pay Later providers (Klarna, Afterpay, Affirm, PayPal, Zip, Sezzle, Splitit, FlexPay, Visa Installments) and 100+ cryptocurrencies (Bitcoin, Ethereum, USDT, USDC, DAI, PYUSD). The platform enables travelers to lock in today's fare price and split the cost into interest-free installments or monthly plans with instant booking confirmation. It also offers parametric travel compensation products for flight delays and delayed baggage through a partnership with Blink Parametric.
Product overview
Fly Fairly operates as a unified flight booking platform (now rebranded as Laters.com) that differentiates itself through flexible payment options rather than flight search aggregation. The core product is the flight booking platform which enables users to book across 650+ airlines and pay using 100+ payment methods. Key modules include Buy Now Pay Later functionality (with 40+ providers including Klarna, Afterpay, Affirm, PayPal, and Zip), cryptocurrency payments (Bitcoin, Ethereum, USDT, USDC, DAI, PYUSD and 100+ other digital currencies), and the Blink Parametric-powered travel compensation product (Delayed Baggage Compensation) added through partnership. The platform is complemented by original content (Destination Guides) covering popular travel destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Laters.com Flight Booking Platform (formerly Fly Fairly) A flight booking platform enabling travelers to search and book flights across 650+ airlines worldwide with access to 100+ payment methods, designed for self-serve individual travelers seeking flexible payment options.
- Buy Now Pay Later Flight Booking Core service allowing travelers to split flight costs into interest-free installments through 40+ BNPL providers including Klarna, Afterpay, Affirm, PayPal, Zip, Sezzle, Splitit, FlexPay, and Visa Installments, with zero hidden fees and instant booking confirmation.
- Cryptocurrency Flight Payments Service enabling travelers to pay for flights using Bitcoin, Ethereum, stablecoins (USDT, USDC, DAI, PYUSD), and 100+ other digital currencies with instant settlement at checkout and better exchange rates than traditional methods.
- Delayed Baggage Compensation (Blink Parametric) Travel compensation product powered by Blink Parametric's parametric technology that automatically detects baggage delays and delivers compensation to travelers without traditional claims processes.
Quantifiable outcome
- Over 1 million travelers use the platform annually
- +1 more outcomes
Companies that use Fly Fairly
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fly Fairly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Fly Fairly partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Blink ParametriccoreFly Fairly became the first Protect Group partner to implement Blink Parametric's Delayed Baggage Compensation product as part of the Protect Plus rollout. The partnership provides flight delay and delayed baggage compensation to travel partners using parametric technology that automatically detects disruptions and delivers compensation without traditional claims processes.
- Protect GroupcoreFly Fairly is the first Protect Group partner to implement Blink Parametric's Delayed Baggage Compensation product, expanding the Protect Plus rollout for travel partners.
- AffirmcoreBNPL provider offering 3, 6, or 12 month payment plans for flights, subject to eligibility.
- KlarnacoreBNPL provider offering Pay in 4 interest-free installments or monthly financing options for flight bookings.
- AfterpaycoreBNPL provider offering 4 interest-free payments with instant approval for flight bookings.
- PayPalcorePayment provider offering Pay in 4 interest-free installments for flight bookings.
- ZipcoreBNPL provider offering 4 interest-free installments over 6 weeks for flight bookings.
- 650+ AirlinescorePartnership with 650+ airlines including major carriers and low-cost carriers such as Frontier Airlines, American Airlines, Delta, Singapore Airlines, AirAsia, Scoot, Southwest, JetBlue, British Airways, Emirates, Qatar Airways, and more.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Fly Fairly competitors and assessment
Company assessmentBroad incumbents
- Skyscanner: Flight metasearch and booking platform owned by Trip.com Group. Adjacent incumbent that competes for the same traveller intent and could close the payment-method gap with existing scale.
- Expedia Group: Major OTA group (Expedia, Hotels.com, Vrbo, Trivago) with global flight inventory and increasingly broad payment options at checkout. Could replicate Fly Fairly's payment breadth at any time.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, and KAYAK. Broad incumbent with vastly larger airline inventory, marketing budget, and existing BNPL integrations; represents the ceiling competition for any BNPL-for-flights niche player.
Direct peers
- PayLaterFlights: Niche flight-booking site offering installment plans on airline tickets. Operates in the same BNPL-for-flights category with a comparable thin layer over GDS / airline content.
- Uplift: BNPL provider for travel including flights, packaged by airlines and OTAs at checkout. Competes on the same buy-now-fly-later value proposition, often embedded directly into airline booking flows.
- Alternative Airlines: Flight booking aggregator focused specifically on offering BNPL and alternative payment methods (Klarna, Afterpay, Affirm, PayPal Credit) across 600+ airlines. Direct head-to-head competitor on the BNPL-for-flights proposition.
- CheapAir: US-based OTA that was an early adopter of Bitcoin and other crypto payments for flights. Comparable as a non-mainstream OTA leaning on alternative payment rails as a differentiator.
- Travala: Crypto-native travel booking platform accepting BTC, ETH, and dozens of altcoins across flights and hotels. Closest peer to Fly Fairly's crypto payment positioning and global, alternative-payment-led GTM.
- Fly Now Pay Later: Specialist BNPL-for-flights platform offering pay-later plans across multiple airlines. Closest direct competitor given its narrow focus on flight payment flexibility.
Emerging players
- Hopper: App-first OTA with deep focus on flexible payments (Pay Over Time) and price prediction for flights. Closest emerging incumbent on the 'lock in today's fare, pay over time' value proposition that Fly Fairly markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fly Fairly compliance and trust
Trust signalCompliance1 record
Fly Fairly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fly Fairly leadership team
Management profileNumber of profiles
Profiles2 records
Fly Fairly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fly Fairly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fly Fairly
What does Fly Fairly do?
Fly Fairly (now operating as Laters.com) is a Singapore-based online travel agency that lets travelers book flights across 650+ airlines and pay using more than 100 payment methods, including 40+ Buy Now Pay Later providers (Klarna, Afterpay, Affirm, PayPal, Zip, Sezzle, Splitit, FlexPay, Visa Installments) and 100+ cryptocurrencies (Bitcoin, Ethereum, USDT, USDC, DAI, PYUSD). The platform enables travelers to lock in today's fare price and split the cost into interest-free installments or monthly plans with instant booking confirmation. It also offers parametric travel compensation products for flight delays and delayed baggage through a partnership with Blink Parametric.
Is Fly Fairly a public or private company?
Fly Fairly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fly Fairly founded?
Fly Fairly was founded in 2023. It employs 11 to 50 people.
Where is Fly Fairly based?
Fly Fairly is headquartered in Singapore, Singapore, in the Asia region.
How does Fly Fairly make money?
Two revenue lines are on record. Transaction Processing Revenue is the primary driver. The others are crypto Payment Processing.
Who are Fly Fairly's main competitors?
Broad incumbents on record are Skyscanner, Expedia Group and Booking Holdings. Direct peers are PayLaterFlights, Uplift, Alternative Airlines, CheapAir, Travala and Fly Now Pay Later. Hopper is listed as an emerging player.
Does Fly Fairly have an API?
No public API is recorded for Fly Fairly.
What industry is Fly Fairly in?
Fly Fairly's product category is Online Travel Agency / Flight Booking. Its primary akta.pro industry code is BPAMAIAB, Air Travel Booking Platforms (Flights), with a secondary code of THALAHAH, Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets). Its NAICS code is 561510 and its SIC code is 4731.