What Grocery TV does

Grocery TV, legally Clerk Retail, Inc. DBA Grocery TV, is a private Austin-based in-store retail media platform founded in 2016 by Marlow Nickell and Don Oelke. The company operates the largest in-store retail media network in U.S. grocery by store count, deploying and managing approximately 34,000 digital-out-of-home screens across more than 6,500 stores operated by 120+ retail partners (including Hy-Vee, Giant Eagle, ShopRite/Wakefern, Raley's, and Northeast Grocery), reaching roughly 95 million unique shoppers weekly across all 50 states. The platform serves two customer sets: grocery retailers, which deploy the screens and the proprietary Content Management System (CMS) and Campaign Manager software to monetize in-store impressions and run zone-based promotional content, and brand advertisers (primarily CPG, with growing presence in beverage, finance/fintech, telecom, lottery, and other non-endemic categories), which buy impressions either through managed service or programmatically via The Trade Desk, DV360, Vistar, Place Exchange, and Hivestack.

The underlying technology combines integrated hardware (32-inch 1080p digital screens placed at entrances, front ends, center store, deli, endcaps, and pharmacies) with a proprietary software stack comprising the CMS (for retailer self-service content scheduling by zone), the Campaign Manager (for campaign planning, real-time contextual creative triggers, and performance tracking), and a measurement layer that includes a closed-loop solution and a third-party sales lift partnership with ABCS Insights (leveraging a 41-million-household receipt and card transaction panel for product-level attribution). Deployment timelines average 6-8 weeks per chain, with Grocery TV covering both CapEx and OpEx costs for retail partners to remove budget friction.

Grocery TV earns revenue primarily through impression-based advertising sold via managed service and programmatic channels, supplemented by platform/managed-services fees to retailers. Campaigns are typically turned around in 72 hours from asset receipt, with billing based on estimated impressions (over-delivery at no charge, under-delivery credited). The company has raised approximately $35 million in cumulative funding across disclosed rounds (notably a $30 million Series A in April 2022 led by Sageview Capital with Silverton Partners) and reported 244% revenue growth from 2021 to 2024, earning a third consecutive Inc. 5000 ranking in 2025.

Name

Grocery TV

Legal name

Clerk Retail, Inc. DBA Grocery TV

Website

https://grocerytv.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Grocery TV operates the largest in-store retail media network in U.S. grocery, deploying ~34,000 digital screens across 6,500+ stores and 120+ retail partners to connect CPG and non-endemic brand advertisers with 95 million weekly shoppers via managed service and programmatic channels.

Ownership category

akta.pro rank

Product category

In-Store Retail Media

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industries

On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• In-store retail media
• Digital out-of-home
• Grocery advertising network
• Retail media platform
• In-store digital signage

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. In-Store Digital Advertising (Retailer Media): Grocery TV operates an in-store retail media network for grocery retailers, providing the hardware (screens), software (CMS, Campaign Manager), and ad sales infrastructure. Retailers monetize their physical store environments while Grocery TV earns a share of advertising revenue. Brands buy advertising on a per-impression basis through direct sales or programmatic channels.
2. Platform-as-a-Service for Retailers: Retailers pay (or receive) for the installation and management of in-store digital screens, with Grocery TV offering programs that cover CapEx and OpEx to eliminate budget hurdles. Revenue comes from advertising sold on the network plus platform fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grocery TV operates the largest in-store retail media network in U.S. grocery, combining digital-out-of-home hardware (screens installed in stores) with a proprietary software platform (Content Management System and Campaign Manager) that allows grocery retailers to manage in-store digital content and enables brand advertisers to plan, execute, and measure advertising campaigns at the physical point of purchase. The company covers CapEx and OpEx for retailer deployments and monetizes the network through direct and programmatic advertising sales.

Product overview

Grocery TV operates as a unified in-store retail media platform combining integrated hardware (digital screens) and software (CMS, Campaign Manager, measurement tools) for grocery retailers and brand advertisers. The core Grocery TV Platform powers a network of ~34,000 digital screens across 6,500+ U.S. grocery stores. The platform's software stack includes the Content Management System (CMS) for retailers to manage screen content, Campaign Manager for campaign planning and execution, and closed-loop/third-party measurement solutions (via ABCS Insights) for sales lift attribution. Brands access the network programmatically via major DSPs (The Trade Desk, DV360) and SSPs (Vistar, Place Exchange, Hivestack), or directly through managed service.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery TV In-Store Retail Media Platform Integrated in-store retail media platform combining proprietary software (CMS, Campaign Manager) with deployed digital screens for grocery retailers. Retailers use the platform to load promotional content, schedule campaigns by store zone (Entrance, Front End, Deli, Endcaps, Pharmacy), and manage content across all stores from a single dashboard.
• In-Store Digital Advertising Advertising inventory on Grocery TV's network of 6,500+ grocery stores and 34,000 screens, sold to national CPG brands, regional advertisers, and non-endemic brands (finance, telecom, auto, healthcare, insurance, real estate, education, QSR) via direct managed-service sales and programmatic channels (The Trade Desk, DV360, Vistar, Place Exchange, Hivestack). Campaigns are impression-based with contextual triggers for weather, store location, and time of day.
• Closed-Loop Measurement Solution Closed-loop measurement solution that links in-store ad exposure on the Grocery TV network to verified purchase outcomes, enabling direct attribution between advertising and sales at the product level.
• Third-Party Sales Lift Measurement Independent third-party sales lift measurement service delivered in partnership with ABCS Insights, leveraging a 41-million-household panel that combines receipt and card transaction data to enable product-level attribution of in-store ad exposure to verified purchases. Early results show 11.7x incremental ROAS for a national candy brand and 5x incremental ROAS with 16% sales lift for a leading beverage brand.

Quantifiable outcome

• 61% higher purchase intent vs. other advertising channels
• +11 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Raley's CompaniescoreStrategic or Co-development Partner · 20 May 2026Raley's Companies launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada, and Arizona, spanning Raley's, Bel Air, Nob Hill, Bashas', Food City, and AJ's Fine Foods banners. The partnership enables rapid deployment of retail media capabilities that would have taken years to build internally, advancing Raley's full-funnel retail media strategy and connecting brands with shoppers at the point of purchase.
• ABCS InsightscoreTechnology or Integration · 16 April 2026Grocery TV partnered with ABCS Insights to bring independent, third-party sales lift measurement to its in-store retail media network. The partnership leverages ABCS Insights' 41-million-household panel combining receipt and card transaction data, enabling product-level attribution of in-store ad exposure to verified purchases across any retailer where shoppers buy, addressing a persistent measurement credibility gap.
• Wakefern Food Corp. / ShopRitecoreStrategic or Co-development Partner · 19 November 2025Wakefern Food Corp. expanded its partnership with Grocery TV to install screens in 31 additional ShopRite locations in New York and New Jersey, bringing total to over 230 ShopRite stores. Screens at entrances, front ends, and pharmacies share sales, promotions, store news, and job information while enabling brands to reach high-intent shoppers.
• Northeast Grocery (Market 32, Price Chopper, Tops Friendly Markets)coreStrategic or Co-development Partner · 9 April 2025Northeast Grocery, Inc. partnered with Grocery TV to deploy in-store digital signage (Digital Ironman screens) at high-traffic locations including entrances, checkout, and pharmacy areas across nearly 300 stores in six states, expanding Grocery TV's network to nearly 6,000 stores.
• Giant EaglecoreStrategic or Co-development Partner · 6 February 2025Giant Eagle selected Grocery TV to scale its in-store retail media network, with Grocery TV treating Giant Eagle's stores with respect for the guest experience while strategically placing screens that deliver useful, timely information to shoppers.
• Hy-VeecoreStrategic or Co-development Partner · 11 December 2024Hy-Vee partnered with Grocery TV to power one of the largest in-store retail media networks in U.S. grocery, expanding Grocery TV's footprint significantly with Hy-Vee's multi-state presence.
• Redner's MarketsminorStrategic or Co-development Partner · 19 November 2024Grocery TV expanded its in-store retail media network to Redner's Markets in Maryland, growing the network to over 5,000 stores through this partnership.
• The Trade DeskcoreChannel Partner/ Reseller/ DistributorGrocery TV's in-store inventory is accessible programmatically through The Trade Desk DSP, enabling brands to buy Grocery TV advertising alongside other channels through a single platform.
• DV360 (Google Display & Video 360)coreChannel Partner/ Reseller/ DistributorGrocery TV's in-store inventory is accessible programmatically through DV360, enabling brands to buy Grocery TV advertising through Google's DSP platform.
• VistarcoreChannel Partner/ Reseller/ DistributorGrocery TV's in-store inventory is accessible through Vistar SSP, enabling programmatic buying of in-store retail media.
• Place ExchangecoreChannel Partner/ Reseller/ DistributorGrocery TV's in-store inventory is accessible through Place Exchange SSP, a programmatic platform for out-of-home and in-store advertising.
• HivestackcoreChannel Partner/ Reseller/ DistributorGrocery TV's in-store inventory is accessible through Hivestack SSP, enabling programmatic targeting and buying of in-store digital advertising.
• MFourminorStrategic or Co-development PartnerGrocery TV partnered with MFour to survey 500+ consumers to measure behaviors across channels and assess how effectively in-store retail media reaches unique audiences. The partnership calculated incremental reach against individual channels.
• Andrew Lipsman (Independent Analyst)minorStrategic or Co-development PartnerIndependent retail media analyst Andrew Lipsman co-published Grocery TV's 2026 In-Store Shopper Perception Report and research on in-store advertising effectiveness and shopper receptivity.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Walmart Connect: Walmart's retail media network providing in-store and digital advertising for CPG brands. Comparable as the largest U.S. grocery retail media network, competing for brand advertising budgets at the point of purchase.
• Roundel (Target): Target's retail media network offering in-store and digital ad placements to CPG brands. Comparable as a large incumbent grocery retail media network competing for brand ad budgets, though captive to Target's stores.
• Instacart (Carrot): Operates the Carrot retail media network enabling CPG brands to reach shoppers across Instacart's grocery platform and partner retailers. Comparable as a major grocery-focused retail media network competing for the same advertiser spend.

Direct peers

• Cooler Screens: Operates digital screens on grocery cooler and freezer doors, providing in-store retail media across U.S. grocery. Directly comparable to Grocery TV's in-store digital screen network with overlapping advertiser base and grocery retailer focus.
• Aisle Labs: Grocery-focused retail media platform serving independent and regional grocers with digital signage, content management, and ad monetization. Direct competitor to Grocery TV in enabling grocery retailers to monetize in-store audiences.
• GSTV: Operates digital video networks at gas stations, providing in-venue DOOH advertising. Comparable as an in-venue DOOH media network monetizing captive audiences at point of purchase with similar advertiser base and managed-service model.
• STRATACACHE: Provides digital signage, in-store media, and retail media solutions for grocers and other retailers globally. Comparable to Grocery TV as both deploy in-store digital screen infrastructure and offer CMS and campaign management for retail media monetization.

Emerging players

• Vistar Media: Programmatic DOOH SSP that aggregates multiple networks including Grocery TV. Comparable as a DOOH advertising infrastructure player with overlapping advertiser base and competing for the same in-store digital ad budgets.
• Hivestack (Broadsign Reach): Programmatic DOOH platform (now part of Broadsign) that enables programmatic buying of DOOH inventory including in-store networks. Comparable in providing DOOH ad buying infrastructure competing for in-store digital ad budgets.
• Place Exchange: Programmatic SSP for DOOH and in-store advertising that aggregates networks like Grocery TV. Comparable in providing DOOH ad buying infrastructure and competing for the same programmatic in-store ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grocery-tv
• Xx.com/Grocery_TV

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grocery TV